DAFTAR GAMBAR. Gambar 1.1 Cover Buku Pusaka Raja Ampat Gambar 1.2 Salah Satu Layout Buku Pusaka Raja Ampat... 20

DAFTAR GAMBAR

Gambar 1.1 Cover Buku Pusaka Raja Ampat ......................................... 19 Gambar 1.2 Salah Satu Layout Buku Pusaka Raja Ampat ..................... 20 Gambar1.3 Cover Buku Batavia 1740-Menyisir Jejak Betawi................. 21 Gambar 1.4 Cover Buku Bauhaus........................................................... 22 Gambar 1.5 Kerangka Pemikiran ............................................................ 27 Gambar 2.1 Elemen Bauran Promosi...................................................... 46 Gambar 2.2 Copywriting .......................................................................... 57 Gambar 2.3 Beberapa Copywriting ......................................................... 57 Gambar 2.4 Headline Pada Koran New York American ......................... 58 Gambar 2.5 Headline Pada Koran Los Angel Times .............................. 58 Gambar 2.6 Headlines Pada Koran The Sun .......................................... 59 Gambar 2.7 Headlines Pada Novel Hollywoods Scandals ..................... 59 Gambar 2.8 Penempatan Sub Headline ................................................ 61 Gambar 2.9 Bodycopy Di Majalah .......................................................... 63 Gambar 2.10 Penyusunan Elemen Desain Repitisi ................................ 65 Gambar 2.11 Dalam Batik Pun Mengandung Repitisi ............................. 65 Gambar 2.12 Logo Coca Cola ................................................................. 66 Gambar 2.13 Logo Nike .......................................................................... 67 Gambar 2.14 Kesederhanaan Dalam Bentuk Lingkaran ........................ 67 Gambar 2.15 Keseimbangan .................................................................. 69

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Gambar 2.16 Pusat Perhatian ................................................................. 71 Gambar 2.17 Kesatuan Dalam Warna .................................................... 72 Gambar 2.18 Kesatuan Dalam Kemasan ................................................ 73 Gambar 2.19 Kesatuan Dalam Majalah ................................................. 73 Gambar 2.20 Contoh Lukisan Art Deco................................................... 75 Gambar 2.21 Gaya Grafis Art Deco ........................................................ 76 Gambar 2.22 Contoh Gaya Desain Art Noveau ...................................... 78 Gambar 2.23 Contoh Lukisan Bauhaus .................................................. 79 Gambar 2.24 Contoh Gambar Bauhaus .................................................. 80 Gambar 2.25 Contoh Seni Dar De Stijl.................................................... 83 Gambar 2.26 Contoh Gambar De Stijl..................................................... 83 Gambar 2.27 Contoh Dari Garis ............................................................. 86 Gambar 2.28 Macam-Macam Garis ........................................................ 86 Gambar 2.29 Ukuran Garis Menurut Ketebalan ...................................... 86 Gambar 2.30 Bidang................................................................................ 88 Gambar 2.31 Bentuk................................................................................ 89 Gambar 2.32 Roda Warna....................................................................... 91 Gambar 2.33 Sir Isaac Newton ............................................................... 92 Gambar 2.34 Warna Dalam Teori Sir Isaac Newton ............................... 92 Gambar 2.35 David Brewster .................................................................. 93 Gambar 2.36 Teori Brewster ................................................................... 94 Gambar 2.37 Albert Munsell .................................................................... 94 Gambar 2.38 Teori Munsell .................................................................... 95

