156
DAFTAR PUSTAKA
Armstrong, G. and Kotler, P. 2009. Marketing an Introduction Ninth Edition. New Jersey: Pearson Education International. Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif. PT. Grasindo: Jakarta. Basalamah M.F. 2010. Pengaruh Komunitas Merek terhadap Word of Mouth. Jurnal Ilmu Administrasi dan Organisasi, Vol. 17, No. 1. Basu Swastha dan T. Hani Handoko. 2000. Manajemen Pemasaran: Analisis. Perilaku Konsumen. Yogyakarta : BPFE Best, Roger J. 2013. Market-Based Management: Strategies For Growing Costumer Value and Profitability Sixth Edition. Boston: Pearson Bhattacharya, C.B. 2009. Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives. Journal of Business Ethics Burnett, John and Sandra, Moriaty. 1998. Introduction To Marketing Communication: An Integrated Approach. New Jersey: Prentice Hall Inc. Catherine. 2003. Effect of Inner and Social Dimensions of Brand Image on Consumer Attitude Toward Brand Extension. Lalonde Seminar/111-124 pap 14: Université Montesquieu, Bordeaux IV Chang, H. et al. 2008. The Antecedents and Consequences of Brand Equity in Service Markets. Asia Pacific Management Review 13(3) (2008) 601-624 Cutlip et al. 2007. Effective Public Relations Ninth Edition. New Jersey: Pearson Prentice Hall Duncan, Tom, 2005, Principle Of Advertising and IMC, International Edition, Edisi Kedua, New York: McGrawHill Egan, John. 2008. Relationship Marketing: Exploring Relational Strategies in Marketing Third Edition. London: Pearson Education Limited Delanty, Gerard. 2003. Community Key Ideas. New York: Routledge Fishbein, M and Ajzen, I. 1975. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Galang Putra N, 2015 Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
157
Hawkins, D. I. et al. 2007. Consumers Behavior: Building Marketing Strategy Tenth Edition. New york: McGraw-Hill Hawkins, D. I. and Mothersbaugh, D. L. 2010. Consumer Behavior: Building Marketing Strategy. New York: McGrawhill. Husein Umar. 2008. Metode Riset Bisnis. Bandung. Alfabeta Jang, H. et al. 2008. The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty. International Journal of Electronic Commerce / Spring, Vol. 12, No. 3 . 2007. The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty. Proceedings of the 40th Annual Hawaii International Conference on System Sciences: IEEE Computer Society. Janzik, L and Raasch, C. 2011. Online Communities in Mature Markets: Why Join, Why Innovate, Why Share ?. International Journal of Innovation Management Vol. 15, No. 4 © Imperial College Press. Kim, Jae W. et al. 2008. It Takes A Marketplace Community to Raise Brand Commitment: The Role of Online Communities. Journal of Marketing Management, Vol. 24, No. 3-4 © Westburn Publishers Ltd. Kotler, Philip. 2002. Manajemen Pemasaran Edisi Millennium Jilid 1. Jakarta: PT. Prenhalindo. Kotler, Philip & Gary Armstrong. 2014. Principles Of Marketing, 15th Edition. Pearson International Edition, New Jersey: Prentice Hall. . 2012. Principles Of Marketing, 14th Edition. Pearson International Edition, New Jersey: Prentice Hall. Kotler, Philip & Kevin L. Keller. 2012. Marketing Management, 14e Global Edition, Pearson Education International. Laroche, M. et al. 2013. To be or not to be in social media: How brand loyalty is affected by social media ?. International Journal of Information Management 33 © Elsevier Ltd Moch. Ali. 1985. Penelitian Pendidikan Prosedur dan Strategi. Bandung: Angkasa. Nirwana, Sitepu SK. 1994. Analisis Korelasi dan Regresi. Bandung: Unit Pelayanan Statistika FPMIPA UNPAD Galang Putra N, 2015 Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
158
