DAFTAR PUSTAKA. Aaker, D. A., & Kelle, K. L. (1990). Consumer Evaluations of Brand Extensions. Journal of Marketing, Vol.54,No 1, pp

1 DAFTAR PUSTAKA Aaker, D. A., & Kelle, K. L. (1990). Consumer Evaluations of Brand Extensions. Journal of Marketing, Vol.54,No 1, pp Aaker, David...
Author:  Hartono Sasmita

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