Bizz = Unique Concept

Bizz = Unique Concept

Strong points of Bizz No competition Mix of short & long articles Very practical Lots of tips Wide range offer Lots of humour Real life

A mix of short and long articles

Very practical Van eureka tot kassa-kassa Zo verzilvert u een goed idee

Vijf strategieën voor een geslaagde parttime job Verrassend Amerikaans-Canadees onderzoek naar deeltijds werk

10 hardnekkige misverstanden over beleggen

nv zoekt m/v Op zoek naar de ideale job(advertentie)

Kerstcadeaus op het net Exotisch, kitsch of op maat

Lots of tips Anders gaan werken Tips om afval te sorteren op kantoor

10 tips om goed te slapen Voorkom dat een fiscale controle een nachtmerrie wordt

Recessie ! Hoe hou ik het hoofd boven water ? 16 financiële tips om de broeksriem aan te halen

Zo valt u bij uw bankier in de smaak Geld nodig ? Overtuig uw bankier.

Trouwere klanten dankzij e-mail 20 tips van experts

Lots of humour Doorzie de marketingshow van de consultants Een schalkse kijk op “de eerste keer”

Behandel nieuwkomers als Pokémons

Doe de bazentest Tot welk van de zes types bazen behoort jouw chef

Een slechte website in 10 stappen Handleiding voor webknoeiers

Titles included in survey

Titles in executive survey NEW TITLES: VEV Snelbericht Vlaamse Ondernemer Bizz (Nl+Fr) Dynamisme Wallon HR Magazine Ingenieursblad (KVIV)

Le Marché/De Markt PC Magazine Nl PC World (Nl+Fr) RH Tribune Smart Business

Not published: less than 40 observations RLP: Entreprendre/Dynamiek Corporate.Net Union&Action Source: Executives Survey 2002

Titles in executive survey DAILIES De Financieel-Economische Tijd De Morgen De Standaard Gazet van Antwerpen Het Belang van Limburg Het Laatste Nieuws/De Nieuwe Gazet Het Nieuwsblad/ De Gentenaar La Dernière Heure/Les Sports La Libre Belgique/Gazette de Liège Le Soir L'Echo (*) Het Volk Groupe Vers l'Avenir Sudpresse (Nouv Gaz + Meuse + Lanterne + Province)

De Persgroep De Standaard + La Libre Belgique/Gazette de Liège F.E.T. + Echo Full Page 2002 Full Page 2003 Krantengroep De Standaard (KDS) Scripta 2002 Scripta 2003 Titels Job@ Titels Job@ + Imediair Titels Vacature Titres Références Titres Références + L'Echo Totaal Dagbladen NL Total Quotidiens FR

(*) : Executive survey is the only source for this daily Source: Executives Survey 2002

Titles in executive survey

WEEKLIES Humo Knack Le Vif/L'Express Télémoustique Trends / Trends Tendances Data News (*) Libre Match

Humo + Télémoustique Knack/Le Vif L'Express Knack/Le Vif L'Express/Trends/Tr Tend

(*) : Executive survey is the only source for this magazine

Source: Executives Survey 2002

Titles in executive survey MONTHLIES AND OTHER Bizz NL+FR Industrie Magazine (NL+FR) (*) Bulletin VBO/FEB(*) KMO-PME magazine (*) Imediair NL Imediair FR Media Marketing (geen newsletters)(*) Netwerk/Netcetera Ondernemen (*)

Eos HR Magazine (*) Ingenieursblad (KVIV) (*) Inside Internet (*) Le Marché - De Markt (*) PC Magazine (*) PC World (*) RH Tribune (*) Smart Business (*)

Solvay Business Journal (*) ZO Magazine (*) Kamers van Koophandel (nl) (*) Business ICT (*) Computer Magazine (*) Clickx Magazine Dynamisme Wallon (*)

Technisch Management - Technique&Managem Usine - Bedrijf (*) VEV Snelbericht (*) Vlaamse Ondernemer (*) Chambres de Commerce FR (*)

Roularta Kaderleden Trends/Trends Tendances + Bizz Bulletin VBO-FEB + KMO/PME magazine (*) Imediair (NL+FR) (*) : Executive survey is the only source for these magazine


