C R E AT I V E S U P P O RT
I D J E Z V O O R S TA RT U P S : QUICK FIX GROEIMODULE
H E N RY F O R D
A B U S I N E S S T H AT M A K E S NOTHING BUT MONEY IS A POOR BUSINESS.
PA G E
5/16
I D J E Z V O O R S TA RT U P S / Q U I C K F I X G R O E I M O D U L E
S TA RT
BE DIFFERENT, B Y B E I N G Y O U R S E L F. Wat wij bedoelen met ‘be different by being yourself?’ Het volgende: de invulling van jouw bedrijf is uniek omdat jij zelf het hoofdingrediënt bent. Het DNA zogezegd. Jij hebt op jouw manier kansen gezien in de markt en die blik heeft toegevoegde waarde. In de wereld zijn er altijd mensen geweest die op bepaalde momenten met een soortgelijk idee aan de slag zijn gegaan. Het element dat het succes bepaalt zit echter in jezelf. Jouw passie, visie, kracht en enthousiasme zijn doorslaggevend voor succes. Dit wetende is het van belang om alle kansen zo optimaal mogelijk aan te gaan. Bepalend is hierbij hoe jij als ondernemer je bedrijf(s)(idee) presenteert. De visuele identiteit is hier de basis voor: denk daarbij onder andere aan een logo, visitekaartje en website. Onze ervaring is dat (beginnende) ondernemers vaak te weinig inzicht hebben in de kracht van een goed ontwerp / design, terwijl iedereen weet dat je maar één keer een eerste indruk kunt maken. Om je positie in de markt te claimen moet je je dus op een onderscheidende manier profileren en zichtbaar zijn.
IDJEZ IDJEZ spreek je uit als IDEAS, dat is ook waar wij voor staan. Wij benutten onze ideëenkracht om nieuwe mogelijkheden te scheppen die waarde toevoegen. Dit kan groots maar ook in het klein, van start-up tot gevestigd bedrijf. Voor iedereen is het noodzakelijk om zich te onderscheiden en daarvoor is creativiteit nodig. Wij werken tailor made om de eigen kracht van een organisatie, bedrijf, persoon te vertalen in Design. Hiermee helpen wij ondernemers zich zo optimaal mogelijk te Presenteren (Creative Support), Positioneren (Creative Advice) en Profileren (Creative Boost).
PA G E
7/16
I D J E Z V O O R S TA RT U P S / Q U I C K F I X G R O E I M O D U L E
TEAM
JAC C O Z A N D S T RA & E S T E R Z A N D S T RA Jacco heeft aan de Koninklijke Academie van Beeldende Kunsten in Den Haag gestudeerd, richting grafische en typografische vormgeving. In de afgelopen 7 jaar is hij mede-oprichter en partner geweest bij een ontwerpbureau gespecialiseerd in corporate identity en communicatie. Zijn kracht ligt in het filteren en visualiseren van de onderscheidende waarden van bedrijven en personen. Ester heeft hospitality management gestudeerd aan de N.H.T.V. in Breda en heeft de afgelopen 10 jaar veel ervaring opgedaan in diverse functies op corporate niveau. Binnen deze functies heeft zij vaak haar verbindende kracht ingezet om bedrijven en de mensen die daar werkten te begeleiden in het optimaal presenteren van zichzelf. De menselijke maat is altijd haar uitgangspunt. Partners in het leven, partners in creativiteit en partners in business. Jacco & Ester hebben IDJEZ opgericht om hun talenten en krachten te bundelen. Ze hanteren een persoonlijke en eigentijdse aanpak waarbij scherpzinnigheid, flexibiliteit en authenticiteit centraal staan.
