LAMPIRAN 1 KUESIONER Pengaruh Variabel Anteseden dan Konsekuensi terhadap Kegembiraan belanja online Bersama ini saya mohon kesediaan Anda untuk mengisi daftar kuesioneryang diberikan. Informasi yang Anda berikan sangatlah berarti dalam penyelesaian penelitian saya ini. Atas perhatian dan bantuan yang Anda berikan saya ucapkan terima kasih. 1. Identitas responden Nama
:
Jenis Kelamin : Umur
:
2. Berapa kali anda melakukan pembelian online di Lazada.com? a) 2 kali b) 3 kali c) >3 kali 3. Isilah jawaban berikut sesuai pendapat Anda dengan memberikan
tandacentang () pada kolom yang tersedia. Adapun kriteria penilaiannya adalahsebagai berikut: No
Pernyataan
Skor
1
Sangat Setuju
5
2
Setuju
4
3
Netral
3
4
Tidak setuju
2
5
Sangat Tidak Setuju
1
1. Keterlibatan No Pernyataan 1 Dalam melakukan pembelian online di Lazada saya memilih merk sesuai keinginan saya 2 Sebelum melakaukan pembelian online di Lazada saya mencari informasi produk yang akan saya beli 3 Dalam melakukan pembelian di Lazada saya membeli barang sesuai dengan jiwa dan karakter saya 2. Kenyamanan No Pernyataan 1 Belanja di Lazada dari memesan produk hingga menerima produk membutuhkan waktu yang singkat 2 Saya melakukan akses pembayaran di Lazada sangat mudah 3 Saya mencari info produk di Lazada sangat mudah 3. Merchandising No Pernyataan 1 Produk-produk di Lazada sangat lengkap 2 Kualitas produk di Lazada sangat bagus 3 Lazada selalu menawarkan produk-produk yang baru 4. Atribut Website No Pernyataan 1 Lazada menyediakan informasi produk yang lengkap 2 Lazada mempunyai tampilan
SS
S
N
TS
STS
SS
S
N
TS
STS
SS
S
N
TS
STS
SS
S
N
TS
STS
design situs yang menarik 3 Lazada memberikan design situs yang konsisten 5. Kegembiraan No Pernyataan 1 Saya senang berbelanja di Lazada 2 3
SS
S
N
TS
STS
SS
S
N
TS
STS
SS
S
N
TS
STS
Saya mempunyai kesan yang baik dengan Lazada Saya senang menjadi pelanggan Lazada
6. Positif Word of Mouth No Pernyataan 1 Saya akan mengajak saudara/teman saya untuk belanja di Lazada 2 Saya akan merekomendasikan Lazada kepada saudara/teman saya 3 Saya akan bercerita dengan saudara/teman saya tentang hal positif terhadapa Lazada 7. Niat Beli Kembali No Pernyataan 1 Saya akan berbelanja lagi di Lazada 2 Saya lebih mengutamakan membeli di Lazada dari pada toko online lain 3 Saya ingin menjadi pelanggan tetap di Lazada
LAMPIRAN 2
1. Lampiran Uji Validitas dan Reliabilitas Keterlibatan Correlations KET1 KET1
Pearson Correlation
KET3
KET3
KET2
KET
Pearson Correlation
,719**
,000
,000
,000
200
200
200
200
**
1
1
,472
,472
Sig. (2-tailed)
,000
N
200 **
Pearson Correlation
KET **
Sig. (2-tailed) N
KET2 **
,450
,450
**
,723
**
,896
,000
,000
200
200
200
**
1
,886**
,723
Sig. (2-tailed)
,000
,000
N
200
200
200
200
**
**
**
1
Pearson Correlation
,719
,896
,000
,886
Sig. (2-tailed)
