Customers Questionnaire for CRM - Google Drive
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Nama Anda : ning
andreas mulyadi
DAMAYANTI
Lastri
Julia Sari Dewi Lestari
Barlian Benyamin
claudia
hardiansah ismail
efron gisyard
Theresia Johan
Khaisar Lutfi A.
Paramadhita Wardjono Dennie
Edo
agus
Audrey
Andhika Leonardo Herdiani
Ramdha R.R Ratih R
karlina
Astrid
shaula
Devi
Hari D K
Henri Toto Riyadi
irna
Daisy
Tetty Widyastuti
ira sofyan
Gandan
Ire
Fenty
Dhiya
Rinni Kania
Lizâ Widjaja
fitri andriani sjafni
Stefanus G
LUCY SURYAPATI Firdini
Meidi Manis Yunni Gani
Arianto Arif M.
lola
dewi
Rifni Erich N
Felicia
Arieswari P.P. yoan
Sotya
Rocky
doddy
Caecilia Amelia
Frida Sari Dewi
Maria
Indrayati Tahar
Hasnah Pujiastuti
mahastuti
Dian Perwitaningsih
Ikhwan Hanif
hermawan kho
Emarita
caroline
imas tuti y
Martin Haendra Nata
dinda
Yoan
ersih lukminta
evy yanti
IRMA
Retina Andries
Hani Yuliasih
Tanty Valerie
Lisa Luniarti
Ansye
Ariyani
yunida hendrawan
elmawati
Vicky Eka S
Conny Riana Tjampakasari
zainuddin
cilla
Komedlaaaah
Ika Lazuardi
Diah ayu
Erwina Suryandari
Tony Tham
Juniaty Oetama
Richard Yauri Taha aban
Ira
rae angeli
KARTIKA PUTERI
Pesiwarissa
ivo Fauzia
adelina hutagalung
Bawana Nurhidayat Sasabone
Bustomi
harris simbolon
Danny Williams Wongso
Cherish
Runi Sri Wulandari
Purnama Kinardi
Gerry Arifianto
Nindrasmara
Rinesti
johny
Aditia
milda
elsa
Josephine Suhadi
riana
Achmad Zulkarnain
Innawati
Domitianus Rudy Hadiyanto Frida Winarko
sri B
Budianto
atiek Rika
Rian
Pekerjaan Anda :
Mahasiswa/i - Pelajar Pegawai Swasta
2
2%
78
60%
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Customers Questionnaire for CRM - Google Drive
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Pegawai Negeri
https://docs.google.com/forms/d/1G0RfuJAq9IY436Uh4K5tbMSyrF6u...
6
5%
Wiraswasta
19
15%
Ibu Rumah Tangga
19
15%
5
4%
Other
Usia Anda : < 20
1
1%
20 - 30
29
22%
31 - 40
23
18%
> 40
76
59%
Wanita
89
69%
Pria
40
31%
Jenis Kelamin Anda :
Kota / Domisili Anda : Jakarta jepara
Bekasi
jakarta selatan
Yogyakarta
depok
Depok
Tangerang
bandung tangerang
shaoxing
jakarta
Bandung
lampung
kabupaten bogor
Jakarta Utara
DKI Jakarta
Serpong
bogor
Tangerang Selatan
Jakarta Barat
Jakarta
Bekasi Barat jkt
Bintaro
Tangerang
JAKARTA Bogor
JAKARTA SELATAN tangerang selatan
TANGSEL
Pendidikan Terakhir Anda :
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Customers Questionnaire for CRM - Google Drive
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< = SMU & Sederajat
https://docs.google.com/forms/d/1G0RfuJAq9IY436Uh4K5tbMSyrF6u...
2
2%
D1 - D3
27
21%
S1
71
55%
>= S2
29
22%
Pengeluaran Perbulan :
< 2.500.000
4
3%
2.500.000 - 5.000.000
29
22%
5.000.000 - 7.500.000
18
14%
7.500.000 - 10.000.000
22
17%
> 10.000.000
56
43%
Berapa kali dalam 1 bulan anda berbelanja di mall / department store 1
20
16%
2
42
33%
3
16
12%
4
23
18%
>=5
28
22%
Apakah anda memiliki kartu member belanja (eg. Metro Yours Card - MYC, Matahari Club Card - MCC, etc.) Ya
99
77%
Tidak
30
23%
1/17/2014 2:23 PM
Customers Questionnaire for CRM - Google Drive
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Apakah anda menggunakan kartu belanja anda setiap kali melakukan transaksi di toko yang bersangkutan? Ya
89
69%
Tidak
40
31%
Ya
91
71%
Tidak
38
29%
Apakah anda bersedia untuk mengisi data pribadi anda:
Apa bentuk insentif apa yang membuat anda bersedia mengisi data pribadi anda
Akumulatif Point reward
33
26%
Voucher Belanja
42
33%
Hadiah Langsung
33
26%
8
6%
13
10%
Voucher Makan Other
Apakah point reward yang diberikan oleh kartu member belanja penting bagi anda
1/17/2014 2:23 PM
Customers Questionnaire for CRM - Google Drive
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https://docs.google.com/forms/d/1G0RfuJAq9IY436Uh4K5tbMSyrF6u...
