Europass Curriculum Vitae

Europass Curriculum Vitae

Personal information First name(s) / Surname(s)

Marleen Onwezen

Address(es)

5, Alexanderveld, 2502LS, P.O.Box 29703, The Hague, The Netherlands

Telephone(s)

+31 (0)70 3358175

Fax(es)

+31 (0)70 3358199

E-mail

[email protected]

Nationality

Dutch

Date of birth

02-11-1984

Gender

Female

Desired employment Occupational field

/ Researcher in consumer behaviour

Page 1/6 - Curriculum vitae of Surname(s) First name(s)

For more information on Europass go to http://europass.cedefop.europa.eu © European Communities, 2003 20060628

Work experience

01/2009-Present Researcher in Consumer Behavior LEI Wageningen UR at The Hague -Employee for 36 hours a week -Tasks: A variety of project activities that belong to a project leader in researching consumer behavior. Gaining literature knowledge, developing research objectives, developing surveys, analyzing data, and transforming results in a report, brochure, presentation or scientific article. Besides contentrelated tasks, supporting acquisition trajects (national and international) and managing colleagues are part of my tasks. 01/2011-Present part time PhD at ECH, department of social sciences; Wageningen University -Tasks: explore how whether and how pride and guilt guide pro-environmental behaviour 10/2008-12/2008 Researcher in Media and Advertising MetrixLab -Employee for 40 hours a week. -Tasks: Develop surveys, perform analyses and present results in a PowerPoint for brand and advertising development of multiple organizations. 09/2008-10/2008 Employee at Teleperformance -Employee for 30 hours a week 10/2003 – 08/2008:

Employee at the service desk Albert Heijn at Tilburg (Korvelplein)

-Parttime employee for 12 hours a week -Tasks: Responsible for the team schedules, money systems and handling customer complaints. 09/2000 - 10/2003:

Caissière Albert Heijn at Tiel (Passewaay)

-Parttime employee for 12 hours a week



Education and training 2007 -2008:

Master Human Resource Studies at Tilburg University Graduated: “Met genoegen” Masterthesis “the Dark Side of Smiling in Service Jobs” Evaluated with an 8.5.

2006-2007:

Master Social Psychology at Tilburg University: Specification: Economic Psychology Graduated: “Met genoegen” Masterthesis “Inaction Inertia Explained in Terms of Sour Grapes” Evaluated with an 8.

2003-2006: 1997-2003

Bachelor Psychologie en Maatschappij at Tilburg University. Atheneum at RSG Lingecollege in Tiel .

Courses: 04-2009 “Opgeruimd denken en presenteren”: The main objective of this course was learning how to make a structured presentation, which keeps the attention of your public. 05-2010“Acquireren met vertrouwen”: The main objective of this course was learning how to present yourself to potential customers or partners to increase chances of future cooperation. 04-2011“Affective science recent developments” The main objective of this course was to provide an overview of recent developments and trends in scientif research towards affect 05-2011“Sensory perception and food preference” The main objective of this course was acquire expertise regarding the major determinants of food intake. The role of emotions, measurement techniques and sensory perceptions. 08-2011“Introduction to Structural Equation Modeling using Mplus” The main objective of this course was to provide knowledge on SEM using the statistical software of MPLUS 09-2011“WASS workshops” The main objective of this course was to provide a variety of skills necessary to finish a PhD 10-2011“Techniques for writing and presenting a scientific paper” This course aims to develop your writing and presentation skills. 08-2012 “Advanced structural equation modelling in MPLUS” The main objective of this course was to provide advanced knowledge on SEM using the statistical software of MPLUS 08-2102 “New features in MPLUS (Bengt Muthen)Structural equation modelling” The main objective of this course was to provide advanced knowledge on SEM using the statistical software of MPLUS 07-2012 “Summerschool environmental and economic psychology” The main objective of this course was to provide an overview of the body of research on environmental psychology. Moreover, we learned how to apply this knowledge to applied research proposals. 02-2013 “English writing” The main objective of this course was to increase English writing skills.