Profile executives

NACE sectors

28%

27% 20% 17,3%

8%

Transport/ Comm/Fin

Mineral/ Industry

Trade & catering industry

Services & com. Energy/ Facilities Construction


Company size 28%

21,3% 15% 10%

9,5%

11% 5,9%

10-19

20-49

50-99

100-199

200-499

500-999

1000+


“Leaders” in their company

Adjunct Management; 11%

Top Manager; 41%

Head Department; 48%


High Education level

HOBU + University

Secundary school

84,1%

14,7%

! Post-university: 25.5%


Number of individuals to have responsibility for 55%

29%

8%

8%

none

1 to 20

21 to 99

100+ Source: Executives Survey 2002

Executives: it’s a man’s world ...

Women; 24,7%

Men; 75,3%


Age of the executives

38,6% 30,8%

17,0% 13,6%

< 35

35-44 y.o.

45-54 y.o.


Results

Readers Last Period

Universe: total executives 167.668 individuals

Combined titles weeklies and monthlies

Roularta Kaderleden Knack + Le Vif/L'Express + Trends/Trends-Tendances Trends/Trends-Tendances + Bizz Knack + Le Vif/L'Express Trends/Trends-Tendances + Industrie Nl+Fr Bulletin VBO-FEB + KMO-PME Magazine Humo + Télémoustique Imediair Nl+Fr

RLP 124.000 110.000 86.000 84.000 79.000 61.000 56.000 43.000

COVERAGE 74% 65,6% 51,1% 49,9% 46,9% 36,4% 33,7% 25,5%


Readers Last Period

Universe: total executives 167.668 individuals Seperate titles weeklies and monthlies

Trends/Trends-Tendances Knack Bizz Nl+Fr Humo Bulletin VBO-FEB Le Vif/L'Express Imediair Nl KMO-PME Magazine HR Magazine Industrie Magazine Nl+Fr ZO Magazine Kamers van Koophandel Vlaamse Ondernemer Eos Télémoustique Netwerk-Netcetera VEV Snelbericht Usine-Bedrijf

...

RLP 68.000 53.000 43.000 40.000 39.000 39.000 34.000 33.000 24.000 23.000 21.000 21.000 20.000 19.000 18.000 17.000 15.000 15.000

COVERAGE 40,7% 31,6% 25,6% 23,7% 23,5% 23,0% 20,5% 19,4% 14,0% 13,5% 12,7% 12,4% 12,1% 11,3% 10,7% 9,9% 8,7% 8,7%


Readers Last Period

Universe: total executives 167.668 individuals Seperate titles weeklies and monthlies RH Tribune Smart Business PC Magazine Dynamisme Wallon Clic kx Tec hnisc h Management-Tec hnique & Management Inside Internet Nl+Fr Business ICT Nl+Fr Data News Nl+Fr PC World Nl+Fr Media Marketing Imediair Fr Solvay Business Journal Le Marc hé-De Markt Libre Matc h Computer Magazine Ondermenen Chambres de Commerc e Ingenieursblad (KVIV) Entreprendre - Dynamiek Corporate Net Nl+Fr

LLP 15.000 14.000 14.000 13.000 12.000 12.000 12.000 12.000 11.000 11.000 11.000 11.000 10.000 10.000 10.000 8.000 8.000 8.000 7.000 6.000 3.000

DEKKING 8,7% 8,6% 8,6% 7,7% 7,4% 7,2% 7,2% 6,9% 6,8% 6,8% 6,6% 6,3% 6,2% 6,2% 6,1% 5,0% 5,0% 4,9% 4,3% 3,5% 2,0%


Readers Last Period

Universe: total executives 167.668 individuals Seperate titles monthlies

Bizz (NL-FR) Imediair Intermediair (NL+FR) Bulletin VBO-FEB Imediair - Intermediair NL KMO-PME Magazine HR Magazine Industrie Magazine (FR-NL) ZO Magazine Kamer van Koophandel (nl) Vlaamse Ondernemer Eos Netwerk - Netc etera VEV Snelberic ht RH Tribune Usine - Bedrijf PC magazine Nl Smart Business (NL+FR)

RLP 2002 000 42,9 42,8 39,4 34,4 32,6 23,5 22,6 21,4 20,8 20,3 19,0 16,6 14,6 14,5 14,6 14,4 14,4

% 25,6 25,5 23,5 20,5 19,4 14,0 13,5 12,7 12,4 12,1 11,3 9,9 8,7 8,7 8,7 8,6 8,6

...


