Lampiran 1. Kuisioner Penelitian Responden yang terhormat : Kami adalah mahasiswa jurusan Manajemen Universitas Katolik Widya Mandala yang sedang melakukan penelitihan tentang: “Pengaruh Lingkungan Toko terhadap Emosi Positif dalam Keputusan Pembelian di The Executive Pakuwon Trade Centre Surabaya”. Penelitian ini untuk pengembangan ilmu pengetahuan dan Kami sanggup menjaga privasi saudara. Kami meminta kesediaan bapak/ibu/saudara untuk membantu penelitian ini dengan mengisi kuesioner ini merupakan hal yang sangat berharga bagi kami, oleh karena itu kesediaan dan kejujuran Anda sangat kami harapkan. Atas kerjasama yang diberikan, kami mengucapkan banyak terima kasih. Mohon diisi pertanyaan berikut: 1. Apakah Anda melakukan pembelian di The Executive Pakuwon Trade Centre Surabaya dalam 1 minggu terakhir a. ya b. tidak (jika tidak, mohon tidak dilanjutkan pengisian kuesioner) 2.
Apakah Anda berusia di atas 17 tahun? a. ya b. tidak (jika tidak, mohon tidak dilanjutkan pengisian kuesioner)
Data Identitas Responden Jenis kelamin: Laki-laki
Perempuan
(pilih salah satu jawaban dengan memberikan tanda silang pada kotak pilihan)
Umur saudara saat ini: 17 tahun – 21 tahun 27 tahun – 31 tahun 37 tahun – 41 tahun
22 tahun – 26 tahun 32 tahun – 36 tahun Di atas 41 tahun
Pekerjaan Saudara: Pelajar/mahasiswa Pekerja swasta PNS/ABRI Lain-lain
Wiraswasta Profesional Ibu Rumah Tangga
Ketika berbelanja di The Executive Pakuwon Trade Centre Surabaya, berapa besar rata-rata pengeluaran Anda setiap kelai belanja? Rp 100.000 – < Rp 500.000 Rp 500.000 – < Rp 1000.000 Rp 1000.000 – < Rp 1500.000 Rp 1.500.000 ke atas Petunjuk pengisian Berikan penilaian anda dengan memberi tanda silang (X) pada salah satu angka yang paling sesuai dengan pilihan anda. berikut ini adalah keterangan dari setiap nomor: 1= Sangat Tidak Setuju (STS) 3= Netral (N) 5= Sangat Setuju (sasaran)
2 = Tidak Setuju (ts) 4 = Setuju (S)
Window Display No 1
2.
3.
Pernyataan
STS
Pilihan Jawaban TS N S SS
STS
Pilihan Jawaban TS N S SS
The Executive Pakuwon Trade Centre Surabaya memiliki window display yang menarik Tema Window display The Executive Pakuwon Trade Centre Surabaya selalu mengikuti tren terkini dari produk yang banyak diminati pengunjung Anda tertarik berbelanja karena keindahan window display
Store Layout No
1
2. 3.
Pernyataan Penempatan keranjang belanja The Executive Pakuwon Trade Centre Surabaya memudahkan pengunjung dalam berbelanja Penempatan meja kasir The Executive Pakuwon Trade Centre Surabaya tidak menganggu kenyamanan pengunjung dalam berbelanja Penempatan barang The Executive
4
5
Pakuwon Trade Centre Surabaya memperhatikan terhadap kenyamanan pengunjung dalam berbelanja Pengunjung The Executive Pakuwon Trade Centre Surabaya mudah mendapatkan barang yang dibutuhkan dengan pengaturan yang rapi Secara keseluruhan pengaturan tata letak The Executive Pakuwon Trade Centre Surabaya membuat pengunjung merasa nyaman berbelanja
Pemajangan Produk No
Pernyataan
STS
Pilihan Jawaban TS N S SS
STS
Pilihan Jawaban TS N S SS
Produk-produk yang dipajang di The Executive Pakuwon Trade Centre 1 Surabaya membantu pengunjung mendapatkan barang yang diinginkan Pemajangan produk di The Executive Pakuwon Trade Centre Surabaya 2. memberikan berbagai informasi mengenai produk yang Anda inginkan Pemajangan produk di The Executive 3. Pakuwon Trade Centre Surabaya memberikan daya tarik Emosi Positif No 1
2.
