LAPORAN KERJA PRAKTIK
DESAIN IKLAN WEB BANNER PIZZA HUT PT. PUBLICIS INDONESIA
JAKARTA
Disusun Oleh : Nama
: Imam Riki Julianto
NIM
: 41910010044
Fakultas Teknik Perencanaan dan Desain Jurusan Desain Produk JAKARTA 2014
KATA PENGANTAR Segala puji syukir kita panjatkan kehadirat Allah SWT yang senantiasa melimpahkan rahmat, kesehatan jasmani dan rohani, rezeki, kemudahan dan kelancaran sehingga penulis dapat menyelesaikan Laporan Kerja Praktik ini dengan tepat pada waktunya. Laporan kerja praktik ini dilaksanakan untuk dapat memenuhi salah satu syarat agar dapat lanjut ke tingkat Tugas Akhir pada jurusan Desain Produk di Universitas Mercubuana. Laporan Kerja Praktik yang telah disusun oleh penulis adalah tentang “Desain Iklan Web Banner Pizza hut”. Laporan kerja praktik ini meliputi beberapa aspek mengenai teori media promosi. Pada kesempatan ini penulis juga mengucapkan terima kasih kepada semua pihak yang telah membantu selama melaksanakan serta menyelesaikan laporan ini, antara lain : 1. Bapak Danny dee dan Ibu Karen selaku ketua Divisi di bagian iklan web banner pizza hut Bapak Hady Soedarwanto ST sebagai Kaprodi FTPD Desain produk 2. Bapak Maryono, selaku dosen pembimbing 3. Keluarga tercinta yang telah memberikan do’a dan dukungannya. 4. Bang Robin Cobra yang telah mengajarkan saya beberapa trik mudah flash. 5. Fachri Maulana yang memberikan informasi tentang tempat magang. 6. Keluarga Besar Mercu Buana, khususnya FTPD jurusan Desain Produk. Dalam penulisan laporan ini penulis mengetahui bahwa mungkin saja masih banyak kekurangan. Oleh karena itu penulis berharap agar pembaca dapat memberikan masukan, gagasan, kritik dan saran agar menjadi masukkan kepada penulis, agar bias membuat makalah dengan lebih baik lagi. Semoga makalah ini dapat bermanfaat dan menambah wawasan serta pengetahuan kepada saya khususnya, dan juga kepada para pembaca. Atas perhatian dan kesempatannya penulis mengucapkan terima kasih. Jakarta, Desember 2013 Imam Riki Julianto
DAFTAR ISI DAFTAR ISI ......................................................................................................................................................... i DAFTAR GAMBAR............................................................................................................................................ ii ABSTRAK .............................................................................................................................................................. iii BAB I ....................................................................................................................................................................... 1 1. Pendahuluan ............................................................................................................................................... 1 1.1. Latar Belakang .............................................................................................................................. 1 1.1.1. Latar Belakang Projek ................................................................................................ 1 1.1.2. Latar Belakang Kerja Praktek .................................................................................. 1 1.2. Maksud dan Tujuan Kerja Praktek......................................................................................... 2 1.2.1 Maksud Kuliah Kerja Praktek................................................................................. 2 1.2.2 Tujuan Kuliah Kerja Praktek .................................................................................. 2 1.3. Ruang Lingkup Kerja Praktek ................................................................................................. 3 1.4. Metodologi Pengumpulan Laporan ....................................................................................... 3 1.5. Pelaksanaan Kerja Praktek ........................................................................................................ 4 1.6. Sistematika Penulisan ................................................................................................................. 4 BAB II ..................................................................................................................................................................... 6 2. Tinjauan Umum Perusahaan................................................................................................................. 6 2.1. Sejarah Perusahaan ...................................................................................................................... 6 2.2. Visi dan Misi .................................................................................................................................. 7 2.3. Struktur Organisasi ...................................................................................................................... 7 BAB III ................................................................................................................................................................... 8 3. Teori Penunjang ........................................................................................................................................ 8 3.1. Pengertian Desain Grafis ........................................................................................................... 8 3.2. Layout .............................................................................................................................................. 8 3.3. Warna (COLOUR) ....................................................................................................................... 9 3.3.1. Pengertian Warna ........................................................................................................ 9 3.3.2. Jenis Warna ................................................................................................................... 10 3.3.2.1. Warna Premier............................................................................................ 10 A. Warna Primer Additif ................................................................... 10 B. Warna Primer Subtraktif .............................................................. 10 C. Campuran Warna Primer - Subtraktif ..................................... 11
3.3.2.2. Warna Sekunder ........................................................................................ 11 3.3.2.3. Warna Tersier............................................................................................. 12 3.4. Pengertian Typografi .................................................................................................................. 13 3.4.1. Serif Roman .................................................................................................................. 14 3.4.2. Sans Serif ....................................................................................................................... 15 3.4.3. Script............................................................................................................................... 15 3.4.4. Dekoratif ....................................................................................................................... 15 3.5. Media Promosi .............................................................................................................................. 16 3.5.1. Pengertian Promosi ................................................................................................... 16 3.5.2. Tujuan Kegiatan Promosi ........................................................................................ 17 3.5.3. Jenis Media Promosi ................................................................................................. 17 3.5.3.1. Classified Advertising ................................................................................. 