VENDÉGLÁTÓ- IDEGENFORGALMI ALAPISMERETEK ANGOL NYELVEN BASIC PRINCIPLES OF CATERING AND TOURISM

ÉRETTSÉGI VIZSGA ● 2005. május 20.

Azonosító jel:

VENDÉGLÁTÓIDEGENFORGALMI ALAPISMERETEK ANGOL NYELVEN BASIC PRINCIPLES OF CATERING AND TOURISM KÖZÉPSZINTŰ ÍRÁSBELI VIZSGA MEDIUM-LEVEL WRITTEN GCSE EXAM Az írásbeli vizsga időtartama: 180 perc Length of the written examination: 180 minutes Pótlapok száma Number of additional pages Tisztázati / Final copy Piszkozati / Drafts

OKTATÁSI MINISZTÉRIUM

Vendéglátó-idegenforgalmi alapismeretek angol nyelven

középszint — írásbeli vizsga 0511

Vendéglátó-idegenforgalmi alapismeretek angol nyelven — középszint

Azonosító jel:

Important Information Dear Student, The written exam questions consist of three different parts, controlling your knowledge in the following subjects: basic principles of catering and tourism; basic principles of the hotel industry and marketing principles. The questions are independent from each other so you can answer them in any order. We recommend you to read all the questions first and start answering the questions which are easiest for you. In order to have a successful exam, please pay attention to the following. y You may work within a 2.5 cm margin on each page, do not exceed the margins! y The last page (back cover) is used for evaluation, please do not write on it. y In certain questions you need to give examples and describe features. In such questions pay attention to the number of examples asked because no extra points can be given, even if you list more than the required number of examples! However, in certain questions (when you have to underline the answer) points are deducted for underlining the wrong answer! y In some questions you have to explain your answer. Please be brief and try to summarise the most important aspects on the dotted lines. Pay attention to the following while answering the questions: 1. Answering the questions you may not use any other tools apart from a pen (e.g., textbook, exercise book, etc.). It is strictly forbidden to leave mobile phones in the room – even if they are switched off – during the exam! The supervising teacher shall take away your exam sheets if these rules are violated! 2. No answers written in a pencil can be accepted! 3. Should you make any corrections, indicate clearly which is the right solution. Otherwise no point can be given for the answer. 4. The use of any prohibited tools shall exclude you from the GCSE exam. Pay attention to work nicely and legibly. Enjoy your work and have a successful exam!

írásbeli vizsga 0511

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Azonosító jel:

Basic Principles of Catering and Tourism 1. Define briefly the meaning of the following concepts! •

(3×1) 3 points

Need: .....................................................................................................................

.............................................................................................................................................. •

Materials: ................................................................................................................

.............................................................................................................................................. •

Tourism: ........................................................................................................................

.............................................................................................................................................. 2. Complete the following definitions with the right words/word!

(4×1) 4 points

•

………….. environment means one of the most important elements of tourism supply, the attraction. It includes folklore traditions, architectural buildings, monuments, holidays.

•

In a ……………… sales employees serve the ordered food and drinks to guests to the table or through a serving desk.

•

……………… are tourists staying in one particular country for less than 24 hours entering and exiting the country on different border sections.

•

…………………. means tourism promoting mutual understanding between the local population and tourists, without imposing any risk on the environment of the visited area, their cultural characteristics and help to preserve the landscape.

3. Give two examples for each definition! •

(6×0.5) 3 points

Service method: ....................................................................................................... ......................................................................................................................................

•

Types of inventories: …………………………………………………………… ............................................................................................................. ......................................................................................................................................

•

Thermal bath: .......................................................................................................... ......................................................................................................................................


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Azonosító jel:

4. What catering facility is characterised with the following definitions? Write an answer on the dotted line! 3 points • • • • •

it provides services at markets, fairs and exhibitions it is a tent or a fixed stand cheap prices selection: freshly roast meat, meat products, fish, perhaps one-course meals simple serving (paper tray), disposable cutlery ………………................................................................

5. Which of the following definitions is the cuckoo egg? Underline the exception! Explain your choice! 2 × (1+1) 4 points music telephone wardrobe toilette Explanation: .............................................................................................................................. .............................................................................................................................................. administration washing up production maintenance Explanation: .............................................................................................................................. .............................................................................................................................................. 6. Explain the following technical definitions! •

(3×2) 6 points

fast food outlets: ............................................................................................................

.............................................................................................................................................. .............................................................................................................................................. •

rural tourism: .............................................................................................................

.............................................................................................................................................. .............................................................................................................................................. •

catering: .........................................................................................................................

.............................................................................................................................................. ..............................................................................................................................................


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Azonosító jel:

7. Explain the concept, purpose and task of warehousing in 4–5 sentences!

6 points

.............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. 8. What factors define the quality of catering facilities? List five! 5 points 1. ...................................................................................................... 2. ...................................................................................................... 3. ...................................................................................................... 4. ...................................................................................................... 5. ......................................................................................................


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Azonosító jel:

Basic Principles of the Hotel Industry 1. Indicate for the following statements whether they are true (T) or false (F)!(4×0.5) 2 points The activities of the Hungarian Hotel Association include the following: Representation of the interests of the hotel industry. Compilation of professional publications in the hotel industry. Taking a position in economic, legal and ethical issues of the hotel industry Defining prices for hotel rooms 2. Write down on the dotted line the type of hotel characterised with the following statements! 2 points y Built in an attractive natural environment, far away from the noise of cities. y Guests often spend more than a week here. y There is a huge demand for rooms with several beds. y It is often open in specific seasons only. y It offers various services for leisure time (lounge, sports fields) ………………………………………………… 3. Explain briefly the meaning of the following concepts! •

(4×2) 8 points

Half board: ....................................................................................................................... ........................................................................................................................................