Readers Last Period

Universe: total executives 167.668 individuals Seperate titles monthlies

Dynamisme Wallon Clickx Inside Internet (NL+FR) Technisch Management Technique & Management Business ICT ( FR+NL) PC World (NL+FR) Media Marketing Imediair - Intermediair FR Solvay Business Journal Le Marché - De Markt Computer Magazine Ondernemen Chambre de Commerce (fr) Ingenieursblad (KVIV) Entreprendre - Dynamiek Corporate Net (FR-NL)

RLP 2002 000 12,9 12,4 12,1

% 7,7 7,4 7,2

12,1

7,2

11,6 11,4 11,1 10,6 10,5 10,3 8,4 8,3 8,1 7,1 5,9 3,3

6,9 6,8 6,6 6,3 6,2 6,2 5,0 5,0 4,9 4,3 3,5 2,0 Source: Executives Survey 2002

Bizz Reader’s personal profile 75,3%

Bizz Executives

24,7%

67,8%

32,2%

Women

Men 90,7%

HOBU + University

84,1%

26,7% Post-university

Bizz Executives

25,5%


Bizz Reader’s personal profile Age

42% 39%

Bizz

31%

Executives

31%

17% 17%

14% 10%

< 35 y.o.

35-44 y.o.

45-54 y.o.

55+ y.o. Source: Executives Survey 2002

Bizz Reader’s professional profile 35%

NACE Sector 28%

28%

27% 20% 16%

19%

17%

BIZZ Executives

8% 3%

Transport/ Comm/Fin

Mineral/ Industry

Trade & Catering Services & Com. industry Facilities

Energy/ Construction


Bizz Reader’s professional profile Company size

43% BIZZ

36%

Executives

31% 27%

11%

10-49

50-99

10%

10% 10%

100-199

12%

11%

200-499


Bizz Reader’s professional profile Hierarchic level

58% 47%

BIZZ

Executives

41% 30%

12%

Top managers

Head department

12%

Adjunct manager Source: Executives Survey 2002

Summary profile Universe

Bizz

Universe

BIZZ

167.668

42.853

167.668

42.853

Men

75,3%

67,8%

Industry (1+2+3)

26,9%

28,0%

Women

24,7%

32,2%

Energy/Construction (4)

7,7%

3,4%

Trade/Catering industry (5)

20,4%

15,5%

<35

17,0%

17,0%

Transport/Bank (6)

27,7%

34,5%

35-44

38,6%

42,2%

Services (7+9)

17,4%

18,6%

45-54

30,8%

31,1%

55-64

12,9%

9,7%

10-49

42,9%

31,0%

0,8%

0,0%

50-99

10,1%

10,8%

100-199

9,5%

9,8%

Hobu + univ

84,1%

90,7%

200-499

11,1%

12,0%

Post-Univ

25,5%

26,7%

500+

26,5%

36,3%

Top managers

41,2%

29,7%

Private language : FR

39,4%

43,0%

Head departmen

46,7%

58,3%

Private language : NL

59,0%

56,9%

Adjunct man.

