Advanced Courses CE. AANBOD Optional AC SEMESTER 1 - periode 1

Advanced Courses CE Een Advanced Course (AC) is een module van 4 uur gedurende 1 periode (6wk). De AC’s worden afgesloten met een schriftelijk tentamen/ opdracht/ mondelinge presentatie in de collegeweek 6. Studenten volgen per periode 2 verplichte Advanced Courses: Mandatory AC’s; studenten worden ingedeeld. Deze AC’s volgt de student op maandag en dinsdag gedurende het semester in samenstelling van je klas (bijvoorbeeld CE AC A). De klassenindelingen worden na de vakantie bekend gemaakt. Studenten volgen per periode ook 2 keuze Advanced Courses: Optional AC’s, studenten kiezen zelf vóór 12 juli 2013. Deze AC’s volgt de student van woensdag tot en met vrijdag. Dus 2 optional Ac’s in periode 1 en twee optionele AC’s in periode 2 van semester 1. In totaal kies je dus vier optionele Advanced Courses. Kies GEEN Advanced Courses die op dezelfde dag plaatsvinden (binnen dezelfde periode) of waarvoor je niet toegankelijk bent.

AANBOD Optional AC SEMESTER 1 - periode 1 1. a. b. c. d. e. f. g. h. i. j. k. l. m.

Altijd te volgen > Psychology of courage - ENG Cultural Entrepreneurship – ENG Imagineering – ENG Corporate Social Responsibility – ENG Ethics – ENG Generation Studies – NL, Games – ENG Branding – ENG Storytelling – ENG Leadership – ENG Film Studies – ENG European Grant Management – NL Live Entertainment – ENG

2.

Uitsluitend toegankelijk als student in studiejaar 2 het overeenkomende branchevak heeft gevolgd of als je de voorbereidende, overeenkomende Advanced Course hebt gevolgd > Event – ENG Paul Schreuder vrijdag Entertainment Television – ENG Ton te Slaa donderdag en vrijdag Music Business – ENG Jan Bijlsma woensdag

a. b. c.

Egbert Edelbroek Bram Cuijpers Sanne Knitel Ruud Klep Oscar de Souza Nicole de Boer/Sabina Meiling Maarten de Rooij John Verhoeven Hille van der Kaa Marlin de Bresser Ton te Slaa Ron Coenen/Annelies Swarts Jasper van den Dobbelsteen

vrijdag woensdag vrijdag vrijdag donderdag woensdag donderdag donderdag donderdag vrijdag woensdag donderdag woensdag

AANBOD Optional AC SEMESTER 1 - periode 2 1. a. b. c. d. e. f. g. h. i. j. k. l. m.

Altijd te volgen > Psychology of courage - ENG Futures Research & Scenario Planning – ENG Cultural Entrepreneurship – ENG Corporate Social Responsibility – ENG Ethics – ENG Generation Studies – NL, Games – ENG Consumer Behavior Storytelling – ENG Leadership – ENG Theme park concepting – ENG Radio Management – ENG Live Entertainment – ENG

2.

Uitsluitend toegankelijk als de student in studiejaar 2 het overeenkomende branchevak heeft gevolgd of als je de voorbereidende, overeenkomende Advanced Course heeft gevolgd > Event – ENG Paul Schreuder vrijdag Entertainment Television – ENG Ton te Slaa donderdag en vrijdag Music Business – ENG Jan Bijlsma woensdag

a. b. c.

Egbert Edelbroek Maaike Rijnders Bram Cuijpers Ruud Klep Oscar de Souza Nicole de Boer/Sabina Meiling Maarten de Rooij Laura van Hinthum Hille van der Kaa Marlin de Bresser Pieter Cornelis Jantien van Tol Jasper van den Dobbelsteen

vrijdag woensdag woensdag vrijdag donderdag woensdag donderdag donderdag donderdag vrijdag woensdag donderdag woensdag

N.B. Indien er geen exchange studenten in een groep zitten, kan de docent besluiten de Engelstalige Advanced Course in het Nederlands aan te bieden. N.B. Indien er bij intekening 8 of minder studenten deze AC kiezen, kan deze gecanceld worden. N.B. Vol = vol. N. B. Het opgestelde aanbod is onder voorbehoud. Vak Ethics Leadership Psychology of Courage Cultural Entrepreneurship Imagineering Games Live entertainment European Grant Management Generation Studies Corporate Social Responsability Radio Management Storytelling

Minimum aantal studenten 12 studenten 12 studenten 12 studenten 12 studenten 12 studenten 12 studenten 12 studenten 12 studenten 12 studenten

AANBOD Mandatory CE Advanced Courses – SEMESTER 1 Applied Research Business model Marketing International finance Services Marketing

Maximum aantal studenten 20 studenten 64 studenten 32 studenten 32 studenten 32 studenten 32 studenten 32 studenten 32 studenten 32 studenten 32 studenten

Je mag slechts 2x per studiejaar meedoen aan elk verplichte Advanced Course tentamen. De eerste keer is in de periode dat je de module volgt, de tweede keer is de periode volgend op de periode waarin je de module hebt gevolgd. Name Advanced Course

Applied Research

Examination code Competence(s)

2259YADV31 C2 uitvoeren en interpreteren van marktonderzoek

Performance indicator Professional product(s) Main subjects / short description module