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Gambar 2.39 Contoh Ruang ................................................................... 100 Gambar 2.40 Gelap Terang Pada Warna ............................................... 102 Gambar 2.41 Gelap Terang Di Seketsa Barang ..................................... 102 Gambar 2.42 Contoh Dari Tektur ............................................................ 103 Gambar 2.43 Contoh Gambar Komposisi ............................................... 105 Gambar 2.44 Contoh Photo Simetris....................................................... 105 Gambar 2.45 Contoh Anatomi Font......................................................... 109 Gambar 2.46 Gambar Jenis Font ............................................................ 109 Gambar 2.47 Contoh Pngukuan Font...................................................... 109 Gambar 2.48 Contoh Kolom .................................................................... 111 Gambar 2.49 Beberapa Contoh Layout Website .................................... 112 Gambar 2.50 Contoh Layout Majalah...................................................... 112 Gambar 2.51 Salah Satu Layout ............................................................. 112 Gambar 2.52 Teknik Arsir ........................................................................ 114 Gambar 2.53 Teknik Garis ...................................................................... 115 Gambar 2.54 Teknik Blok ........................................................................ 115 Gambar 2.55 Half Tone ........................................................................... 116 Gambar 2.56 Teknik Goresan ................................................................. 116 Gambar 2.57 Teknik Titik......................................................................... 117 Gambar 2.58 Fotografi............................................................................. 117 Gambar 2.59 Teknik Gabungan .............................................................. 118 Gambar 2.60 Ilustrasi Manusia ................................................................ 118 Gambar 2.61 Ilustrasi Hewan Kuda......................................................... 119

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Gambar 2.62 Departemen Perusahaan .................................................. 125 Gambar 2.63 Buku Fiksi Gramedia Pustaka ........................................... 131 Gambar 2.64 Buku Non Fiksi Gramedia Pustaka ................................... 132 Gambar 2.65 Bagian Struktur Organisasi Penerbit Andi ......................... 140 Gambar 2.66 Buku Ilmu Pengetahuan Penerbit Andi ............................. 146 Gambar 2.67 Buku Umum Penerbit Andi ................................................ 147 Gambar 3.1 Perincian Biaya Iklan ........................................................... 164 Gambar 3.2 Cover Depan........................................................................ 170 Gambar 3.3 Beberapa Cover Perbab ...................................................... 171 Gambar 3.4 Beberapa Layout Isi............................................................. 171 Gambar 3.5 Exhibition Display ................................................................ 172 Gambar 3.6 Rack Dipslay ........................................................................ 173 Gambar 3.7 Spanduk............................................................................... 174 Gambar 3.8 Umbul-Umbul ....................................................................... 175 Gambar 3.9 X-Banner.............................................................................. 176 Gambar 3.10 Poster ................................................................................ 177 Gambar 3.11 Hanging Mobile .................................................................. 178 Gambar 3.12 Leaflet ................................................................................ 179 Gambar 3.13 Iklan Koran......................................................................... 180 Gambar 3.14 Iklan Majalah ..................................................................... 182 Gambar 3.15 Iklan Audio Visual .............................................................. 183 Gambar 3.16 Buku Catatan Kecil ............................................................ 184 Gambar 3.17 Kartu Nama........................................................................ 185

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Gambar 3.18 Kartu Karyawan ................................................................. 186 Gambar 3.19 Kemeja Karyawan ............................................................. 186 Gambar 3.20 Tshirt Karyawan ................................................................. 187 Gambar 3.21 Shopping Bag .................................................................... 188 Gambar 3.22 Kalender ............................................................................ 189 Gambar 3.23 Gantungan Kunci ............................................................... 190 Gambar 3.24 Pena .................................................................................. 191 Gambar 3.25 Mug .................................................................................... 191 Gambar 3.26 Pin ...................................................................................... 192 Gambar 3.27 Stiker.................................................................................. 193 Gambar 3.28 Warna-Warna Pilihan ........................................................ 210 Gambar 3.29 Logo Type .......................................................................... 215 Gambar 3.30 Logo Gram ......................................................................... 216 Gambar 3.31 Contoh Irama Dalam Poster .............................................. 233 Gambar 3.32 Contoh Kesederhanaan Dalam Poster ............................. 233 Gambar 3.33 Salah Satu Contoh Keseimbangan ................................... 234 Gambar 3.34 Salah Satu Contoh Pusat Perhatian.................................. 235 Gambar 3.35 Salah Satu Contoh Kesatuan ............................................ 235 Gambar 3.36 Garis Maya Pada Logo ...................................................... 236 Gambar 3.37 Bidang Organik Dan Geometri .......................................... 237 Gambar 3.38 Salah Satu Bentuk Dari 2 Dimensi .................................... 238 Gambar 3.39 Salah Satu Bentuk Dari 3 Dimensi .................................... 239 Gambar 3.40 Warna-Warna Pilihan Dalam System Cmyk ..................... 240

