6/18/2015
IBM Analytics
Big Data: nieuwe natuurlijke grondstof..
Frans Bentlage , VP Business Analytics Benelux © 2015 IBM Corporation
IBM Analytics
Wat als...
...je de oorsprong van het heelal kunt doorgronden...
© 2015 IBM Corporation
1
6/18/2015
IBM Analytics
Wat als...
...je misdaad kunt stoppen voordat het gebeurt...
© 2015 IBM Corporation
IBM Analytics
Wat als...
Understands natural language
Generates and evaluates hypothesis
...jouw arts beschikt over alle medische kennis ter wereld... Adapts and Learns
IBM WATSON © 2015 IBM Corporation
2
6/18/2015
IBM Analytics
Het gebeurt nu!
© 2015 IBM Corporation
IBM Analytics
De oorsprong van het heelal doorgronden Astron en IBM doen dit! Door radiogolven uit de ruimte te analyseren terwijl die binnenstroomt via duizenden antennes
• Miljoenen databronnen verspreid over het zuidelijk halfrond • Meer dan een exabyte aan data per dag • 1,500 petabytes aan informatie om op te slaan per jaar © 2015 IBM Corporation
3
6/18/2015
IBM Analytics
Misdaad stoppen voordat het gebeurt Memphis Police doet dit! Door de complexe patronen in historische data te doorgronden.
• Zware misdaad met 30% gereduceerd • Geweldsmisdrijven met 15% gereduceerd • Veroordelingsratio verviervoudigd van 16% naar bijna 70% • Terugverdientijd 2,7 maanden* © 2015 IBM Corporation
IBM Analytics
© 2015 IBM Corporation
4
6/18/2015
IBM Analytics
Big Data Architecture: all Data, real time, focussed on data driven decisions Big Data & Analytics Strategy, Integration & Managed Services Applications
Big Data & Analytics Platform
All Data
What is happening?
Real-time Data Processing & Analytics
Operational data zone
Landing, Exploration and Archive data zone
Deep Analytics data zone EDW and data mart zone
Discovery and exploration
What action should I take? Decision management
What did I learn, what’s best? Cognitive
Why did it happen? Reporting and analysis
What could happen? Predictive analytics and modeling
Information Integration & Governance
Big Data & Analytics Infrastructure © 2015 IBM Corporation
IBM Analytics
Wimbledon, England Embedding social media data in the tournament’s DNA made it possible for organizers and media to respond to the needs and interests of fans onsite and around the world. New aggressive shot-byshot analytics revealed new stories within each match in a way that captured the imagination of casual viewers and experts alike. Finally, cloudbased virtual servers provided a smooth wimbledon.com experience for 17.1 million unique users during 63.7 million visits.
Wimbledon reveals untold stories to capture viewers’ imaginations
• • •
1 0
17% increase in visits to digital platforms Engaged fans with aggressive shot-by-shot analysis, a first in tennis Shaped coverage on digital sites with social media analytics to focus on hot topics © 2015 IBM Corporation
5
6/18/2015
IBM Analytics
Watson ondersteunt medische beslissingen en “battles” kanker © 2015 IBM Corporation
IBM Analytics
Betere inzichten in het weer gebruiken als zakelijk voordeel © 2015 IBM Corporation
6
6/18/2015
IBM Analytics
Watson zorgt voor een betere klantenrelatie en engagement! © 2015 IBM Corporation
IBM Analytics
Watson: Welcome to Sailor Sam’s Wine Master. What can I assist you with today? Kevin: I’m looking for a good wine to pair with salmon Watson: Great. Do you have a preference between red or white wines?
Activeren van een echte klantenbeleving © 2015 IBM Corporation
7
6/18/2015
IBM Analytics
STANDAARD ACCEPTATIE CRITERIA: Jong Net rijbewijs gehaald Geen eerdere verzekeringen Ontmoedigen
Zou u haar accepteren als verzekeraar? © 2015 IBM Corporation
IBM Analytics
En nu?
© 2015 IBM Corporation
8
6/18/2015
IBM Analytics
Watson Engagement Advisor: geeft klanten een antwoord op hun vragen en ondersteunt hen met de nodige informatie om een transactie te activeren.
© 2015 IBM Corporation
IBM Analytics
Wat als...
...alle organisaties perfecte jaarrekenigen en rapportages zouden hebben... © 2015 IBM Corporation
9
6/18/2015
IBM Analytics
CFO´s Usual Suspects
What Risks? Map risk exposure Compliance Mgt
© 2015 IBM Corporation
IBM Analytics
De “Closing Cycle” uitdagingen
Incomplete Functionality
Disparate Data
Business Changes
Financial and management data collection is difficult Data quality/error checking Lack of audit ability Lack of visibility Difficult to produce GAAP and management reports Hard to manage business and accounting changes CONSEQUENCES Long close cycles Lots of non value added work Risk of misstatement Higher auditing and accounting costs Not delivering the value it should (i.e. Good information to drive performance)
© 2015 IBM Corporation
10
6/18/2015
IBM Analytics
Enterprise Disclosure Management Enterprise Source Systems
Various output formats
Investor Relations
Interface
• • • •
Stat Accounts Carbon Reporting CSR XBRL Mandates
• Internal & External Reporting • Board Books • GAAP vs IFRS
• Presentations • Press Release • Web Communications
• Global Cash Management • Global Debt Management
• Schedule Preparation & Reporting • Tax Compliance
• Business and Operational Reviews • Variance Explanation
ERP/ Consolidation
Report Types Legacy Systems
Interface
Contributors
BI
Reviewers
Spreadsheets
Document Managers
Approvers
Report Consumers
User Management, Workflow & Process Control Sustainability Solutions
Paper Reports Word docs IBM Cognos Enterprise Disclosure Management
IBM Cognos TM1/DEFRA conversion Factors
Global data collection
Analytic Data Management, Calculation & Synchronization © 2015 IBM Corporation
IBM Analytics
Performance Management
Management & Performance Reporting
Financial Close & Disclosure Management
Planning Analysis & Forecasting
Profitability Modeling & Optimization
Close, Consolidate, Report, File
Plan, Forecast, and Control
Analyze & Optimize
Analytic Data Management
Hierarchy Management
Scorecarding & Strategy Management
Sales Performance Management
Integration and Automation © 2015 IBM Corporation
22
11
6/18/2015
IBM Analytics
010100101 Data changes everything
23
© 2015 IBM Corporation
IBM Analytics
Enkele Nederlandse Controller gebruikers
© 2015 IBM Corporation
12