Personal skills competences

and

Mother tongue(s) Page 3/6 - Curriculum vitae of Surname(s) First name(s)

-motivated, social, efficient, curious, competent

Dutch For more information on Europass go to http://europass.cedefop.europa.eu © European Communities, 2003 20060628

Other language(s) Self-assessment

Understanding

Speaking

Writing

European level (*)

Listening

Reading

Spoken interaction

Spoken production

English

C2

C2

C1

C1

(*) Common European Framework of Reference for Languages

Computer skills and competences

-Advanced in use of Microsoft Office, Scientific search engines -Advanced at working with PASW Statistics (SPSS) -Basic Knowledge of LatentGOLD 4.0, LatentGOLD Choice 4.5, MLwiN, Mplus

Driving licence

B

Additional information



C1

Annexes

List of publications

Waarts, Y., Timmermans T., Van der Valk, O., Reinders, M., Onwezen, M.C. Peppelenbos, H., Danse, M., Stijnen, D. & Eppink, M. (2009). Naar 20% reductie van voedselverspilling in 2015: Een verkenning van behoeften en kansen, Wageningen UR. Waarts, Y., Onwezen, M., Wiersinga, R., Hiller, S., Eppink, M., Thoden van Velzen, U., & Timmermans, T. (2009). Voedselverspilling, waarden van voedsel in de keten: De mogelijke rol van het groene onderwijs bij het oplossen van een maatschappelijke opgave. Wageningen UR. Bartels, J., Onwezen, M.C., Ronteltap, A., Fischer, A.R.H., Kole, A.P.W. van Veggel, R.J.F.M. & Meeusen, M.J.G. (red.), (2009). Eten van Waarde; Peiling Consument en Voedsel. Den Haag, LEI, 2009, Rapport 2009-059; ISBN 978-90-8615-365-5. Slobbe, R. & Onwezen, M.C., (2009). Innovatie in het bloed? Versterken innovatiekracht biologische landbouw en kennisuitwisseling met gangbare sector. Den Haag, LEI, 2009. Kraszewska, M. Bartels, J. & Onwezen, M.C. (2009). Deliverable 1.3.4. Development of a questionnaire for a survey into consumer innovativeness in the context of novel fruits and fruit products. Scientific Report. Project no.: 016279, ISAFRUIT. Machiel J. Reinders, Marleen C. Onwezen, Siet J. Sijtsema, Karin L. Zimmermann, Isabelle van den Berg, Anna Jasiulewicz, M. Dolors Guardia, & Lluis Guerrero. (2010) D1.2.7: Cross-cultural benefit segmentation of consumers. Scientific Report. Project no.: 016279, ISAFRUIT. Onwezen, M.C., Bartels, Kraszewska, M., Papoutsi, G. & Briz, T (2010). Deliverable 1.3.5 Consumer acceptance of novel fruits and fruit products. Scientific Report. Project no.: 016279, ISAFRUIT. Van ’t Riet, J, Onwezen, M.C., Bartels, J. Kraszewska, M. & Briz, T. (2010). Deliverable 1.3.6 Investigating the effects of marketing claims on the adoption of innovative fruits and fruit products: A choice experiment. Scientific Report. Project no.: 016279, ISAFRUIT. Onwezen, M.C., Bartels, J. Kraszewska, M., Papoutsi, G. & Briz, T (2010). Deliverable 1.3.8 Cross-Cultural Consumer Segmentation on the Relevance of Product Characteristics for Fruit-Innovation Adoption. Scientific Report. Project no.: 016279, ISAFRUIT. Bartels, J., Onwezen, M.C. & Kraszewska, M. (2010). Deliverable 1.3.10. Guidelines for stimulating consumer innovative behaviour. Scientific Report. Project no.: 016279, ISAFRUIT. Onwezen, M.C., Bartels, J. Meeusen, M.J.G. & Fischer, A.R.H. (2010) Voedselkwaliteitswaarden volgens de consument. Den Haag, LEI, 