3.
Pernyataan Anda merasa senang selama berbelanja di The Executive Pakuwon Trade Centre Surabaya Anda merasa bisa bersosialisasi bersama orang lain dengan berbelanja di The Executive Pakuwon Trade Centre Surabaya Anda merasa bersemangat selama berbelanja di The Executive Pakuwon Trade Centre Surabaya
Keputusan Pembelian
No 1
2.
3.
Pernyataan Anda akan melakukan pembelian di The Executive Pakuwon Trade Centre Surabaya dengan segera tanpa ragu-ragu Anda berusaha menghabiskan sisa uang belanja untuk melakukan pembelian di The Executive Pakuwon Trade Centre Surabaya Anda berusaha untuk bisa mendapatkan barang yang ingin dibeli di The Executive Pakuwon Trade Centre Surabaya
STS
Pilihan Jawaban TS N S SS
Lampiran 2. Profil Responden Profil Responden yang Berkunjung Akhir Pekan Je nis Ke lam in Re sponden
Valid
Laki-Laki Perempuan Total
Frequenc y 16 34 50
Percent 32,0 68,0 100,0
Valid Percent 32,0 68,0 100,0
Cumulativ e Percent 32,0 100,0
Usia Res ponde n
Valid
17 tahun - 21 tahun 22 tahun - 26 tahun 27 tahun - 31 tahun 32 tahun - 36 tahun 37 tahun - 41 tahun Di atas 41 tahun Total
Frequenc y 3 7 3 14 16 7 50
Percent 6,0 14,0 6,0 28,0 32,0 14,0 100,0
Valid Percent 6,0 14,0 6,0 28,0 32,0 14,0 100,0
Cumulativ e Percent 6,0 20,0 26,0 54,0 86,0 100,0
Pek er jaan Re sponden
Valid
Pelajar/mahasisw a Wirasw as ta Pekerja sw asta Prof esional PNS/ABRI Ibu Rumah Tangga Total
Frequenc y 3 20 15 3 1 8 50
Percent 6,0 40,0 30,0 6,0 2,0 16,0 100,0
Valid Percent 6,0 40,0 30,0 6,0 2,0 16,0 100,0
Cumulativ e Percent 6,0 46,0 76,0 82,0 84,0 100,0
Kis aran belanja tiap k ali be lanja Frequenc y Valid
Rp 100.000 - < Rp 500.000 Rp 500.000 - < Rp 1000.000 Rp 1000.000 - < Rp 1500.000 Rp 1.500.000 ke atas Total
Percent
Valid Percent
Cumulativ e Percent
13
26,0
26,0
26,0
26
52,0
52,0
78,0
10
20,0
20,0
98,0
1 50
2,0 100,0
2,0 100,0
100,0
Profil Responden yang Berkunjung Hari Kerja Je nis Ke lam in Re sponden
Valid
Laki-Laki Perempuan Total
Frequenc y 31 19 50
Percent 62,0 38,0 100,0
Valid Percent 62,0 38,0 100,0
Cumulativ e Percent 62,0 100,0
Usia Res ponde n
Valid
17 tahun - 21 tahun 22 tahun - 26 tahun 27 tahun - 31 tahun 32 tahun - 36 tahun 37 tahun - 41 tahun Di atas 41 tahun Total
Frequenc y 11 16 13 5 2 3 50
Percent 22,0 32,0 26,0 10,0 4,0 6,0 100,0
Valid Percent 22,0 32,0 26,0 10,0 4,0 6,0 100,0
Cumulativ e Percent 22,0 54,0 80,0 90,0 94,0 100,0
Pek er jaan Re sponden
Valid
Pelajar/mahasisw a Wirasw as ta Pekerja sw asta Prof esional PNS/ABRI Lain-lain Total
Frequenc y 6 20 17 2 3 2 50
Percent 12,0 40,0 34,0 4,0 6,0 4,0 100,0
Valid Percent 12,0 40,0 34,0 4,0 6,0 4,0 100,0
Cumulativ e Percent 12,0 52,0 86,0 90,0 96,0 100,0
Kis aran belanja tiap k ali be lanja Frequenc y Valid
Rp 100.000 - < Rp 500.000 Rp 500.000 - < Rp 1000.000 Rp 1000.000 - < Rp 1500.000 Rp 1.500.000 ke atas Total
Percent
Valid Percent
Cumulativ e Percent
13
26,0
26,0
26,0
21
42,0
42,0
68,0
15
30,0
30,0
98,0
1 50
2,0 100,0
2,0 100,0
100,0
Profil Responden Keseluruhan Je nis Ke lam in Re sponden
Valid