12,1%

11,9%

Other

1,6%

0,1%

65+


Bizz

versus Dailies, FET/Echo and Humo/TLM Simulation c/000 in case tariff Knack/Vif +5%

Coverage

C/000

Simulation c/000 in case tariff Bizz +5% 700

50%

49,9% 40%

43,8%

20% 10%

588

33,7%

30%

600 500

25,6%

300

249

156

200

149

103

98

0% Knack/Vif

DS/DM/ LLB/Soir

Tariff: September 2002 Size: Mag 1/1 PQ, Dailies 1/4 PQ

400

Humo/TLM

100 0

BIZZ


DECISION MAKER CARS

DM car park (private/passenger cars) (Universe: 83.700)


35%

32,5%

Coverage

1170

C/000

30%

1000

24,4%

25%

810

800

630

20%

16,9% 15% 10%

1200

600

12,8% 450

400

8,7%

430 210

5,8%

5% 0%

200 0

Humo+TLM

Bizz Nl+Fr

De Standaard

Le Soir

De Morgen

La Libre Belgique


DM car park (private/passenger cars) (Universe: 83.700)


30% 25%

Coverage 24,9%

1170

24,4%

1000

810

20%

16,9% 15% 10%

1200

C/000

800

630 12,8%

410

5%

8,7%

430

580

600 400

8,4% 5,8%

210

200

0%

0 Humo

Bizz Nl+Fr

De Standaard

Le Soir

De Morgen

TLM

La Libre Belgique


RMG combinations for DM car park

(private/passenger cars) (Universe: 83.700) Tariff: September 2002 Size: Mag 1/1 PQ, Dailies 1/4 PQ

80%

72,5%

70% 60%

259

Coverage

300

C/000

250

64,0% 250

54,8%

50%

204

50,3%

204

240

200

45,7%

185

40%

32,2%

30%

150 100

20% 50

10% € 27.151

0%

RMG*

€ 20.240

Knack+Vif+ Trends

€ 13.720

€ 10.304

Trends+Bizz+ Trends+Bizz Industrie

RMG = Knack / Le Vif / Trends / Tr-Tend / Bizz / Industrie

€ 9.325

Trends+ Industrie

€ 7.400

Bizz+ Industrie

0


RMG versus Dailies DM car park

(private/passenger cars) (Universe: 83.700) C/000

Coverage

900

90% 80%

79% 73%

70%

775 56%

60%

500 476

40%

20% 10%

700 600

50%

30%

800

400 300

250

€ 27.151

200 € 34.490

€ 94.610

100 0

0% Quality Magazines

Quality Dailies

Quality magazines = Knack / Le Vif / Trends / Tr-Tend / Bizz / Industrie Quality dailies = Stand. / Morgen / Soir / La Libre / FET / Echo

Total Dailies

Tariff: September 2002 Size: Mag 1/1 PQ Dailies 1/4 PQ Source: Executives Survey 2002

RMG versus Dailies DM car park

(private/passenger cars) (Universe: 83.700) C/000

Coverage

900

90% 80%

79% 73%

70%

775 56%

60%

30% 20% 10%

476

NP³ tariff: c/000 drops to € 645.80

500 400 300

250

€ 27.151

700 600

50% 40%

800

200 € 34.490

€ 94.610

100 0


Quality Dailies


Total Dailies


DECISION MAKER BUSINESS TRAVEL

DM Business Travel (Universe: 85.159)


50% 45%

Coverage

43,8%

680

40%

590

35%

31,4%

30%

30,4%

500

350

20%

20,5%

400

430 17,3%

210

15%

300

12,4%

210

9,9%

160

5%

700 600

26,9%

450

25%

10%

800

C/000

200 100

0%

0 FET+ Echo

Humo+ TLM

Bizz Nl+Fr

Imediair Nl+Fr

Standaard

Le Soir

Morgen

LLB


RMG combinations for DM Business Travel (Universe: 85.159) Coverage 80%

75,3%

70% 60%

Rate: September 2002 Size: Mag 1/1 PQ

C/000

250

228 66,0%

215

60,3%

50%

170

40%

200

55,0%

50,4% 178

158

150

100

30% 20%

50

10% € 27.151

€ 20.240

€ 13.720

€ 10.304

€ 9.325

0

0% RMG*

Knack+Vif+ Trends

Trends+Bizz+ Industrie


Trends+ Bizz

Trends+ Industrie


RMG versus Dailies DM Business Travel (Universe: 85.159) Coverage

C/000

90% 80%

82% 75%

70%

647

64%

600 500

60%

400

50%

359

40% 30%

700

300

219

200

20% 10%

100 € 27.151

€ 34.490

€ 94.610

0


Quality Dailies


Total Dailies


DECISION MAKER TELECOMMUNICATION

DM Telecommunication (Universe: 91.149)