Justina van Bakel Office Manager t +31 (0)20 8404513 f +31 (0)20 8404599
[email protected]
Postbus 76771 1070 kb Amsterdam Rijnsburgstraat 9-11 1059 at Amsterdam www.ilsemedia.nl
L O G O : V O O R D E G R O O T S T E O N L I N E U I T G E V E R I J I L S E M E D I A ( N U S A N O M A D I G I TA L )
V I S I T E K A A RT J E : D E K E R N G E D A C H T E VA N D E C O R P O R AT E I D E N T I T Y
I S H E T L O G O O N T W I K K E L D , G E B A S E E R D O P H E T I D E E D AT I E D E R E E N U N I E K I S E N
I S D O O RV E RTA A L D O P H E T V I S I T E K A A RT J E D O O R WA R M T E G E V O E L I G E
D AT I N T E R N E T D O O R I E D E R E E N V O R M G E V E N E N D O O R O N T W I K K E L D W O R D T M I D -
I N KT O P D E A C H T E R K A N T T E G E B R U I K E N . H I E R D O O R O N S TA AT T I J D E -
D E L S D E V E R S P R E I D I N G V A N P E R S O O N L I J K E C O N T E N T.
L I J K E E N V I N G E RA F D R U K VA N D E O N T VA N G E R. H E T E F F E C T K A N Z O B E N U T W O R D E N O M H E T C O R P O R AT E V E R H A A L T E V E RT E L L E N .
PA G E
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I D J E Z V O O R S TA RT U P S / Q U I C K F I X G R O E I M O D U L E
A A N PA K
De sites van ilse media bereiken 8.863.000 mannen én vrouwen, elke maand *
www.ilsemedia.nl
* STIR, unieke bezoekers juni 2008, 13+ ilse media is a Sanoma company
A D V E RT E N T I E / C O M M U N I C AT I E : D E V I N G E R A F D R U K , H E T C O R P O R AT E S Y M B O L I S I N D E C O R P O R AT E C O M M U N I C AT I E B E N U T O M H E T P O RT F O L I O VA N I L S E M E D I A TE VISUALISEREN.
HOE WIJ WERKEN Met een mooi logo alleen ben je er nog niet. Wij vinden het noodzakelijk dat een bedrijfsidentiteit een eigenzinnige vertaling is van het unieke verhaal van een bedrijf. In onze vormgeving gaan we daarom niet uit van de huidige trends in de markt want daarmee schep je geen toekomst. Om tot een goed resultaat te komen vinden wij het belangrijk om de vraag achter de vraag boven tafel te krijgen. In een eerste vrijblijvend adviserend gesprek filteren wij dan ook de onderscheidende kernelementen en worden de mogelijkheden daarvan aangestipt. Wij vervullen de rol van inspirator en sparring partner waarbij wij onze creativiteit inzetten om een breder perspectief te scheppen. De uitkomst van dit gesprek wordt teruggekoppeld en dient als uitgangspunt voor de Design vertaling van de bedrijfsidentiteit.
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O UD ADRE S C O M PAG N I A I I TRE U B STRA AT 9A 2288 E G RIJ SWIJ K TE L: 070 4151633T FA X : 070 4151635 LA B E LS: RA - RE , MIC H IKO KO SH INO
O UD ADRE S BRAE Z W O RLD DU IV E NSDRE C H TSE KA DE 87- 88 1096 A J A MSTE RDA M TE L: 020 5924499 FA X : 020 5924490 LA B E L: B RA E Z
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PA G E
11/16
I D J E Z V O O R S TA RT U P S / Q U I C K F I X G R O E I M O D U L E
VOORBEELDEN HUISSTIJL
johan van oldenbarneveltlaan 9 . 2582 ne the hague . the netherlands
ebi food safety b.v.
ebi food safety b.v.
johan van oldenbarneveltlaan 9 . 2582 ne the hague . the netherlands . tel +31 (0)70 358 5008 . fax +31 (0)70 358 5044 e-mail :
[email protected] . internet: www.ebifoodsafety.com . bank: 1039.55.844 . iban: nl53 rabo 0103 9558 44
johan van oldenbarneveltlaan 9 . 2582 ne the hague . the netherlands . tel +31 (0)70 358 5008 . fax +31 (0)70 358 5044 e-mail :
[email protected] . internet: www.ebifoodsafety.com . bank: 1039.55.844 . iban: nl53 rabo 0103 9558 44
ebi food safety is registered with the chamber of commerce haaglanden under number 272.79042
ebi food safety is registered with the chamber of commerce haaglanden under number 272.79042
B R O C H U R E : V O O R D E D O O RV O E R I S G E KO Z E N O M D E C O R P O R AT E B R O C H U R E I N H E T F O R M A AT A 4 T E O N T W E R P E N .