Mandatory literature

Examination code: 2259YADV31

In deze module ligt de nadruk op het ontwikkelen van onderzoeksvaardigheden. We richten ons met name op het doen van solide desk research en literatuuronderzoek. In de colleges wordt de opzet van een onderzoeksrapport gevolgd  bepalen onderwerp  het inlezen in het onderwerp en het houden van een diepte interview met een expert om de richting in het literatuuronderzoek te bepalen.  het doen van een probleemanalyse, bepalen van hoofd- en deelvragen  beschrijving van de methoden van onderzoek  het analyseren van theorie en informatie rapportage (incl. correcte bronvermelding, aanbevelingen voor verder onderzoek, Engelstalige management summary ) Wat is onderzoek? Praktijkboek methoden en technieken voor het hoger onderwijs / Nel Verhoeven / Boom Lemma Uitgevers / 2011 / ISBN: 978 90 5931 671 3 / € 36,00. Period of Examination

Period 1 Period 2 Period 3 Period 4 Period 5

Type of examination

Opdracht

Hours of study

Colleges: 24 uur Voorbereiding colleges: 24 uur Voorbereiding schriftelijk tentamen 36 Voor details eindopdracht zie portal.

Examination content

Resources at examination Boek, collegemateriaal

Name Advanced Course Examination code Competence(s) Performance indicator Professional product(s) Main subjects / short description module

Business model marketing 2259YADV30 C4 Strategie en beleid C5 Planning en uitvoering Students work on their own new business model and will present their concepts to an industry expert. The iPad app ‘Business model toolbox’ will help students to evaluate their business model. In times of financial crisis organizations are searching for new ways of business. New business models can create new markets, increasing profits and insure future existence. This course discusses a lot of new business models (mainly in the entertainment, music & event industry). Students also learn how to recognize patterns of new business models and are challenged to look deeper into the theory behind these business model patterns. After a couple of theoretical sessions students will work together in order to develop their own new business model. They will have to use the techniques and tools to create a new mind-blowing business model for the EME-industry. The last session the students will present their business model concepts to an industry expert. Main subjects: New Business Models, Business model building blocks, Business model canvas, Business model patterns (long tail, unbundled, multisided platforms, freemium, open), Business model designing and strategy.


- Business model generation (BMG), Osterwalder & Pigneur, ISBN 0470876417 / 9780470876411


Period of Examination


Type of examination Hours of study

Assignment (business model plan) Colleges: 24 hours Preparation colleges: 30 hours Assignment: 30 hours

Examination content

Mandatory literature, slides and handouts

Resources at examination none

Naam module

International Finance

Toetscode(s)

2259YADV02

Competenties

C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering

Prestatie indicator Beroepsproducten Hoofdonderwerpen / korte omschrijving module

Financiële aspecten bij internationaal opererende ondernemingen:  Internationaal financieel beleid: credit- en cash management  Valutaproblematiek  De verschillende wisselkoersrisico’s  Indekken tegen valutarisico’s: hedging  Hedging technieken  Internationale balans  Internationale resultatenrekening  Internationale regels  Actuele economische situatie in economische grootheden  De dan geldende internationale economische actualiteit

Verplichte literatuur + ISBN

Basics of Financial Management, Boer – Brouwers – Koetzier, second edition, Noordhoff Uitgevers ISBN 978-90-01-80291-2 €69.95

Toetscode: 2259YADV02

Tentamenperiode toets(en)

Toetsvorm Studiebelasting

Tentamenstof

Aanwezigheidsregel Hulpmiddelen bij toets

Periode 1 Periode 2 Periode 3 Periode 4 Periode 5 Schriftelijk tentamen Colleges: 24 uur Voorbereiding colleges: 24 uur Voorbereiding schriftelijk tentamen / maken toetsopdracht: 36 uur  College dictaat  Artikelen die tijdens de colleges zijn behandeld  Capita selecta uit het boek Bij 2 of meer keer afwezig -0.5 pnt van tentamencijfer Niet programmeerbare rekenmachine

Name Advanced Course

Services Marketing

Examination code

2259YADV36

Competence(s)

C4 Strategie en beleid C5 Planning en uitvoering


Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the course’s content is to develop strong customer relationships through quality service. The course also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in this course. Week 1: Introduction (ch.1-2, 18) Course outline, assignment, grading policy, etc. Foundations for services marketing Conceptual framework ServQual Service and the bottom line: financial and economic impact of service Week 2: Customer gap: Focus on the customer (ch. 3-5) Consumer behavior in services Customer expectations of services Customer perceptions of services Week 3: Provider gap 1: Understanding customer requirements (ch. 6-8) Listening to customers through research Building customer relationships Service recovery Week 4:Provider gap 2: Aligning service design and standards (ch. 9-11) Service innovation and design Customer-defined service standards Physical evidence and the servicescape Week 5: Provider gap 3: Delivering and performing service (ch.12-15) Employees’ roles in service delivery Customers’ roles in service delivery Delivering service through intermediaries and electronic channels Managing demand and capacity


Week 6: Provider gap 4: Managing service promises (ch.16-17) Integrated services marketing communications Pricing of services SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM, 2nd Edition, ISBN: 007714659X from McGraw-Hill Education (UK)




Type of examination

Individual written exam Group assignment (bonus)

Hours of study

Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam / making assignment: 42 hours

Literature: book Wilson et al. (2nd edition) Slides: all used slides Handouts: articles that are handed out or discussed. Resources at examination none Examination content

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Optional Advanced Courses > Je mag slechts 2x per studiejaar meedoen aan elk optionele Advanced Course tentamen, waarvoor je je hebt ingeschreven. De eerste keer is in de periode dat je de module volgt, de tweede keer is de periode volgend op de periode waarin je de module hebt gevolgd. Name Advanced Course Examination code Competence(s) Performance indicator Professional product(s) Main subjects / short description module