35%

32,4%

Coverage

32,3%

1500

C/000

1400

30%

1130

1200

25%

21,0%

20%

1000

800

16,4% 15%

15,5% 430

10%

290

12,0%

800

550 9,2%

320

410 5%

1600

600

480 6,8%

5,5%

400

4,6% 200

220

0%

0 FET+ Echo

Humo+ TLM

Bizz Nl+Fr

Imediair Standaard Nl+Fr

Le Soir

Morgen

Clickx

LLB

Data News Nl+Fr


RMG combinations for DM Telecom (Universe: 91.100) Tariff: September 2002 Size: Mag 1/1 PQ, Dailies 1/4 PQ

80% 70% 60%

69,4% 250

Coverage

300

C/000

254 60,5%

206

250

196

50,5%

50%

44,4%

200

230

200

43,0%

40%

150

30,6%

30%

100

20% 50

10% € 27.151

€ 20.240

€ 13.720

€ 10.304

€ 9.325

€ 7.400

0%

0 RMG*

Knack+Vif+ Trends+Bizz+ Trends+ Bizz Trends Industrie


Trends+ Industrie

Bizz+ Industrie


RMG versus Dailies DM Telecom (Universe: 91.149) C/000

Coverage

900

90% 80% 70%

77% 69%

776

60%

500

485

40%

20% 10%

700 600

53%

50%

30%

800

400 300

244 € 27.151

200 € 34.490

€ 94.610

100 0


Quality Dailies


Total Dailies


RMG versus Dailies DM Telecom (Universe: 91.149) C/000

Coverage

900

90% 80% 70%

77% 69%

776

60%

53%

50%

485

40% 30% 20% 10%

700 600


500 400 300

244 € 27.151

800

200 € 34.490

€ 94.610

100 0


Quality Dailies


Total Dailies


DECISION MAKER FINANCES

DM Finances

(Universe: 90.000) Tariff: September 2002 Size: Mag 1/1 PQ, Dailies 1/4 PQ

40%

35,7% 35%

Coverage

1060

C/000

34,3%

900

30%

680

700

25%

21,6% 20%

17,3%

15% 10%

400 260

1100

250

540

430

500

530

15,7% 14,4%

300

9,7%

220

6,3%

6,0%

5%

100

-100

0% FET+ Echo

Humo+ TLM

Bizz Nl+Fr

ZO Mag

DS

Le Soir

DM

Clickx

LLB


RMG combinations for DM Finances (Universe: 89.000) Tariff: September 2002 Size: Mag 1/1 PQ, Dailies 1/4 PQ

Coverage

80%

70,7% 70% 60%

240

C/000

300

248 62,4%

50%

250

54,3% 198

40%

49,0% 183

191

238 200

46,8% 150

30,1%

30%

100

20% 50

10% € 27.151

€ 20.240

€ 13.720

€ 10.304

€ 9.325

€ 7.400

0%

0 RMG*

Knack+Vif+ Trends

Trends+Bizz+ Industrie

Trends+ Bizz


Trends+ Industrie

Bizz+ Industrie


RMG versus Dailies DM Finances (Universe: 89.059) Coverage

C/000 800

90% 80%

79% 71%

712

70%

57%

60% 50%

30%

400 300

242

200

20% 10%

600 500

447

40%

700

€ 27.151

100 € 34.490

€ 94.610

0%

0 Quality Magazines

Quality Dailies


Total Dailies Tariff: September 2002 Size: Mag 1/1 PQ Dailies 1/4 PQ Source: Executives Survey 2002

RMG versus Dailies DM Finances (Universe: 89.059) Coverage

C/000 800

90% 80%

79% 71%

712

70%

57%

60% 50%

447

40% 30%


600 500 400 300

242

200

20% 10%

700

€ 27.151

100 € 34.490

€ 94.610

0%

0 Quality Magazines

Quality Dailies


Total Dailies Tariff: September 2002 Size: Mag 1/1 PQ Dailies 1/4 PQ Source: Executives Survey 2002

Reading quality ...

