DAFTAR PUSTAKA
BUKU Adrienne Eard Fawcett, Integrated Marketing: Marketers Convinced Its Time Has Arrived, Advertising Age, 1993 Duncan Tom dan Sandra E. Moriarty, A Communication-Based Model for Managing Relationship, Journal of Marketing, 1998 Belch, George., and Michael Belch., Advertising& Promotion: Integrated Marketing Communications Perspective. New York Mc Graw Hill, Inc., 2004. George E. Belch & Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspectives. Fifth ed. New York: Irwin/Graw Hill. 2001 Daymon, Cristine, Immy Holloway. Metode-metode Riset Kualitatif dalam Public Relation dan Marketing Communication. Cahaya Wiratama. Terjemahan. Yogyakarta: Bentang, 2008. Gonring, Mathew. Putting Integrated Marketing Communications to Work Today. Fall, Public Relation. 1994. Hs, Lasa. KAMUS Kepustakawanan Indonesia.Yogyakarta: Pustaka Book Publisher. 2009 Kotler, Philip., Adam, Stewart., Denize, Sarah., and Gary Armstrong. Principles of marketing. 4th edition. Australia: Pearson Education. Frenchs Forest, N. S. W. 2009. Kotler, Philip., and Gary Amstrong. Introduction to Marketing. Englewood Cliffs: Prentice Hall, Inc, 2003 Lamb, Hair, McDaniel. Manajemen Pemasaran: Analisis Perencanaan, Implementasi, dan Kontrol, Edisi Bahasa Indonesia Jilid 1, Surakarta: PT. Pabelan, 2001. Morissan., Periklanan: Komunikasi Pemasaran Terpadu, Jakarta: kencana. 2014 Muhammad, Farouk. Djaali. Metodologi Penelitian Sosial. Edisi Revisi. Jakarta: Penerbit PTIK Press & Restu Agung. 2005. ix
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Pickton, David., and Amanda Broderick. Principles of Advertising & IMC. edisi kedua, McGraw-Hill, 2001. Rahmat, Jalaluddin. Metode Penelitian Komunikasi. Bandung: PT. Remaja Rosdakarya. 2007. Ralph S. Alexander, Ed, Marketing Definition, Chicago: American Marketing Association, 1965. Randall, Geoffrey. Principles of Marketing. 2nd edition. London: Thomson Learning. 2001. Roger A, Kerin., Peterson Robert A. Strategic Marketing Problems; Cases and Comment, 13th edition, Prentice Hall, English. 2012. Soemanagara, Rizky. Strategic Marketing Communication. Bandung: PT Alfabeta. 2006 Sugiono. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta. 2009 Sulaksana, Uyung. Intergrated Marketing Communication. Yogyakarta: Pustaka Pelajar. 2003. Sunyoto, Danang. Dasar-dasar Manajemen Pemasaran: Konsep, Strategi, dan Kasus. Yogyakarta: Caps. 2012 Terence A. Shimp. Periklanan Promosi (Aspek Tambahan: Komunikasi Pemasaran Terpadu) Jilid 1. Jakarta: Erlangga. 2003 Tjiptono, Fandy. Manajemen & Strategi Merek. Yogyakarta: Andi. 2011. Trisnanto. A.M.Adhy. Ngobrol Santai Soal MarComm. Yogyakarta: Jogja Bangkit Publisher. 2013 Yin K. Robert, Prof. Studi Kasus: Desain dan Metode. Jakarta: PT. RajaGrafindo Persada. 2011. Yus Afriansyah, Jazak. Kiss The Kingkong (Kita menaklukan klien korporasi (B2B)). Jakarta: PT. Elek Media Komputindo. 2015
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JURNAL Duncan, T, & Everett, S 1993, 'CLIENT PERCEPTIONS OF INTEGRATED MARKETING COMMUNICATIONS', Journal Of Advertising Research, 33, 3, pp. 30-39, Business Source Corporate, EBSCOhost, viewed 19 October 2015. Hidayat, Kadarisman., Fathir Fathoni.,dan Achmad Fauzi DH. Pengaruh komunikasi Pemasaran Terpadu Terhadap Ekuitas Merek. Jurusan Administrasi Bisnis, Fakultas Ilmu Administrasi Universitas Brawijaya. 