,000
,000
,000
N
200
200
200
**. Correlation is significant at the 0.01 level (2-tailed).
Reliability Statistics Cronbach' s Alpha N of Items ,787
3
200
LAMPIRAN 3 2. Lampiran Uji Validitas dan Reliabilitas Kenyamanan
Correlations KEN1 KEN1
Pearson Correlation
KEN2 1
KEN2
KEN3
KEN
200
Pearson Correlation
**
,276
KEN **
,770**
,000
,000
,000
200
200
200
1
**
,701**
,000
,000
,276
Sig. (2-tailed) N
KEN3 **
,462
,314
Sig. (2-tailed)
,000
N
200
200
200
200
**
**
1
,788**
Pearson Correlation
,462
,314
Sig. (2-tailed)
,000
,000
N
200
200
200
200
**
**
**
1
Pearson Correlation
,770
,701
,000
,788
Sig. (2-tailed)
,000
,000
,000
N
200
200
200
**. Correlation is significant at the 0.01 level (2-tailed).
Reliability Statistics Cronbach' s Alpha ,619
N of Items 3
200
LAMPIRAN 4 3. Lampiran Uji Validitas dan Reliabilitas Merchandising
Correlations MER1 MER1
Pearson Correlation
MER2 1
Sig. (2-tailed) N MER2
MER3
MER
200
Pearson Correlation
**
,666
MER3 **
MER **
,851**
,000
,003
,000
200
200
200
1
**
,855**
,000
,000
,666
,209
,271
Sig. (2-tailed)
,000
N
200
200
200
200
**
**
1
,588**
Pearson Correlation
,209
,271
Sig. (2-tailed)
,003
,000
N
200
200
200
200
**
**
**
1
Pearson Correlation
,851
,855
,000
,588
Sig. (2-tailed)
,000
,000
,000
N
200
200
200
**. Correlation is significant at the 0.01 level (2-tailed).
Reliability Statistics Cronbach' s Alpha ,661
N of Items 3
200
LAMPIRAN 5 4. Lampiran uji Validitas dan Reliabilitas Atribut Website Correlations WEB1 WEB1
Pearson Correlation
WEB2 1
Sig. (2-tailed) N WEB2
WEB3
WEB
200
Pearson Correlation
**
,497
WEB3 **
,497
WEB **
,711
**
,874
,000
,000
,000
200
200
200
1
**
,793**
,000
,000
,639
Sig. (2-tailed)
,000
N
200
200
200
200
**
**
1
,916**
Pearson Correlation
,711
,639
Sig. (2-tailed)
,000
,000
N
200
200
200
200
**
**
**
1
Pearson Correlation
,874
,793
,000
,916
Sig. (2-tailed)
,000
,000
,000
N
200
200
200
**. Correlation is significant at the 0.01 level (2-tailed).
Reliability Statistics Cronbach' s Alpha N of Items ,825
3
200
LAMPIRAN 6 5. Lampiran Uji Validitas dan Reliabilitas Kegembiraan Correlations KEG1 KEG1
Pearson Correlation
KEG2 1
,626
Sig. (2-tailed) N KEG2
KEG3
KEG
200 **
Pearson Correlation
KEG3 **
,626
KEG **
,261
**
,819
,000
,000
,000
200
200
200
1
**
,836**
,000
,000
,291
Sig. (2-tailed)
,000
N
200
200
200
200
**
**
1
,659**
Pearson Correlation
,261
,291
Sig. (2-tailed)
,000
,000
N
200
200
200
200
**
**
**
1
Pearson Correlation
,819
,836
,000
,659
Sig. (2-tailed)