2010. Onwezen, M.C., Bartels, J. Meeusen, M.J.G. & Fischer, A.R.H., & Ronteltap, A. (2011). Denken, doen en duurzame voeding: Verschil tussen consumentengroepen. Den Haag, LEI, 2011. Reinders, M., van den Berg, I., Onwezen, M.C., Hiller, S., Gilissen, L., van der Meer, I., van der Sluis, A., & Woltering, E. (2012). Wat gaan we eten? Groente! Kwantitatief jongerenonderzoek, Wageningen UR (2012). Bartels, J. & Onwezen, M.C. Consumentengroepen en duurzaamheid: Wat weten we al? Den Haag, LEI, 2010. Backus, G.B.C.; Meeusen, M.J.G.; Dagevos, J.C.; Riet, van 't J.P.; Bartels, J.;Onwezen, M.C.; Reinders, M.J.; Winter, de M.A.; Grievink, J.W. (2011). Voedselbalans 2011 : Dl. 1 Dynamiek in duurzaam. Den Haag, LEI, 2011. Onwezen, M.C.; Riet, van 't J.P.; Bartels, J. (2011). Voedselbalans 2011 : Dl. 2 Consumenten, Den Haag, LEI, 2011. Reinders, M.J., Onwezen, M.C. et al (2012). Stimuleren van gezonde voedsel-keuzes in gesloten settings Invloeden van omgevingsfactoren op voedsel-keuzes in schoolkantines en zorginstellingen. Den Haag, LEI, 2012. Salverda, I., van der Jagt, P., Willemse, R., Onwezen, M.C., en Top, J. (2012). Sociale media: nieuwe wegen naar sociale innovatie. www.zodoenwijdathier.nl Onwezen, M.C., van Wijk-Jansen, E., van Wagenberg, C., &. van den Broek, E. (2013). Experimenteel onderzoek naar impact tweezijdige versus eenzijdige overheidscommunicatie. In press. Onwezen, M.C., Snoek, H., Reinders, M., & Voordouw, J. (2013). De Agrofoodmonitor Maatschappelijke waardering van de Agro & Food sector. https://www.wageningenur.nl/nl/Publicatie-details.htm?publicationId=publication-way-343530333331 van Wijk-Jansen, E., Robbemond, R., Onwezen, M., en Voordouw, C. (2013). Consumer interaction. In press Onwezen, M.C. & Antonides, G. (2013). Emoties en het activeren van milieuvriendelijke persoonlijke en sociale normen. Economisch Statistische Berichten. A selection of relevant end-product Presentations 2011-2014: Onwezen, M.C., Reinders, M. & Ruissen, A. (2011) Closed settings: Healthier choices at middle intermediate vocational education. EL&I Onwezen, M.C., Tacken, G., & Lokhorst, A.M. (2011). The road to the consumer: consumer perceptions and consumer segmentation. Project presentation Onwezen M.C. (2011). Pride and guilt in healthy and sustainable consumer choices. LEI-Symposium Onwezen, M.C. & Immink, V. (2011) Duurzame slager: Consumer perceptions of meat and sustainability. Project presentation Onwezen, M.C., van den Broek, E., & van Wijk-Jansen, E. (2011). Organic consumer and sustainable choices: Unconscious Product Characteristics. project presentation Onwezen, M.C. (2012). An investigation of the level of specificity of the functions of pride and guilt in pro-environmental behaviour. PhD-day Onwezen, M.C., Elvi van Wijk-Jansen, en Eva van den Broek (2012). Plaatjes maken ‘groener’ dan plaatjes. Bessensap, Den Haag, The Netherlands. Onwezen, M.C., Kardolus, J., & Zimmermann, K. (2013). Sociale media voor Food MKB. Food Valley, Arnhem, Nederland van Wijk-Jansen, E., Onwezen, M.C. en van den Broek, E. (2013). Plaatjes doen meer dan praatjes. Project presentation van Wijk-Jansen, E., Onwezen, M.C. en van den Broek, E. (2013). Het vleesschap onder de loep. Project presentation Page 5/6 - Curriculum vitae of Surname(s) First name(s)