Laki-Laki Perempuan Total
Frequenc y 47 53 100
Percent 47,0 53,0 100,0
Valid Percent 47,0 53,0 100,0
Cumulativ e Percent 47,0 100,0
Usia Res ponde n
Valid
17 tahun - 21 tahun 22 tahun - 26 tahun 27 tahun - 31 tahun 32 tahun - 36 tahun 37 tahun - 41 tahun Di atas 41 tahun Total
Frequenc y 14 23 16 19 18 10 100
Percent 14,0 23,0 16,0 19,0 18,0 10,0 100,0
Valid Percent 14,0 23,0 16,0 19,0 18,0 10,0 100,0
Cumulativ e Percent 14,0 37,0 53,0 72,0 90,0 100,0
Pek er jaan Re sponden
Valid
Pelajar/mahasisw a Wirasw as ta Pekerja sw asta Prof esional PNS/ABRI Ibu Rumah Tangga Lain-lain Total
Frequenc y 9 40 32 5 4 8 2 100
Percent 9,0 40,0 32,0 5,0 4,0 8,0 2,0 100,0
Valid Percent 9,0 40,0 32,0 5,0 4,0 8,0 2,0 100,0
Cumulativ e Percent 9,0 49,0 81,0 86,0 90,0 98,0 100,0
Kis aran belanja tiap k ali be lanja Frequenc y Valid
Rp 100.000 - < Rp 500.000 Rp 500.000 - < Rp 1000.000 Rp 1000.000 - < Rp 1500.000 Rp 1.500.000 ke atas Total
Percent
Valid Percent
Cumulativ e Percent
26
26,0
26,0
26,0
47
47,0
47,0
73,0
25
25,0
25,0
98,0
2 100
2,0 100,0
2,0 100,0
100,0
Lampiran 3. Descriptives Des criptive Statis tics N X1.01 X1.02 X1.03 V alid N (lis tw ise)
100 100 100 100
Minimum 3,00 2,00 3,00
Max imum 5,00 5,00 5,00
Mean 3,8900 4,2100 4,2700
Std. Deviation ,66507 ,72884 ,69420
Descriptives Des criptive Statis tics N X2.01 X2.02 X2.03 X2.04 X2.05 Valid N (lis tw ise)
100 100 100 100 100 100
Minimum 2,00 2,00 2,00 2,00 2,00
Max imum 5,00 5,00 5,00 5,00 5,00
Mean 3,6200 4,0500 4,0400 3,6100 4,0900
Std. Deviation ,70754 ,79614 ,80302 ,75069 ,80522
Descriptives Des criptive Statis tics N X3.01 X3.02 X3.03 V alid N (lis tw ise)
100 100 100 100
Minimum 2,00 2,00 2,00
Max imum 5,00 5,00 5,00
Mean 3,6200 3,7600 3,7500
Std. Deviation ,64792 ,68343 ,71598
Mean 3,8000 4,0600 4,0800
Std. Deviation ,71067 ,67898 ,66180
Descriptives Des criptive Statis tics N Y 1.01 Y 1.02 Y 1.03 V alid N (lis tw ise)
Descriptives
100 100 100 100
Minimum 2,00 2,00 2,00
Max imum 5,00 5,00 5,00
Des criptive Statis tics N Y 2.01 Y 2.02 Y 2.03 V alid N (lis tw ise)
100 100 100 100
Minimum 3,00 2,00 3,00
Max imum 4,00 5,00 5,00
Mean 3,6600 3,8700 4,1500
Std. Deviation ,47610 ,59722 ,59246
Lampoiran 4. Uji Validitas Cor relations X1.01 X1.01
X1.02
X1.03
Total X1
Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N
1 100 ,632** ,000 100 ,699** ,000 100 ,848** ,000 100
X1.02 ,632** ,000 100 1 100 ,885** ,000 100 ,928** ,000 100
X1.03 Total X1 ,699** ,848** ,000 ,000 100 100 ,885** ,928** ,000 ,000 100 100 1 ,950** ,000 100 100 ,950** 1 ,000 100 100
**. Correlation is s ignif icant at the 0.01 level (2-tailed).
Correlations Cor relations X2.01 X2.01
X2.02
X2.03
X2.04
X2.05
Total X2
Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N
1 100 ,715** ,000 100 ,685** ,000 100 ,175 ,082 100 ,256* ,010 100 ,748** ,000 100
X2.02 ,715** ,000 100 1 100 ,976** ,000 100 ,185 ,065 100 ,324** ,001 100 ,860** ,000 100
**. Correlation is s ignif icant at the 0.01 level (2-tailed). *. Correlation is s ignif icant at the 0.05 level (2-tailed).