,000
,000
,000
N
200
200
200
**. Correlation is significant at the 0.01 level (2-tailed).
Reliability Statistics Cronbach' s Alpha N of Items ,663
3
200
LAMPIRAN 7 6. Lampiran Uji Validitas dan Reliabilitas Word of Mouth Correlations WOR1 WOR1
Pearson Correlation
WOR2 1
Sig. (2-tailed) N WOR2
WOR3
WOR
200
Pearson Correlation
**
,676
WOR3 **
,676
WOR *
,149
**
,810
,000
,035
,000
200
200
200
1
**
,847**
,001
,000
,228
Sig. (2-tailed)
,000
N
200
200
200
200
*
**
1
,602**
Pearson Correlation
,149
Sig. (2-tailed)
,035
,001
N
200
200
200
200
**
**
**
1
Pearson Correlation
,810
,228
,847
,000
,602
Sig. (2-tailed)
,000
,000
,000
N
200
200
200
**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach' s Alpha ,622
N of Items 3
200
LAMPIRAN 8 7. Lampiran Uji Validitas dan Reliabilitas Niat Beli Kembali Correlations NIB1 NIB1
Pearson Correlation
NIB2 1
,540
Sig. (2-tailed) N NIB2
NIB3
NIB
200
Pearson Correlation
**
,540
NIB **
,268
**
,802
,000
,000
,000
200
200
200
1
**
,772**
,000
,000
,322
Sig. (2-tailed)
,000
N
200
200
200
200
**
**
1
,715**
Pearson Correlation
,268
,322
Sig. (2-tailed)
,000
,000
N
200
200
200
200
**
**
**
1
Pearson Correlation
,802
,772
,000
,715
Sig. (2-tailed)
,000
,000
,000
N
200
200
200
**. Correlation is significant at the 0.01 level (2-tailed).
Reliability Statistics Cronbach' s Alpha N of Items ,627
\
NIB3 **
3
200
LAMPIRAN 9 LAMPIRAN. MODEL AWAL
LAMPIRAN 10
LAMPIRAN DEGREE OF FREEDOM
Computation of degrees of freedom (Default model)
Number of distinct sample moments: Number of distinct parameters to be estimated: Degrees of freedom (231 - 54):
231 54 177
LAMPIRAN 11 LAMPIRAN UJI NORMALITAS
Assessment of normality (Group number 1)
Variable NIB3 NIB2 NIB1 WOR3 WOR2 WOR1 KEG1 KEG2 KEG3 KEN1 KEN2 KEN3 MER1 MER2 MER3 WEB1 WEB2 WEB3 KET3 KET2 KET1 Multivariate
Min 2.000 2.000 2.000 2.000 2.000 2.000 2.000 2.000 2.000 2.000 2.000 2.000 2.000 2.000 1.000 1.000 2.000 1.000 2.000 2.000 2.000
max 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000
Skew .433 .482 .149 .357 .370 .227 .245 .149 .041 -.433 .412 .109 .147 -.135 -.309 -.077 .288 -.032 .404 .166 .186
c.r. 2.501 2.785 .858 2.064 2.138 1.313 1.417 .857 .235 -2.501 2.378 .632 .850 -.779 -1.787 -.443 1.662 -.187 2.334 .958 1.074
kurtosis -.083 -.157 -.354 .060 .139 -.050 .061 -.130 -.211 -.459 -.097 -.212 -.265 -.311 .232 -.222 -.233 -.138 -.417 -.265 -.018 8.840
c.r. -.240 -.453 -1.023 .174 .401 -.143 .175 -.374 -.609 -1.325 -.279 -.611 -.764 -.898 .671 -.640 -.673 -.398 -1.205 -.766 -.053 2.011
NORMALITAS AMOS ADALAH NILAI MULTIVARIATE -2,56 - 2,56
LAMPIRAN 12 LAMPIRAN. UJI MAHALANOBIS
Observations farthest from the centroid (Mahalanobis distance) (Group number 1)
Observation number 31 3 74 176 36 194 95 119 192 115 39 195 124 2 49 57 53 61 27 123 38 40 109 182 153 5 114 128 131 89 94 25 73 30
Mahalanobis d-squared 43.370 40.119 39.781 35.643 34.914 34.698 34.226 34.174 33.986 33.905 32.611 32.562 32.451 32.040 31.923 30.563 30.484 30.471 30.454 30.412 30.230 29.971 29.442 29.202 28.970 28.723 28.707 28.550 28.548 28.431 28.391 28.389 28.381 28.290
