DAFTAR PUSTAKA. Aaker, D. A. (2008). Manajemen Ekuitas Merek. (A. Aris, Penerj.) Jakarta: Mitra Utama

1 DAFTAR PUSTAKA Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Aaker, D. A. (2008). Manajemen Ekuitas Merek. ...
Author:  Handoko Yuwono

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