Onwezen, M.C. & Meeusen, M. (2013). Consumentenonderzoek Natuur & Biodiversiteit. Project presentation Bakker, J., Onwezen, M.C. & Beekman, V. (2013). A race to the bottom: An exploration of possible triggers to promote sustainability in the food supply chain. EurSafe, Uppsala, Sweden Onwezen, M.C., Bartels, J., & Antonides, G. (2013). Cultural differences in the self-regulatory function of anticipated pride and guilt in environmentally friendly behaviour. Environmental Psychology Conference, Magdeburg, Germany. Onwezen, M.C., Antonides, G. & Reinders, M. (2013). Pride makes ‘greener than guilt. Bessensap, Den Haag, The Netherlands. Onwezen, M.C., Bartels, J. & Antonides, G. (2014). Self-conscious emotions and self-regulation. AMA, Winter Marketing Educators Conference, Orlando, USA. Posters: Onwezen, M.C. Bartels, J. & Kraszewska, M. (2009). Social Representation Dimensions of New Foods, Product Characteristics and New Product Adoption. Pangborn Sensory Science Symposium, Florence. Bartels, J. & Onwezen, M.C. (2009). Triple Bottom Line Values, Social Identification and Buying Behaviour for Organic Food. Pangborn Sensory Science Symposium, Florence. Van ‘t Riet, J. & Onwezen, M. (2009). A Choice Experiment: Investigating the Effect of Marketing Communication on the Adoption of Innovative Fruit Products. International ISAFRUIT meeting, Angers. Onwezen, M.C., Reinders, M., Zimmermann, K.L., & Sijtsema, S.J.(2010). Marketing fruit in different contexts; consumers’ evaluation of product Benefits. IHC, Lissabon. Onwezen, M.C., Bartels, J. & van ’t Riet, J. (2011). The gaps between environmentally friendly food purchase behaviors, and consumer attitudes and their social environments: The enforcing role of emotions. Pangborn Sensory Science Symposium, Toronto. Onwezen, M.C. en van Wijk, E. (2011). Bioconsument en duurzaamheid: Aanleiding, doel en opzet. September 2011, Biologica, the Netherlands. Onwezen, M.C. & Backus G. (2012). Workshop: Verbinden consument en producent-burger door EMOTIES. Workshop met primaire producenten in Wageningen, Nederland. Scientific publications: Onwezen, M.C. & Bartels, J. (2011). Which characteristics make product innovations appealing to the consumer? The acceptance of product innovations in a cross-cultural consumer segmentation study. Appetite, 57, 1, 50-58. Onwezen, M.C., M. J. Reinders, I. A. van der Lans, S. J. Sijtsema, A. Jasiulewicz, M. D. Guardia, & L. Guerrero (2012). A cross-national consumer segmentation based on contextual differences in food choice benefits. Food Quality and preference, 24, 276-286. Verain, M.C.D., Bartels, J., Dagevos, H., Sijtsema, S.J., Onwezen, M.C. & Antonides, G. (2012). Segments of Sustainable Food Consumers: A Literature Review. International Journal of Consumer Studies, 36, 123-132. Onwezen, M.C., & Bartels, J. (2012). Development and cross-cultural validation of a shortened social representations scale of new foods. Food Quality and Preference, 28, 226-234. Onwezen, M. C., van Veldhoven, M. J. P. M., & Biron, M. (2012). The role of psychological flexibility in the demands-exhaustion-performance relationship. European Journal of Work and Organizational Psychology, 23, 163-176. Onwezen, M. C., Antonides, G., & Bartels, J. (2013). The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in environmental behaviour. Journal of Economic Psychology, 39, 141-153. Onwezen, M. C., Bartels, J., & Antonides, G., (2013). The self-regulating function of anticipated pride and guilt in sustainable and healthy consumption. European Journal of Social Psychology, 44, 53-68. Bartels, J. & Onwezen, M.C. (2013). Consumers’ willingness to buy products with environmental and ethical claims: the roles of social representations and social identity. International Journal of Consumer Studies, 38, 82-89.



Europass Curriculum Vitae

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