Ethics 2259YADV41 C5 Planning en uitvoering C9 Leiderschap en management

As IEMES professionals, you will be working on the content of media and entertainment products. In an age of increasing permissiveness, these products may be increasingly extreme in nature. As societies are becoming more cosmopolitan, the views and values amongst audiences are broadening. Values are becoming less homogenized and are often the source of social and political tension. For this reason, one of the core competences that has been defined for IEMES professionals is an ability to assess, balance and judge ethical issues. In commercial terms, this may be important for assessing a potential threat of litigation. In social terms, an ethical awareness is a quality that is quite rightly expected of a socially responsible professional. This course aims to develop your critical awareness of ethical issues. By the end of this course, you should be able to justify your opinions on an ethical issue from a number of normative perspectives. Studying ethics does not make one more ethical. It may increase self-reflection, paranoia and an awareness of the inherent contradictions in human values. Values are often incommensurable. This means that the ‘worth of one value’ cannot be measured against the worth of another. There is often no common scale to measure the benefits of one value against the other. This is what is meant by the term “incommensurability”.


Theoretical content per class 1. Epistemology and the fact / value distinction 2. Ontology and Meta-ethics 3. Rationality 4. Teleological theory 5. Deontological theory 6. Consequentialist theory PDF Reader “Ethics with a Pinch of Ontology and Epistemology”, Souza, O.Q.H. de, 2013 (Royalty Free).




period 1 period 2 period 3 period 4/5 Exam

Classes: 28 hours Class Preparation: 28 hours Bonus assignment: 28 hours Examination content (1) in class presentations of theory, and (2) Digital Reader. Resources at examination Structure Overview of Ethical Theory

Name Advanced Course Examination code Competence(s) Performance indicator Professional product(s) Main subjects / short description module

Branding 2259YADV26 C4 Strategie en beleid C5 Planning en uitvoering

Brands are everywhere around is. They are a very powerful marketing instrument and are still very important when it comes to creating a longterm relationship with the consumer. This course discusses different aspects of branding, the creation of brands, the management of brands as well as measuring brand value. An overview of the course Session 1. Introduction in branding, brand management and global course overview This session gives an insight into the world of brands and the managing of them. Also the importance of brands within the profit and non-profit industries will be researched. Branding cultural entertainment (Keller chapter 1) This session also connects brands to the EME-industry and gives a lot examples. We will discuss the importance of brands and also the role of different media. Session 2. Creating brand value & brand positioning (Keller chapter 2 and 3) This session we will look at the Customer Based Brand Equity model. It gives an insight on how strong brands are built. Brand building blocks are very important when it comes to building a strong brand. Brand psychology Brands have strong influence on the buying behavior of consumers. In this session we will discuss the psychology behind brands. Session 3. Brand marketing programm (Keller chapter 4 and 5) The development of a brand consists of chosing specific brand elements, which are brought to life with different marketing campaigns. Brand activation (Keller chapter 6 and 7) Brand activation aims tot give brands a more centra land vital role in de the lives of consumers. Experiences are very important in order to achieve this. ondersteund met allerlei marketingcommunicatie instrumenten.

Session 4. Brand measurement (Keller chapter 8, 9 and 10) Brands represent a certain value for consumers but of course also for the brand owners. This session discusses methods that can be used to measure brand value. Brand strategy (Keller chapter 11) This session is also about how a brand strategy is developed. What are important aspects a brand manager has to think of. Session 5. Brand extensions (Keller chapter 12 and 13) There are many different ways you can make a brand grow. An important way is by making use of brand extensions. In this session we will discuss different types of brand extensions, we will also look at advantages and disadvantages of certain extensions. International branding (Keller chapter 14) Brands are international. Well-known brands are mostly international operating brands. However one day they too were small. This session discusses the process of internationalization of brands. Session 6. Brand communities & future branding Social media plays an important role in branding. Social media created a lot of communities that use certain brands. In this session we will discuss the link between brands and communities. We conclude the session with a future forecast.


Summary This session will also be used as a summary of the past weeks. Probably we will do a rehearsal exam. There is time to ask questions about the entire course. Strategic Brand Management – A European perspective, second edtion / Kevin Lane Keller, Tony Apéria & Mats Georgson / Pearson Education Ltd. / 2011 / ISBN: 0273737872 / € 55,99




Period 1 Period 2 Period 3/4/5

Written exam Colleges: 24 hours Preparation colleges: 38 hours Preparation written exam: 22 hours Examination content Literature: Book ‘Strategic Brand Management Slides: Slides used in sessions available on the Fontys ACI portal Handouts: Articles etc. distributed in sessions also available Video: Video links that are in the presentations Resources at examination none


Consumer Behavior

Examination code

2259YADV43

Competence(s)

C6 Sales C7 Communicatie C8 Marketing communicatie

Performance indicator Professional product Main subjects / short description module

Week 1: Introduction - Overview, assignment, grading policy, etc. - Understanding consumer behavior - Ethics in consumer behavior Week 2: Psychological core (part 1) - Motivation, Ability & Opportunity - From exposure to comprehension Week 3: Psychological core (part 2) - Memory and knowledge - Attitudes based on high effort - Attitudes based on low effort Week 4: Psychological core (part 3) - The social self - Stereotyping - (Group) conformity Week 5: Process of making decisions (part 1) - Problem recognition and information search - Judgment and decision making based on high effort



