Lampiran 1 Kuesioner Penelitian ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN ROKOK TEN MILD PADA MAHASISWA FAKULTAS HUKUM USU No. Responden :..... I. Identitas Responden 1. Nama
:
2. Umur
:
3. Stambuk
:
4. Pengeluaran Rokok per bulan : a. Rp. 50.000-Rp. 100.000 b. Rp. 101.000-Rp. 150.000 c. Rp. 151.000-Rp. 200.000 d. Rp. 200.000 keatas
II. Petunjuk Pengisian Berilah tanda (√) pada salah satu jawaban yang paling sesuai dengan pendapat anda. Kriteria Penelitian Sangat Setuju (SS)
: diberi skor 5
Setuju (S)
: diberi skor 4
Ragu-ragu (R)
: diberi skor 3
Tidak Setuju (TS)
: diberi skor 2
Sangat Tidak Setuju (STS)
: diberi skor 1
NO
Variabel Produk
1
Rokok Ten Mild memberikan kenikmatan bagi
SS
S
R
TS
STS
para penggunanya 2
Rokok Ten Mild mengandung kadar nikotin yang rendah
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3
Rokok Ten Mild memiliki bentuk kemasan yg mudah diingat penggunanya
4
Rokok Ten Mild mengandung tembakau yang berkualitas Variabel Harga
1
Harga rokok Ten Mild standar dibanding rokok lainnya
2
Harga rokok Ten Mild kompetitif dipasar
3
Harga
rokok
Ten
Mild
sesuai
dengan
kualitasnya Variabel Promosi 1
Pesan promosi yang disampaikan Ten Mild menarik bagi Anda.
2
Pesan promosi yang disampaikan Ten Mild mudah Anda pahami.
3
Ten Mild mensponsori kegiatan-kegiatan seperti roadrace, festival musik, dll. Variabel Kemudahan Memperoleh Produk
1
Rokok Ten Mild mudah didapatkan di wilayah kampus
2
Rokok Ten Mild bisa dibeli per batang
3
Rokok Ten Mild mudah didapatkan diwarung Variabel Keputusan Pembelian
1
Saya
membeli
rokok
Ten
Mild
kerena
produknya yang berkualitas 2
Saya membeli rokok Ten Mild karena harganya terjangkau
3
Saya memilih mengkonsumsi rokok Ten Mild dibandingkan dengan rokok lain
4
Saya mengkonsumsi rokok karena memberikan kepuasan dalam hal merokok bagi saya
5
Saya mengkonsumsi rokok Ten Mild karena
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produknya mudah untuk diperoleh
TERIMA KASIH ATAS PARTISIPASI ANDA
Lampiran 2 HASIL UJI VALIDITAS DAN RELIABILITAS Reliability Statistics Cronbach's Alpha
N of Items .887
18
Item-Total Statistics Cronbach's Scale Mean if Item Deleted
Scale Variance if Corrected ItemItem Deleted
Total Correlation
Alpha if Item Deleted
VAR00001
65.3043
44.961
.695
.875
VAR00002
65.2500
45.860
.653
.877
VAR00003
65.4457
46.448
.462
.883
VAR00004
65.0978
46.133
.505
.882
VAR00005
65.3043
44.961
.695
.875
VAR00006
65.0870
46.344
.475
.883
VAR00007
65.2174
47.469
.432
.884
VAR00008
65.1196
46.612
.563
.880
VAR00009
65.2500
45.860
.653
.877
VAR00010
65.1522
45.801
.479
.883
VAR00011
65.0978
46.990
.449
.883
VAR00012
65.1087
47.944
.416
.884
VAR00013
65.0870
46.652
.564
.880
VAR00014
65.2283
46.552
.577
.879
VAR00015
65.1739
45.640
.458
.884
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VAR00016
65.3478
46.163
.461
.883
VAR00017
65.0978
46.683
.446
.884
VAR00018
65.3696
46.236
.472
.883
LAMPIRAN 3 HASIL ANALISIS DESKRIPTIF VAR00001 Cumulative Frequency Valid
Percent
Valid Percent
Percent
2
1
1.1
1.1
1.1
3
32
34.8
34.8
35.9
4
49
53.3
53.3
89.1
5
10
10.9
10.9
100.0
Total
92
100.0
100.0
VAR00002 Cumulative Frequency Valid
Percent
Valid Percent
Percent
3
28
30.4
30.4
30.4
4
55
59.8
59.8
90.2
5
9
9.8
9.8
100.0
92
100.0
100.0
Total
VAR00003 Cumulative Frequency Valid
Percent
Valid Percent
Percent
2
5
5.4
5.4
5.4
3
35
38.0
38.0
43.5
4
44
47.8
47.8
91.3
5
8
8.7
8.7
100.0
92
100.0
100.0
Total
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VAR00004 Cumulative Frequency Valid
Percent
Valid Percent
Percent
2
1
1.1
1.1
1.1
3
23
25.0
25.0
26.1
4
48
52.2
52.2
78.3
5
20
21.7
21.7
100.0
Total
92
100.0
100.0
VAR00005 Cumulative Frequency Valid
