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DAFTAR ISI
HALAMAN JUDUL.............................................................................................. i LEMBAR PENGESAHAN .................................................................................. ii PERNYATAAN ORISINALITAS ...................................................................... iii KATA PENGANTAR ......................................................................................... iv ABSTRAK INDONESIA ................................................................................... vii ABSTRAK INGGRIS........................................................................................ viii DAFTAR ISI........................................................................................................ ix DAFTAR TABEL.............................................................................................. xiv DAFTAR GAMBAR .......................................................................................... xv DAFTAR LAMPIRAN...................................................................................... xvi BAB 1 PENDAHULUAN 1.1. Latar Belakang Masalah..................................................................... 1 1.2. Rumusan Masalah .............................................................................. 9 1.3. Tujuan Penelitian ............................................................................. 10 1.4. Manfaat Penelitian............................................................................ 10 1.5. Sistematika Penulisan....................................................................... 10 BAB 2 TINJAUAN PUSTAKA 2.1. Landasan Teori ................................................................................. 13
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MOCHAMAD AMMAR FARUQ PENYUSUNAN STRATEGI BISNIS DAN STRATEGI OPERASI USAHA KECIL DAN MENENGAH PADA PERUSAHAAN KONVEKSI SCISSORS DI SURABAYA
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2.1.1. Pengertian Manajemen........................................................... 13 2.1.2. Pengertian Strategi ................................................................. 14 2.1.3. Manajemen Strategik ............................................................. 16 2.1.3.1. Tahap Manajemen Strategik ...................................... 18 2.1.3.2. Jenis Strategi Alternatif ............................................. 22 2.1.4. Strategi Bisnis ........................................................................ 24 2.1.5 Pengertian Model Lima Kekuatan Porter................................ 25 2.1.6. Perumusan Strategi Bisnis...................................................... 28 2.1.7. Usaha Kecil dan Menengah.................................................... 32 2.1.7.1. Definisi ...................................................................... 32 2.1.7.2. Kriteria ....................................................................... 33 2.1.8. Strategi Operasi ...................................................................... 34 2.1.8.1. Definisi ...................................................................... 34 2.1.8.2. Model Strategi Operasi .............................................. 36 2.1.8.3. Strategi Bisnis dan Strategi Perusahaan .................... 37 2.1.8.4. Analisis Eksternal dan Internal .................................. 37 2.1.8.5. Misi Operasi............................................................... 38 2.1.8.6. Keunggulan Khusus................................................... 38 2.1.8.7. Sasaran Operasi ......................................................... 38 2.1.8.8. Kebijakan Operasi ..................................................... 39 2.1.8.9. Taktik dan Hasil......................................................... 39
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MOCHAMAD AMMAR FARUQ PENYUSUNAN STRATEGI BISNIS DAN STRATEGI OPERASI USAHA KECIL DAN MENENGAH PADA PERUSAHAAN KONVEKSI SCISSORS DI SURABAYA
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2.1.8.10. Jenis-Jenis Strategi Operasi ..................................... 41 2.1.8.11. Hubungan Strategi Operasi dan Strategi Bisnis...... 43 2.2. Penelitian Sebelumnya ..................................................................... 44 2.3. Kerangka Berpikir ............................................................................ 46 BAB 3 METODE PENELITIAN 3.1. Pendekatan Penelitian ...................................................................... 48 3.2. Batasan Penelitian ............................................................................ 49 3.3. Unit Analisis..................................................................................... 50 3.4. Jenis dan Sumber Data ..................................................................... 50 3.5. Prosedur Pengumpulan Data ............................................................ 51 3.6. Teknik Analisis ................................................................................ 52 3.6.1. Tahap Input ............................................................................ 52 3.6.1.1. Matriks EFE (External Factor Evaluation)............... 52 3.6.1.2. Matriks IFE (internal Factor Evaluation) ................. 53 3.6.1.3. Matriks CPM (Competitive Profile Matrix)............... 54 3.6.2. Tahap Pencocokan.................................................................. 55 3.6.2.1. Matriks IE (Internal-Eksternal)................................. 55 3.6.2.2. Matriks Grand Strategy ............................................. 55 3.6.2.3. Matriks TOWS........................................................... 55 3.6.3. Tahap Keputusan.................................................................... 56 3.6.3.1. Matriks QSPM......................................................... 56
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MOCHAMAD AMMAR FARUQ PENYUSUNAN STRATEGI BISNIS DAN STRATEGI OPERASI USAHA KECIL DAN MENENGAH PADA PERUSAHAAN KONVEKSI SCISSORS DI SURABAYA