Week 6: Process of making decisions (part 2) - Judgment and decision making based on low effort - Post-Decision Processes - Consumer Behavior / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters / Cengage Learning / 2013 / ISBN: 9781133274490 / € 60,99 Period of Examination


Period 2 Period 3 Period 4/5

Schriftelijk tentamen (open vragen) Colleges: 24 uur Voorbereiding colleges: 24 uur Voorbereiding schriftelijk tentamen: 36 uur Examination content - Sheet, artikelen en boek Consumer Behavior. Resources at examination geen


Corporate Social Responsibility

Examination code

2259YADV04

Competence(s)

C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering

Performance indicator

Understanding and analyzing CSR policies and approaches and their practical implications for marketing (within the entertainment sector)

Professional product(s)

Individual research paper

Main subjects / short description module

During this advanced course the main concepts within the contemporary CSR debate will be dealt with, with a special attention to entertainment. The following are the main topics that will be covered in this course: 1. Globalization, businesses and social responsibility 2. Business ethics 3. Entertainment and social responsibility 4. Tools to understand CSR within companies (foot printing, reporting, certification etc.) 5. Understanding CSR themes (Fair Trade, Child Labor, Human rights, Climate Change.) The exact content of the course will be determined by actual events, news and developments within the field of CSR. Week 1: Introduction to basics of CSR including analysis of CSR policies, sustainable development, ethics and stakeholder theory. Explanation of main deliverables Week 2: Comparing CSR policies, presentations of companies, understanding CSR within Medium and Small Businesses Week 3: Critical look at CSR themes (Child Labor, Human Rights etc) and presentations Week 4: Overview of sustainable tools and how they work in practice Week 5: Understanding the relation between CSR and marketing , sustainable marketing and green washing Week 6: Practical work for final assignments


Corporate Responsibility: Governance, Compliance and Ethics in a Sustainable Environment 2/E / Tom Cannon / Financial Times Press / 2012 / ISBN10: 0273738739 & ISBN13: 9780273738732 / IMPORTANT: THE FINAL READINGS MATERIALS FOR THIS COURSE WILL BE ANNOUNCED DURING THE FIRST LESSON. DO NOT BUY THE BOOK YET!


Presence rule


Period 1 Period 2 Period 3 Period 4/5

Type of examination

Opdracht / paper

Hours of study

Colleges: 24 uur Voorbereiding colleges: 24 uur Voorbereiding schriftelijk tentamen / maken toetsopdracht: 36 uur

Examination content

1.Presentations during class 2.An oral exam based on the individual paper When two or more times absent -0.5 point of exam grade

Resources at examination Desk research, literature and lectures covered during classes meetings.

Name Advanced Course Examination code Competence(s)




Cultural Entrepreneurship 2259YADV17 C1 Ondernemerschap C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering C6 Sales C7 Communicatie C8 Marketing communicatie

Cultureel ondernemerschap is een actueel onderwerp voor vele instellingen en professionals die actief zijn in de culturele branche. Subsidies en sponsorbedragen zijn voor een groot deel verdwenen en ondernemerschap is een must om het hoofd boven water te houden. Tijdens dit vak zijn we actief bezig met onderzoeken naar, en uitwerken van mogelijkheden, om bijvoorbeeld kunstenaars of schouwburgen winstgevend te maken. Projectmanagement, onderzoek, marketing, communicatie, financiële onderbouwing en strategisch management komen aan de orde. Het gaat hierbij om concrete opdrachten voor echte opdrachtgevers binnen de culturele sector. Management voor de culturele sector Marc Altink en Peter Bosma Uitgeverij Coutinho/2011 ISBN: 9789046902103/ €34,50



Examination content

Periode 1 Periode 2 Periode 3 Periode 4/5 Opdracht Colleges: 28 uur Voorbereiden colleges: 28 uur Maken opdracht: 28 uur Je maakt voor een echte culturele opdrachtgever uit Nederland een marketing/communicatieplan waarmee je het rendement van de ondernemer verhoogd. Onderwerpen zoals bij de modulebeschrijving worden verwerkt in het plan.



Entertainment Television

Examination code

2259YADV23

Competence(s)

C5 Planning en uitvoering

Professional product(s) Main subjects / short description module

 TV-format In this course students are going to create their own format for a tvshow. In steps they’ll develop a format that is compatible with modern demands. How to make an innovating format that is commercially

interesting? Mandatory literature

Articles and documents on intranet

Examination code 2259YADV23




Assignment Colleges: 24 hours Preparation colleges: 30 hours Preparation written exam / making assignment: 30 hours

Examination content

The quality of the format and possibilities for exploitation Mandatory literature, slides and handouts none

Resources at examination


European Grant Management


2259YADV42 C1 Ondernemerschap C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering C7 Communicatie C9 Leiderschap en management


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Week 1: Het subsidielandschap o Inleiding begrip subsidies en financieringsinstrumenten o Beschrijving subsidielandschap  Nationaal  Europees  Fondsenwerving o Het subsidieproces en belangrijke begrippen o Enkele specifieke regelingen voor het Creatieve domein o Hoe blijf je op de hoogte? o Opdracht:identificeer de juiste subsidiekanalen voor je project Week 2: De Match en het projectplan o Bespreken opdracht o Hoe maak je de match tussen subsidie en idee? o Starten van een project(plan) o Enkele praktijkvoorbeelden o Opdracht:stel een globale projectschets op (max. 1 A4) Week 3: de Praktijk van een goed projectplan (1) o Presentatie: praktijkvoorbeeld cultureel ondernemerschap o Het begint met een goed (ondernemers)plan met financiële onderbouwing  Inhoud, planning, organisatie  Exploitatieplan  (Project)Begroting  Alternatieve vormen van financiering? (crowdfunding, investeerders, sponsoring, samenwerking) Week 4: de Praktijk van een goed projectplan (2) o Vervolg op het ondernemersplan o Netwerkomgeving o Pitch o Presentatie: praktijkvoorbeeld cultureel ondernemerschap

