DAFTAR ISI
Halaman Judul..................................................................................................... Halaman Pengesahan .......................................................................................... Kata Pengantar .................................................................................................... Abstrak ............................................................................................................... Daftar Isi ............................................................................................................. Daftar Tabel ....................................................................................................... Daftar Gambar .................................................................................................... Daftar Lampiran BAB I
PENDAHULUAN 1.1 Latar Belakang Masalah ...........................................................1 1.2 Perumusan Masalah .................................................................4 1.3 Pembatasan Masalah ................................................................5 1.4 Tujuan Proyek Akhir .................................................................7 1.5 Manfaat Proyek Akhir ...............................................................8 1.6 Sistematika Penulisan ...............................................................9
BAB II
GAMBARAN UMUM PERUSAHAAN 2.1 Gambaran Umum PT VITAPHARM........................................12 2.1.1 Sejarah Hadirnya Kosmetik VIVA .................................12 2.1.2 Sejarah Perusahaan...........................................................22 2.1.3 Visi, Misi dan Motto ........................................................23 2.2 Perjalanan PT VITAPHARM saat ini .......................................24 2.2.1 Perkembangan Perusahaan .................................................24 2.2.2 Kegiatan Sosial, Program Pemerintah dan lain sebagainya 25 viii
2.2.3 Gambaran Mengenai HRD Sub Unit Data Karyawan .......27 2.2.4 Denah Ruang ......................................................................28 2.3 Struktur Organisasi .....................................................................29 2.3.1 Struktur Organisasi PT VITAPHARM ..............................29 2.3.2 Struktur Organisasi HRD & GA ........................................30 2.3.3 Struktur Organisasi HRD & GA Sub Unit Balas Jasa .......30 2.4 Gambaran Umum STIKOM Surabaya .......................................31 2.4.1 Sejarah ................................................................................31 2.4.2 Visi dan Misi ......................................................................37 2.4.3 Komitmen...........................................................................38 2.4.4 Departemen ........................................................................39 2.4.5 Filosofi ...............................................................................40 2.5 Gambaran Umum Bagian Penerimaan Mahasiswa Baru ..........42 2.5.1 Profil Umum Bagian ..........................................................42 2.5.2 Sejarah Singkat PENMARU ..............................................42 2.5.3 Pelayanan PENMARU .......................................................43 2.5.4 Tugas dan Tanggung Jawab PENMARU ..........................44 2.5.5 Lokasi dan Tempat ............................................................44 2.5.6 Struktur Organisasi PENMARU ........................................45 2.5.7 Denah Ruang .....................................................................46 BAB III
LANDASAN TEORI 3.1 Pengertian Human Resoursce Development .............................47 3.2 Peranan Human Resoursce Development bagi perusahaan ......48 3.3 Strategi Pemasaran ....................................................................49
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3.4 Elemen Komunikasi Pemasaran................................................51 3.5 Komunikasi ...............................................................................55 3.5.1 Definisi Komunikasi ........................................................55 3.5.2 Tujuan Komunikasi ..........................................................56 3.5.3 Fungsi Komunikasi ..........................................................56 3.5.4 Unsur Komunikasi ...........................................................56 3.5.5 Proses Komunikasi ...........................................................57 3.6 Internet ......................................................................................57 3.7 Aplikasi Pengolah Kata ............................................................59 3.8 Oracle .......................................................................................60 BAB IV
HASIL DAN PEMBAHASAN 4.1
Pembahahasan Absensi karyawan, pembagian kupon makan dan penyiapan buku berobat .........................................................64
4.2
Memasukkan data penggunaan fasilitas kesehatan seperti obatobatan, dokter, laboratorium, terapi dan opti oleh karyawan ke program milik VITAPHARM yang disebut program SOFCO 68
4.3
Melayani permintaan obat-obatan dan barang penunjang kerja seperti masker, jab lab, sarung tangan dan lain-lain oleh karyawan PT VITAPHARM ..................................................75
4.4
Pembuatan laporan biaya makan siang karyawan setiap hari dan mencatat pengeluarannya dalam buku anggaran ....................77
4.5
Pengarsipan surat-surat yang masuk pada unit Dakar ke masingmasing ordner .........................................................................81