X2.03 ,685** ,000 100 ,976** ,000 100 1 100 ,143 ,155 100 ,276** ,006 100 ,828** ,000 100
X2.04 ,175 ,082 100 ,185 ,065 100 ,143 ,155 100 1 100 ,744** ,000 100 ,600** ,000 100
X2.05 Total X2 ,256* ,748** ,010 ,000 100 100 ,324** ,860** ,001 ,000 100 100 ,276** ,828** ,006 ,000 100 100 ,744** ,600** ,000 ,000 100 100 1 ,700** ,000 100 100 ,700** 1 ,000 100 100
Correlations Cor relations X3.01 X3.01
X3.02
X3.03
Total X3
Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N
1 100 ,613** ,000 100 ,446** ,000 100 ,817** ,000 100
X3.02 ,613** ,000 100 1 100 ,537** ,000 100 ,863** ,000 100
X3.03 Total X3 ,446** ,817** ,000 ,000 100 100 ,537** ,863** ,000 ,000 100 100 1 ,808** ,000 100 100 ,808** 1 ,000 100 100
**. Correlation is s ignif icant at the 0.01 level (2-tailed).
Correlations Cor relations Y1.01 Y1.01
Y1.02
Y1.03
Total Y1
Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N
1 100 ,632** ,000 100 ,743** ,000 100 ,873** ,000 100
Y1.02 ,632** ,000 100 1 100 ,866** ,000 100 ,911** ,000 100
**. Correlation is s ignif icant at the 0.01 level (2-tailed).
Y1.03 Total Y1 ,743** ,873** ,000 ,000 100 100 ,866** ,911** ,000 ,000 100 100 1 ,951** ,000 100 100 ,951** 1 ,000 100 100
Correlations Cor relations Y2.01 Y2.01
Y2.02
Y2.03
Total Y2
Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N Pears on Correlation Sig. (2-tailed) N
1 100 ,553** ,000 100 ,433** ,000 100 ,772** ,000 100
Y2.02 ,553** ,000 100 1 100 ,570** ,000 100 ,870** ,000 100
**. Correlation is s ignif icant at the 0.01 level (2-tailed).
Y2.03 Total Y2 ,433** ,772** ,000 ,000 100 100 ,570** ,870** ,000 ,000 100 100 1 ,827** ,000 100 100 ,827** 1 ,000 100 100
Lampiran 5. Uji Reliabilitas Window display Cas e Proce ss ing Summ ary N Cases
Valid Ex cludeda Total
100 0 100
% 100,0 ,0 100,0
a. Listw ise deletion bas ed on all variables in the proc edure. Reliability Statis tics Cronbac h's A lpha ,895
N of Items 3
Store layout Cas e Proce ss ing Summ ary N Cases
Valid Ex cludeda Total
100 0 100
a. Listw ise deletion bas ed on all variables in the proc edure. Reliability Statis tics Cronbac h's A lpha ,803
N of Items 5
% 100,0 ,0 100,0
Pemajangan Produk Cas e Proce ss ing Summ ary N Cases
Valid Ex cludeda Total
100 0 100
% 100,0 ,0 100,0
a. Listw ise deletion bas ed on all variables in the proc edure. Reliability Statis tics Cronbac h's A lpha ,772
N of Items 3
Emosi positif Cas e Proce ss ing Summ ary N Cases
Valid Ex cludeda Total
100 0 100
a. Listw ise deletion bas ed on all variables in the proc edure. Reliability Statis tics Cronbac h's A lpha ,897
N of Items 3
% 100,0 ,0 100,0
Keputusan Pembelian Cas e Proce ss ing Summ ary N Cases
Valid Ex cludeda Total
100 0 100
a. Listw ise deletion bas ed on all variables in the proc edure. Reliability Statis tics Cronbac h's A lpha ,761
N of Items 3
% 100,0 ,0 100,0
Lampiran 6. Regresi Liner Berganda Des criptive Statistics Emosi Positif Window Display Store Lay out Pemajangan Produk
Mean 3,9800 4,1233 3,8820 3,7100
Std. Deviation ,62284 ,63326 ,57847 ,56587
N 100 100 100 100
Cor relations
Pearson Correlation
Sig. (1-tailed)
N
Emosi Positif Window Display Store Lay out Pemajangan Produk Emosi Positif Window Display Store Lay out Pemajangan Produk Emosi Positif Window Display Store Lay out Pemajangan Produk
Window Display ,493 1,000 ,353 ,373 ,000 . ,000 ,000 100 100 100 100
Emosi Positif 1,000 ,493 ,571 ,407 . ,000 ,000 ,000 100 100 100 100
Variables Enter ed/Re m ovebd Model 1
Variables Entered Pemajang an Produk , Store Layout , Windowa Display
Variables Remov ed
.