18 3.5.3.2. Display Advertising ..................................................................................... 18 BAB IV .................................................................................................................................................................... 19 4. Materi Kerja Praktek ................................................................................................................................ 19 4.1. PROJEK 1 : Proses Pembuatan Flash Pizza Hut untuk detik.com.............................. 19 A. Brief/Instensi Kerja................................................................................................................ 19 B. Hasil Karya ............................................................................................................................... 19 4.2. PROJEK 2 : Desain Layout Iklan Interaktif Cheesy Ria Pzza Hut.............................. 21 A. Brief/Instensi Kerja................................................................................................................ 21 B. Hasil Karya ............................................................................................................................... 22 4.3. PROJEK 3 : Alternatif 1 Desain Layout Iklan Interaktif Cheesy Ria Pzza Hut
24 A. Brief/Instensi Kerja................................................................................................................ 24 B. Hasil Karya ............................................................................................................................... 24 4.4. PROJEK 4 : Iklan interaktif Cheesy Ria Pzza Hut dan Blueberry Sorbet.................. 27 A. Brief/Instensi Kerja................................................................................................................ 27 B. Hasil Karya ............................................................................................................................... 28 4.5. PROJEK 5 : Re-desain animasi interaktif Citibank Flash banner ................................ 29 A. Brief/Instensi Kerja................................................................................................................ 29 B. Hasil Karya ............................................................................................................................... 30
BAB V ...................................................................................................................................................................... 19 5. Kesimpulan dan Saran ............................................................................................................................. 32
5.1. Kesimpulan Terhadap Kerja Praktik ...................................................................................... 32 5.2. Saran Terhadap Kerja Praktik ............................................................................................. 32 DAFTAR PUSTAKA .......................................................................................................................................... 33
LAMPIRAN .......................................................................................................................................... 34
DAFTAR GAMBAR
GAMBAR 1 : WARNA .................................................................................................................................... 32 GAMBAR 2 : WARNA .................................................................................................................................... 33 GAMBAR 3 : WARNA..................................................................................................................................... 33 GAMBAR 4 : WARNA ....................................................................................................................................... 34 GAMBAR 5 : FONT......................................................................................................................................... 37 GAMBAR 6 : FONT......................................................................................................................................... 37 GAMBAR 7 : FONT......................................................................................................................................... 37 GAMBAR 8 : FONT......................................................................................................................................... 38 GAMBAR 9 : IKLLAN .................................................................................................................................... 40 GAMBAR 10 : IKLAN .................................................................................................................................... 40 GAMBAR 11 : FRAME 1 LAYOUT IKLAN WEB BANNER CHEESY RIA PIZZA HUT ......................... 41 GAMBAR 12 : FRAME 2 LAYOUT IKLAN WEB BANNER CHEESY RIA PIZZA HUT ......................... 42 GAMBAR 13 : FRAME 2 LAYOUT IKLAN WEB BANNER CHEESY RIA PIZZA HUT.......................... 42 GAMBAR 14 : FRAME 3 LAYOUT IKLAN WEB BANNER CHEESY RIA PIZZA HUT.......................... 43 GAMBAR 15 : FRAME 1 LAYOUT IKLAN INTERAKTIF CHEESY RIA PIZZA HUT ............................ 44 GAMBAR 16 : FRAME 2 LAYOUT IKLAN INTERAKTIF CHEESY RIA PIZZA HUT............................. 45 GAMBAR 17 : FRAME 3 LAYOUT IKLAN INTERAKTIF CHEESY RIA PIZZA HUT............................. 45 GAMBAR 18 : FRAME 1 LAYOUT IKLAN INTERAKTIF CHEESY RIA PIZZA HUT............................. 46 GAMBAR 19 : FRAME 2 LAYOUT IKLAN INTERAKTIF CHEESY RIA PIZZA HUT 2.......................... 47 GAMBAR 20 : FRAME 3 LAYOUT IKLAN INTERAKTIF CHEESY RIA PIZZA HUT 2.......................... 48 GAMBAR 21 : UKURAN 320 X 480 (IKLAN INTERAKTIF CHEESY RIA PIZZA HUT).......................... 48 GAMBAR 22 : UKURAN 600 X 1204 PX (IKLAN INTERAKTIF CHEESY RIA PIZZA HUT).................. 49 GAMBAR 23 : UKURAN 768 X 1024 PX (IKLAN INTERAKTIF CHEESY RIA PIZZA HUT).................. 49 GAMBAR 24 : UKURAN 800 X 1280 PX (IKLAN INTERAKTIF CHEESY RIA PIZZA HUT).................. 49 GAMBAR 25 : FRAME 1 LAYOUT IKLAN WEB BANNER CHEESY RIA PIZZA HUT........................... 50 GAMBAR 26 : FRAME 2 LAYOUT IKLAN WEBBANNER CHEESY RIA PIZZA HUT............................ 51 GAMBAR 27 : LAYOUT IKLAN WEBBANNER CITIBANK FLASH BANNER........................................ 52 GAMBAR 28 : FRAME 1 LAYOUT IKLAN WEBBANNER CITIBANK FLASH BANNER BAGIAN...... 52 GAMBAR 29 : FRAME 1 LAYOUT IKLAN WEBBANNER CITIBANK FLASH BANNER BAGIAN 2... 53 GAMBAR 30 : FRAME 2 LAYOUT IKLAN WEBBANNER CITIBANK FLASH BANNER....................... 53 GAMBAR 33 : TEMPAT SHALAT DI KANTOR............................................................................................ 56 GAMBAR 31 : RUANG RAPAT....................................................................................................................... 56 GAMBAR 32 : RUANG KANTOR .................................................................................................................. 56 GAMBAR 34 : RUANG RAPAT KREATIF..................................................................................................... 57 GAMBAR 35 : RUANG RAPAT KREATIF..................................................................................................... 57 GAMBAR 36 : RESEPSIONIS.......................................................................................................................... 57 GAMBAR 37 : MENTOR.................................................................................................................................. 58
GAMBAR 38 : MEJA KANTOR ........................................................................................................................... 58
