73
Kuesioner Dengan ini, peneliti mohon kesediaan waktu dari responden untuk mengisi kuesioner ini guna membantu peneliti mengolah data dalam penelitian ini.
Nomor Responden : A. Data Responden untuk Operator Selular ESIA Silahkan beri tanda silang (X) untuk jawaban yang sesuai : 1. Jenis Kelamin
:
a. Pria 2. Usia
b. Wanita :
a. 17 – 22 tahun
c. 29 – 35 tahun
b. 23 – 28 tahun
d. > 36 tahun
3. Penghasilan per bulan
:
a. Rp. 1.000.000 – Rp. 2.000.000
c. Rp. 3.000.001 – Rp. 4.000.000
b. Rp. 2.000.001 – Rp. 3.000.000
d. > Rp. 4.000.000
4. Pekerjaan : a. Pelajar / Mahasiswa
c. Wiraswasta
b. Karyawan
d. Lain-lain
74
B. Berilah tanda checklist (¥) untuk jawaban atas pertanyaan mengenai bauran pemasaran yang sesuai dengan pendapat anda. Keterangan : SB
= Sangat Baik
B
= Baik
N
= Netral
TB
= Tidak Baik
STB
= Sangat Tidak Baik
No.
PERTANYAAN
1
Merek ESIA yang sudah terkenal
2
Kualitas sinyal yang bagus di wilayah Jakarta
3
Kualitas sinyal yang bagus di luar Jakarta
4
Kecepatan dalam mengakses internet
5
Kemasan produk
SB
B
N
TB
STB
75 6
Keragaman fitur /fungsi, seperti : Esia messenger,facebook, dll
7
Harga yang sesuai dengan kualitas
8
Harga yang terjangkau
9
Harga yang lebih murah dibandingkan pesaing
10
Kemudahan memperoleh produk ESIA
11
Penyaluran Esia kepada konsumen dengan baik
12
Ketersediaan produk saat dibutuhkan orang
13
Iklan yang dilakukan diberbagai media
14
Adanya bonus-bonus menarik jika membeli ESIA
15
Keragaman promosi, seperti : telepon murah sesama pengguna ESIA
C. Berilah tanda checklist (¥) untuk jawaban atas pernyataan mengenai tingkatan loyalitas dibawah ini yang sesuai dengan pendapat anda. Keterangan : SS
= Sangat Setuju
S
= Setuju
N
= Netral
TS
= Tidak Setuju
STS
= Sangat Tidak Setuju
76 No.
Pernyataan
SS
1
Pernah kecewa dengan produk ESIA
2
Suka mencoba beberapa merek selain ESIA
3
Tetap menggunakan ESIA meskipun harga
S
N
TS
STS
meningkat tajam 4
Akan teteap menggunakan Esia meskipun mendengar informasi negatif tentang ESIA
5
Sering menyarankan dan mempromosikan ke orang lain untuk menggunakan ESIA
Note : Jika anda sudah menjawab setuju atau sangat setuju, anda sudah tidak perlu menjawab pertanyaan selanjutnya.
Model Summary
Model
R .429a
1
R Square
Adjusted R
Std. Error of the
Square
Estimate
.184
.149
.56829
a. Predictors: (Constant), PROMOSI, HARGA, PRODUK, DISTRIBUSI
ANOVAb Model 1
Sum of Squares Regression
df
Mean Square
F
6.902
4
1.725
Residual
30.681
95
.323
Total
37.582
99
Sig. a
5.343
.001
t
Sig.
a. Predictors: (Constant), PROMOSI, HARGA, PRODUK, DISTRIBUSI b. Dependent Variable: LOYALITAS
Coefficientsa Standardized Unstandardized Coefficients Model 1
B
Std. Error
(Constant)
-.619
1.069
PRODUK
-.008
.136
HARGA
.175
DISTRIBUSI PROMOSI a. Dependent Variable: LOYALITAS
Coefficients Beta
-.579
.564
-.005
-.055
.956
.128
.128
1.363
.176
.393
.106
.438
3.707
.000
.046
.143
.037
.323
.748
Model Summary
Model
R .580a
1
R Square
Adjusted R
Std. Error of the
Square
Estimate
.336
.308
1.07992
a. Predictors: (Constant), PROMOSI, HARGA, PRODUK, DISTRIBUSI
ANOVAb Model 1
Sum of Squares Regression
df
Mean Square
F
56.048
4
14.012
Residual
110.792
95
1.166
Total
166.840
99
Sig.
