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APPENDIX
1. Questionnaire Market Survey of IT Innovation in Smartphone Dear Respondent, Kami, Marisa Karsen, Domenico Dwikada dan Steven Martono dari program Pasca Sarjana Binus Business School jurusan Business Management, sedang melakukan penelitian untuk thesis kami mengenai inovasi di bidang Teknologi Informasi. Kuesioner ini bertujuan untuk mengetahui lebih jauh mengenai minat respondent dalam hal inovasi IT pada Smartphone untuk melakukan transaksi/ bisnis.
(We are Marisa Karsen, Domenico Dwikada and Steven Martono, from Magister Management program, Binus Business School majoring Business Management are conducting research for our thesis on IT innovation. This questionnaire is aims to know more details about respondents concern in terms of IT innovation in Smartphone for doing transaction/ business). Kami sangat menghargai kesediaan Anda dalam mengisi kuesioner ini secara lengkap dan benar. Terima kasih atas partisipasi Anda dalam mengisi kuesioner ini. (We greatly appreciate your willingness to fill out this questionnaire completely and correctly. Thank you for your participation).
* Required Gender * Jenis Kelamin Man Woman Age * Usia <17 years old 17-27 years old
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28-40 years old >40 years old Occupation * Pekerjaan Student Employee Entrepreneur Housewife Other: How much your monthly income? * Berapa penghasilan Anda per bulan? < IDR 3.000.000 IDR 3.000.000 - 8.000.000 > 8.000.000 What kind of Smartphone do you use? * Smartphone apa yang anda gunakan? Blackberry iPhone Android Windows Phone Other: What is the main factor of choosing that kind of smartphone type? * Apa yang menjadi faktor utama Anda memilih untuk menggunakan smart phone tersebut?
Price Design Feature/ Application Technology Other:
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What functions that you regularly use from your smartphone? * Fungsi apa yang sering anda gunakan dari smartphone anda?
SMS and Phone Calls Email Internet Browsing Social Network Other: How often that you change your smartphone? * Seberapa sering anda mengganti smart phone Anda?
< once a year 1-3 years > 3 years What is the main reason to change the smartphone? * Apa alasan Anda mengganti smart phone Anda?
Bored Follow technology trend Broken Other: Only for blackberry users, do you have any experince of using QR Code? Khusus untuk pengguna blackberry, apakah Anda pernah memiliki pengalaman dalam menggunakan QR Code?
Yes No
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Do you have any experience to do transaction through your smartphone? * Apakah anda pernah melakukan transaksi pembayaran baik menggunakan kartu kredit atau debit melalui smartphone anda?
Yes No If Yes, how many times that you do the transaction? (only if your previous answer is yes) Jika Pernah, Seberapa sering anda melakukan transaksi tersebut? (khusus yang menjawab yes di pertanyaan sebelumnya)
Once a month 2-4 times a month 5-10 times a month >10 times a month Other: What kind of transaction that you do through your smartphone? (only if you have already used your smartphone for doing transaction) Jenis transaksi apa yang Anda lalukan melalui smartphone Anda? (hanya dijawab untuk yang sudah pernah melakukan transaksi menggunakan smartphone)
In your opinion, what are the other functions that you need to add in your smartphone? * Menurut pendapat Anda, Kira-kira fungsi tambahan apa yang anda butuhkan untuk dapat ditambahkan pada smart phone Anda
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Have you heard about Near Field Communication (NFC) technology ? * Apakah Anda pernah mendengar tentang Near Field Communication (NFC) technology?