Method
Enter
a. All requested variables entered. b. Dependent Variable: Emos i Pos itif
Store Lay out ,571 ,353 1,000 ,306 ,000 ,000 . ,001 100 100 100 100
Pemajangan Produk ,407 ,373 ,306 1,000 ,000 ,000 ,001 . 100 100 100 100
Model Summ ary Change Statistics Model 1
R R Square ,669 a ,448
Adjusted R Square ,431
Std. Error of the Estimate ,46987
R Square Change ,448
F Change 25,983
df1
df2 3
96
Sig. F Change ,000
a. Predictors: (Constant), Pemajangan Produk , Store Layout , Window Display
ANOVAb Model 1
Sum of Squares 17,210 21,195 38,404
Regression Residual Total
df 3 96 99
Mean Square 5,737 ,221
F 25,983
Sig. ,000 a
a. Predictors: (Constant), Pemajangan Produk , Store Layout , Window Display b. Dependent Variable: Emosi Pos itif Coe fficientsa
Model 1
(Constant) Window Display Store Layout Pemajangan Produk
Unstandardized Coefficients B Std. Error ,382 ,418 ,276 ,083 ,451 ,089 ,192 ,092
a. Dependent Variable: Emosi Positif
Standardized Coefficients Beta ,280 ,419 ,174
t ,913 3,301 5,064 2,088
Sig. ,364 ,001 ,000 ,039
Zero-order ,493 ,571 ,407
Correlations Partial ,319 ,459 ,208
Part ,250 ,384 ,158
Lampiran 7. Regresi Linier Sederhana Des criptive Statistics Keputusan Pembelian Emosi Positif
Mean 3,8933 3,9800
Std. Dev iation ,45905 ,62284
N 100 100
Cor relations
Pearson Correlation
Keputusan Pembelian Emosi Positif Keputusan Pembelian Emosi Positif Keputusan Pembelian Emosi Positif
Sig. (1-tailed) N
Keputusan Pembelian 1,000 ,668 . ,000 100 100
Emosi Positif ,668 1,000 ,000 . 100 100
Variables Entere d/Rem ovebd Model 1
Variables Entered Emosia Positif
Variables Remov ed .
Method Enter
a. All requested v ariables entered. b. Dependent Variable: Keputusan Pembelian Model Summ ary Change Statistics Model 1
R R Square ,668 a ,446
Adjusted R Square ,440
a. Predictors: (Constant), Emosi Positif
Std. Error of the Estimate ,34350
R Square Change ,446
F Change 78,812
df1
df2 1
98
Sig. F Change ,000
ANOVAb Model 1
Regression Residual Total
Sum of Squares 9,299 11,563 20,862
df 1 98 99
Mean Square 9,299 ,118
F 78,812
Sig. ,000 a
a. Predictors: (Constant), Emos i Positif b. Dependent Variable: Keputusan Pembelian Coe fficientsa
Model 1
(Constant) Emosi Positif
Unstandardized Coefficients B Std. Error 1,935 ,223 ,492 ,055
a. Dependent Variable: Keputusan Pembelian
Standardized Coefficients Beta ,668
t 8,666 8,878
Sig. ,000 ,000
Zero-order ,668
Correlations Partial ,668
Part ,668
Lampiran 8. Regresi Mediasi 1 Des criptive Statistics Keputusan Pembelian Window Display Emosi Positif
Mean 3,8933 4,1233 3,9800
Std. Dev iation ,45905 ,63326 ,62284
N 100 100 100
Cor relations
Pearson Correlation
Sig. (1-tailed)
N
Keputusan Pembelian 1,000 ,667 ,668 . ,000 ,000 100 100 100
Keputusan Pembelian Window Display Emosi Positif Keputusan Pembelian Window Display Emosi Positif Keputusan Pembelian Window Display Emosi Positif
Window Display ,667 1,000 ,493 ,000 . ,000 100 100 100
V ariables Entere d/Rem ovebd Model 1 2
V ariables Entered Windowa Display Emosia Positif
V ariables Remov ed
Method
.