12.015
a
.000
a. Predictors: (Constant), PROMOSI, HARGA, PRODUK, DISTRIBUSI b. Dependent Variable: LOYALITAS
Coefficientsa Standardized Unstandardized Coefficients Model 1
B
Std. Error
(Constant)
-1.710
2.031
PRODUK
-.139
.258
.267
Sig. .402
-.047
-.539
.591
.243
.093
1.096
.276
1.106
.201
.585
5.489
.000
.005
.272
.002
.019
.985
PROMOSI a. Dependent Variable: LOYALITAS
t
Beta
-.842
HARGA DISTRIBUSI
Coefficients
Case Processing Summary N Cases
Valid a
Excluded Total
% 30
100.0
0
.0
30
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha
N of Items
.672
15
Item-Total Statistics Cronbach's Scale Mean if Item Deleted
Scale Variance if Corrected ItemItem Deleted
Total Correlation
Alpha if Item Deleted
P1
57.70
26.769
.065
.680
P2
58.03
25.689
.173
.670
P3
58.63
23.275
.235
.672
P4
58.47
21.568
.443
.628
P5
58.03
22.585
.526
.620
P6
58.00
20.828
.712
.587
P7
57.67
25.816
.267
.659
P8
57.77
27.771
-.064
.685
P9
57.83
25.109
.381
.648
P10
57.67
24.368
.533
.635
P11
57.93
26.271
.096
.679
P12
57.50
23.914
.626
.626
P13
57.70
26.700
.142
.670
P14
57.80
21.476
.571
.608
Item-Total Statistics Cronbach's Scale Mean if Item Deleted
Scale Variance if Corrected ItemItem Deleted
Total Correlation
Alpha if Item Deleted
P1
57.70
26.769
.065
.680
P2
58.03
25.689
.173
.670
P3
58.63
23.275
.235
.672
P4
58.47
21.568
.443
.628
P5
58.03
22.585
.526
.620
P6
58.00
20.828
.712
.587
P7
57.67
25.816
.267
.659
P8
57.77
27.771
-.064
.685
P9
57.83
25.109
.381
.648
P10
57.67
24.368
.533
.635
P11
57.93
26.271
.096
.679
P12
57.50
23.914
.626
.626
P13
57.70
26.700
.142
.670
P14
57.80
21.476
.571
.608
P15
58.67
28.023
-.138
.732
P8
P7
P6
P5
P4
P3
P2
P1
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
.486
.007
.043
.319*
.384
.056
.469
.015
.011
.414*
.380
-.058
.170
.180
1
P1
.011
.415
*
.091
.251
.203
.157
1
.068
.278
.380
-.058
P3
.000
.847**
.003
.024
.363*
.326
.484** -.086
.092
.249
.057
.295
.245
.131
.068
.278
1
.170
.180
P2
*
.342
.077
.223
.145
.006
.454
**
.036
.333
1
.203
.157
.245
.131
.011
.414*
P4
**
.179
.174
.123
.219
.001
.551
1
.036
.333*
.091
.251
.057
.295
.469
.015
P5
.025
.361*
.048
.309*
1
.001
**
.551
.006
.454**
.011
.415
*
.092
.249
.384
.056
P6
.010
.420*
1
.048
.309
*
.123
.219
.223
.145
.326
-.086
.003
.484**
.043
.319*
P7
1
.010
.420*
.025
.361
*
.179
.174
.342
.077
.024
.363
*
.000
.847**
.486
.007
P8
Correlationsa
.102
-.239
.200
.159
.229
.141
.021
*
.372
.144
.201
.149
-.196
.484
-.008
.320
.089
P9
.285
.108
.221
.146
.048
.309
*
.123
.219
.000
.616**
.472
.013
.167
.183
.081
.262
P10
.419
-.039
.145
.200
.415
.041
.409
.044
.112
.229
.373
-.062
.159
.188
.027
.356*
P11
.422
-.038
.325
-.086
.012
.411
*
.001
**
.550
.056
.296
.171
.180
.351
.073
.336
-.081
P12
.114
.226
.152
.194
.018
.385
*
.207
.155
.007
.444**
.185
.170
.059
.292
.088
.253
P13
.273
.115
.386
-.055
.000
.609
**
.000
**
.579
.002
.521**
.024
.365
*
.095
.246
.315
.092
P14
.064
.284
.097
.244
.001
.547
**
.000
**
.825
.041
.323*
.101
.239
.173
.178
.436
-.031
P15
.006
.450**
.011
.417*
.000
.726**
.000
**
.682
.000
.637**
.004
.474**
.001
.553**
.025
.361*
Butir_TOT
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
Pearson
Sig. (1-tailed)
Correlation
.025
.361*
.436
-.031
.315
.092
.088
.253
.336
-.081
.027
.356
*
.081
.262
.320
.089
(1-tailed).