p1 .003 .007 .008 .024 .029 .030 .034 .035 .036 .037 .051 .051 .053 .058 .060 .081 .083 .083 .083 .084 .087 .093 .104 .109 .115 .121 .121 .125 .125 .128 .129 .129 .130 .132
p2 .431 .422 .211 .708 .687 .572 .531 .393 .305 .211 .435 .331 .257 .273 .215 .563 .490 .394 .308 .240 .221 .228 .334 .345 .356 .376 .305 .294 .227 .206 .165 .120 .087 .073
Observation number 86 160 90 16 65 93 105 48 104 87 8 168 146 173 50 7 24 64 55 70 96 149 129 29 15 60 102 180 12 9 191 17 44 11 69 155 78 112 190 43
Mahalanobis d-squared 28.265 28.257 28.252 28.219 28.027 27.940 27.297 27.137 27.074 26.614 26.443 26.147 25.928 25.909 25.864 25.396 25.327 25.297 25.258 25.148 25.005 24.940 24.719 24.668 24.624 24.621 24.399 24.038 23.698 23.647 23.450 23.059 23.046 22.777 22.717 22.704 22.512 22.427 22.355 22.211
p1 .133 .133 .133 .134 .139 .142 .161 .166 .168 .184 .190 .201 .209 .210 .212 .230 .233 .235 .236 .241 .247 .250 .260 .262 .264 .264 .274 .291 .308 .310 .320 .341 .342 .356 .359 .360 .371 .375 .379 .387
p2 .053 .036 .024 .016 .018 .015 .060 .062 .051 .112 .122 .173 .207 .169 .143 .280 .258 .220 .189 .188 .200 .182 .228 .203 .178 .141 .184 .304 .440 .411 .472 .652 .603 .706 .688 .641 .700 .696 .686 .717
Observation number 68 189 134 178 200 56 99 4 51 67 92 21 196 197 63 41 35 117 133 19 54 137 79 47 184 132
Mahalanobis d-squared 21.765 21.671 21.644 21.619 21.583 21.378 21.372 21.370 21.360 21.343 21.339 21.317 21.276 21.242 21.225 21.206 21.202 21.181 21.086 20.890 20.836 20.808 20.752 20.737 20.730 20.713
p1 .413 .419 .420 .422 .424 .436 .436 .437 .437 .438 .438 .440 .442 .444 .445 .446 .447 .448 .454 .466 .469 .471 .474 .475 .476 .477
p2 .879 .882 .860 .836 .815 .865 .833 .796 .759 .721 .674 .635 .608 .575 .531 .487 .433 .392 .401 .479 .460 .423 .406 .362 .315 .276
LAMPIRAN 13
LAMPIRAN UJI MULTIKOLINEARITAS
Estimate KET <--> KEN
.288
KET <--> MER
.095
KET <--> WEB
.595
MER <--> KEN
.052
WEB <--> KEN
.165
WEB <--> MER
.257
LAMPIRAN 14 LAMPIRAN. UJI HIPOTESIS
Regression Weights: (Group number 1 - Default model)
KEG KEG KEG KEG WOR NIB KET1 KET2 KET3 WEB3 WEB2 WEB1 MER3 MER2 MER1 KEN3 KEN2 KEN1 KEG3 KEG2 KEG1 WOR1 WOR2 WOR3 NIB1 NIB2 NIB3
<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<--<---
KET KEN MER WEB KEG KEG KET KET KET WEB WEB WEB MER MER MER KEN KEN KEN KEG KEG KEG WOR WOR WOR NIB NIB NIB
Estimate S.E. C.R. P Label .148 .074 2.000 .045 par_21 .423 .120 3.530 *** par_22 -.038 .029 -1.327 .184 par_23 -.033 .029 -1.138 .255 par_24 2.972 .736 4.038 *** par_25 .979 .354 2.768 .006 par_26 1.000 1.853 .279 6.631 *** par_1 2.055 .292 7.033 *** par_2 1.000 .782 .070 11.171 *** par_3 1.022 .083 12.357 *** par_4 1.000 1.314 .190 6.932 *** par_5 .788 .118 6.708 *** par_6 1.000 .306 .124 2.459 .014 par_7 1.091 .149 7.324 *** par_8 1.000 2.996 .734 4.080 *** par_9 2.668 .662 4.028 *** par_10 1.000 1.030 .079 12.994 *** par_11 .313 .090 3.481 *** par_12 1.000 .803 .162 4.960 *** par_13 .379 .124 3.056 .002 par_14
LAMPIRAN 15
LAMPIRAN. MODEL MODIFIKASI
