L1
DAFTAR LAMPIRAN KUISIONER
Nama
:
Jenis Kelamin : Umur
:
Tempat Tinggal : Kuesioner 1. Check list atau centang (√) salah satu kotak jawaban yang berada di samping pertanyaan 2. Tidak boleh menandai lebih dari satu kotak pertanyaan , usahakan agar tidak ada jawaban yang kosong 3. STS = Sangat Tidak Setuju TS = Tidak Setuju
RR= Ragu - Ragu
SS = Sangat Setuju
S = Setuju
4. Saya mengucapkan Terima Kasih Kepada Bapak/Ibu Sdr/sdi atas partisipasinya guna menyukseskan penelitian ini. NO 1.
PERTANYAAN Ukuran Banner Moodz Gastrobar besar
2.
Iklan Moodz Gastrobar sering muncul di media televisi kabel.
3.
Kualitas warna yang digunakan pada Tent Card Moodz Gastrobar baik dan menarik perhatian
4.
Penempatan Banner dan Tent Card Moodz Gastrobar mudah dilihat
5.
Pesan utama iklan Moodz gastrobar mudah dipahami
6.
Struktur penyampaian pesan iklan Moodz Gastrobar baik
7.
Pesan pada iklan Moodz Gastrobar ringkas dan sederhana
STS
TS
RR
S
SS
L2 8.
Informasi yang diberikan Moodz Gastrobar relevan
9.
Menu yang disajikan seperti yang diiklankan dan sesuai harapan
10.
Kualitas pelayanan yang baik diberikan oleh Moodz Gastrobar Sebagaimana iklannya
11.
Perolehan informasi Moodz Gastrobar sesuai dengan kenyataan
12.
Memilih Moodz Gastrobar karena layanan informasi iklan tv kabel
13.
Produk Moodz Gastrobar masuk refrensi setelah mencoba produk iklan yang dipajang mall epicentrum
14.
Moodz Gastrobar dapat memberikan pelayanan yang baik sesuai iklan
15.
Memilih Moodz Gastrobar karena lokasi yang strategis
16.
Memutuskan untuk membeli produk Moodz Gastrobar setelah mendapatkan informasi melalui website,facebook& twitter
17.
Moodz Gastrobar memberikan kepuasan dalam melakukan proses pembelian sampai transaksi akhir sebagai mana iklannya
18.
Moodz Gastrobar memberikan kepuasan terhadap pelayanan yang diberikan sebagaimana iklannya
L3
Jawaban kuisioner 70 responden Moodz Gastrobar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
4 2 5 4 4 5 4 5 3 3 3 5 3 4 1 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
5 5 3 5 4 5 3 5 3 3 3 5 3 4 5 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
4 5 5 4 4 5 5 5 3 5 3 5 3 4 1 2 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
5 5 5 3 4 2 5 5 3 3 3 5 3 2 1 3 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
4 5 5 5 4 5 5 5 3 3 3 5 3 3 5 5 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
5 5 5 5 4 5 5 5 3 3 3 5 3 5 5 5 2 5 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
5 3 4 5 4 2 3 5 1 3 4 5 4 3 5 2 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
5 5 4 4 4 5 5 4 3 3 3 5 3 4 4 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
4 4 5 5 4 5 5 5 3 3 3 5 3 3 3 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
3 5 5 5 4 5 5 5 3 3 3 5 3 4 5 5 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
3 5 5 5 4 5 5 5 3 3 3 5 3 4 3 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
4 4 4 5 4 5 4 4 3 3 3 5 3 4 1 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