“Usefull to very usefull information” versus Total readers (in %) Usefull to very usefull info 0%

20%

40%

Total readers 60%

80%

16%

84%

FET

19%

81%

L'Echo

23%

77%

Trends/TT

34%

66%

De Standaard

40%

60%

Le Soir

44%

56%

Le Vif Knack

53%

47%

Bizz

53%

47%

Télémoustique

49%

51%

De Morgen Humo

100%

15% 8%

85% 92%


Professional/private use or both versus Total readers (in 000) 104,3

5,8

FET

73,6

24,3 23,7

De Standaard

31,2 28,9

76,8

7,5

Le Soir

84,7

21,4

8,5

65,3

6

Echo

43,5

15,8

64,9

10,6

Bizz

33,8

20

Humo

4,9 3,2

De Morgen Télémoustique

55,8

13,2 16,7

26,1

30,6

1,7 0,5

57,0

64,3

Total readers Private Professional Both

28,4


Methodologie kaderledenstudie

Geen vergelijking mogelijk ... • Het kaderlid: verfijning van de selectieprocedure • Het universum: actualisering en nieuwe studie 500+ • nieuw universum: van 148.771 naar 167.668 kaderleden: +12,7%

• Veldwerk: méér interviews en betere verspreiding • van 1.200 naar 1.300 interviews • langere periode (van 15/9 tot 31 mei 2002)

• Vragenlijst: compacter (van 57” naar 30”) en up-to-date (bvb. logo’s op scherm) Source: Executives Survey 2002

Nieuwigheden: GEEN vergelijking mogelijk ... •

Bedrijven met 10 tot 499 werknemers: - Berekening van de groei van het aantal werknemers volgens nielsen zone x grootte x sector - Basis RSZ juni 2001 - juni 1997 - Groei index: ongeveer 10%

•

Ondernemingen met meer dan 500 werknemers: Extrapolatie van de universumstudie 5OO+ van C&S

Totaal (basis):

• Private ondernemingen (+ “geprivatiseerde” publieke ondernemingen 500+) • Eliminatie van de sectoren: NACE 0 (landbouw, visserij) NACE 8 (onderwijs, gezondheid en sociale sector) • Eliminatie van alle media- en communicatiebedrijven. Source: Executives Survey 2002

Aanpassing verdeling volgens aantal werknemers 2000 Aantal werknemers

2002

Evol

N

%

N

%

10-19

24.700

16,6

25.716

15,3

-8,0%

20-49

42.789

28,8

46.176

27,5

-5,0%

50-99

14.900

10,0

16.809

10,0

0,0%

100-199

15.303

10,3

15.870

9,5

-8,0%

200-499

16.536

11,1

18.595

11,1

0,0%

500-999

9.369

6,3

8.803

5,3

-16,0%

1000+

25.180

16,9

35.699

21,3

26,0%

TOTAAL

148.777

100

167.668

100


Aanpassing van NACE sectoren Wijziging samenstelling universum: meer NACE 6, 7 en 9 - minder NACE 1, 2 en 3 2000

NACE Codes

2002

Evol

N

%

N

%

Delfstof/industrie (1+2+3)

46.379

31,2

44.950

26,8

-15,0%

Energie/ Bouw (4)

10.681

7,2

12.789

7,6

0,5%

Handel en Horeca (5)

34.629

23,3

34.227

20,4

-12,5%

Transport, communicatie en Financiën(6)

32.621

21,9

46.661

27,8

26,0%

Diensten en Gemeenschapsvoorzieningen (7+9)

24.461

16,4

29.041

17,3

5,0%

148.771

100

167.668

100

Totaal


No competition Population: 10.258.762 Total Area: 30.510 sq km

BIZZ NL+FR Circulation: 59.644 copies

MANAGEMENT Population: 59.551.227 Total Area: 547.030 sq km

(ex. L’essentiel du Management)

Circulation: 170.000 copies

BIZZ CAPITAL Population: 83.029.536 Total Area: 357.021 sq km

Circulation: 197.245 copies

Bizz = Unique Concept

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