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3.6.4. Model Strategi Operasi........................................................... 58 3.6.4.1. Strategi Bisnis Perusahaan......................................... 58 3.6.4.2. Analisis Ekternal dan Internal ................................... 58 3.6.4.3. Misi Operasi............................................................... 59 3.6.4.4. Keunggulan Khusus Operasi ..................................... 59 3.6.4.5. Sasaran Operasi ......................................................... 60 3.6.4.6. Kebijakan Operasi ..................................................... 60 3.6.4.7. Taktik dan Hasil......................................................... 60 BAB 4 HASIL DAN PEMBAHASAN 4.1. Gambaran Umum Subjek dan Objek Penelitian .............................. 61 4.1.1. Profil Perusahaan.................................................................... 61 4.1.2. Visi dan Misi Perusahaan....................................................... 62 4.1.3. Struktur Organisasi Perusahaan ............................................. 63 4.1.4. Analisis Persaingan Model 5 Kekuatan Porter....................... 63 4.2. Tahap Input ...................................................................................... 67 4.2.1. Matriks EFE (Eksternal Factor Evaluation).......................... 67 4.2.2. Matriks IFE (Internal Factor Evaluation) ............................. 72 4.2.3. Matriks CPM (Competitive Profile Matrix) ........................... 76 4.3. Tahap Pencocokan............................................................................ 77 4.3.1. Matriks IE (Internal-Eksternal) ............................................. 77 4.3.2. Matriks Grand Strategy.......................................................... 78
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MOCHAMAD AMMAR FARUQ PENYUSUNAN STRATEGI BISNIS DAN STRATEGI OPERASI USAHA KECIL DAN MENENGAH PADA PERUSAHAAN KONVEKSI SCISSORS DI SURABAYA
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4.3.3. Matriks TOWS ....................................................................... 79 4.4. Tahap Keputusan.............................................................................. 80 4.4.1. Matriks QSPM ....................................................................... 80 4.5. Strategi Operasi ................................................................................ 81 4.5.1. Analisis Eksternal dan Internal .............................................. 81 4.5.2. Alternatif Strategi................................................................... 82 4.6. Intrepertasi Hasil Penelitian ............................................................. 86 BAB 5 SIMPULAN DAN SARAN 5.1. Simpulan........................................................................................... 89 5.2. Saran................................................................................................. 90 DAFTAR PUSTAKA LAMPIRAN
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DAFTAR TABEL Halaman Tabel 1.1 Perkembangan Usaha Mikro, Kecil, Menengah (UMKM) dan Usaha Besar Tahun 2011-2012 ....................................................................... 3 Tabel 1.2 Perkembangan Usaha Mikro, Kecil, Menengah (UMKM) dan Usaha Besar Tahun 2011-2012 ....................................................................... 4 Tabel 2.1 Alternatif Strategi................................................................................ 22 Tabel 2.2 Contoh Kebijakan Penting Dalam Operasi ......................................... 39 Tabel 2.3 Alternatif-Alternatif Strategi............................................................... 43 Tabel 4.1 Peluang Konveksi Scissors ................................................................. 68 Tabel 4.2 Ancaman Konveksi Scissors............................................................... 69 Tabel 4.3 Matriks EFE Konveksi Scissors.......................................................... 71 Tabel 4.4 Kekuatan Konveksi Scissors............................................................... 72 Tabel 4.5 Kelemahan Konveksi Scissors ............................................................ 73 Tabel 4.6 Matriks IFE Konveksi Scissors........................................................... 75 Tabel 4.7 Matriks CPM Konveksi Scissors ........................................................ 76 Tabel 4.8 Alternatif Strategi Operasi .................................................................. 82
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MOCHAMAD AMMAR FARUQ PENYUSUNAN STRATEGI BISNIS DAN STRATEGI OPERASI USAHA KECIL DAN MENENGAH PADA PERUSAHAAN KONVEKSI SCISSORS DI SURABAYA
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DAFTAR GAMBAR Halaman Gambar 2.1 Model Kompreherensif Manajemen Strategik ............................... 21 Gambar 2.2 Model Strategi Operasi.................................................................... 41 Gambar 2.3 Kerangka Berpikir ........................................................................... 47 Gambar 4.1 Struktur Organisasi Konveksi Scissors ........................................... 63 Gambar 4.2 Analisis Lima Kekuatan Porter Konveksi Scissors......................... 64 Gambar 4.3 Matriks IE Konveksi Scissors ......................................................... 77 Gambar 4.4 Matriks Grand Strategy Konveksi Scissors .................................... 78 Gambar 4.5 Matriks TOWS Konveksi Scissors.................................................. 79 Gambar 4.6 Matriks QSPM Konveksi Scissors .................................................. 80
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ADLN - Perpustakaan Universitas Airlangga
DAFTAR LAMPIRAN Lampiran 1 Penelitian Pada Konveksi Scissors Lampiran 2 Kuesioner Penelitian Lampiran 3 Hasil olah data Matriks EFE Lampiran 4 Hasil Olah Data Matriks IFE Lampiran 5 Hasil Olah Data Matriks CPM Lampiran 6 Transkrip Wawancara Lampiran 7 Foto Produk Kaos Lampiran 8 Data Kinerja Bisnis
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