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Week 5: Subsidie management o Het proces na de aanvraag begint al vóór de aanvraag o Inhoudelijk projectmanagement o Financieel projectmanagement Week 6: Samenvatting o Terugblik vorige lessen o Opdrachtbeschrijving voor toetsing


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Volgens format: Basisboek Eventmanagement – van concept naar realisatie / Gabrielle Kuiper / Uitgeverij Coutinho / 2008 / ISBN: 978 90 469 0098 7 / € 29,50 -



Period 1 Period 2 Period 3/4/5


Assignment Colleges: 28 hours Preparation colleges: 30 hours Preparation written exam / making assignment: 26 hours

Examination content -


Een schriftelijke opdracht waarin de student gevraagd wordt inzicht te tonen in het geleerde tijdens de advanced course. Onderwerpen: o Begrippenkader o Omgevingsanalyse o Match o Start projectplan Geen


Event


2259YADV18 C4 Strategie en beleid


Competentie 4: Het initiëren, (laten) ontwikkelen, plannen, vermarkten (laten)uitvoeren en evalueren van managen, op basis van relevante managementmodellen van evenementen, uitgaande van een event als marketingcommunicatie instrument.



Events have an impact, they matter and are more and more frequently used as a strategical tool. This course is all about the way organisations implement events as a marketingtool to reach out to their targetgroup. Topics: - Events as a strategical marketingtool - Events and relationshipmarketing - Events and marketingcommunication - Events and branding - Events and citymarketing - Touchpoints-theory - Effectmeasurement / Return On Investment Het Event als Strategisch Marketinginstrument / D. Gerritsen en R. van Olderen / Uitgeverij Coutinho / 2011 / ISBN: 9789046902417 / € 37,50 As soon as this book is available in an English version the English version will be mandatory, Students will be informed about this.




Period 1 Period 2 Period 3 Period 4/5 Written exam

Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam: 42 hours Examination content The (entire) book and the content of the classes (PPT-sheets, articles) Resources at examination none

Name Advanced Course Examination code

Film Studies 2259YADV28

Competence(s)

C5 Planning en uitvoering C9 Leiderschap en management


Movie-review Paper combining Media theory and Film


In this course students will learn to analyze films. In several steps we’ll work towards a paper combining a theory with a film. Students will also write a movie-review based on terminology of Film Studies and analyze short clips as a practice for analysing a movie.


Film Art: An Introducion 9th Revised edition / David Bordwell and Kirstin Thompson / McGraw-Hill Education / 2012 / ISBN: 978-0071318310/ € 50,99




Examination content Resources at examination

Period 1 Period 2 Period 3/4/5 Assignment Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam / making assignment: 42 hours Mandatory literature, slides and handouts none

Name Advanced Course Examination code Competence(s) Performance indicator



Futures studies and scenarioplanning 2259YADV13 C3 Bedrijfs- en omgevingsanalyse C7 Communicatie 

Beoordelen van strategische opties voor de nationale en/of internationale markt op basis van de analyse.  Rapporteren en overtuigend presenteren van de resultaten en verantwoorden van de analyse, inclusief verantwoorden van de aanpak en geven van een advies over het vervolgtraject.  Beheersen van de Engelse taal op Europees taalniveau B2+. A scenario planning process report, with 4 future scenario’s described and 1 scenario visualised in detail, for a company/institution within EME sector. The process of scenario building method consists of elaborate future trendresearch on different levels and creating new possible new futures from that research, in order to cope with uncertainties in making strategic decisions on the long term. The research part consists of: determining the scenario decision focus , data collection through expert interviews and elaborate trendresearch on macro, sector and consumer behavior level. Analysing by impactinsecurity matrix, determining the axes of uncertainty. When all this is done, the creative part starts: Constructing the scenario’s: Describing the scenario’s using the research outcomes and making them into imaginative stories by use of storytelling and visualizing methods.


The scenario process, research and constructing is a process that needs sparring and cooperation. During the course you will work together in a group. The actual scenario report, however, will be an individual assignment. The outlines of the assignment will be published on sharepoint. Retakes are completely individual. Articles: van 't Klooster, Susan A, & van Asselt, M. B. A. (2006). Practising the scenario-axes technique. Futures, 38(1), 15-30. doi:10.1016/j.futures.2005.04.019 Robert Baldock. (1999). 5 futures. Management Review, 88(9), 52 Internet sources like www.futuretimeline.net and www.kurzweilai.net will be used to gain technological innovation data (underpinned with academic references) Sectortrends: Entertainment and Media outlook 2012-2016 (PWC) (available at school for inspection, no need to buy yourself) To be completed with additional articles and sources that will be provided for on sharepoint.



Periode 2 Periode 3 Periode 4/5


Opdracht Colleges: 6 x 4 uur Voorbereiding colleges: 6 x 3 uur Voorbereiding schriftelijk tentamen / maken toetsopdracht: 42 uur Mandatory literature, slides from ppts in class (available on sharepoint). Additional articles available on sharepoint. Available data from trendreports (sector) can be found on sharepoint as well as the exact outlines of the assignment.

