PERANCANGAN SARANA PEMBELAJARAN STRATEGI PERMAINAN BOLA BASKET UNTUK PELAJAR SMU BERBASIS MULTIMEDIA Tugas Akhir
Disusun Untuk Memenuhi Persyaratan Dalam Memperoleh Gelar Sarjana Strata 1 (S1) Ilmu Komunikasi
Disusun Oleh :
Nama Nim Jurusan
: HASNUL RIZKI : 4440401-007 : Komunikasi Visual
FAKULTAS ILMU KOMUNIKASI UNIVERSITAS MERCU BUANA JAKARTA 2011
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KATA PENGANTAR Puji syukur penulis panjatkan kehadirat Allah SWT yang telah memberikan kesehatan maupun petunjuknya dan karena izin Nya-lah akhirnya penulis dapat menyelesaikan tugas akhir atau skripsi aplikatif ini tepat pada waktunya, adapun perancangan dari tugas akhir ini yaitu penulis membuat CD interaktif tentang strategi permainan bola basket untuk pelajat SMU dan sederajat. Permainan bola basket sudah menjadi ekstrakulikuler wajib disetiap sekolah – sekolah, setiap sekolah rata – rata memiliki tim bola basket dan sering mengadakan kejuaraan antar sekolah khususnya tingkat SMU maupun sederajat. Seorang pelatih bola basket disalah satu SMU sekaligus juga teman penulis pernah meminta untuk dibuatkan desain animasi untuk beberapa model strategi dalam permainan bola basket. Oleh karena itu terlintas dalam pikiran penulis untuk mengangkat ide tersebut untuk dijadikan perancangan desain dalam tugas akhir. Harapan penulis terhadap tugas akhir ini yaitu dapat memperluas pengetahuan dibidang olah raga khususnya bola basket, dan memberikan pengertian serta wawasan mengenai komunikasi visual yang diaplikasikan kedalam teknologi multimedia khususnya media CD interaktif. Tugas akhir ini masih belum sempurna sepenuhnya, oleh karena itu penulis berharap agar ada penelitian dan pengembangan lebih lanjut untuk menyempurnakan perancangan CD interaktif ini sehingga dapat terealisasi dan dapat digunakan sebagai media pembelajaran yang sesungguhnya.
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Penulis juga turut mengucapkan terimakasih sebesar – besarnya kepada seluruh pihak – pihak yang telah banyak membantu serta berkontribusi dalam penyusunan tugas akhir atau skripsi aplikatif ini, terimakasih penulis sampaikan kepada : 1. Bayyinah Nurul Haq, S.Sn. sebagai dosen pembimbing yang telah memberikan pengarahan dan bantuan dalam perancangan desain pada tugas akhir ini sehingga dapat terancang dengan baik. 2. Ety Sujanti, S.sos sebagai dosen pembimbing yang telah memberikan arahan serta perbaikan terhadap penulisan dalam skripsi aplikatif ini, sehingga tersusun dengan baik. 3. Dr. Ahmad Mulyana, M.Si. selaku kaprodi Komvis UMB dan sebagai ketua sidang yang telah memberikan kritikan dan nasihat kepada penulis. 4. Drs. Hardiyanto Djatmiko, M.Si. selaku dosen penguji ahli yang telah memberikan kritikan dan sarannya. 5. Dra. Diah Wardhani, M.Si. selaku Dekan FIKOM UMB 6. Kedua orang tersayang yaitu Papa dan Mama, Terimakasih atas doa yang tiada hentinya serta kasih sayang dan dukungan yang kalian berikan. Semoga dikemudian hari penulis dapat menjadi seorang anak bisa kalian banggakan. 7. Teman – teman seperjuangan, Komvis angkatan 2004 yang tidak dapat disebutkan satu persatu, terimakasih atas bantuan dan semangatnya. 8. Teman – teman Komvis angkatan 2005, terimakasih atas informasi dan dukungannya kepada penulis, terimakasih untuk Hendra dan Andri atas bantuannya untuk pembuatan video.