•

Motel: ............................................................................................................................. ........................................................................................................................................

•

Stand check:

....................................................................................................................... ........................................................................................................................................ •

Room reservation table:

...................................................................................................................... ........................................................................................................................................ 4. Complete the following sentences with the right word! Write only one word into each space! (6×0.5) 3 points The purpose of the decree ……………. is to distinguish hotels according to ………., indicated with ………... The decree identifies the …………… services and ……………. services relating to the individual image of the hotel, based on which different ………… may be scored. írásbeli vizsga 0511

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Azonosító jel:

5. Put the following tasks of a chambermaid into a timely order from 1 to 5!

5 points

Wash glasses and ashtrays, clean the bathroom. Prepare the cleaning trolley for daily work. Knock three times before entering a room. Collect the worksheet and the master key for the day. Replace textile covers, vacuum and dust the room. 6. Choose and underline the cuckoo egg among the following expressions! Give a brief explanation for your choice! (1+1) 2 points Cashier, bellboy, receptionist, boy, room manager, chambermaid, hostess, car manager • Explanation: ........................................................................................................................................ ........................................................................................................................................ 7. Connect the jobs listed below with the forms in the other column relating to the job (only one!)! 5 points cashier

registration form

receptionist

correction worksheet

banquet manager

list of exchange rates

chambermaid

event registration form

maintenance officer

report

8. What do the following expressions, often used in hotels, mean in Hungarian? (3×2) 6 points • Confirmation: ................................................................................................................. ........................................................................................................................................ • Lobby: ............................................................................................................................ ........................................................................................................................................ • Welcome drink: .............................................................................................................. .........................................................................................................................................


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Azonosító jel:

Marketing Principles 1. Which of the marketing development phase (period) is characterised with the following definitions? Underline the marketing period which is characterised with the following definitions! 2 points • production-oriented operation • it is also called pre-marketing • market demand is higher than supply • the main purpose is to increase production a) b) c) d)

production-oriented phase consumer-oriented phase society-oriented phase sales-oriented phase

2. A combination of marketing tools applied in various situations with an ideal result is called marketing-mix (4P). List them, i.e., put the 4 P-s into the dotted lines mainly in the Hungarian language! 4 points 1. P:

…………………………………………………………

2. P:

…………………………………………………………

3. P:

…………………………………………………………

4. P:

…………………………………………………………

3. Explain the meaning of the following concept! •

(5×2) 10 points

Environment of enterprises: ........................................................................................... .........................................................................................................................................

•

Market (for marketing purposes) ................................................................................. .........................................................................................................................................

•

Primary market research: ............................................................................................... .........................................................................................................................................

•

Sales channel: ...................................................................................................... .........................................................................................................................................

•

Price differentiation: ..................................................................................................... .........................................................................................................................................


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Azonosító jel:

4. Why is it necessary to develop a single company image? Explain your answer by listing four factors!! 4 points ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... 5. Describe the product lifecycle stages! Pay attention to the logical order too! 4 × (0.5+0.5) 4 points 1. ............................................................................................................................. 2. ............................................................................................................................. 3. ............................................................................................................................. 4. ............................................................................................................................. 6. Which is the cuckoo egg in the following logical series of activities? Underline and explain your answer! (1+2) 3 points 1. 2. 3. 4. 5. 6.

research for new ideas selection of ideas compilation of an advertising message product development product testing introduction of a product to a market

• Explanation: ....................................................................................................................................... .......................................................................................................................................


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Azonosító jel:

7. What should the advertising message of 4-star hotel situated at the centre of a town contain? 3 points •

......................................................................................................

•

......................................................................................................

•

......................................................................................................

8. You are the owner and manager of a salad bar. Underline the sales channel that you would use for purchasing fresh vegetables and bakery products! Explain your answer! 0.5 + 0.5 + 2 = 3 points •

classical way

•

direct purchase from producer

•

direct way

Explanation: .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. ..............................................................................................................................................


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Azonosító jel:

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topic

question number

Azonosító jel:

maximum points

1. 2. 3. 4. 5. 6. 7. 8. 1. 2. 3. 4. 5. 6. 7. 8. 1. 2. 3. 4. 5. 6. 7. 8.

3 4 3 Basic principles of 3 catering and 4 tourism 6 6 5 2 2 8 Basic principles of 3 the hotel 5 industry 2 5 6 2 4 10 Basic 4 principles of 4 marketing 3 3 3 TOTAL 100 Points of the written exam 100 rating (percentage)

points scored

points maximum points of scored on the the subject subject

34

33

33

100

correcting teacher

__________________________________________________________________________ Elért pontszám / points scored

Programba beírt pontszám / points given in the programme

Vendéglátó-turizmus alapismeretek / Basic principles of catering and tourism Szállodai alapismeretek / Basic principles of the hotel industry Marketing alapismeretek / Basic principles of marketing

javító tanár / correcting teacher


jegyző / notary

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VENDÉGLÁTÓ- IDEGENFORGALMI ALAPISMERETEK ANGOL NYELVEN BASIC PRINCIPLES OF CATERING AND TOURISM

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