Examination content



Games 2259YADV21 C5 Planning en uitvoering C9 Leiderschap en management


Offer containing (practical) concepts, communication trajects and budgets The game and its environment




In this course, we take a closer look at the game’s environment and the leading role the game designer has to within this environment. Keywords are: organising, managing, motivating, analysing, evaluating, testing, the players, the team and the market. The second part of Jesse Schell’s ‘The art of game design’ is used as a guideline throughout the course. This part of the book has a clear focus on the game environment. The theory explained in the lectures is practiced by means of an assignment. This assignment is the course’s final test and will be supplemented at the end of the course with questions about the course´s content. The Art of Game Design – A book of lenses / Jesse Schell / Elsevier Science & Technology / 2010 / ISBN: 9780123694966 / €44,99 Period of Examination

Type of examination

Hours of study


Period 1 Period 2 Period 3 Period 4/5 Written exam Assignment Bonus assignment Colleges: 24 hours Preparation colleges: 36 hours Bonus assignment: hours Preparation making assignment: 24 hours Mandatory literature, slides and handouts none

Naam Advanced Course Toetscode

Generation Studies, the Internet & Brains 2259YADV19

Competentie(s)

C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse

Beroepsproduct(en) Hoofdonderwerpen / korte omschrijving module

Doelen Advanced Course: - Studenten bewustmaken van hun eigen media- en digi bewustzijn, informatieverwerking en hersenonderzoek over de werking van internet op het brein. - Studenten informeren over het media- en digibewustzijn en informatieverwerking van de oudere generaties. - Studenten ervaring laten op doen over dit onderwerp door ze een onderzoek te laten doen in de praktijk. Dit onderzoek richt zich op de oudere generaties, specifiek de protestgeneratie en hoe zij internet gebruiken. - Studenten door bovengenoemde doelen, kennis en ervaring op te laten doen die toepasbaar is in hun stages en eerste baan. Opbouw lesprogramma Lesweek 1 Kick off | Hersenen en internet Vorm Hoorcollege & practicum Lesweek 2 Vorm

Generatie Y Workshop

Lesweek 3 Vorm

Sociale media & ik Workshop

Lesweek 4 Vorm

Onderzoek theorie & voorbereiding Workshop

Lesweek 5

Fieldtrip

Lesweek 6 Vorm

Onderzoek praktijk Workshop

Tentamenweek van periode 1 Presentaties van onderzoek & video interactiemateriaal Vorm Workshop Tentamen Vorm Inhoud

Docenten

Schriftelijk & mondeling Inleveren opdracht & compilatie video materiaal Presenteren onderzoeksrapport plenair in de klas Nicole de Boer & Sabina Meiling

Verplichte literatuur

Generaties Werk in uitvoering / Aart Bontekoning /Uitgeverij De Vrije Uitgevers / 2012 / ISBN: 9789490463212 / € 19,95 Het puberende brein/ Eveline Crone / Uitgeverij Bert Bakker/ 2008 / ISBN: 9789035132696 / € 17,95

Kopieerkosten

€ 15,00

Toetscode 2259YADV19

Tentamenperiode toets(en)

Periode 1 Periode 2 Periode 3 Periode 4/5

Toetsvorm

Schriftelijk tentamen Opdracht Bonusopdracht: inleveren van een digitaal huiswerk portfolio. In dit portfolio staat iedere uitgewerkte huiswerkopdracht van les 1 t/m 6 Colleges:28 uur Voorbereiding colleges:28 uur Voorbereiden & maken opdracht: 28 uur

Studiebelasting

Tentamenstof

Tentamen wordt gegeven in de vorm van een opdracht. De criteria waaraan de opdracht moet voldoen. Criteria voor de opdracht: A. Het onderzoeksrapport a.Het rapport wordt geschreven in tweetallen b. Reflecteert het verloop, uitkomsten en conclusies van het onderzoek gedaan ten behoeve van de Advanced Course c. Beslaat minimaal 15 en maximaal 20 pagina’s d. Deze pagina’s zijn exclusief voor-en achterkant en inhoudsopgave e. Deze pagina’s zijn inclusief voorwoord, samenvatting (deze samen zijn 1 pagina), bijlagen zijn maximaal 3 pagina’s f. Lettertype Calibri, puntgrootte 11, interlinie 1 g. Goed leesbaar geschreven in correct Nederlands en minimaal door twee andere studenten uitdezelfde Advanced Course nagelezen en gecorrigeerd

B. De presentatie h. De presentatie wordt gegeven in tweetallen, beiden zijn evenredig veel aan het woord i. Duur van de presentatie is 5 minuten inclusief de videofragmenten uit het onderzoek, vragen worden door de docenten tijdens de presentatie gesteld j. De presentatie reflecteert de conclusies en eventuele aanbevelingen uit het onderzoeksrapport C. Een essay k. Is individueel geschreven l. Reflecteert inhoudelijk op de nieuwe de inzichten van de student over het begrip digibewustzijn en die van de generaties waarnaar onderzoek is gedaan m. Verwijst naar minimaal 3 betrouwbare bronnen(internet en/of literatuur) deze bronnen onderbouwen hetgeen wat in het essay wordt geschreven. Deze bronnen worden als tekst bijgevoegd en op iedere tekst wordt gearceerd welk deel van de bron de inhoud van het essay ondersteunt n. Minimaal 700 en maximaal 800 woorden o. Lettertype Calibri, puntgrootte 11, interlinie 1 p. Goed leesbaar geschreven in correct Nederlands en minimaal door twee andere studenten uit dezelfde Advanced Course nagelezen en gecorrigeerd

De opdracht wordt in tweevoud, hardcopy ingeleverd bij de balie tijdens de laatste werkdag van de eerste tentamenweek in periode 1. De afsluitende presentaties vinden plaats in de tentamenweek van periode 1. Hulpmiddelen bij toets

De verplichte literatuur, de PPT’s en alle aantekeningen.