2012 Ilchul, K, Dongsub, H, & Schultz, D 2004, 'Understanding the Diffusion of Integrated Marketing Communications', Journal Of Advertising Research, 44, 1, pp. 31-45, Business Source Corporate, EBSCOhost, viewed 19 October 2015. Jensen, M, & Jepsen, A.2006. Online Marketing Communications: Need for a New Typology for IMC?. Journal Of Website Promotion, 2, 1/2, pp. 19-35, Academic Search Complete, EBSCOhost, viewed 14 April 2015. Jensen, MB 2008, 'Planning of online and offline B2B promotion with conjoint analysis', Journal Of Targeting, Measurement & Analysis For Marketing, 16, 3, pp. 203-213, Business Source Complete, EBSCOhost, viewed 20 April 2015. Kinney, L 2010, 'An IMC Strategy for Introducing Game-Day Jersey Sponsorships to American Sports Leagues', International Journal Of Integrated Marketing Communications, 2, 2, pp. 44-53, Business Source Complete, EBSCOhost, viewed 19 October 2015. Kuncoro, Dinar Wahyu., dan Denny Indrayana Setyadi. Perancangan Komunikasi Pemasaran Terpadu Untuk Fasilitas Baru Kebun Binatang Surabaya. Jurnal Sains dan Seni ITS Vol. 1, No. 1, Sept. 2012 Prayitno, Sunarto. Analisis Dampak Implementasi Strategi Komunikasi Pemasaran Terpadu dalam Penciptaan Ekuitas Merek. Journal of Strategic Communication, 1(1) 2010: 90-112.
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LAMPIRAN
Stand Cambridge University Press Pada Kegiatan Publisher Corner Universitas Pelita Harapan
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Flyer, Calendar, Pulpen, dan Notes sebagai atribut promosi
Map dan Surat Penawaran CV. Media Buana
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Presentasi Pengenalan Produk pada Seminar Ilmiah Perpustakaan Politeknik Negeri Jakarta
Training dan Sosialisasi Cambridge Challenge Cambridge Books Online Di Institut Pertanian Bogor
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CLARA PINTA RUTH JUANDANI, Amd Perum. Villa Nusa Indah, Blok U 13/11, BOGOR POST CODE: 16969 +62 899 00 94 997
[email protected]
PERSONAL INFORMATION Place & Date of Birth
Jakarta, August 3rd 1991
Gender
Female
Marital Status
Single
Religion
Moeslem
Nationality
Indonesia
OBJECTIVE To find a challenging position that meet my competencies, capabilities, skill, education and experience in Marketing Major
EDUCATIONAL BACKGROUND Formal Education 1.
Mercubuana University, Jakarta, majoring in Marketing Communication & Advertising (September 2013 – Now) Major Relevant Courses: Stategic Brand Communication, Costumer Retention Management, Event Management, Consumer Behaviour, Communication Theory, Integrated Marketing Communications, Creative Fundament, etc
2.
Politeknik Negeri Jakarta, Depok, majoring in Publishing (August 2009-July 2012) Cumulative GPA is 3,36 out of 4 Major Relevant Courses: Pengetahuan Teknologi Grafika, Pernaskahan Buku, Pernaskahan Pers, Azas-azas penyuntingan, Penyuntingan Materi dan Bahasa, Penyuntingan Ilustrasi, Penyuntingan dan Tata Letak Media Massa, Marketing Management, Manajemen Editorial, Kewirausahaan Penerbitan, Psikologi Industri dan Organisasi, Publishing Communication, Fotography, Komputer Grafis, Desain Grafik, Advertising
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3.
Senior High School at SMAN 5 Bekasi, Jatiwaringin-Bekasi (July 2006-June 2009)
4. Junior High School at SLTPN 9 Bekasi, Jatiasih-Bekasi (July 2003-June 2006) Informal Education 1.
English Course at Mitra College 2. Naviri Music Course
SUMMARY OF QUALIFICATIONS Work Related Skills Qualification 1.