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9. Intan Sangga Rachim, selaku wanita yang setia selalu terhadap penulis, terimakasih atas dukungan serta motivasi untuk cepat lulus. Maaf jika penulis telah banyak menyusahkanmu. 10. Kepada teman – teman dirumah, Lucky yang telah meninjamkan kamera, Faiz, Chule, Bross, terimakasih atas bantuan dan dukungannya selama ini. Maaf apabila merepotkan jika penulis selalu meminjam motor. 11. Smart Computer, Ade, Ary dan kru. Terimakasih telah menagani problem – problem komputer penulis dengan sangat cepat,sehingga tugas akhir ini dapat rampung tepat waktu.
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DAFTAR ISI
Judul...............................................................................................................................................i Lembar persetujuan.....................................................................................................................ii Lembar tanda kelulusan.............................................................................................................iii Lembar pengesahan....................................................................................................................iv Abstrak……………......................................................................................................................v Kata pengantar............................................................................................................................vi Daftar isi...................................................................................................................................... ix Daftar gambar.............................................................................................................................xiii
BAB I PENDAHULUAN 1.1 Latar Belakang...........................................................................................................................1 1.2 Identifikasi Masalah .................................................................................................................6 1.3 Perumusan Masalah ..................................................................................................................7 1.4 Tujuan Perancangan...................................................................................................................7 1.5 Manfaat perancangan.................................................................................................................7
BAB II LANDASAN TEORI 2.1 Ilmu Komunikasi.........................................................................................................................8 2.1.1 Komunikasi visual................................................................................................................. 11 2.1.2 Etimologi Komunikasi Visual...............................................................................................13 2.1.3 Komunikasi Visual Kini.......................................................................................................15 2.1.4 Fungsi Komunikasi Visual...................................................................................................17 2.2 Multimedia.................................................................................................................................18 2.3 Teori Efek Media.....................................................................................................................19 2.4 Metode pembelajaran...............................................................................................................21 2.4.1 Manfaat Multimedia Pembelajaran.....................................................................................23 viii
2.4.2 Karakteristik Media dalam Multimedia Pembelajaran ....................................................24 2.4.3 Desain Multimedia Interaktif................................................................................................24 2.5 Peran Komunikasi Visual dalam Perancangan Media Interaktif..............................................25 2.6 CD Interaktif..............................................................................................................................35 2.7 Unsur – Unsur Visual................................................................................................................36 2.8 Bola Basket..............................................................................................................................37 2.8.1 Sejarah..................................................................................................................................37 2.8.2 Posisi Pemain.......................................................................................................................40 2.8.3 langkah offensive (penyerang) menangani defensive (pertahanan).....................................43 2.8.4 Filosofi Defense (bertahan) Dalam Permainan Bola Basket................................................48
BAB III STRATEGI DAN KONSEP PERANCANGAN 3.1 Tujuan Media...........................................................................................................................52 3.1.1 Strategi Media.......................................................................................................................52 3.2 Strategi Kreatif.........................................................................................................................52 3.3 Strategi Pemasaran.................................................................................................................. 54 3.3.1 Sarana Media Promosi..........................................................................................................54 3.3.1.1 Produk Media Promosi......................................................................................................54 3.3.1.2 Produk Media Pendukung..................................................................................................55 3.3.1.3 Media Produk Utama.........................................................................................................56 3.4 Pemilihan Bahasa.................................................................................................................... 57 3.5 Segmentasi Audiens................................................................................................................57 3.5.1 Tinjauan Geografis................................................................................................................57 3.5.2 Tinjauan Demografis............................................................................................................58 3.5.3 Tinjauan Psikologis..............................................................................................................58 3.5.4 Tinjauan Psikografis.............................................................................................................59 3.5.5 Tinjauan Behavioral.............................................................................................................59 3.6 Analisis SWOT........................................................................................................................59 3.7 Konsep Perancangan................................................................................................................61 3.7.1 Warna....................................................................................................................................61 3.7.2 Tipografi...............................................................................................................................63 ix
3.7.3 Tata letak/ Lay-out................................................................................................................64 3.7.4 Animasi………….................................................................................................................66 3.7.5 Suara / Sound........................................................................................................................66 3.7.6 Pemilihan Bentuk..................................................................................................................66 3.8 Flow Chart…………..............................................................................................................66
