Marcel van de Gender OEM Marketing Manager Netherlands Microsoft Corporation
Plezier maken Dank jullie, voor alles wat jullie doen!! Connectie maken met elkaar & MS Ideeën op doen van je collega’s Onze 3 key prio’s Jullie 3 key prio’s
10.45 uur – 11.00 uur Terugblik 2007 11.00 uur – 12.00 uur Vooruitkijken 2008 Server : Erwin en Erik Vista : Olivier, Maurice, Ralf Office : Joris en Michiel
12.00 – 13.00 uur Speeddate 13.30 – 14.30 uur Flowboarden 14.30 uur Borrel Op tijd weer voor de file weg
Persoonlijke contacten Inzicht in activiteiten
Fun
Lucas de Clercq
OEM director & Mass Market Lead
Erik Dams
MNA / Named + Acting Distri
Maurice van den Berg
Tier 1 managed partner
Jos Hageman
OEM @ Retail
Marcel van de Gender
Marketing Manager
Sander van Straaten
Marketing Execution manager
Dax Krenn
Unmanaged
Ralf Becks
Client
Joris Rutten
IW
Olivier Van Noort
Client
Ritchie Kluyskens Marketing Com
Erwin Hartenberg Server
Hugo Leijtens Technical eng.
Michiel Hoogenboom Audience MarketingMgr
Door: JULLIE !
Incentive program on SBS Focus to distri Verkoop ROK bij MNA Verkoop COEM bij Local 2 maanden gelopen
HP – ROK campaigns
Attach It FY2007
Perfect Match 1st HY 2008
Database? Zelf / MS? Events / Zo+ Trainer Follow up Data return AM’s op pad Database update Tech Assesm Kit nog altijd inschrijven 45 participerende sbc’s
Loopt tot 1 Maart 2008
Awards-Binnen 4-6 weken na einde aktie Max 50 aanvragen per reseller OEM ROK, COEM, VOL Licensing or FPP
http://www.sbsoffer.com
Launch event 12 journalisten 12+ artikelen & web posts 2 radio interviews 5 partners Windows Home Server demo’s Internal Microsoft employee offer met locale partner
Article in daily paper Telegraaf
Article online portal
Article online consumer portal
distribution / channel Focus op Genuine, Vista and Office 2007 20.000 scratchcards 3700 E-DM’s to partners Eerste half jaar 07 SBC community Attached bij alle hardware @ distributie Scratch card = goede antwoord is prijs 800 prijzen uitgereikt van Handdoek tot TV’s Distrisessies apprx 25 attendees per sessie
Toshiba – “Love campaign”
Theme: Quality time Promise: do something for us & we do something for you : earn quality time => Pre install Office on your own and the MNA machine your selling
Results: • OEM/IW H108 sales $17.225K=>
budget
$16.763K Var to budget $462K / 2,75% Compared to 6 weeks before campaign start we have: • 20% growth in unit sales (graph 1) • 15% growth in # of partners ordering units • 21% growth in number of partners ordering 3-packs
Means used: PR / Campaignsite / Bannering / PR / Incentive / weekly Edm’s / Distri-sites / promogirl activities / video podcasts on installation
Time from idea to execution: 11 working days
People involved: 3 MS people & 1 agency Money spend: OEM : 11K IW team : 11K Side Effect: HP setup of: Relax to the Max program
# of registrations # of attendees # of Events
1018 701 3
Highlights
Outstanding presentation & organization quality High level of excitement: actors, cheer leaders, lotteries, VIP treatments, etc.
Quotes: •“The most important message was the enthusiasm you guys sent into the audience, that really gives me confidence in executing this towards maximum sales efforts” • “This is the best show we had the last 3 years…”
Paradigit – “Vista Truck”
30 januari & 31 januari 2007 Industry, PR and enduser event Amsterdam Alle MNA’s aanwezig Intel / AMD
www.Windowsvistaservice.nl Advertentie in 4 kranten (Dag, Spits, Metro, De Pers) (1,5 million )
68,000 unique visitors 1,000 clicks op Google ads 2,327 service requests 1,817 solved 271 not solved but closed with satisfied customers 235 not reached
4 escalated (not solved not satisfied consumers)
POS material
POS material
Voor alle distributeurs Meer dan 70 items Vista / Office / OneCare Packages Log in beschikbaar @ Erik
Waar haal ik mijn informatie?
Het platform voor locale OEM’s 3700 subscribers Gemiddeld 700 unieke bezoekers www.microsoft.nl/oem
Introductie 17 januari @ Techdata event Connect met Technische community Challenge op technisch know how + ego Diverse battles: Brain Battle, Scrap yard www.brianbrains.nl Enthousiasmeren voor Microsoft producten Heartshare Motivatie van OPC bezoek
Elke 2e dinsdag van de maand Content elke laatste vrijdag van de maand 3700 subscribers Titel, korte tekst, deeplink na OPC Vanaf Februari Brian Brains connectie To systembuilder / local OEM
Hardware info tv’s on: Homeserver OneCare Office Ready Vista SP1 Windows Server 2008 MediaCenter
Redactioneel: Server, HomeServer ORPC OneCare
Homeserver event 17 march / Nieuwegein / end user & channel
Campaign portal
• 9 weken • 60.000 Visitors (10% penetratie van totale target groep) • 150 deelnemers • 2750 stemmen • Gemiddeld # page views 5.8 • Gemiddeld tijd 1 minute 33 • Communicatie: Bereik 1 mln
•Banners 140 student sites & portals •Banners on Hotmail •Banners on MSN messenger •2500 bike seat covers (Rotterdam, Leiden & Nijmegen) •Mailing to 200 student fraternities •Items in newsletters and commercial mailings (total 500.000+)
• Kick back claims 30 Retail promotion
Campaign portal: 1st challenge
Campaign portal: 2nd challenge
9 weeks / 140,000 Visitors 4,000 participants finished the game (takes over 10 minutes) Average Time 1 minute 43 Communicatie / media 1milion + views Banners www.telegraaf.nl/vrouw Hotmail MSN messenger Advertorials/ articles “Vrouw magazine “ Homepage MSN Adformatie Advertisement “Vrouw magazine”
Video You tube MSN video
Campaign portal: 3rd challenge E-mailing
Office Attach Premium SKU’s ( Client & IW) Server : readiness 2008 en ROK
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
PUSH Attach Pro-Mix
Incentives Readiness
OEM’s
PULL Audience Campaigns Product Campaigns
DELL
Small Business
Distri’s
OEM Partner Channel
Consumer
Ondernemers PC First Server Right Server
Heartshare Office 2007 & Vista & OneCare
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
