2013 Introduction HOI 2.0 George Bohlander
HOI 2.0 introduction Importance HOI currency Future print = HOI 2.0 HOI 2.0 Print: Décomplexation/more simple Digital: New set-up
Core values HOI Accountability
Print
HOI Transparancy
Digital
Importance circulation as currency HOI TRADING currency ◦ Accountability more and more important (buying market changed dramatically) ◦ Circulation still most reliable currency for price/value ◦ Often for International advertisers must for using a printtitle (no HOI, no deal)
◦ Circulation also PLANNING currency ◦ 1/3 van consumermagazines not in official readership survey, only circulation ◦ B2B market hardly any readership survey, only circulation
◦ Circulation important as TRENDMONITOR ◦ Publishers: Position in market and Powerratio within competition, also for market
◦ Circulation BENCHMARK for readership survey – HOI is counting 100% Audit by source (publisher) 1x per year
Future print • • • • •
Media behavior consumer is changing fast by online media By transition new ‘playing field’ for print, online, mobiel, events etc Publishers are becoming content supplier on multimedia platforms From printtitle to Mediabrand Basis will remain print, online will be more and more important
HOI 2.0: way to digital clarity • Integrated approach print & digital with reliable transparancy of figures .
Starting points HOI 2.0 1. New digital reporting system: • • •
Integrated reporting print + digitaal More digital transparancy No separate fees for online (but integrated in membership fee (based on circulation).
2. Simplifying printcategories • •
From ‘nice to know’ to ‘need to know‘ info Therefore every printype separate definitionset
3. Reporting two headline figures: 1. Print Total 2. Digital Total
First: 2013 separate defintion sets per printtype 2012
2013
Example: B2B titles 1/3 less categories Old Oud formulier vaktijdschriften 1.1 Betaalde abonnementen (standaardprijs) 1.2 Betaalde abonnementen (actieprijs)
New Binnenland
Buitenland
Totaal
Nieuw formulier vaktijdschriften V1.1 Betaalde (meervoudige) abonnementen V1.2 Lidmaatschapsabonnementen V1.3 Leesportefeuilles + Leestafels
1.3 N.v.t.
V1.4 Losse verkoop 1.4 Lidmaatschapsabonnementen 1.5 Leesportefeuilles + Leestafels
TOTAAL BETAALDE GERICHTE OPLAGE V2.1 Controlled Circulation
1.6 Losse verkoop (adviesprijs)
V2.2 Gerichte gratis oplage
1.7 Losse verkoop (actieprijs)
TOTAAL GRATIS GERICHTE OPLAGE
1.8 Betaalde meervoudige abonnementen (advies)
V3.1 Overige betaalde oplage
1.9 Betaalde meervoudige abonnementen (actie)
V3.2 Overige gratis oplage
TOTAAL BETAALDE GERICHTE OPLAGE
TOTAAL OVERIGE OPLAGE
2.1 Controlled Circulation
TOTAAL VERSPREIDE OPLAGE
2.2 Gerichte gratis oplage TOTAAL GRATIS GERICHTE OPLAGE 3.1 Overige betaalde oplage (adviesprijs) 3.2 Overige betaalde oplage (actieprijs) 3.3 Overige gratis oplage TOTAAL OVERIGE OPLAGE TOTAAL VERSPREIDE OPLAGE
= Niet van toepassing = Wordt automatisch berekend
Binnenland Buitenland Totaal
More transparancy in digital • • • •
Difference between replica en non-replica No websites Also digital titles without print Transparancy in digital categories: -
Digital Only Replica Digital Only Non-replica Combi print + digitale replica (new) Online newsletters (new)
Integratie digitale titels bij print Voorbeeld dagbladen
Integratie digitale titels
Integratie digitale titels
Integratie digitale titels
Integratie I FORMULIER DAGBLADEN 2013
D1.1 Betaalde (meervoudige) abonnementen (standaardprijs) D1.2 Betaalde (meervoudige) abonnementen (actieprijs) D1.3 Deelabonnementen D1.4 Losse verkoop netto (adviesprijs) D1.5 Losse verkoop netto (actieprijs) TOTAAL BETAALDE GERICHTE OPLAGE
D2.1 Gerichte gratis oplage TOTAAL GRATIS GERICHTE OPLAGE D3.1 Losse verkoop bruto + Overige betaalde oplage D3.2 Overige gratis oplage TOTAAL OVERIGE OPLAGE TOTAAL VERSPREIDE OPLAGE = Niet van toepassing = Wordt automatisch berekend
II
Print only Binnenland
Print only Buitenland
Print only Totaal
A
B
C=A+B
Combi print + digital replica Binnenland D
Combi print + digital replica Buitenland E
III Combi print + digital replica Totaal F=D+E
IV Digital only
Digital only Replica
Non-replica
PRINT TOTAAL
DIGITAL TOTAAL
G
H
I=C+F
J=F+G+H
HOI 2.0 = Integrated Reporting
I
II
Print Print only Print only only Binnenland Buitenland Totaal
Combi Print Combi Print Combi print + + + Replica Replica Replica Binnenland Buitenland Totaal
A
B
C=A+B
D
E
III
F=D+E
Digital only Replica G
IV Digital only Nonreplica H
PRINT DIGITAL TOTAAL TOTAAL
I=C+F
J=F+G+H
Reporting digital titles
PAID Incl. bundled
Basis financial administration + allow access (no activation/downloads)
FREE + Registration
Downloads
FREE + No Registration
Not Possible
HOI 2.0 = 2 headline figures • Two headline figures: – Print Total – Digital Total
• HOI is NOT counting these two headline figures together! • However publisher is allowed to add, but have to keep transparancy: – Titel x: 80.000 ex. (60.000 print + 20.000 replica)
Questions