Enter
.
Enter
a. A ll requested v ariables entered. b. Dependent Variable: Keputusan Pembelian
Emosi Positif ,668 ,493 1,000 ,000 ,000 . 100 100 100
Model Summ ary Change Statistics Model 1 2
R R Square ,667 a ,445 ,773 b ,597
Adjusted R Square ,440 ,589
Std. Error of the Estimate ,34364 ,29446
R Square Change ,445 ,152
F Change 78,668 36,463
df1
df2 1 1
98 97
Sig. F Change ,000 ,000
a. Predictors: (Constant), Window Display b. Predictors: (Constant), Window Display , Emosi Positif
ANOVAc Model 1
2
Regression Residual Total Regression Residual Total
Sum of Squares 9,290 11,573 20,862 12,451 8,411 20,862
df 1 98 99 2 97 99
Mean Square 9,290 ,118
F 78,668
Sig. ,000 a
6,226 ,087
71,800
,000 b
a. Predictors: (Constant), Window Display b. Predictors: (Constant), Window Display , Emos i Positif c. Dependent Variable: Keputusan Pembelian Coe fficientsa
Model 1 2
(Constant) Window Display (Constant) Window Display Emosi Positif
Unstandardized Coefficients B Std. Error 1,899 ,227 ,484 ,055 1,245 ,223 ,324 ,054 ,330 ,055
Standardized Coefficients Beta ,667 ,447 ,447
t 8,347 8,869 5,586 6,030 6,038
Sig. ,000 ,000 ,000 ,000 ,000
Zero-order
Correlations Partial
,667
,667
,667
,667 ,668
,522 ,523
,389 ,389
a. Dependent Variable: Keputusan Pembelian
Exclude d Variablesb
Model 1
Emosi Positif
Beta In ,447 a
t 6,038
Sig. ,000
a. Predictors in the Model: (Constant), Window Dis play b. Dependent Variable: Keputusan Pembelian
Part
Partial Correlation ,523
Collinearity Statistic s Toleranc e ,757
Lampiran 9. Regresi Mediasi 2 Des criptive Statistics Mean 3,8933 3,8820 3,9800
Keputusan Pembelian Store Layout Emosi Positif
Std. Dev iation ,45905 ,57847 ,62284
N 100 100 100
Cor relations
Pearson Correlation
Sig. (1-tailed)
N
Keputusan Pembelian 1,000 ,622 ,668 . ,000 ,000 100 100 100
Keputusan Pembelian Store Lay out Emosi Positif Keputusan Pembelian Store Lay out Emosi Positif Keputusan Pembelian Store Lay out Emosi Positif
Store Lay out ,622 1,000 ,571 ,000 . ,000 100 100 100
Emosi Positif ,668 ,571 1,000 ,000 ,000 . 100 100 100
V ariables Entere d/Rem ovebd Model 1 2
V ariables Entered Store a Layout Emosia Positif
V ariables Remov ed
Method
.
Enter
.