Imagineering


2259YADV34 C1 Ondernemerschap C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse




Conceptbook Imagineering is an optional course. The focus in this Advanced Course Imagineering is on changes in society, the purpose and the meaning of concept development, and practical examples of successful concept development in creative industries. Imagineering originated in the world of amusement parks and therefore the main part of the course is an assignment in concept development for the most successful amusement park of Europa: Europa-Park in Rust. Additional subjects: branding, creative techniques, personas, vision development, implementation of concepts, design. A (guided) field trip to Europa-Park will be part of this course. Lecturers: mrs. Sanne Knitel & mr. Pieter Cornelis - Powerpoint slides - Experience / Anne Snel / 2011 / Free download on: http://www.annasnel.nl/#!my-research Period of Examination


Examination content


Period 1 Period 2 Period 3/4/5 Assignment Colleges: 24 hours Preparation colleges: 24 hours Preparation written making assignment: 36 hours Concept book (how to translate your analysis and ideas in a visually appealing way?) Parts are:  Analysis  Vision  Concept  Implementation none


Leadership

Examination code

2259YADV35

Competence(s) CE

C2 Performing and interpreting market research C3 Situation analysis of a company C5 Carrying out a marketing strategy C9 Capacity to lead a project/ professional attitude


C9 level 1


Portfolio with essays and completed assignments.

Main subjects / short description module per week

1. Management VS leadership,Timeline leadership, the leader: traits, skills and style. Furthermore we discuss the chapter 1 and 2 from Kouzes & Posner. 2. Contingency leadership theory + chapter 3 (model the way) Kouzes & Posner. 3. Transformational leadership 5,6 4. Envision & Encourage the heart + (chapter 4 and 7 ?) 5. Practical assignment. 6. Developing leadership Reflection upon leadership style using Business Model You methodology. The Student Leadership Challenge | Barry Z. Posner,Barry Z. Posner & James M. Kouzes Five Practices for Exemplary Leaders. ISBN: 0470177055

Mandatory literature + ISBN

Business Model You | Yves Pigneur, Alexander Osterwalder & Timothy Clark. A One-Page Method For Reinventing Your Career. ISBN: 1118156315 Articles used in class and published on the portal. Examination code 2259YADV35


Type of examination

Period 1 Period 2 Period 3 Period 4/5 Assignment

Hours of study

Colleges: 24 hours Preparation colleges: 60 hours

Examination content

Lecture materials (might include some articles), mandatory literature,

Resources at examination None



Live Entertainment 2259YADV10 C1 Ondernemerschap C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering C7 Communicatie C8 Marketing communicatie C9 Leiderschap en management

During the Advance Course Live Entertainment you learn how the live circuit works. You will know how different players interact and what position they claim. You should be able to organize an event in a small venue and even plan a show in mayor hall like the Ziggo Dome. Week 1 – An introduction in live entertainment Week 2 – The costing, that’s what it is all about! How to set up a proper costing, what deals to make and how to be a good negotiator. Week 3 – The right program for your venue or festival How to make a year through planning regarding the profile of your venue or festival. And how do you know how many visitors will attend your show? Week 4 – The Euros and Dollars Into finance! You will know what a deposit and settlement is and how to keep your books up-to-date. Week 5 – Aftersales Proper aftersales will make your job much more easy. How to build a relationship with the acts and their agents. Week 6 – start a festival


Wordt bekend gemaakt bij aanvang module.




Type of examination

Written exam

Hours of study

Colleges: 28 hours Preparation colleges: 28 hours Preparation written exam / making assignment: 28 hours Examination content Mandatory literature, slides and handouts Resources at none examination


Music

Examination code

2259YADV09

Competence(s)

C9 Leiderschap en management


Mandatory literature Examination code 2259YADV09

The thought and thought process that have lead the modern music industy into the position they are in today, will never be the same as the ones who can solve the current problems. From a strategic level we will analyse what has happened so far in the music industry and which thoughts have lead them into their current position. We will think about new views or even new ways within the industry and how we describe this conceptually. All aspects of importance will be looked at. We will travel back in time with the knowledge we have now and give ourselves the opportunity to reshape the music industry. Wordt bekend gemaakt bij aanvang module. Period of Examination



Period 1 Period 2 Period 3 Period 4/5 Assignment Colleges: 24 hours Preparation colleges: 18 hours Making assignment: 42 hours To be announced in PPT-sheets, also available at intranet


Storytelling

Examination code

2259YADV33

Competence(s)

C2 Marktonderzoek C3 Bedrijfs- omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering C7 Communicatie research report, presentation, corporate story We are all living in the digital age; the age of community. For marketers, no longer is the conversation about persuasion to buy, rather it’s about to join. In our digital age powered by the social web, no longer can marketers demand customer’s attention; they must earn and deserve it by connecting profoundly to the heart of their unspoken desires.