BACTERIOPHAGES: THE NATURAL WAY TO CONTROL
FOOD CONTAMINATION
HOW PHAGES WORK
FOOD PATHOGENS Bacteria cause serious infections and substantial economic disruption in
Phages use bacteria for their multiplication, and contribute to environmental
EBI Food Safety develops natural anti-bacterial food safety solutions, based on its
industrialized as well as developing countries. The incidence of infection and
‘homeostasis’, the situation wherein none of the bacterial species in a biosphere
bacteriophage technology. The company is located in The Hague, The Netherlands,
contamination is escalating worldwide. Increased travel and intensive farming
becomes dominant. Every species of bacteria is thought to be the host for at least
and has established its new Bacteriophage Technology Center in Wageningen ‘Food
techniques have contributed to the spread of bacteria, and the over-use of
one phage type. Several phages exist that are able to recognize and lyse (kill) a
Valley’. EBI Food Safety is viewed as product leader in the field of applied
conventional antibiotics has hastened the development of resistant bacterial
number of different bacterial strains within one species; these have a 'broad spectrum'
bacteriophage technology for food products. LISTEX™, the company's product
strains. Bacteriophages (Greek for 'bacteria eaters', and often simply called 'phages')
or a wide host range. When a phage encounters its specific target bacterium, it
against Listeria, is a culture of safe and natural bacteriophages, characterized by its
are the natural enemy of bacteria, and can provide the logical answer to unwanted
attaches itself to the cell wall, penetrates it and destroys the bacterium's ability to
pathogens, such as Listeria, Salmonella, E-coli O157 and Campylobacter.
function or replicate. The replication of phages weakens the cell wall structure. The
broad spectrum toward Listeria monocytogenes strains. It is used as a processing aid
cell then lyses and new phages are released into the environment. In the absence of
in the production of meat, cheese, fish and other products. LISTEX™ P100 is the first bacteriophage product which has been recognised by the US FDA as GRAS (Generally
BACTERIOPHAGE TECHNOLOGY…WHAT IS GOOD COMES NATURALLY
target bacteria, the phages break down into common biological particles that are naturally absorbed back into the environment
Recognised as Safe). EBI Food Safety is committed to making the application of bacteriophages a new industry standard for the control of unwanted pathogens in
Sometimes the answer to a problem is so obvious, one doesn't recognize it, even
food products.
when it's staring one straight in the face. This is the case with the use of phages against pathogenic bacteria.
For more information, visit www.ebifoodsafety.com. • Phages are the most abundant micro-organisms in our environment and are present in high numbers in water and foods of various origins (on fresh and EBI Food Safety receives Frost & Sullivan 2006 Technology and Innovation award
processed food products, more than 100 million viable phages per gram are often present). High numbers of phages are routinely consumed with our food. • Phages are harmless to humans, animals and plants. Each day humans are
Frost & Sullivan's Research Analyst Kasturi Nadkarny: “With phage technology poised to become an industry standard, EBI Food Safety's research and development efforts, as exemplified by its bacteriophage technology, have underlined its standing as a technology pioneer.”
exposed to bacteriophages at high levels through food and water, without adverse effect. • Phages are composed of proteins and nucleic acids, their eventual breakdown products consist exclusively of amino acids and nucleic acids. Thus, they are not 'xenobiotics' and do not leave an ecological footprint.
Frost & Sullivan's Technology Innovation Award is presented to a company that has carried out new research which has resulted in innovations that have and are expected to bring significant contributions to the industry in terms of adoption, change, and competitive posture. This award recognises the quality and depth of a company's research and development programme as well as the vision and risk-taking that enabled it to undertake such an endeavour.
• Phages do not affect the organoleptics of food (taste, structure, smell, color, etc.). • Phages infect and kill only bacteria, and in addition are highly 'host-specific': they kill only their 'own' type of bacterium and do not cross species or genus boundaries (i.e. a Listeria phage does not recognize a Salmonella bacterium, nor does it affect any desired bacteria, e.g. starter cultures, or commensals in the human gastrointestinal tract, or any accompanying bacterial flora in the environment, etc.). • Bacteriophages are usually between 20 and 200 nm in size, making a phage approximately 100 times smaller than a typical bacterium.