**. Correlation is significant at the 0.01 level
level (1-tailed).
.004
.000
.000
.000
.825**
.000
.579
**
.207
.155
.001
.550**
.409
.044
.123
.219
.021
*
.372
.001
.041
.323*
.002
.521
**
.007
.444**
.056
.296
.112
.229
.000
.616**
.144
.201
.682**
.101
.239
.024
.365
*
.185
.170
.171
.180
.373
-.062
.472
.013
.149
-.196
.553** .474** .637**
.173
.178
.095
.246
.059
.292
.351
.073
.159
.188
.167
.183
.484
-.008
*. Correlation is significant at the 0.05
OT
Butir_T Pearson
P15
P14
P13
P12
P11
P10
P9
.000
.726**
.001
.547**
.000
.609
**
.018
.385*
.012
.411*
.415
.041
.048
.309*
.229
.141
.011
.417*
.097
.244
.386
-.055
.152
.194
.325
-.086
.145
.200
.221
.146
.200
.159
.006
.450**
.064
.284
.273
.115
.114
.226
.422
-.038
.419
-.039
.285
.108
.102
-.239
.018
.383*
.188
.168
.035
.335
*
.057
.294
.001
.546**
.151
.195
.004
.472**
1
*
.001
.570**
.097
.244
.008
.436
**
.000
.625**
.006
.452**
.036
.333
1
.004
**
.472
.018
.383*
.240
-.134
.209
.153
.239
.135
.142
.202
1
.036
.333*
.151
.195
.001
.536**
.095
.246
.000
.595
**
.012
.413*
1
.142
.202
.006
.452**
.001
**
.546
**
.002
.509**
.410
.043
.005
.459
1
.012
.413*
.239
.135
.000
.625**
.057
.294
.000
.720**
.019
.379*
1
.005
.459**
.000
.595**
.209
.153
.008
.436**
.035
*
.335
.001
.562**
1
.019
.379
*
.410
.043
.095
.246
.240
-.134
.097
.244
.188
.168
1
.001
.562**
.000
.720**
.002
.509**
.001
.536**
.018
.383*
.001
.570**
.018
*
.383
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
3.5 3.75 3 3 4.25 2.75 2.75 4 2.75 2.25 1.75 3.25 4.5 4.25 3.75 4 3.75 4.5 4 4 4.5 4.5 4 5 4.5 4.25 4.5 4.25 4.5 4.75
4.5 3.5 4.5 4.5 3.5 4 4.5 3.75 3 3.5 4.5 3 4.5 4.75 3.75 4.5 4.5 4.75 3.5 4.5 3.75 4.5 3.75 4.5 3.5 4.5 4 3.5 4 4
5 4 4 4 5 4 5 5 4 4 3.5 4.5 4 4 5 5 4 4 4.5 4.5 5 5 5 5 5 5 5 4.5 4.5 4.5
5 3 3 3 4 4 5 5 3 3 1 4 5 5 5 5 5 4 5 5 4 5 5 5 4 4 5 5 5 5
RekapitulasirataͲrataBauranPemasarann=30 no. Product Price Place Promotion