Editing Language Skill
2.
Promotion Skill (Promotion Mix, Personal Brand Build, Online Promotion)
3.
Presentation
4.
English oral and written
5.
Capable of using Microsoft Word, Microsoft Power Point, and Microsoft Excel
6.
Capable of using Adobe Photoshop, InDesign, Ilustrator, Lightroom, and Corel Draw
Personal Skills Qualification 1.
Honest
2.
On time person
3.
Willing to work as part of team or individual
4.
Fast leaner
5.
Comunicative
6.
Eager to learn for new experience
WORKING EXPERIENCE 1.
Part Time in PT. Sari Melati (Pizza Hut Indonesia) Position: FOH (Front of House) Period: July - September 2010 Job Description: Server, Runner, Greeter, and Inventory need by outlet
2.
Internship in Penerbit GagasMedia Position: Promotion Period: January - Maret 2012 Job Description: Handling and Monitoring Promotion Activity (Offline and Online Promotion), Manuscript Editing, Make relation with other media company, coordinate promotion event
3.
Freelance at KompasGramedia Group of Magazine Position: Assistant Project Officer at Marketing Event Department Periode: August 2012 – Desember 2013
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Job Description: Client Service, Handling and Monitoring Promotion Activity (Offline and Online Promotion), Make relation with other media company and pther partner of company, coordinate promotion event, follow up-managing-mantainance the companies relation. 4.
Employee at PT. Prista Indonesia (RajaMICE.com) Position: Project Officer Job Description: Project managing Periode: January 2013 – August 2013
5.
Employee at CV. Media Buana, Sole Agent of Cambridge Books Online Position: Marketing Job Description: Marketing Strategy, Sales, Product Present Periode: August 2013 -- Now
SEMINAR AND OTHER COURSES 1.
Seminar “Peluang Bekerja Pada Organisasi Internasional” organized by Ministry of Foreign Affairs Republic of Indonesia (August 2012)
2.
Workshop Jurnalistik “Bulan Cerdasku 2011” organized by BEM Politeknik Negeri Jakarta (March 2011)
3.
Seminar Feature “Kebermanfaatan Islam Bagi Sekitar” organized by FSI FISIP UI (November 2010)
4.
Workshop “Film 3 Hati Dua Dunia Satu Cinta” organized by Mizan Production
5.
Workshop “Latihan Dasar Pers Siswa XXII” oerganized by Lembaga Pers Mahasiswa DIDAKTIKA (Universitas Negeri Jakarta, Maret 2007)
ORGANIZATIONAL ACTIVITIES 1.
Teknik Grafika dan Penerbitan Major Socialisation (August 2011) As committee of Teknik Grafika dan Penerbitan Major Socialisation
2.
Paguyuban Mojang Jajaka Kota Bogor 2011 As member of Paguyuban Mojang Jajaka Kota Bogor
3.
Anjangsana Social of Teknik Grafika dan Penerbitan (2009) As teacher of 1st and 2nd class
4.
KIR Jurnalistik of SMAN 5 Bekasi (2006-2007) As President of journalist division KIR SMAN 5 Bekasi
5.
Event Organizer of PENSI SMAN 5 Bekasi (2006) As member of fundation team
6.
AMOEBA (Asociated Moeslem Of Baiturahman) As President Division of Creative and Art division
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AWARD/ACCOMPLISHMEN 1.
Semifinalist of Pasanggiri Mojang Jajaka 2011 of Dinas Pariwisata Kota Bogor (2011)
2.
Certified of Rihlah Ansos(Mei 2010)
3.
Certified of “Latihan Dasar Pers Siswa XXII” from DIDAKTIKA Lembaga Pers Mahasiswa (Universitas Negeri Jakarta, Maret 2007)
4.
Cerified of Taekwondo Indonesia (2004)
5.
SNMPTN majoring in English Language at UIN Universitas Islam Negeri(2009)
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