4
FOOD SAFETY ADDS TO PROFITABILITY
PRODUCTS
Food safety defects are perhaps as much as four times as expensive as quality
Based on its bacteriophage technology EBI Food Safety develops new anti-microbial
TECHNICAL SERVICE AND DISTRIBUTION
defects. Preventing the production of food safety defects, can result in substantial
agents to prevent pathogen contamination in industrial food production. The
gains in productivity and profitability.
company plans to launch several other phage cultures, i.e. for Salmonella,
• According to experts' estimates, the production and detection of defective goods
5
EBI Food Safety's Technical Service Team can assist in examining each phase of production, to minimize bacterial contamination and maximize the efficiency and productivity of the food producers business. Our approach is aimed at ensuring
Campylobacter and coliforms. LISTEX™ P100, the company's product against Listeria,
optimal integration of LISTEX™ into the operational routine, to control Listeria
is FDA (GRAS) approved, and available worldwide.
monocytogenes in the food production environment. Clients can be supported during
costs the food industry from 15% to 30% of gross annual sales
trials, to optimise the application regime of LISTEX™ in terms of timing and dosage
• testing, inspecting and retaining defects can double these costs
LISTEX™ P100 is a culture of safe micro-organisms (bacteriophage preparation) in
rate. Our technical and commercial staff is aware of the need for a correct alignment
• Food safety and quality systems are not only good corporate policy…, they are also
use as a processing-aid, characterized by its broad spectrum toward Listeria
of GMP, GHP and QA/QC -policies and -programmes. We can provide input into HACCP
monocytogenes strains.
programmes to improve the safety of the end product. EBI Food Safety's new “Phage
good business, and contribute to the overall financial success and well being of the corporation.
Technology Center” in Wageningen ‘Food Valley’ accommodates client applications LISTEX™ P100:
Apart from possible human suffering and health expenses, the ‘brand equity’ of food
and general research.
• is highly effective in controlling Listeria monocytogenes (see graph below)
processors can be heavily affected when their contaminated products reach the
• can be easily integrated within the daily routine of the normal production process
market. This is usually followed by a long term decrease in market share and
• does not influence functional fermentation processes.
subsequent litigation costs. In other words: producing defective goods or services is
• does not affect any properties of the food product (chemical, physical, or
ruinous to business, and distributing defective food can irreparably harm the
organoleptic)
bottom line.
We service customers directly and through selected distributors. Our distributors are selected based on their proven ability to service clients effectively and efficiently in customizing the use of LISTEX™ in their production environment. Please contact our service centre for more information or for coordinates of a distributor close to your
• is a natural product, free from genetic modification
premises, at:
[email protected]
• is active at a temperature up to 45°C (113°F) • is active in a pH range of 4.0 to 9.5 • exhibits a high tolerance for saturated sodium chloride solutions
INTERNATIONAL SCIENTIFIC NETWORK
FOOD CATEGORIES
• is not affected by the atmosphere. EBI Food Safety's scientific network includes collaborations with universities and
Product categories include:
research centres in The Netherlands, Switzerland, Belgium, Italy, Portugal, Spain,
Control of Listeria monocytogenes on surface ripened cheese
• Cheese
Canada, China and The United States. Its network is expanding continuously, as the
• Meat & Poultry
use of phages is recognised internationally as a natural and effective solution to
• Fish
deal with unwanted bacteria.