2 3 4 5 4 5 3 2 3 3 3 5 3 4 1 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
4 3 5 4 5 3 2 5 4 3 1 5 3 4 1 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
4 3 2 1 3 4 5 4 2 3 3 2 3 4 1 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
5 5 3 4 3 2 5 3 5 5 3 5 2 4 1 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
4 5 4 5 2 5 5 5 3 3 3 5 2 4 2 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
2 5 2 5 4 5 5 5 3 3 3 5 3 4 1 4 2 3 3 5 5 3 5 5 5 2 3 5 5 5 5 5 3 5 5 5 3
L4 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
5 4 5 5 4 4 3 4 4 5 3 2 5 5 4 3 4 5 5 5 5 3 4 5 5 4 5 5 5 5 4 3 5
L5
Reliability Scale: ALL VARIABLES Case Processing Summary N Cases
Valid a
Excluded Total
% 70
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha
N of Items
.971
8
Item-Total Statistics Scale Mean if Item Deleted iklan1 iklan2 iklan3 iklan4 iklan5 iklan6 iklan7 iklan8
Scale Variance if Corrected ItemItem Deleted Total Correlation
29.3143 29.2286 29.2571 29.3429 29.1857 29.1143 29.3286 29.2286
40.798 41.309 40.802 40.345 41.168 41.726 41.035 41.106
.876 .907 .870 .859 .922 .886 .821 .961
Scale Statistics Mean 33.4286
Variance 53.379
Std. Deviation 7.30609
N of Items 8
Cronbach's Alpha if Item Deleted .968 .966 .968 .969 .965 .967 .971 .963
L6
Reliability Scale: ALL VARIABLES Case Processing Summary N Cases
Valid
% 70
a
Excluded Total
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha
N of Items
.979
10
Item-Total Statistics Scale Mean if Item Deleted KP1 KP2 KP3 KP4 KP5 KP6 KP7 KP8 KP9 KP10
Scale Variance if Corrected ItemItem Deleted Total Correlation
37.0143 36.9571 37.0000 37.0714 37.1571 37.1286 37.2429 37.0857 37.0571 37.0857
73.493 74.650 73.362 72.415 72.424 72.693 73.056 73.529 72.345 71.935
.949 .869 .953 .978 .898 .858 .802 .829 .946 .926
Cronbach's Alpha if Item Deleted .975 .978 .975 .974 .977 .978 .978 .979 .975 .976
Scale Statistics Mean 41.2000
Variance 89.901
Std. Deviation 9.48164
N of Items 10
SAVE OUTFILE='D:\data-27-JULI-2012\JANUARI-9-2013-FLORITA\data_Florita_70.sav' /COMPRESSED. CORRELATIONS /VARIABLES=iklan1 iklan2 iklan3 iklan4 iklan5 iklan6 iklan7 iklan8 X_Iklan /PRINT=TWOTAIL NOSIG /MISSING=PAIRWISE.
L7
Correlations [DataSet0] D:\data-27-JULI-2012\JANUARI-9-2013-FLORITA\data_Florita_70.sav
Correlations iklan1 iklan1
Pearson Correlation
iklan2 1
.771
Sig. (2-tailed) N iklan2
.771
Sig. (2-tailed)
iklan3
Pearson Correlation Sig. (2-tailed) N
iklan4
Sig. (2-tailed)
Pearson Correlation
70 .722
Pearson Correlation
1
70 .895
**
.000 70
70
**
1
.876
.779
.000 70 .747
**
**
.000 70 .710
**
70
70
70
**
1
.776
.000 70 .710
**
**
70
70
**
1
.930
70
70
70
**
**
**
**
.769
.930
.000
70
.694
**
.000
**
.833
.747
.000
70
.774
70 .735
**
.000
.000
.000
.000
.000
.000
70
70
70
70
70
70
**
**
**
**
**
.935
.855
.832
.944
.925
**
.000
.000
.000
.000
.000
.000
70
70
70
70
70
70
**
**
**
**
**
.907
.929
.902
.895
.941
.912
**
.000
.000
.000
.000
.000
.000
70
70
70
70
70
70
iklan7
N
70 .776
.000
Correlations
Sig. (2-tailed)