Ya
72
56%
Tidak
57
44%
Ya
31
24%
Tidak
98
76%
Apakah anda memeriksa point reward anda secara berkala
Bagaimana anda memeriksa jumlah point reward yang anda miliki
menghubungi hotline/customer service
60
47%
online melalui website
22
17%
3
2%
Print Out dari Account Statement
21
16%
Other
23
18%
Mobile Application
Apakah anda menebus point reward anda secara berkala
1/17/2014 2:23 PM
Customers Questionnaire for CRM - Google Drive
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Ya
31
24%
Tidak
98
76%
Ya
69
53%
Tidak
60
47%
Apakah anda bersedia mengisi aplikasi secara online
Apakah anda ingin diinformasikan mengenai info produk dan promosi Ya
94
73%
Tidak
35
27%
Media apa yang anda pilih untuk mengisi data pribadi
mengisi secara manual di toko
69
53%
aplikasi secara online
46
36%
aplikasi via SMS
4
3%
direct link via social media (Facebook)
3
2%
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Customers Questionnaire for CRM - Google Drive
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Other
https://docs.google.com/forms/d/1G0RfuJAq9IY436Uh4K5tbMSyrF6u...
7
5%
Apakah anda tertarik untuk hadir pada event yang diadakan oleh merk yang bersangkutan Ya
60
47%
Tidak
69
53%
Ya
92
71%
Tidak
37
29%
Apakah anda selalu membawa kartu belanja yang anda miliki
Apakah selama ini anda merasakan manfaat yang diberikan oleh brand sebagai bentuk apresiasi loyalitas anda Ya
68
53%
Tidak
61
47%
Number of daily responses
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Customers Questionnaire for CRM - Google Drive
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1/17/2014 2:23 PM
Questionnaire for CRM Business model - Google Drive
1 of 6
https://docs.google.com/forms/d/1447jtWa9u1TJKJogPDvy_32VeVm0d...
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Edit this form
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Nama Anda : Juli
Clytie
Rio Harlan
widawati
Yun Permata
Dean Laurie Celeste
Adeline
Perusahaan : Food industry
PT Indo Pest Biochem
PT Ditajaya Mitra Perkasa
Matahari
PT. Windsor
Indonesia
Jabatan Anda : Direktur
maerchandising mgr
Product Development
Brand Manager
GM
CRM is very important for our business
Strongly Disagree
0
0%
Disagree
0
0%
Quite Disagree
0
0%
Quite Agree
0
0%
Agree
7
78%
Strongly Agree
2
22%
CRM will help us to maintain the customer loyality
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Questionnaire for CRM Business model - Google Drive
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Strongly Disagree
0
0%
Disagree
0
0%
Quite Disagree
0
0%
Quite Agree
1
11%
Agree
3
33%
Strongly Agree
5
56%
https://docs.google.com/forms/d/1447jtWa9u1TJKJogPDvy_32VeVm0d...
CRM will provide us data/information so we can identify market demand
Strongly Disagree
0
0%
Disagree
0
0%
Quite Disagree
0
0%
Quite Agree
0
0%
Agree
6
67%
Strongly Agree
3
33%
CRM will help us to win the competition
1/17/2014 2:15 PM
Questionnaire for CRM Business model - Google Drive
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Strongly Disagree
0
0%
Disagree
0
0%
Quite Disagree
0
0%
Quite Agree
6
67%
Agree
3
33%
Strongly Agree
0
0%
https://docs.google.com/forms/d/1447jtWa9u1TJKJogPDvy_32VeVm0d...
It is not easy to manage CRM
Strongly Disagree
0
0%
Disagree
0
0%
Quite Disagree
0
0%
Quite Agree
1
11%
Agree
5
56%
Strongly Agree
3
33%
It is very expensive to manage CRM
Strongly Disagree
0
0%
Disagree
0
0%
Quite Disagree
0
0%
Quite Agree
6
67%
Agree
3
33%
Strongly Agree
0
0%
1/17/2014 2:15 PM
Questionnaire for CRM Business model - Google Drive
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We need an outsourcing company to manage our CRM so we can focus on our core business
Strongly Disagree
0
0%
Disagree
5
56%
Quite Disagree
0
0%
Quite Agree
2
22%
Agree
2
22%
Strongly Agree
0
0%
We would provide our product (incentive program) for the success of CRM program
Strongly Disagree
0
0%
Disagree
1
11%
Quite Disagree
0
0%
Quite Agree
4
44%
Agree
4
44%
Strongly Agree
0
0%
CRM is important for proper and intense marketing and promotion activities
1/17/2014 2:15 PM
Questionnaire for CRM Business model - Google Drive
5 of 6
Strongly Disagree
0
0%
Disagree
0
0%
Quite Disagree
0
0%
Quite Agree
1
11%
Agree
7
78%
Strongly Agree
1
11%
https://docs.google.com/forms/d/1447jtWa9u1TJKJogPDvy_32VeVm0d...
What customer datas do you need for CRM ? names, positions, purchasing power spending etc
demographics, shopping habits, interests
name, address, email, phone number
property, birthday
nama, alamat, no tlp
demography,
gender, age, income, hobby, job, gadget,
Profiles, preferences, age group.
age, gender, phone
number, email address, total spending, favourite food or drinks and suggestion
What analytical service/reports you expect from CRM ? besarnya transaksi per customer, seberapa sering customer melakukan pembelian dlm periode tertentu (per minggu, bulan atau tahun) favourite menu analysis of data, spending
group of age and average spending per customer and
cust visit frequency, spending number, country origin, interest, market survey trends, buying power, competitors, market share
purchase
customer
PICs & decision makers, purchasing cycles, future plans
How much will you spend for CRM ? (approximately in range) 2-3mio
no estimate
30 Millions
USD 3000/annum
What other service do you expect from CRM System? customer feedback for further improvement
Convinient service
not applicable
promo update,
provides more tenants, vacancy,
Number of daily responses
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