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Gambar 3.41 Salah Satu Penggunaan Warna Cmyk ............................. 240 Gambar 3.42 Salah Satu Penggunaan Warna Rgb ................................ 241 Gambar 3.43 Salah Satu Contoh Ruang Pada Foto ............................... 241 Gambar 3.44 Salah Satu Contoh Gelap Terang ..................................... 242 Gambar 3.45 Salah Satu Contoh Tekstur ............................................... 243 Gambar 3.46 Salah Satu Contoh Komposisi ........................................... 244 Gambar 3.47 Salah Satu Contoh Penggunaan Font .............................. 245 Gambar 3.48 Salah Satu Contoh Bidang Geometris Dan Organik ......... 245 Gambar 3.49 Salah Satu Contoh Bidang Geometris Dan Organik ......... 246 Gambar 3.50 Salah Satu Contoh Layout ................................................ 246 Gambar 3.51 Salah Satu Contoh Ilustrasi Gambar Foto ........................ 247 Gambar 3.52 Salah Satu Contoh Ilustrasi Gambar Vector ..................... 247 Gambar 3.53 Daftar Bulan Januari 2014 ................................................. 249 Gambar 3.54 Daftar Bulan Februari 2014 ............................................... 250 Gambar 3.55 Daftar Bulan Maret 2014 ................................................... 250 Gambar 4.1 Sketsa Layout Cover 1 ........................................................ 263 Gambar 4.2 Sketsa Layout Cover 2 ........................................................ 263 Gambar 4.3 Sketsa Alternatif .................................................................. 264 Gambar 4.4 Desain Terpilih ..................................................................... 264 Gambar 4.5 Cover Depan........................................................................ 266 Gambar 4.6 Beberapa Cover Perbab ...................................................... 266 Gambar 4.7 Beberapa Layout Isi............................................................. 267 Gambar 4.8 Exhibition Display ................................................................ 269

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Gambar 4.9 Rack Display ........................................................................ 271 Gambar 4.10 Spanduk............................................................................. 273 Gambar 4.11 Umbul-Umbul ..................................................................... 275 Gambar 4.12 Xbanner ............................................................................. 277 Gambar 4.13 Poster ................................................................................ 279 Gambar 4.14 Hanging Mobile .................................................................. 281 Gambar 4.15 Leaflet ............................................................................... 283 Gambar 4.16 Iklan Koran......................................................................... 285 Gambar 4.17 Iklan Majalah .................................................................... 287 Gambar 4.18 Iklan Audio Visual .............................................................. 289 Gambar 4.19 Buku Catatan Kecil ............................................................ 291 Gambar 4.20 Kartu Nama........................................................................ 293 Gambar 4.21 Kartu Karyawan ................................................................. 295 Gambar 4.22 Kemeja Karyawan ............................................................. 297 Gambar 4.23 T-Shirt Karyaan ................................................................. 299 Gambar 4.24 Shopping Bag .................................................................... 301 Gambar 4.25 Kalender ............................................................................ 303 Gambar 4.26 Gantungan Kunci ............................................................... 305 Gambar 4.27 Pena .................................................................................. 307 Gambar 4.28 Mug .................................................................................... 309 Gambar 4.29 Pin ...................................................................................... 310 Gambar 4.30 Stiker.................................................................................. 312

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