Additionally, we have all become citizens of the digital global tribe with the power, tools and means to tell our own stories. Customers tell the real story of brands now. For this reason, brand storytelling in the digital age is more important than ever. During this course, students will learn about general transmedia storytelling techniques, with a strong focus on digital methods. Students will learn to tell stories with a business goal in mind.


During this course, students will develop a transmedia brand storytelling concept, with a strong focus on business, marketing, planning, story / treatment and the functional specification. Please note that this not merely a writing class. Books, articles and lecture slides. Students are not obliged to buy the books, online references to the articles will be mentioned in the course outline. Books we will use: Jenkins, Henry; Jenkins, Henry; Handler Miller, Carolyn; interactive entertainment Smith, Paul;

Convergence culture Spreadable media Digital Storytelling: A creator's guide to Lead with a Story





Period 1 Period 2 Period 3 Period 4/5 Assignment End report. Students will work in groups. Colleges: 24 hours Preparation colleges: 10 hours Making assignment: 24 hours Mandatory literature, slides and handouts books, articles and colleges


Radio Management

Examination code

2259YADV15

Competence(s)

C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering


Bij Radio Management krijgen de studenten inzicht in de radiomarkt. En ze komen alles te weten over een radiostation. Zoals het format, muzieksceduling, programmering, productie, marketing en sales en budgettering. Kortom na 6 weken Radio Management zijn jullie meer dan thuis in de radiowereld.

Mandatory literature Examination code 2259YADV15


Period 2 Period 3 Period 4/5

Type of examination

Assignment + presentation

Hours of study

Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam / making assignment: 42 hours

Examination content

Verplichte literatuur, slides en uitgereikte artikelen


Geen


The Psychology of Courage

Examination code

2259YADV27

Competence(s)

C1 Ondernemerschap C7 Communicatie C9 Leiderschap en management




Concept (LOCO-competence 4) Presentation, portfolio (LOCO-competence 5) In this Advanced Course students will learn to understand the dimensions and indicators of courage. Courage is the ability to overcome risks and to achieve personal goals. Courage is a key factor in personal success and personal effectiveness. The focus is on courage in a social and business environment: entrepreneurship, networking, negotiating, leadership, career development, job applications, decision making. Students will learn to apply the principles of courage in order to achieve personal growth. Literature includes The Psychology of Courage by C.L.S. Pury and Courage: it’s Nature and Development by N.H. Goud. There will be a theoretical exam half way the Advanced Course. The final assessment is based on a written personal agenda by the student: an individual script related to personal courage in a business setting in the event, music & entertainment context. Psychology Of Courage, Modern Research On An Ancient Virtue, C.L.S. Pury & S.J. Lopez, ISBN 1433808072 (€ 51,99) Period of Examination


Examination content

Period 1 Period 2 Period 3 Period 4/5 Written exam (after 3 weeks) Assignment (after 6 weeks) Colleges: 6 x 4 hours Preparation colleges: 10 hours Preparation written exam / making: 5 hours assignment: 25 hours

Mandatory literature + PPT’s Individual script related to personal courage conform the instructions and qualifications explained in the mandatory literature and the lectures. Resources at examination Student Manual (as provided digitally)

Naam module

Theme Park Concepting

Toetscode(s)

2259YADV32

Competenties

C1 Ondernemerschap C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering

Prestatie indicator Beroepsproducten Hoofdonderwerpen / korte omschrijving module

Projectplan/ Offer containing (practical) concepts and budgets Throughout the world the themed space has grown in ubiquity, popularity, and diversity. Theming involves the use of an overarching theme to create a holistic and integrated spatial organization of a consumer venue. Theme parks have become ‘cathedrals of consumption’. During this course you will learn to develop an appealing, and long term effective concept for a theme park resort. Week 1: Introduction (ch.1,2,4) Course outline, assignment, grading policy, etc. The development and categorization of theme parks Definitions and social origin of theme parks Profile of major theme park operators Week 2: Theme parks and the entertainment society (ch.3,5,6) Globalization of the theme park industry Theme parks and the commercialization of leisure Urbanism of theme parks and spatial innovation Week 3: Master planning (ch.7,8,11) The social, environmental and cultural impact of theme parks The development of theme park destinations The architectonic design of a theme park Routing, flow and capacity Roller coaster math (calculating the design day) Week 4: Feasibility studies (ch.9,10) Factors influencing the development process Locational factors of theme park development Basic principles of theme park planning Project development and viability Financing theme park projects Week 5: Disney and theming (handouts) The Disney principles Imagineering the Disney way The Disney brand web The theming landscape and processing model Effects of theming on visitor attendance

Week 6: Brand Based Imagineering (handouts) Towards an integrative theme park experience Wrap up and exam preparation Final presentations Verplichte literatuur + ISBN

Lukas, S.A. (2013) the immersive worlds handboek: designing theme parks and consumer spaces, Abingdon, Oxon: Focal Press, Taylor & Francis Group isbn 978-0-240-82093 €31.00

Toetscode: 2259YADV32

Tentamenperiode toets(en) Toetsvorm Studiebelasting

Tentamenstof

Hulpmiddelen bij toets

Period 2 Period 3 Period 4/5 Individual written exam Group assignment Colleges: 24 hours Preparation colleges: 12 hours Preparation written exam / making assignment: 48 hours - Literature: book S. Anton Clavé (2007) - Slides: all used slides - Handouts: articles that are handed out or discussed. Open book exam

Advanced Courses CE. AANBOD Optional AC SEMESTER 1 - periode 1

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