• RTE meal Components
Phage treatment
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No treatment
8
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COLLECTION COLLECTION P R ES S P R ES S CONTACT CONTACT
[email protected]
S H OWR O O M / O FFICE H O G E R E I N D E Z U I D 1 1 1 1 9 1 AG O UD E K E R K A A N D E A M S T E L
T +3 1 2 0 4 1 1 1 7 9 8
F +3 1 2 0 4 1 1 4 7 8 1
S H OWR O O M T H E N ET H ERLA N D S B R I E LT J E N S P O L D E R 2 3
4921 PK MADE
S H OWRO O M B E LGIU M 2970 SCHILDE
SERINGENLAAN 16
S H OWR O O M S PA IN C A L L E PAU C L A R I S , 1 6 7 P R A L . 2 ªB 0 8 0 3 7 B A R C E L O N A S H OWRO O M GERM A N Y G L AD B AC H ER S T R AS S E 7 4 , 4 0 2 1 9 D ÜS S EL D O R F
PA G E
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I D J E Z V O O R S TA RT U P S / Q U I C K F I X G R O E I M O D U L E
KO S T E N
QUICK FIX GROEIMODULE Als je start dan komt er veel op je af. Wij hebben daarom de ‘quick fix groeimodule’ gecreëerd waarmee je snel kunt schakelen. Hierbij wordt het basisidee voor de visuele identiteit van jouw onderneming doorgevoerd op de eerste benodigde middelen zoals logo, visitekaartje, briefpapier, factuurpapier, envelop en online visitekaartje. Naarmate het bedrijf groeit kunnen er aanvullende modules ingezet worden die passen bij de desbetreffende fases en wensen.
1.0 / QUICK FIX GROEIMODULE
KO S T E N
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ADVISEREND GESPREK: K E R N E L E M E N T E N F I LT E R E N E N D E M O G E L I J K H E D E N A A N S T I P P E N ( 1 U U R )
S E RV I C E
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LOGO (LOGO SET VOOR VOOR DRUKWERK EN ONLINE GEBRUIK) V I S I T E K A A RT J E ( 2 5 0 S T U K S D I G I TA A L G E D R U KT ) W E B S I T E : O N L I N E V I S I T E K A A RT J E I N W O R D P R E S S T E M P L AT E ( 1 P A G I N A M E T B A S I S I N F O R M AT I E ) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B R I E F P A P I E R ( 2 5 0 V E L D I G I TA A L G E D R U KT / T E M P L AT E ) FA C T U U R P A P I E R ( T E M P L AT E ) E N V E L O P + E T I K E T S T I C K E R S ( T E M P L AT E ) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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T O TA A L 1 . 0 / Q U I C K F I X G R O E I M O D U L E
€ 1.500,00
2 . 0 / S M A RT S TA RT E R U P G R A D E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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2 . 1 / B E D R I J F S P R E S E N TAT I E ( 8 B A S I S P A G I N A ’ S )
€
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750,00
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2 . 2 / B E D R I J F S B R O C H U R E ( 1 6 P A G I N A ’ S / 1 0 0 S T U K S D I G I TA A L G E D R U KT )
€
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750,00
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2 . 3 / N I E U W S B R I E F ( D E S I G N T O E G E P A S T I N B A S I S T E M P L AT E / M A I L C H I M P + U I T L E G )
250,00
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O P A A N V RA AG
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2 . 5 / A D V E RT E N T I E / C A M P A G N E I D E A
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€
250,00
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950,00
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750,00
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2.8 / WEBSITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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B E D R A G E N Z I J N E X C L U S I E F B T W.
ILSE MEDIA B RA E Z HANS TEEUWEN UNIVERSAL MUSIC ILSE DELANGE SANOMA UITGEVERS CITY MARKETING HAARLEM GROENE GESCHIEDENIS SANOMA UITGEVERS D S W Z O R G V E R Z E K E RA A R T H E I N T E R N AT I O N A L B U T L E R A C A D E M Y BALLAST NEDAM MICHIEL HUISMAN STICHTING FEUERSTEIN CENDRIS DE SCHALM S TA D H O L L A N D Z O R G V E R Z E K E R A A R RA BO B A N K T H E FA M E G A M E PRINSES CHRISTINA CONCOURS EBI FOODSAFETY T RA D E S T U D I O THE VELDHOVENGROUP 538 V I TA E / E X P E R I S NU.NL P L A I N VA N I L L A K AT J A S C H U U R M A N BEVRIJDINGSPOP IAMMARILENA T H E M A N H AT TA N H O T E L R O T T E R D A M TEMPO TEAM I N T E R C O N T I N E N TA L H O T E L S M A G N O L I A F O U N D AT I O N K E E S V E RW E Y S T I C H T I N G CONTINENTIE STICHTING NEDERLAND SANDWICH P R A KT I J K N AT U U R G E N E E S K U N D E T E X E L S C H A G C H E L S T R A AT LOST & FOUND ORIGINALS MARJOLEIN KEUNING
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