Percent
Valid Percent
Percent
2
1
1.1
1.1
1.1
3
32
34.8
34.8
35.9
4
49
53.3
53.3
89.1
5
10
10.9
10.9
100.0
Total
92
100.0
100.0
VAR00006 Cumulative Frequency Valid
Percent
Valid Percent
Percent
3
26
28.3
28.3
28.3
4
44
47.8
47.8
76.1
5
22
23.9
23.9
100.0
Total
92
100.0
100.0
VAR00007 Cumulative Frequency
Percent
Valid Percent
Percent
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Valid
2
1
1.1
1.1
1.1
3
24
26.1
26.1
27.2
4
57
62.0
62.0
89.1
5
10
10.9
10.9
100.0
Total
92
100.0
100.0
VAR00008 Cumulative Frequency Valid
Percent
Valid Percent
Percent
3
20
21.7
21.7
21.7
4
59
64.1
64.1
85.9
5
13
14.1
14.1
100.0
Total
92
100.0
100.0
VAR00009 Cumulative Frequency Valid
Percent
Valid Percent
Percent
3
28
30.4
30.4
30.4
4
55
59.8
59.8
90.2
5
9
9.8
9.8
100.0
92
100.0
100.0
Total
VAR00010 Cumulative Frequency Valid
Percent
Valid Percent
Percent
2
4
4.3
4.3
4.3
3
22
23.9
23.9
28.3
4
46
50.0
50.0
78.3
5
20
21.7
21.7
100.0
Total
92
100.0
100.0
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VAR00011 Cumulative Frequency Valid
Percent
Valid Percent
Percent
3
23
25.0
25.0
25.0
4
51
55.4
55.4
80.4
5
18
19.6
19.6
100.0
Total
92
100.0
100.0
VAR00012 Cumulative Frequency Valid
Percent
Valid Percent
Percent
3
18
19.6
19.6
19.6
4
62
67.4
67.4
87.0
5
12
13.0
13.0
100.0
Total
92
100.0
100.0
VAR00013 Cumulative Frequency Valid
Percent
Valid Percent
Percent
3
18
19.6
19.6
19.6
4
60
65.2
65.2
84.8
5
14
15.2
15.2
100.0
Total
92
100.0
100.0
VAR00014 Cumulative Frequency Valid
3
26
Percent 28.3
Valid Percent 28.3
Percent 28.3
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4
57
62.0
62.0
90.2
5
9
9.8
9.8
100.0
92
100.0
100.0
Total
VAR00015 Cumulative Frequency Valid
Percent
Valid Percent
Percent
2
6
6.5
6.5
6.5
3
21
22.8
22.8
29.3
4
44
47.8
47.8
77.2
5
21
22.8
22.8
100.0
Total
92
100.0
100.0
VAR00016 Cumulative Frequency Valid
Percent
Valid Percent
Percent
2
3
3.3
3.3
3.3
3
36
39.1
39.1
42.4
4
39
42.4
42.4
84.8
5
14
15.2
15.2
100.0
Total
92
100.0
100.0
VAR00017 Cumulative Frequency Valid
Percent
Valid Percent
Percent
3
26
28.3
28.3
28.3
4
45
48.9
48.9
77.2
5
21
22.8
22.8
100.0
Total
92
100.0
100.0
VAR00018
Universitas Sumatera Utara
Cumulative Frequency Valid
Percent
Valid Percent
Percent
2
3
3.3
3.3
3.3
3
36
39.1
39.1
42.4
4
41
44.6
44.6
87.0
5
12
13.0
13.0
100.0
Total
92
100.0
100.0
LAMPIRAN 4 ANALISIS LINEAR BERGANDA b
Model Summary
Model
R
R Square .737a
1
Adjusted R Square .543
Std. Error of the Estimate
.522
0.63713
a. Predictors: (Constant), kemudahan, produk, promosi, harga b. Dependent Variable: keputusanpembelian
ANOVAb Model 1
Sum of Squares
df
Mean Square
Regression
276.824
4
69.206
Residual
233.176
87
2.680
Total
510.000
91
F
Sig. .000a
25.821
a. Predictors: (Constant), kemudahan, produk, promosi, harga b. Dependent Variable: keputusanpembelian
Coefficientsa Standardized Unstandardized Coefficients Model 1
B (Constant) produk
Std. Error 3.452
1.698
.309
.130
Coefficients Beta
Collinearity Stat t
.263
Sig. 2.033
.045
2.378
.020
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Tolerance
.430
harga
.334
.201
.207
2.658
.000
.336
promosi
.595
.154
.389
3.872
.041
.520
kemudahan
.012
.214
.006
2.055
.019
.388
promosi
harga
a. Dependent Variable: keputusanpembelian
a
Coefficient Correlations Model 1
kemudahan Correlations
Covariances
kemudahan
produk
1.000
.158
-.425
-.608
produk
.158
1.000
-.449
-.536
promosi
-.425
-.449
1.000
.177
harga
-.608
-.536
.177
1.000
kemudahan
.046
.004
-.014
-.026
produk
.004
.017
-.009
-.014
promosi
-.014
-.009
.024
.005
harga
-.026
-.014
.005
.041
a. Dependent Variable: keputusanpembelian
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