Enter
a. A ll requested v ariables entered. b. Dependent Variable: Keputusan Pembelian Model Summ ary Change Statistics Model 1 2
R R Square ,622 a ,386 ,729 b ,532
Adjusted R Square ,380 ,522
Std. Error of the Estimate ,36142 ,31743
a. Predictors: (Constant), Store Layout b. Predictors: (Constant), Store Layout , Emosi Positif
R Square Change ,386 ,145
F Change 61,710 30,045
df1
df2 1 1
98 97
Sig. F Change ,000 ,000
ANOVAc Model 1
2
Regression Residual Total Regression Residual Total
Sum of Squares 8,061 12,801 20,862 11,088 9,774 20,862
df 1 98 99 2 97 99
Mean Square 8,061 ,131
F 61,710
Sig. ,000 a
5,544 ,101
55,022
,000 b
a. Predictors: (Constant), Store Lay out b. Predictors: (Constant), Store Lay out , Emosi Positif c. Dependent Variable: Keputusan Pembelian Coe fficientsa
Model 1 2
(Cons tant) Store Lay out (Cons tant) Store Lay out Emosi Positif
Unstandardiz ed Coef f icients B Std. Error 1,978 ,246 ,493 ,063 1,433 ,238 ,283 ,067 ,342 ,062
Standardized Coef f icients Beta ,622 ,357 ,464
t 8,028 7,856 6,018 4,214 5,481
Sig. ,000 ,000 ,000 ,000 ,000
Zero-order
Correlations Partial
Part
,622
,622
,622
,622 ,668
,393 ,486
,293 ,381
a. Dependent Variable: Keputusan Pembelian
Exclude d Variablesb
Model 1
Emosi Positif
Beta In ,464 a
t 5,481
Sig. ,000
a. Predictors in the Model: (Constant), Store Layout b. Dependent Variable: Keputusan Pembelian
Partial Correlation ,486
Collinearity Statistic s Toleranc e ,674
Lampiran 10. Regresi Mediasi 3 Des criptive Statistics Mean 3,8933 3,7100 3,9800
Keputusan Pembelian Pemajangan Produk Emosi Positif
Std. Dev iation ,45905 ,56587 ,62284
N 100 100 100
Cor relations
Pears on Correlation
Sig. (1-tailed)
N
Keputusan Pembelian Pemajangan Produk Emosi Positif Keputusan Pembelian Pemajangan Produk Emosi Positif Keputusan Pembelian Pemajangan Produk Emosi Positif
Keputusan Pembelian 1,000 ,519 ,668 . ,000 ,000 100 100 100
Pemajangan Produk ,519 1,000 ,407 ,000 . ,000 100 100 100
Emosi Positif ,668 ,407 1,000 ,000 ,000 . 100 100 100
V ariables Entere d/Rem ovebd Model 1 2
V ariables Entered Pemajang a an Produk Emosia Positif
V ariables Remov ed
Method
.
Enter
.
Enter
a. A ll requested v ariables entered. b. Dependent Variable: Keputusan Pembelian Model Sum m ary Change Statistics Model 1 2
R ,519 a ,721 b
R Square ,270 ,519
Adjusted R Square ,262 ,509
Std. Error of the Estimate ,39434 ,32159
a. Predictors: (Constant), Pemajangan Produk b. Predictors: (Constant), Pemajangan Produk , Emos i Positif
R Square Change ,270 ,250
F Change 36,159 50,354
df 1
df 2 1 1
98 97
Sig. F Change ,000 ,000
ANOVAc Model 1
2
Regression Residual Total Regression Residual Total
Sum of Squares 5,623 15,239 20,862 10,831 10,032 20,862
df 1 98 99 2 97 99
Mean Square 5,623 ,156
F 36,159
Sig. ,000 a
5,415 ,103
52,362
,000 b
a. Predictors: (Constant), Pemajangan Produk b. Predictors: (Constant), Pemajangan Produk , Emosi Pos itif c. Dependent Variable: Keputusan Pembelian Coe fficientsa
Model 1 2
(Cons tant) Pemajangan Produk (Cons tant) Pemajangan Produk Emosi Positif
Unstandardiz ed Coef f icients B Std. Error 2,331 ,263 ,421 ,070 1,396 ,252 ,241 ,063 ,403 ,057
Standardized Coef f icients Beta ,519 ,297 ,547
t 8,869 6,013 5,550 3,848 7,096
Sig. ,000 ,000 ,000 ,000 ,000
Zero-order
Correlations Partial ,519
,519
,519 ,668
,364 ,585
,271 ,500
a. Dependent Variable: Keputus an Pembelian
Exclude d Variablesb
Model 1
Emosi Positif
Beta In ,547 a
t 7,096
Sig. ,000
a. Predictors in the Model: (Constant), Pemajangan Produk b. Dependent Variable: Keputusan Pembelian
Partial Correlation ,585
Part
,519
Collinearity Statistic s Toleranc e ,834
