Headquarters construct
What? Stimulate the development of creative media in the region of Gelderland by way of: •Networking •Sharing knowledge •Workshops •Expositions •Expert meetings •Projects
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Who? Foundation: “Stichting Het Hoofdkwartier” supported by: •European community •City of Arnhem •Province of Gelderland in cooperation with companies and other parties in the network 4
Target groups - Companies ICT design new media - Educational institutions (or divisions of) active in sectors with focus on cooperation -Other stakeholders in development of creative media 5
Picture
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How?
Construct Combination of building and organization Building is meeting ground, example to the environment and podium •Enable meeting and cooperation •Test bed for innovation •Exposure of products and services Organization is network, hub en knowledge broker •Support sector groups, stimulate mix •(help) startup projects •Knowledge sharing, -development and dissemination 8
Building 6th floor 5th floor 4th floor 3rd floor 2nd floor 1st floor ground floor basement
knowledge base companies, training studio’s companies flexible workspace, meeting studio’s companies instruction studio’s catering, conference space, safe, lounge audiovisual companies, storage, archive
2600 m2 rental space (G72), with services Wireless internet (Internet hosting services) Wireless phones Remote front door access control 9
Organization Foundation Board of control (3, target 5) Board of advice (3, target 15-20) Bureau 2 fte organisation interns Sector groups Project groups
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Status Building 22 companies, shared facilities, shared lunch Maximized use of square meters Near train station and parking space Close to city centre and cultural/educational partners Open space -> not just for in-house workers Foundation Rental by private party -> no public money in building Foundation rents space -> conference space & office space Foundation & rental company jointly develop the atmosphere Close to the working field -> companies in the house Sell whole concept as Het Hoofdkwartier Hoofdkwartier connects creativity and business 11
1st Statement
build a healthy construct
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Theme 2004 the creative city
Network (1) Creative hotspots Arnhem Ronde weide sonsbeek festivals Theateravenue gelderse muziekzomer parkopen Avecom multimedia festival Introdans Oostpool – Alex Kuhnen Filmhuis CBKG SKCG Living statues Rijnfestijn Proeverij aan de Rijn De Mol (spijkerbuurt) – woe avond filmprojecties Konijn feesten Werkplaats typografie (HKA) – karel martens ICT-Kring Kaap / ArtEZ Jan Brandt Kroko (schilter) VVV-plus – Robin vd Heyden MMKA - Max Meijer
Lerende Regio – Ien van Doormalen Plaatsmaken – July Ligtenberg Theater de plaats Stichting Atelierbeheer SLAK Canvas Nijmegen Lux Quo Vadis – uitgaansblad KAN Mercator Science Park De Vasim fabriek De paraplu Fabriek De Meerberg (SSN, panden opknappen ateliers) Beam (video-projecten) De Olifant – museum Zeepunie – kunstenaars, exposities, Biotex Fabriek Movex – bedrijf voor bewegingskunst Tinko productions Extrapool – kraakpand, drukkerij met mooie technieken Cultuurwetenschappen (KUN) Grote broek Doornroosje “kenniseconomie, dat ben ik” – de vereniging
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Network (2) Organisations Startersplatform, Ondernemers Kontakt Arnhem, Syntens, Kamer van Koophandel, Hogeschool voor de Kunsten Arnhem - ArtEZ, Hogeschool Arnhem Nijmegen/ICA, Museum Moderne Kunst Arnhem, Knooppunt Arnhem Nijmegen, Centrum Beeldende Kunst Gelderland, Stichting Kunst Cultuur Gelderland, Arnhemse Ondernemers Vereniging, Telematica Instituut, ICT-Kring Gelderland, Architectuurcafe, Random Friday, BNO, Ontwerpers Platform Arnhem, BNA, CASA, Why the net works, Premsela, Netwerkimpuls, RocA12, Rotaries, City of Arnhem, City of Nijmegen, City of Enschede, Province of Gelderland, Croydon, Gera, Nordrein Westfalen, etc, ect, etc…..
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Actions Creative quotient 3 diner workshops with local creatives newspaper with results
Creative central research (coop De Stad BV) 1. Fashion as chain 2. Innovative interaction in Het Hoofdkwartier 3. Lux & Hoofdkwartier build bridging network 4. Medical technology / molecular 5. Cultural Maxihall, De GANG-makers 6. Business en innovation centre
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Status Creative class term confusion various research group definitions conflicting statistics
Creativity cultural claim business class not included Innovation technical claim bohemians not included 17
2nd Statement
focus on crenovative class
Column: “crenovatief, dilemma of kans?” http://www.hethoofdkwartier.nl
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Conditions
In terms of …policy for creative economy Build a healthy construct ask for tolerance/speed -> adjust/speed regulation economically speaking -> ask for ROV Focus on crenovative class creativity feeds innovation -> chronology innovation needs creativity -> no hierarchy clarify vs mystify -> communication 20
Final Statement
Stimulate crenovative ideas in healthy constructs Warning: the use of creativity can cause changes less calculated!
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