DAFTAR PUSTAKA
Buku:
Amirullah, 2002, Perilaku Konsumen, Cetakan Pertama, Penerbit, Graha Ilmu, Jakarta.
Djarwanto, 1996, Mengenal Beberapa Uji Statistik Dalam Penelitian, Liberty: Yogyakarta.
Durianto, 2001, Strategi Menaklukkan Pasar, Penerbit PT. Gramedia Pustaka Utama, Jakarta.
Egan, John, 2001, Relationship Marketing, Exploring Relational Strategies in Marketing, lst edition, Prentice Hall.
Engel, F. James, 1994, Perilaku Konsumen, Jilid 1&2, Penerbit Binarupa Aksara:Jakarta
Ghozali, Imam, 2005, Aplikasi Analisis Multivariate dengan Program SPSS, S Badan Penerbit Universitas Diponegoro: Semarang.
Giddens, Nancy (2002), Brand Loyalty, Missouri Value-added Development Center, University of Missouri.
Kotler, Philip, 1995. Principles of Marketing, Fifth Edition, Prentice-Hall Inc., New Jersey.
Universitas Sumatera Utara
Kotler, Philip, 2000, Marketing Management, The Millnennium Edition, Prentice Hall International, Inc.
Kotler, Philip, dan G. Armstrong, 1997, Prinsip-prinsip Pemasaran. Edisi Ketiga, Jilid I, Penerbit PT Prenhallindo, Jakarta.
Kotler, Philip, et al, 1999, Marketing Management: An Asian Perspective, 2nd edition, Prentice Hall, Inc:Singapore.
Kotler, Philip,1995, Dasar-Dasar Pemasaran, Jilid 1, Penerbit PT. Prenhalindo, Jakarta.
Lovelock, C.H, 1991, Service Marketing, Second edition, Prentice-Hall Inc.,New Jersey. Nazir, M.,1998, Metode Penelitian, Penerbit Ghalia Indonesia, Jakarta
100
Petter, J. dan Olson, 1999, Consumen Behaviour, Penerbit Erlangga, Jakarta.
Santoso, Singgih (2005), Menguasai Statistik di Era Informasi Dengan SPSS 12, PT Elex Media Komputindo, Jakarta.
Santoso, Singgih dan Fandy Tjiptono, 2002, Riset Pemasaran: Konsep dan Aplikasi dengan SPSS, Penerbit PT Gramedia, Jakarta.
Schiffman, L. G. dan L.L. Kanuk ,1994, Customer Behaviour, Prentice Hall International, Inc. New Jersey.
Sekaran, Uma, 2000, Research Method For Bussiness, A Skill Building Approach, Second Edition, Penerbit John Willey & Sons Inc.
Universitas Sumatera Utara
Singarimbun, Masri, dan Effendi, Sofian,1995. Metode penelitian survei, Cetakan Kedua, PT. Penerbit Pustaka LP3ES Indonesia, Jakarta.
Solomon, R., 2000, Consumer Behaviour, Buying, Having and Being. Fifth Edition, Prentice Hall International, Inc.
Subyantoro, Arief, FX. Suwarto, 2007, Metode dan Teknik Penelitian Sosial, Penerbit Andi, Yogyakarta
Sugiono. 2005. Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung.
Swastha, Basu dan Irawan, 1997, Manajemen Pemasaran Modern, Penerbit Liberty, Yogjakarta.
Umar, Husein, 2005, Riset Pemasaran dan Perilaku Konsumen, PT. Gramedia Pustaka Utama, Jakarta.
Umar, Husen, 2000. Riset Pemasaran dan Perilaku Konsumen, PT. SUN. Jakarta.
Universitas Sumatera Utara
Jurnal:
Ballester, Elena D. and Aleman, Jose Luis M. (2001), "Brand Trust in the Context of Customer Loyalty," European Journal of Marketing Vol. 35, 11/12.
Bowen, John T. and Chen, Shiang-Lih (2001), "The Relationship between Customer Loyalty and Customer Satisfaction", International Journal of Contemporary Hospitality Management, 13/5.
Coyles, Stephanie and Gokey, Timothy C. (2002), "Customer Retention is Not Enough", The McKinsey Quarterly No. 2.
Faria, Joao R., 2003, The Optimal Destruction of Brand Loyalty, Political Economy Working Papers 02/03, School of Social Science, The University of Texas, Texas.
Gommans, Marcel, Krishnan, Krish S. dan Scheffold, Katrin B., 2001, "From Brand Loyalty to E-Loyalty: A Conceptual Framework", Journal of Economic and Social Research 3 (1).
Isbrecht, Henning dan Prigozhaeva, Nadezhda (tanpa tahun), Customer LoyaltyFocus on Brand Loyalty and The Effects on it, Trends in Global Marketing Strategies, 090246000.
Musanto, Trisno, 2004, “Faktor-Faktor Kepuasan Pelanggan Dan Loyalitas Pelanggan: Studi Kasus Pada CV. Sarana Media Advertising Surabaya”, Jurnal Manajemen dan Kewirausahaan, Vol 6, No 2.
Schoenbachler, Denise D., Gordon, Geoffrey L. dan Aurand, Timothy W. 2004, "Building Brand Loyalty Through Individual Stock Ownership", Journal of Product and Brand Management, Vol. 13, No. 7.
Universitas Sumatera Utara
Sheth, Jagdish N., dan C. Whan Park, 1974, "A Theory of Multidimensional Brand Loyalty", Advances in Consumer Research, Vol. 1.
Wengenheim, Florian V., dan Tomas Bayo, 2001, “Satisfaction, Loyalty, and Word-ofMouth Within a Firm's Customer Base: Differences between Stayers, Switchers and Referral Switchers”, Working Papers 06/2001, School of Business Administration, Bruchsal-Jerman.
Universitas Sumatera Utara
