62
DAFTAR PUSTAKA Abdullah, Thamrin ; Francis, Tantri. 2012 Manajemen Pemasaran. Depok: PT Raja Grafindo Persada Charnes, A., Cooper, W. & Rhodes, E. (1978). Measuring the Efficiency of Decision Making Units. European Journal of Operational Research, Vol 2, pp. 429 - 444. Charnes, A., Cooper, W. W., Lewin, A. Y., Seidford, L. M. (1994). Data Envelopment Analysis Theory, Methodology and Applications. Boston. Coelli, Tim. (2008). A Guide to DEAP Version 2.1: A Data Envelopment Analysis (Computer) Program. CEPA Working Papper No. 96. Coelli dan Centre of Efficiency and Productivity Analysis, Departement of Econometric, Univercity of England Australia (http://www.une.edu.au/econometrics/cepa.htm) Danang Sunyoto, (2012). Konsep dasar riset Pemasaran dan perilaku konsumen, Caps (K) Kotler, Philp. (2009). Manajemen Pemasaran. Jakarta : Erlangga David Sukardi Kodrat (2009). Manajemen Strategi membangun keunggulan bersaing global di Indonesia berbasis Kewirausahaan, Yogyakarta: Graha Ilmu Hurriyati. Ratih. (2009). Bauran Pemasaran dan Loyalitas Konsumen. Bandung: CV Alfabetha Bandung Kotler, Philp ; Amstrong, Garry. (2008). Prinsip-prinsip pemasaran. Jilid 1. Edisi ke 12. Alih bahasa Bob Sabran. Erlangga Jakarta
63
Kotler, Philp ; Keller, Lane, Kevin. (2009). Manajemen Pemasaran. Edisi 13. Jilid 1. Jakarta Kotler, Philp ; Keller, Lane, Kevin. (2009). Manajemen Pemasaran. Edisi 13. Jilid 2. Jakarta
64
LAMPIRAN I Hasil olahan data dengan menggunakan metode DEA Input orientated DEA Scale assumption: CRS Slacks calculated using multi-stage method
EFFICIENCY SUMMARY: firm 1 2 3 4 5
te 1.000 1.000 0.922 1.000 1.000
mean 0.984
SUMMARY OF OUTPUT SLACKS: firm output: 1 1 0.000 2 0.000 3 0.000 4 0.000 5 0.000 mean
0.000
SUMMARY OF INPUT SLACKS: firm input: 1 1 0.000 2 0.000 3 4.985 4 0.000 5 0.000 mean
0.997
2 0.000 0.000 0.000 0.000 0.000 0.000
3 0.000 0.000 0.000 0.000 0.000 0.000
65
SUMMARY OF PEERS: firm 1 2 3 4 5
peers: 1 2 5 4 4 5
SUMMARY OF PEER WEIGHTS: (in same order as above) firm peer weights: 1 1.000 2 1.000 3 0.138 0.301 4 1.000 5 1.000
PEER COUNT SUMMARY: (i.e., no. times each firm is a peer for another) firm 1 2 3 4 5
peer count: 0 0 0 1 1
SUMMARY OF OUTPUT TARGETS: firm output: 1 1 ************ 2 ************ 3 ************ 4 ************ 5 93109500.000
SUMMARY OF INPUT TARGETS: firm input:
1
2
3
66
1 2 3 4 5
20.000 29.000 8.841 28.000 3.000
36703.000 9000000.000 115287.000 60322500.000 7045.465 3456370.118 22088.000 10710000.000 2882.000 1687500.000
FIRM BY FIRM RESULTS:
Results for firm: 1 Technical efficiency = 1.000 PROJECTION SUMMARY: variable original value output 1 1039313712.000 input 1 20.000 input 2 36703.000 input 3 9000000.000 LISTING OF PEERS: peer lambda weight 1 1.000
radial movement 0.000 0.000 0.000 0.000
slack movement 0.000 0.000 0.000 0.000
projected value 1039313712.000 20.000 36703.000 9000000.000
Results for firm: 2 Technical efficiency = 1.000 PROJECTION SUMMARY: variable original value output 1 2567234061.000 input 1 29.000 input 2 115287.000 input 3 60322500.000 LISTING OF PEERS: peer lambda weight 2 1.000
radial movement 0.000 0.000 0.000 0.000
slack movement 0.000 0.000 0.000 0.000
projected value 2567234061.000 29.000 115287.000 60322500.000
radial movement 0.000 -1.175 -598.535
slack movement 0.000 -4.985 0.000
projected value 220669500.000 8.841 7045.465
Results for firm: 3 Technical efficiency = 0.922 PROJECTION SUMMARY: variable original value output 1 220669500.000 input 1 15.000 input 2 7644.000
67
3750000.000 input 3 LISTING OF PEERS: peer lambda weight 5 0.138 4 0.301
-293629.882
0.000
3456370.118
Results for firm: 4 Technical efficiency = 1.000 PROJECTION SUMMARY: variable original value output 1 690505000.000 input 1 28.000 input 2 22088.000 input 3 10710000.000 LISTING OF PEERS: peer lambda weight 4 1.000
radial movement 0.000 0.000 0.000 0.000
slack movement 0.000 0.000 0.000 0.000
projected value 690505000.000 28.000 22088.000 10710000.000
