Silabus Mata Kuliah Dosen Hari Kontak
: Komunikasi Lingkungan : Y. Widodo : Senin, 14.30-17.00 :
[email protected], 08163284769
DESKRIPSI MATA KULIAH Dalam masyarakat pluralis yang ditandai adanya beragam aktor dengan beragam kepentingan, nilai, dan perspektif, resolusi isu lingkungan menuntut adanya strategi komunikasi untuk menciptakan dukungan dan keterlibatan aktif warga dalam pembuatan kebijakan lingkungan dan memfasilitasi proses inovasi dan perubahan institusi untuk pembangunan berkelanjutan. Di sini, Komunikasi Lingkungan menjadi elemen dasar pada pembuatan kebijakan lingkungan. Mata kuliah Komunikasi Lingkungan memberikan pemahaman dasar strategi komunikasi lingkungan yang meliputi (1) pendekatan persuasif dalam komunikasi lingkungan (2) pembuatan kebijakan lingkungan interaktif (3) pendidikan lingkungan (4) komunikasi sebagai bagian integral dalam strategi sistem inovasi. TUJUAN Mengembangkan kemampuan mahasiswa untuk menjelaskan, menganalisis, dan mengevaluasi komunikasi publik dan melihat komunikasi dan media dengan pendekatan kritis (Critical Methods). Meningkatkan kesadaran mahasiswa tentang isu-isu lingkungan, termasuk strategi dan argumen yang digunakan oleh kelompok-kelompok, lembaga, media, dan individu. (Awareness) Mencari alternatif-alternatif penyelesaian persoalan lingkungan yang kompleks (Action). KOMPETENSI DASAR Mahasiswa mampu mengenali berbagai macam strategi komunikasi lingkungan yang berbeda (tujuan dan karakteristik) Mahasiswa mampu menggambarkan konsep-konsep utama dan teori yang digunakan dalam komunikasi lingkungan dan asumsi yang mendasarinya. Mahasiswa mampu menggambarkan dan menjelaskan potensi utama dan keterbatasan strategi komunikasi lingkungan yang beragam. Mahasiswa mampu merancang strategi komunikasi lingkungan yang efektif. Mahasiswa mampu mengevaluasi strategi komunikasi lingkungan yang ada. AKTIVITAS Kuliah Tugas Kerja kelompok Diskusi
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KOMPONEN PENILAIAN 1. Resume and Blog Entry Kompasiana.com: 20 % Resume/Review Reader mingguan (minimum 8 paper): Membuat tulisan tentang isu komunikasi dan lingkungan 250 – 500 minimal dua entry 2. Ujian Tengah Semester (UTS): 30% Membuat analisis tentang aplikasi komunikasi lingkungan (2000-3000 kata) 3. Group project (20%): Membuat campaign/ kreasi/komunikasi lingkungan (misalnya PSA, video, pamflet, slogan, T-Shirt, dan lain-lain. 4. Ujian Akhir Semester (UAS): 30% Paper/Penelitian + Presentasi Jumlah: 4000-5000 kata NILAI A: 80-100 B: 70-79 C: 50-69 D: <49 No 1.
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Materi Kuliah Problems Environmental Communication
Bacaan in Identify particular problems or difficulties that exist in the current environmental communication process. This may focus on particular organizations, a specific conflict or issue, or the overall process of communication about the environment. Basic concepts in Hardin, Garrett. 1996. The Tragedy of the Commons. In: political ecology: from Sauer, P. and M. Livingston (eds.), Environmental Economics the tragedy of commons and Policy: Selected Classical Readings. Prague-Minneapolis, to sustainability pp. 62-75. Ideology, environment, Buhr, N., Reiter, S. Ideology, the environment and one worldview worldview: A discourse analysis of Noranda’s environmental and sustainable development reports Persuasive Bator, R. J. and R. B. Cialdini (2000). "The application of environmental persuasion theory to the development of effective communication: proenvironmental public service announcements." Journal of campaigns and change Social Issues 56(3): 527-541. models Loefstedt, R., E. and O. Renn (1997). "The Brent Spar controversy. An example of risk communication gone wrong."
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Risk Analysis 17(2): 131-136. 4
Framing and the public’s McCright, A.M., R.E. Dunlap (2000). “Challenging global role warming as a social problem: An analysis of the conservative movement's counter-claims.” Social Problems 47(4): 499-522. Brulle, R.J. (2010). “From environmental campaigns to advancing the public dialog: environmental communication for civic engagement.” Environmental Communication: A Journal of Nature and Culture 4(1): 82-98.