Nugroho, J. Setiadi. 2010. Perilaku Konsumen: Persfektif Kontemporer pada Motif Tujuan dan Keinginan Konsumen. Jakarta: Kencana Prenada Group. Peter, J. P dan Olson, J.C. 2010. Consumer Behavior & Marketing Strategy. New York : McGraw-Hill Percy, Larry., Rossiter, John R. 1992. A Model of Brand Awareness and Brand Attitude Advertising Strategies. Psychology and Marketing, Vol. 9, No. 4. Priyono, N. dan Afiff, Z.A. 2011. Pengaruh Strategy Product Placement dan Peran Penting Brand Liking pada Peninggkatan Brand Attitude Suatu Merek yang Ditempatkan Dalam Film. Jurnal Manajemen Usahawan Indonesia, Vol. 40, No. 2. Rahmayadi, D. 2012. Analisis Pengaruh Komunitas Merek Berbasis Media Sosial Terhadap Loyalitas Merek Studi Kasus Air Asia. Depok: Universitas Indonesia. Riduwan. 2012. Belajar Mudah Penelitian untuk Guru-Karyawan dan Peneliti Pemula. Bandung: Alfabeta. Riduwan dan Engkos Achmad Kuncoro. 2012. Cara Menggunakan dan Memaknai Analisis Jalur (Path Analysis). Bandung: Alfabeta. Ristiyanti P. dan Ihalauw J.J. 2005. Perilaku Konsumen. Yogyakarta: Andi Offset. Russel, S. Winer. 2001. Costumer Relations Management. California: Berkeley Saputra, Wahidin dan Rully Nasrullah. 2011. Public Relations 2.0 (Teori dan Praktik Public Relations di Era Cyber). Jakarta: Gramata Publishing. Schau H. J. et al. 2009. How Brand Community Practices Create Value. Journal of Marketing Vol. 73 © American Marketing Association. Schivinski, B. and Dąbrowski, D. 2013. The Effect of Social-Media Communication on Consumer Perceptions of Brands. GUT Faculty of Management and Economics Working Paper Series A (Economics, Management, Statistics) No.12 Shiffman, L dan Kanuk, L. L. 2007. Perilaku Konsumen Edisi 7th. New Jersey: Pentice Hall. . 2004. Consumers behavior. New Jersey: Pentice Hall.
Galang Putra N, 2015 Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
159
Sicilia, M., dan Palazon, M. 2008. Brand communities on the internet, A case study of Coca-Cola’s Spanish virtual community. Corporate Communications: An International Journal Vol. 13 No. 3. pp. 255-270. DOI 10.1108/13563280810893643 Soesatyo, N. dan Rumambi, L. J. Analisa Credibility Celebrity Endorser Model: Sikap Audience Terhadap Iklan dan Merek serta Pengaruhnya pada Minat Beli “Top Coffee”. Jurnal Manajemen Pemasaran vol. 1, no. 2, (2013) 112 Solomon, M. R. 2011. Consumer Behavior: Buying Having and Being Ninth Edition. New jersey: Prentice Hall Suharyat, Y. 2009. Hubungan Antara Sikap, Minat dan Perilaku Manusia. www.ejournal-unisma.net Volume I. No. 3. Sugiyono. 2010. Metode Penelitian Bisnis. Bandung: CV. Alfabeta. . 2011. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta. Suharsimi Arikunto. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta: Bina Aksara . 2009. Dasar-dasar Evaluasi Pendidikan. Jakarta: Bumi Aksara. Thomas, L. Harris. 1998. Value-added Public Relations: The Secret Weapon of Integrated Marketing. New York: McGrawhill Veloutsou, C. 2007. Identifying the Dimensions of the Product-Brand and Consumer Relationship. Journal of Marketing Management., VoL 23, No. 1-2 online © Westburn Publishers Ltd. Wirtz, J. et al. 2013. Managing Brands and Customer Engagement In Online Brand Communities. Journal of Service Management Vol. 24, No. 3. Wang, Y. et al. 2013. Customers’ Perceived Benefits of Interacting in A Virtual Brand Community in China. Journal of Electronic Commerce Research, Vol 14, No 1. Majalah dan Internet: Majalah SWA No. 15/XXVII/18- 27 Juli 2011 Majalah SWA No. 20/XXVIII/20 September -3 Oktober 2012 Majalah SWA No. 19/XXIX/12 - 25 September 2013 Majalah MIX No. 1/I/ Januari 2013 Majalah MARKETEERS edisi Mei 2012 Galang Putra N, 2015 Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
160
http://rindyriantika.blogspot.com akses 27/9/2013, 03:10 http://www.koran-sindo.com akses 1/10/2013, 09:10 http://www.facebook.com/AsyikBeratID akses 2/10/2013, 22:30 http://twitter.com/ AsyikBeratID akses 2/10/2013, 22:30 http://johngudil.wordpress.com akses 26/7/2013, 04:47 www.asyikberat.com akses 2/10/2013, 21:00 www.youtube.com/user/ AsyikBeratID akses 2/10/2013, 21:00 www.mayora.com akses 2/10/2013, 21:00 www.topbrand-award.com akses 2/10/2013, 21:00 http://www.socialbakers.com(akses 24/11/2013, 17:30)
Galang Putra N, 2015 Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