Yes No What are you thinking about NFC technology? (Only if you have heard about NFC) Apa yang Anda ketahui tentang NFC technology? (khusus yang pernah mendengar tentang NFC)
Touch Screen Technology Capture Data Capture Image Integration System What is your opinion if NFC technology being implemented in Indonesia? (Only if you have heard about NFC) Bagaimana pendapat Anda jika NFC technology diimplementasikan di Indonesia? (khusus yang pernah mendengar tentang NFC)
Good, because can improve business process efficiency Not suitable, because it is to advanced Your suggestion about NFC implementation in Indonesia : (only if you have heard about NFC) Saran maupun kritik dari anda untuk implementasi NFC
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technology di Indonesia : (khusus yang pernah mendengar tentang NFC)
Would you change your smartphone with smartphone that already used NFC technology to increase transaction efficiency? (just using NFC smartphone to do all transaction with tapping technology) * Apakah Anda akan mengganti smartphone Anda dengan smartphone yang menggunakan NFC technology untuk meningkatkan efisiensi transaksi ? (cukup menggunakan smartphone NFC untuk melakukan seluruh transaksi dengan cara tapping)
Yes, because I want to try the new technology No, because I already comfortable with my current smartphone
2. Details Promotion Package for Point Collected
Total Point
Compliment
Expired Period
10 Points
Get Wallet Balance IDR 20,000
1 Year
20 Points
Get Wallet Balance IDR 40,000 Get Wallet Balance IDR 60,000
1 Year
30 Points
1 Year
Note : The expired period is from the last transaction day. 1 Transaction get 1 point Point only can be redeem on SimPay Counter in several Merchant stores area
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3. Financial Projection for Five Years Here is our details of Financial Projection for Five Years : Parameters No 1 2 3 4 5 6 7 8 9 10
Category Cost of Office Growth Rate (per year) Maintenance Fee Electricity Internet Others fee (Security) Transportation Wages Growth Rate (per year) Revenue Growth per Year Tax Rate WACC (Weighted Average Cost of Capital)
Amount per Year 10% IDR 200,000 IDR 60,000,000 IDR 120,000,000 IDR 3,600,000 IDR 6,000,000 5% 10% 35% 10%
Projected Annual Cash Flow for SimPay Project IDR Thousand No 1 2 3 4 5 6 7
8 9 10 11 12 13 14
Category Initial Outlay Revenue from transaction fees Revenue from maintenance fees Cost of Office Operational Cost Server Addition Wages CEO (Include Head Marketing Division) HR & Finance Head Division IS Head Division HR & Finance Division Staffs Marketing & Sales Department Customer Relation IS Division Staffs Marketing & Promotion Cost Merchant Relation CSR Program Taxable Cash Flows Taxes AATCF (Annual After Tax Cash Flows) TOTAL Annual Cash Flows
Year 0 IDR
Year 1
Year 3
Year 4
Year 5
(283,202) IDR IDR IDR
IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR
IDR
Year 2
IDR (283,202) IDR
1,120,000 IDR IDR (33,000) IDR (420,000) IDR IDR (10,000) (8,000) (8,000) (52,000) (292,500) (4,550) (49,500) (680,000) (50,000) (500,000) (987,550)
IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR (987,550) IDR (987,550) IDR
13,440,000 200,000 (36,300) (840,000) (100,000)
IDR IDR IDR IDR IDR
67,200,000 800,000 (39,930) (4,200,000) (300,000)
IDR IDR IDR IDR
67,200,000 4,000,000 (43,923) (6,300,000)
IDR IDR IDR IDR
67,200,000 4,000,000 (48,315) (9,450,000)
(10,500) (8,400) (8,400) (273,000) (614,250) (238,875) (614,250) (880,000) (75,000) (1,000,000) 8,941,025 (3,129,359) 5,811,666 5,811,666
IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR
(11,025) (8,820) (8,820) (546,000) (1,228,500) (716,625) (2,457,000) (1,180,000) (100,000) (5,000,000) 52,203,280 (18,271,148) 33,932,132 33,932,132
IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR
(11,576) (9,261) (9,261) (573,300) (1,289,925) (752,456) (2,579,850) (1,180,000) (100,000) (7,500,000) 50,850,448 (17,797,657) 33,052,791 33,052,791
IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR
(12,155) (9,724) (9,724) (601,965) (1,354,421) (790,079) (2,708,843) (1,180,000) (100,000) (11,250,000) 43,684,774 (15,289,671) 28,395,103 28,395,103
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Projected Income Statement for SimPay Project
Details Marketing and Promotion Cost Year
1
2
3, 4, 5
Budget
IDR 680,000,000
IDR 880,000,000
IDR 1,180,000,000
Cost Details
Amount/ year
Socialization Booth Viral Video Newspaper Radio SEO
IDR 170,000,000 IDR 30,000,000 IDR 50,000,000 IDR 50,000,000 IDR 180,000,000
Renting Web-Banner (Kaskus, Kompas.com)
IDR 200,000,000
Socialization Booth Newspaper Radio SEO Renting Web-Banner (Kaskus, Kompas.com, Detik.com) Socialization Booth Newspaper Radio SEO Renting Web-Banner (Kaskus, Kompas.com, Detik.com)
IDR 200,000,000 IDR 150,000,000 IDR 100,000,000 IDR 180,000,000 IDR 250,000,000 IDR 200,000,000 IDR 300,000,000 IDR 150,000,000 IDR 180,000,000 IDR 350,000,000