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Interactive environmental making
Leroy, P. and J. P. M. Van Tatenhove (2002). “Environment policy and participation. The shifting significance of a double concept.” Greening society. P. P. J. Driessen and P. Glasbergen (Eds.) The Netherlands, Dordrecht, Kluwer Academic Publishers: 163-184.
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Learning for sustainable Wals, A. E. J., Geerling-Eiff, F., Hubeek, F., Kroon, S. van development der & Vader, J. (2008). “All mixed up? Instrumental and emancipatory learning toward a more sustainable world. Considerations for EE policymakers.” Applied Environmental Education and Communication, 7: 55-65. Wals, A. E. J. (2003). “Exploring pathways to sustainable living. Emancipatory environmental education.” Regional sustainable development reviews. In: Encyclopedia of life support systems. A. Mather and J. Burden. Oxford, Eolss publishers.
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Communication for system innovation: collective system analyses
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Vision building system innovation
for Quist, J., W. Thissen and P.J. Vergragt (2011). “The impact and spin-off of participatory backcasting. From vision to niche”. Technological Forecasting & Social Change 78: 883897.
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Policy analysis
and Hisschemöller, M. and R. Hoppe (2001). “Coping with intractable controversies. The case for problem structuring in policy design and analysis.” Knowledge, power and participation in environmental policy analysis. (Policy Studies Review Annual). M. Hisschemöller, W. N. Dunn, R. Hoppe and J. Ravetz (Eds.). New Brunswick, Transaction Publishers. 12: 47-72.
Design
Schot J. & Geels, F.W. “”Strategic niche management and sustainable innovation journeys: theory, finding, research agenda, and policy”. Technology Analysis & Strategic Management 20(5): 537-554
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UTS (pilih salah satu) Cultural analysis of an environmental conflict Using concepts from cultural studies, identify, frame and analyze the particulars of an environmental conflict. Focus particularly on symbolic or discursive elements that magnify the conflict. Make overall judgements about the potential resolution of the conflict, framing possibilities in communication strategies. Application of a communication theory to an environmental campaign or organization Identify and explain a communication theory, and then apply it critically to evaluate and assess an environmental persuasive campaign or an environmental organization. Write a critical review of an environmental A how to book Select one of many books that offer different strategies for environmental action. Review the choices and strategies of the author(s), including stylistic elements, argument strategies, means of enhancing ethos, thoroughness, audience analysis, etc. Assess the credibility of an environmental database Identify and explore an electronic database available to the general public. Looking at and checking parts of the database, evaluate the overall credibility of the information in the database using three or more criteria for credibility. Review and compare two environmental organization homepages Develop a set of criteria to apply, analyze and evaluate two world wide web homepages of environmental organizations. Rhetorical criticism of an environmental message Using an explicitly developed rhetorical method or critical framework, analyze and assess an environmental message or a set of messages. Analysis may focus on different types of media (brochures, videos, songs, speeches, books, advertisements, etc.), may analyze the rhetoric of individuals, organizations, institutions, and communities, and should provide both a clear framework for critical analysis and clear implications of the application of that framework.
UAS (pilih salah satu) Survey a target audience about environmental communication. Identify research questions, construct and administer the survey, analyze and prepare a report. Descriptive statistics are a must, inferential statistical analysis is a plus. The focus must be on environmental communication, not just on communication, or just on the environment. 5-6 pages typed. Using ethnomethodology (observation and interviewing), observe an environmental organization for an ample period of time on two or more different days.
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Identify research questions, and possibly clarifying some categories of communication behavior, observe the nature and frequency of these behaviors. Look for patterns, for obvious functions of communication, and for problem situations. Briefly interview at least one or two individuals in the organization, asking a set of questions aimed at better understanding these behavior. How important is communication in achieving the organization’s goals? What conclusions can you draw about the observed behaviors and patterns and the overall effectiveness of the organization?
Conduct a content analysis of environmental organization messages. Choose a specific set of messages (TV ads, pamphlets, brochures, speeches, etc.), and frame research questions about these messages as a whole. Prepare a content analysis sheet focusing on specific variables, then code all of the messages using the analysis sheet categories. Provide some descriptive statistics, and draw conclusions concerning the data collected and the research questions. Conduct a comparative media analysis of coverage of the environment. Choosing two different aspects of media (print vs. television, film vs. documentary, local newspaper vs. national newspaper, etc.), identify specific research questions, frame criteria for comparison, select and justify a particular sample of each media, and analyze and compare the samples for scope, adequacy, depth, style, or other elements. 5-6 pages typed. Create your own research project Design your own research project, specifying research questions and methodology, and focusing on some aspect of environmental communication. Conduct the research and draw conclusions and implications from the data.
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