Results for firm: 5 Technical efficiency = 1.000 PROJECTION SUMMARY: variable original value output 1 93109500.000 input 1 3.000 input 2 2882.000 input 3 1687500.000 LISTING OF PEERS: peer lambda weight 5 1.000
radial movement 0.000 0.000 0.000 0.000
slack movement 0.000 0.000 0.000 0.000
projected value 93109500.000 3.000 2882.000 1687500.000
68
LAMPIRAN II
WILAYAH SUMATERA UTARA
Costumer Name Product Name
Qty Pcs
Qty Yrd
Price
Total
Biaya pengiriman
Sinar Raya
Hugo Royal Black #Jb
3
90
41,250.00
3,712,500.00
56,250.00
Sinar Raya
Hugo Royal Black #Jb
2
60
41,250.00
2,475,000.00
37,500.00
Sinar Raya
Nina Klein #006
1
30
25,900.00
777,000.00
18,750.00
Sinar Raya
Nina Klein #032
1
30
25,900.00
777,000.00
18,750.00
Sinar Raya
Vito Bertoni #002
1
30
30,750.00
922,500.00
18,750.00
Sinar Raya
Vito Bertoni #008
1
30
30,750.00
922,500.00
18,750.00
Sinar Raya
Vito Bertoni #013
1
20
30,750.00
615,000.00
18,750.00
Sinar Raya
Chinos #048
1
6.45
20,000.00
129,000.00
18,750.00
Sinar Raya
Chinos #017
1
35
20,000.00
700,000.00
18,750.00
Sinar Raya
Vito Bertoni #011
1
30
32,000.00
960,000.00
18,750.00
Sinar Raya
Chinos #015
3
105
20,750.00
2,178,750.00
56,250.00
Sinar Raya
Chinos #015
1
31
20,750.00
643,250.00
18,750.00
Sinar Raya
Chinos #015
1
40
20,750.00
830,000.00
18,750.00
Sinar Raya
Chinos #015
1
16
20,750.00
332,000.00
18,750.00
Sinar Raya
Chinos #015
1
26
20,750.00
539,500.00
18,750.00
Sinar Raya
Chinos #015
2
56
20,750.00
1,162,000.00
37,500.00
Sinar Raya
Chinos #015
1
29
20,750.00
601,750.00
18,750.00
Sinar Raya
Chinos #015
14
490
20,750.00
10,167,500.00
262,500.00
Sinar Raya
Chinos #015
1
37
20,750.00
767,750.00
18,750.00
Sinar Raya
Chinos #039
1
22
20,750.00
456,500.00
18,750.00
Samudra Medan
Richardo Buvlgari #001
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #002
2
70
42,500.00
2,975,000.00
37,500.00
69
Samudra Medan
Richardo Buvlgari #004
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #006
1
25
42,500.00
1,062,500.00
18,750.00
Samudra Medan
Richardo Buvlgari #006
1
33
42,500.00
1,402,500.00
18,750.00
Samudra Medan
Richardo Buvlgari #007
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #008
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #009
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #010
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #011
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #012
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #013
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #014
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #015
1
31
42,500.00
1,317,500.00
18,750.00
Samudra Medan
Richardo Buvlgari #015
1
35
42,500.00
1,487,500.00
18,750.00
Samudra Medan
Richardo Buvlgari #016
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #017
4
140
42,500.00
5,950,000.00
75,000.00
Samudra Medan
Richardo Buvlgari #018
1
33
42,500.00
1,402,500.00
18,750.00
Samudra Medan
Richardo Buvlgari #018
1
36
42,500.00
1,530,000.00
18,750.00
Samudra Medan
Richardo Buvlgari #019
2
70
42,500.00
2,975,000.00
37,500.00
Samudra Medan
Richardo Buvlgari #020
1
35
42,500.00
1,487,500.00
18,750.00
Samudra Medan
Richardo Buvlgari #020
1
21
42,500.00
892,500.00
18,750.00
Samudra Lampung
New Optimiss #030
2
60
31,750.00
1,905,000.00
37,500.00
Sinar Raya
Chinos #015
1
16
21,500.00
344,000.00
18,750.00
Sinar Raya
Chinos #015
1
21
21,500.00
451,500.00
18,750.00
Sinar Raya
Chinos #015
1
22
21,500.00
473,000.00
18,750.00
Sinar Raya
Chinos #015
1
24
21,500.00
516,000.00
18,750.00
Sinar Raya
Chinos #015
1
31
21,500.00
666,500.00
18,750.00
Sinar Raya
Chinos #015
1
34
21,500.00
731,000.00
18,750.00
Sinar Raya
Chinos #015
2
70
21,500.00
1,505,000.00
37,500.00
70
Sinar Raya
Chinos #015
1
32
21,500.00
688,000.00
18,750.00
Samudra Medan
Richardo Buvlgari #015
1
25
44,000.00
1,100,000.00
18,750.00
Samudra Medan
Richardo Buvlgari #015
1
35
44,000.00
1,540,000.00
18,750.00
94,797,000.00
1,687,500.00