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4.6
Cara pendaftaran mahasiswa baru dan mahasiswa pindah studi/transfer ..........................................................................82
BAB V
4.7
Proses registrasi dan follow up calon mahasiswa baru ...........97
4.8
Strategi pemasaran PENMARU STIKOM Surabaya ............103
KESIMPULAN DAN SARAN 5.1 Kesimpulan ................................................................................105 5.2 Saran ..........................................................................................107
DAFTAR PUSTAKA LAMPIRAN
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DAFTAR TABEL
Tabel 4.1 Daftar Kehadiran Kerja Praktek Bulan Maret dan April PT VITAPHARM ..................................................................................62 Tabel 4.2 Daftar Kehadiran Bulan MeidiPENMARU .....................................63 Tabel 4.3 Proses Permintaan barang dan obat-obatan......................................77 Tabel 4.4 Kegiatan PENMARU dalam menyediakan pendaftaran lewat sekolah Tabel 4.5 Kegiatan PENMARU dalam menerima pendaftaran lewat counter 88 Tabel 4.6 Kegiatan PENMARU dalam menerima pendaftaran online ............89 Tabel 4.7 Jadwal Pendaftaran PENMARU ......................................................91 Tabel 4.8 Program Studi ...................................................................................92 Tabel 4.9 Sumbangan Pengembangan ( USP ) Jalur Prestasi ( Japres )...........93 Tabel 4.10 Uang Sumbangan Pengembangan ( USP ) Jalur Tanpa Tes ( JTT ) dan Jalur Tes ( JT )..................................................................................93 Tabel 4.11 Uang Penyelenggaraan Pendidikan ( USSP ) ...................................94 Tabel 4.12 Proses Registrasi Mahasiswa Baru ...................................................97 Tabel 4.13 Follow Up calon mahasiswa baru ....................................................103
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DAFTAR GAMBAR
Gambar 2.1
Denah ruang Data Karyawan PT VITAPHARM ........................
Gambar 2.2
Denah Bagian Penerimaan Mahasiswa Baru ...............................
Gambar 3.1
Microsoft Word ...........................................................................
Gambar 3.2
Microsoft Excel ...........................................................................
Gambar 4.1
Buku Berobat Karyawan Tetap ...................................................65
Gambar 4.2
Kartu Berobat Karyawan Kontrak ...............................................66
Gambar 4.3
Buku Rekap Berobat Dokter .......................................................67
Gambar 4.4
Tampilan awal transaksi penggantian uang pengobatan program SOFCO ........................................................................................69
Gambar 4.5
Kolom Jenis Tunjangan ...............................................................70
Gambar 4.6
Kolom Pilihan Kode Dokter ........................................................70
Gambar 4.7
Kolom Tanggal Transaksi ...........................................................71
Gambar 4.8
Menu “TAMBAH” ......................................................................72
Gambar 4.9
Kolom NRP .................................................................................72
Gambar 4.10 Kolom Nama Karyawan ..............................................................73 Gambar 4.11 Kolom Jenis Perawatan ...............................................................74 Gambar 4.12 Tampilan Setelah Penginputan ....................................................75 Gambar 4.13 Bon Permintaan Barang ...............................................................76 Gambar 4.14 Lembar Penghitungan Biaya Makan Siang .................................78 Gambar 4.15 Lembar Karyawan Umum, Karyawan Promosi, TKL dan TL ....79 Gambar 4.16 Lemari Arsip Surat dan Nota .......................................................81 Gambar 4.17 Formulir Pendaftaran Japres ........................................................85 Gambar 4.18 Formulir Pendaftaran Jalur Tes dan jalur Tanpa Tes ..................86 xiii
Gambar 4.19 Maintenance Kuitansi ..................................................................89 Gambar 4.20 Formulir Pendaftaran Online .......................................................90 Gambar 4.21 Form Pendataan Biodata Calon Mahasiswa ................................91 Gambar 4.22 Bukti Registrasi Mahasiswa Baru ...............................................98 Gambar 4.23 Form Biodata ...............................................................................99 Gambar 4.24 Form Riwayat Pendidikan ..........................................................100 Gambar 4.25 Form Pernyataan ..........................................................................101 Gambar 4.26 Form Bidang Minta .....................................................................102
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DAFTAR LAMPIRAN
Lampiran 1.
.....................................................................................................
Lampiran 2.
..................................................................................................... .....................................................................................................
Lampiran 3.
.....................................................................................................
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