.000
.000
N
Pearson Correlation
.779
.000
**. Correlation is significant at the 0.01 level (2-tailed).
iklan1
.876
.000
.842
Sig. (2-tailed)
70
**
.000
N Pearson Correlation
70
**
**
.730
Sig. (2-tailed)
70
70
N Pearson Correlation
70
**
**
**
.000
70 .000
.895
.000
**
.914
.914
.000
70
.771
Sig. (2-tailed)
**
.722
.000
.000
70
Pearson Correlation
.755
.000
N
X_Iklan
1
.755
.000
Sig. (2-tailed)
iklan8
70
**
.000
N
iklan7
70
**
**
.797
Sig. (2-tailed)
iklan6
70
**
.000
N iklan5
70
70
**
**
70
**
.833
.771
.000
70
Pearson Correlation
.797
.000
**
.000
.833
iklan6 **
.000
70 .879
.879
iklan5 **
.000
.000
N
iklan4 **
.000 70
Pearson Correlation
iklan3 **
iklan8
.730
**
X_Iklan
.842
**
.907
**
.000
.000
.000
70
70
70
L8 iklan2
Pearson Correlation Sig. (2-tailed)
.833
Pearson Correlation Sig. (2-tailed) Pearson Correlation Sig. (2-tailed) Pearson Correlation Sig. (2-tailed)
.000 70
**
**
.694
.000
70
70
**
**
.769
70
70
70
**
**
.774
.735
**
.944
.941
.000
.000
70 .925
70
**
.912
.000
.000
70
70
1
**
.787
.866
.000
70
70
70
**
1
.787
.866
.970
**
**
.000 70
70
**
1
.970
.000
.000
70
70
N
**
.000
70
Sig. (2-tailed)
**
70
.000
Pearson Correlation
**
.000
N X_Iklan
**
.000
N Sig. (2-tailed)
.895
.000
Pearson Correlation
Pearson Correlation
.832
.000
Sig. (2-tailed)
iklan8
**
.000
N iklan7
.902
70
70
Sig. (2-tailed)
.855
.000
.000
Pearson Correlation
**
70
N iklan6
.929
.000
N iklan5
**
70
N iklan4
.935
.000
N iklan3
**
70
**. Correlation is significant at the 0.01 level (2-tailed).
CORRELATIONS /VARIABLES=KP1 KP2 KP3 KP4 KP5 KP6 KP7 KP8 KP9 KP10 Y_Keputusan_Pembelian /PRINT=TWOTAIL NOSIG /MISSING=PAIRWISE.
Correlations [DataSet0] D:\data-27-JULI-2012\JANUARI-9-2013-FLORITA\data_Florita_70.sav
Correlations KP1 KP1
Pearson Correlation
KP2 1
Sig. (2-tailed) N KP2
Pearson Correlation Sig. (2-tailed)
KP3
.938
**
.000 70
70
**
1
.938
.000
KP4
.976
**
.000 70 .961
**
.000
.941
**
.000 70 .839
**
.000
L9 N KP3
Pearson Correlation
.941
Pearson Correlation
**
.000
.000
70
70
70
**
**
**
.000
70
70
70
70
**
**
**
.652
.000
**
**
.000 **
**
.000
70 .882
.000
70 .755
70 .832
**
**
.000
70 .945
**
70 .937
**
.000
.000
.000
70
70
70
70
**
**
**
.823
.911
.928
**
.000
.000
.000
.000
70
70
70
70
**
**
**
.959
Sig. (2-tailed)
.000
.803
.000 .874
Pearson Correlation
**
.729
70 .667
70
N Y_Keputusan_Pembelian
**
.000
.937
Sig. (2-tailed)
.886
.000
.000
Pearson Correlation
.816
.000
N KP10
.732
70
Sig. (2-tailed)
**
.000
.761
Pearson Correlation
.938
70
N KP9
.855
70
.000
N Sig. (2-tailed)
1
70
.000
Pearson Correlation
70
**
.745
Sig. (2-tailed)
**
**
70 .771
.935
70 .935
**
N Pearson Correlation
**
70
.835
Sig. (2-tailed)
70 .839
.000
N Pearson Correlation
**
70 .000
.000
.846
Sig. (2-tailed)
KP8
.000
.000
N
KP7
1
.961
70
Pearson Correlation Sig. (2-tailed)
KP6
70
**
.000
N
KP5
70
**
.976
Sig. (2-tailed)
KP4
70
.893
.962
.982
**
.000
.000
.000
.000
70
70
70
70
N **. Correlation is significant at the 0.01 level (2-tailed). Correlations KP5 KP1
Pearson Correlation Sig. (2-tailed) N
KP2
Pearson Correlation Sig. (2-tailed) N
KP3
Pearson Correlation Sig. (2-tailed) N
KP4
Pearson Correlation Sig. (2-tailed) N
KP6
.846
**
KP7
.835
**
KP8
.745
**
.761
**
.000
.000
.000
.000
70
70
70
70
**
**
**
.771
.732
.652
.667
**
.000
.000
.000
.000
70
70
70
70
**
**
**
.855
.816
.729
.755
**
.000
.000
.000
.000
70
70
70
70
**
**
**
.938
.886
.803
.832
**
.000
.000
.000
.000
70
70
70
70
L10 KP5
Pearson Correlation
1
Sig. (2-tailed) N KP6
Pearson Correlation
.840
Sig. (2-tailed)
.000
N KP8
Sig. (2-tailed)
.755
Pearson Correlation Sig. (2-tailed)
