BRAND GUIDELINE
CONTENTS:
Information Design Approach Identity Guide Target Market
Brand Information Information about the product
Buff Bake | Brand Guidelines
Buff Bake adalah suatu produk industri makanan yang berfokus pada cemilan yang menggunakan bahan-bahan berprotein tinggi serta mengandung asam lemak linoleat dan omega-3. Buff Bake tidak hanya terpaku pada cemilan makanan saja, melainkan juga terdapat selai roti. Motto Buff Bake adalah “Spread The Fit” yang artinya menjadikan Buff Bake merupakan cemilan sehat yang dapat di nikmati kapan saja dan dimana saja.
Brand Information Target Market
Target pasar yang ingin di raih oleh Buff Bake adalah ke kalangan muda yang menyukai cemilan tapi tetap sehat dan bermanfaat bagi tubuh.
Buff Bake | Brand Guidelines
Identity Guide
Logo and Label Information
Brand Logo Font Used: Byom LTD Bold
Brand Label Font Used: Sensei
Brand Information Font Used: Marvel Bold
Buff Bake | Brand Guidelines
Protein Cookie FROSTED OATMEAL RAISIN
Identity Guide
Logo and Label Information
Logo Color
Label Color
#000000
#38C3E5
#38489D
#A7A9AB
#F16422
#78256E
#FFFFFF
#E52939
#781F28
Buff Bake | Brand Guidelines
Identity Guide
Logo and Label Information
Ingredients :
Protein Cookie
Flavour #1 Chocolate Chip Peanut Butter
White Chocolate Chips (Cane Sugar, Cocoa Butter, Whole Milk Powder, Soy Lecithin [Non-GMO Source], Vanilla And Natural Flavor), Organic Coconut Palm Sugar, Protein Blend (Milk Protein Concentrate, Whey Protein Isolate), Organic Penaut Butter, Honey, Roasted Peanuts, Organic Virgin Coconut Oil, All Purpose Flour Unbleached, Natural Penaut Flavor, Organic Whole Egg, Peanut Flour, Filtered Water, Natural Peanut Flavor, Baking Soda, Salt, Critic Acid.
Allergy Statement :
This Product Contatins : Peanuts, Dairy, Wheat Eggs, tree nuts, and Soy (lecithin).
CHOCOLATE CHIP PEANUT BUTTER
Made with NATURAL love!
16
PLEASE RECYCLE THIS CONTAINER
GRAMS OF PROTEIN
Ingredients :
Protein Cookie
Flavour #2 White Chocolate Peanut Butter
White Chocolate Chips (Cane Sugar, Cocoa Butter, Whole Milk Powder, Soy Lecithin [Non-GMO Source], Vanilla And Natural Flavor), Organic Coconut Palm Sugar, Protein Blend (Milk Protein Concentrate, Whey Protein Isolate), Organic Penaut Butter, Honey, Roasted Peanuts, Organic Virgin Coconut Oil, All Purpose Flour Unbleached, Natural Penaut Flavor, Organic Whole Egg, Peanut Flour, Filtered Water, Natural Peanut Flavor, Baking Soda, Salt, Critic Acid.
Allergy Statement:
This Product Contatins : Peanuts, Dairy, Wheat Eggs, tree nuts, and Soy (lecithin).
WHITE CHOCOLATE PEANUT BUTTER
Made with NATURAL love!
16
PLEASE RECYCLE THIS CONTAINER
GRAMS OF PROTEIN
Ingredients :
Protein Cookie
Flavour #1 Frosted Oatmeal Raisin
FROSTED OATMEAL RAISIN
Made with NATURAL love! PLEASE RECYCLE THIS CONTAINER
16
GRAMS OF PROTEIN
Buff Bake | Brand Guidelines
White Chocolate Chips (Cane Sugar, Cocoa Butter, Whole Milk Powder, Soy Lecithin [Non-GMO Source], Vanilla And Natural Flavor), Organic Coconut Palm Sugar, Protein Blend (Milk Protein Concentrate, Whey Protein Isolate), Organic Penaut Butter, Honey, Roasted Peanuts, Organic Virgin Coconut Oil, All Purpose Flour Unbleached, Natural Penaut Flavor, Organic Whole Egg, Peanut Flour, Filtered Water, Natural Peanut Flavor, Baking Soda, Salt, Critic Acid.
Allergy Statement :
This Product Contatins : Peanuts, Dairy, Wheat Eggs, tree nuts, and Soy (lecithin).
Design Approach Packaging Information
Buff Bake dikemas secara simpel dengan menggunakan toples jar pada umumnya. Dikarenakan agar kue tersebut dapat di makan pada kegiatan sehari-hari sehingga praktis dan tidak gampang berceceran serta dapat di bawa kemanamana. Dengan menggunakan toples jar, makanan dapat mudah di simpan dan jika ingin memakannya kembali bisa langsung membukanya lagi. Bahan yang digunakan adalah bahan plastik PP yang aman untuk menyimpan cemilan kukis ini. Label di desain dengan warna menarik serta memiliki point of interest yaitu dengan adanya gambar cookies dimana-mana. Warnanya pun tetap sama seperti label yang sebelumnya, namun konsep layout dan design dibuat lebih colourful dan fresh. Warna biru untuk “Chocolate Chip Peanut Butter”, warna orange untuk “Frosted Oatmeal Raisin” dan warna merah untuk “White Chocolate Peanut Butter”
Buff Bake | Brand Guidelines
Design Approach Packaging Information
Aluminium
Plastik Polypropylene
Tinggi: 15 cm Lebar: 9 cm
Buff Bake | Brand Guidelines