BAB IV RANCANGAN VISUAL 4.1 Alternatif desain................................................................................................................................68 4.1.1 Desain Produk Utama...................................................................................................................68 a. Cover CD.................................................................................................................................68 b. Interface........................................................................................................................69 1. Opening lay out................................................................................................69 2. Home lay out.....................................................................................................70 3. Lay out isi menu................................................................................................70 4.1.2 Altenatif desain tombol.......................................................................................................71 4.1.3 Alternatif Animasi..................................................................................................................73 4.1.4 Alternatif Desain Produk Pendukung..................................................................................74 4.2 Desain Akhir............................................................................................................................. 75 4.2.1 Interface............................................................. .....................................................................75 1. Opening Lay out...............................................................................................................75 2. Menu Lay out...................................................................................................................77 3. Menu isi Theory...............................................................................................................79 4. Menu isi Tricks................................................................................................................80 5. Menu isi Strategy.............................................................................................................81 6. Menu Quiz........................................................................................................................83 7. Credit Title.......................................................................................................................84 4.3 Produk Media Utama.................................................................................................................85 1. Cover CD dan Label CD..................................................................................................85 4.3.1 Produk Media Promosi............................................................................................................86 4.3.2 Produk Pendukung.................................................................................................................86 4.4 Durasi / Timing lap....................................................................................................................88 x
4.5 Spesifikasi Teknis Perancangan................................................................................................90 4.6 Operasional.................................................................................................................................91
BAB V KESIMPULAN 5.1 Kesimpulan................................................................................................................................92 5.2 Saran……..................................................................................................................................93
Daftar Pustaka Biodata Lampiran
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DAFTAR GAMBAR
BAB I
BAB II Gambar 1. Pola warna RGB dan CMYK.......................................................................................31 Gambar 2. Warna additive dan Subtraktif.....................................................................................31 Gambar 3. Gambar posisi pemain.................................................................................................41
BAB III Gambar 4. Warna gelap dan terang.......................................................................................62 Gambar 5. Layout Opening..................................................................................................65 Gambar 6. Layout Menu................................................................................................................65 Gambar 7. Layout Isi.....................................................................................................................65 Gambar 8. Flow chart.........................................................................................................67
BAB IV Gambar 9. Cover CD alternatif.....................................................................................................68 Gambar 10. Opening alternatif....................................................................................................69 Gambar 11. Home alternatif........................................................................................................70 Gambar 12. Isi menu alternative..................................................................................................70 Gambar 13. Tombol 1 alternatif...................................................................................................71 Gambar 14. Tombol 2 alternatif...................................................................................................72
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Gambar 15. Tombol 3 alternatif...................................................................................................72 Gambar 15. Animasi opening alternative....................................................................................73 Gambar 16. Animasi isi alternative...............................................................................................73 Gambar 17. T-shirt alternative......................................................................................................74 Gambar 18. Produk pendukung alternative..................................................................................74 Gambar 18. Interface Opening Lay out........................................................................................75 Gambar 19. Tombol enter.............................................................................................................76 Gambar 20. Interface Menu Lay out.............................................................................................77 Gambar 21. Tombol menu............................................................................................................78 Gambar 22. Tombol on/off dan exit..............................................................................................78 Gambar 23. Menu isi Theory........................................................................................................79 Gambar 24. Tombol Player...........................................................................................................79 Gambar 25. Tombol Home............................................................................................................79 Gambar 26. Menu Isi Tricks..........................................................................................................80 Gambar 27. Tombol sub menu......................................................................................................80 Gambar 28. Menu isi Strategy......................................................................................................81 Gambar 28. Menu Quiz................................................................................................................83 Gambar 29. Halaman Jawaban benar dan salah.........................................................................84 Gambar 30. Halaman Credit Title................................................................................................84 Gambar 31. Back cover, front Cover CD dan Label CD..............................................................85 Gambar 32. Poster dan X-banner.................................................................................................86 Gambar 33. T-shirt........................................................................................................................86 Gambar 34. Topi...........................................................................................................................86 Gambar 35. Handuk kecil..............................................................................................................87 xiii
Gambar 36. Botol Air....................................................................................................................87 Gambar 37. Head band..................................................................................................................87 Gambar 38. Hand band.................................................................................................................87 Gambar 39. Pin.............................................................................................................................87 Gambar 40. Ballpoint....................................................................................................................87 Gambar 41. Mouse pad.................................................................................................................87 Gambar 42. Sticker........................................................................................................................87
BAB V
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