70
**
1
70 .772
**
70
**
1
70
**
**
.000
.869
**
.000
70 .772
.918
**
**
.000 70 .887
**
.777
70 .830
.000
.000
70 .791
70
**
.785
.000
70
**
.863
.000
.000
.000
70
70
70
Correlations KP9 Sig. (2-tailed) N KP2
Pearson Correlation Sig. (2-tailed) N
KP3
Pearson Correlation Sig. (2-tailed) N
KP4
Pearson Correlation Sig. (2-tailed) N
KP5
Pearson Correlation Sig. (2-tailed) N
KP6
Pearson Correlation Sig. (2-tailed) N
**
70
**. Correlation is significant at the 0.01 level (2-tailed).
Pearson Correlation
**
.000
70 .843
**
.000
N
KP1
**
70 .756
70
.000
70 .000
**
.778
**
.000
.756
70 .827
.772
.000
70
Sig. (2-tailed)
70 .714
.000
N Pearson Correlation
.714
.000
70
Pearson Correlation Sig. (2-tailed)
Y_Keputusan_Pembelian
1
.000
N KP10
70
**
.000
N KP9
**
**
70
70
Pearson Correlation
.755
70
**
**
**
.000
70 .742
.742
.000
.000
N Pearson Correlation
**
.000 70
Sig. (2-tailed)
KP7
.840
Y_Keputusan_P embelian
KP10
.937
**
.000 70 .882
**
.000 70 .945
**
.874
**
.000 70 .823
**
.000 70 .911
**
.959
**
.000 70 .893
**
.000 70 .962
**
.000
.000
.000
70
70
70
**
**
.937
.928
.982
**
.000
.000
.000
70
70
70
**
**
.827
.000 70 .778
**
.869
.000 70 .772
**
.918
**
.000 70 .887
**
.000
.000
.000
70
70
70
L11 KP7
Pearson Correlation
.777
Sig. (2-tailed) N KP8
Pearson Correlation N
KP9
.791
.000
70
70
**
**
.785
.863
Pearson Correlation
.000
.000
70
70
70
1
**
.909
70
70
**
1
.909
Sig. (2-tailed)
.957
Pearson Correlation
70 .941
N
.000 70
70
**
**
1
.941
.000
.000
70
70
70
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations Correlations Y_Keputusan_P embelian
X_Iklan X_Iklan
Pearson Correlation
1
Sig. (2-tailed)
Pearson Correlation
70
**
1
.000
N
70
**. Correlation is significant at the 0.01 level (2-tailed).
Regression
Model 1
Variables Entered X_Iklan
b
Variables Removed
Method
a
. Enter
a. All requested variables entered. b. Dependent Variable: Y_Keputusan_Pembelian b
Model Summary Model 1
R .960
R Square a
.921
a. Predictors: (Constant), X_Iklan
**
70 .960
Sig. (2-tailed)
Variables Entered/Removed
.960
.000
N Y_Keputusan_Pembelian
Adjusted R Square .920
**
70 .957
Sig. (2-tailed)
**
.000
.000
N
**
.000
.000
N
**
.000
Sig. (2-tailed)
Y_Keputusan_Pembelian
.843
70
Pearson Correlation
KP10
**
.000 .830
Sig. (2-tailed)
**
Std. Error of the Estimate 2.68584
70
L12 b
Model Summary Model
R
1
.960
Adjusted R Square
R Square a
.921
Std. Error of the Estimate
.920
2.68584
a. Predictors: (Constant), X_Iklan b. Dependent Variable: Y_Keputusan_Pembelian
b
ANOVA Model 1
Sum of Squares Regression Residual Total
df
Mean Square
5712.667
1
5712.667
490.533
68
7.214
6203.200
69
F
Sig.
791.917
.000
a
a. Predictors: (Constant), X_Iklan b. Dependent Variable: Y_Keputusan_Pembelian
Coefficients
a
Unstandardized Coefficients Model 1
B (Constant) X_Iklan
Std. Error .432
1.514
1.245
.044
a. Dependent Variable: Y_Keputusan_Pembelian
Standardized Coefficients Beta
t
.960
Sig. .285
.776
28.141
.000
L13
L14
L15
