Binnenhof. TEDxBinnenhof. Guidelines. Version 1.0

Binnenhof

TEDxBinnenhof Guidelines

Version 1.0

Index 1 – Image introduction 2 – Colours Main colours Secundairy colours 3 – Typography 4 – Logo Logo Tagline Margins logo Location / date / URL Colour usage slogan 5 – Examples of implementation

Printed matter

Poster

Event Poster

Advertisements

Flyer

Event Flyer Online

Website

Bannners

Avatars

Facebook

Twitter

1 – Image introduction The lady on the image is the figurehead of the 10 Dutch top sectors. She is wearing a dress from paper with sketches on it. Sketches are very often the starting point for a good idea or invention. And TEDxBinnenhof is all about new ideas. The catchy but elegant image of the lady is showing and presenting the ideas – on the Catwalk for Innovation.

2 – Colours Main colours

Secundairy colours

TEDxBinnenhof uses three main colours: red, black and white.

When using large black backgrounds in the design, the warm black has to be used. For example for the background of the flyers.

RED CMYK 0 / 100 / 100 / 0 RGB 255 / 43 / 6

BLACK

WARM BLACK

CMYK 0 / 0 / 0 / 100 RGB 0/0/0

CMYK 50 / 50 / 50 / 100

WHITE CMYK 0 / 0 / 0 / 0 RGB 255 / 255 / 255

3 – Typography Helvetica Neue Light is the identity typeface of TEDxBinnenhof. See the overview of the used typeface below. Helvetica Neue Light is used for both headers as plain text. The plain text always has half the fontsize of the headers. You can purchase Helvetica Neue (light) at www.linotype.com

Helvetica Neue Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

4 – Logo The logo is always placed in the upper left corner of the document. All textual elements in the design will be aligned with the word ‘Binnenhof’. See the example below.

Catwalk for Innovation 10 ideas worth spreading

June 25th / 2012 / Ridderzaal / Den Haag / tedxbinnenhof.com

Concept & Design — Fabrique [merken, design & interactie] / Fotografie — Barrie Hullegie

Binnenhof

Logo versions The logo always consists of two colours depending on the background colour. If the width of your document is limited you can use the logo with the two lines. Below you can see a list of all the versions.

Tagline The logo has to be accompanied by the tagline (x=independently organized TED event) at all time. For additional information about the logo demands see: http://www.ted.com/pages/view/id/493#branding-identity-logo

Main logo

Logo on red background

Binnenhof Logo on black background

Binnenhof Main logo on two lines

Logo on red background on two lines

Binnenhof

Binnenhof

Logo on black background on two lines

Binnenhof

Margins Logo Depending on the document size, the logo has to be placed with a minimal margin of 5 mm. For example, an A1 size poster has a margin of 35 mm. On a businesscard however the margins are at the minimum of 5 mm. For an example see below.

Binnenhof June 25th / 2012 / Ridderzaal / Den Haag / tedxbinnenhof.com 5 mm 5 mm

Location / date / URL

TEDxBINNENHOF_VISITEKAART.indd 2

3/20/12 11:43 AM

The location, date and URL are placed at the bottom of the image and aligned with the word ‘Binnenhof’ in the logo. Depending on the background colour the information is placed in black with red slashes or white with black slashes.



June 25th / 2012 / Ridderzaal / Den Haag / tedxbinnenhof.com Concept & Design — Fabrique [merken, design & interactie] / Fotografie — Barrie Hullegie

Binnenhof


Colour usage slogan The slogan is placed with the colour combination whitered. The part ‘Catwalk for Innovation’ is white and the following part of the slogan is red. The colour of the plain text is white with highlights in red. See the example below.



Binnenhof Cat walk for Innovation is your idea worth spreading? TEDxBinnenhof is op zoek naar nieuwe, revolutionaire ideeën van Nederlandse bodem die de wereld vooruit kunnen helpen. Heb jij zo’n idee en wil je op de catwalk in de Ridderzaal voor een wereldwijd publiek wil spreken?

▼ TEDxBinnenhof biedt plek aan 10 innovators, die ons de weg wijzen naar de toekomst. Neem jij ons mee? Schrijf je in en kijk voor meer informatie op tedxbinnenhof.com


TEDxBINNENHOF_ADV_190x115 01.indd 1

4/2/12 10:02 AM

5 – Examples of implementation Printed matter A few of the designs are open Indesign documents, which can be slightly modified.

Campaign poster The campaign poster can not be modified.



Concept & Design — Fabrique [merken, design & interactie] / Fotografie — Barrie Hullegie

Binnenhof

Event poster The event poster is an open Indesign document, and can be modified. The text within the white box at the bottom of the design can be modified according to each event. See the example below.

Binnenhof


atsR 25 juni 13.00 – 17.00 InstituutQ Pla ent High Tech Systems & Materials ev Z / BedrijfX / van Universiteit Met livestream + 3 live sprekers BedrijfY + netwerk borrel SponsorB Partners: SponsorA / VakbladC /

m Aanmelden via tedxbinnenhof.co

Advertisements Can not be modified. (all shown advertisements are in Dutch) Actual size: 278 mm x 390 mm

Actual size: 60 mm x 235 mm Binnenhof

Binnenhof

Cat walk for Innovation is your idea worth spreading?

Cat walk for Innovation is your idea worth spreading?

TEDxBinnenhof is op zoek naar nieuwe, revolutionaire ideeën van Nederlandse bodem die de wereld vooruit kunnen helpen. Heb jij zo’n idee en wil je op de catwalk in de Ridderzaal voor een wereldwijd publiek wil spreken?

TEDxBinnenhof is op zoek naar nieuwe, revolutionaire ideeën van Nederlandse bodem die de wereld vooruit kunnen helpen. Heb jij zo’n idee en wil je op de catwalk in de Ridderzaal voor een wereldwijd publiek spreken?



June 25th / 2012 / Ridderzaal / Den Haag / tedxbinnenhof.com June 25th / 2012 / TEDx_BINNENHOF_ADV_278x390 01.indd 1

4/10/12 5:18 PM

Ridderzaal / Den Haag / tedxbinnenhof.com


4/2/12 9:58 AM

Actual size: 190 mm x 115 mm

Binnenhof Cat walk for Innovation is your idea worth spreading? TEDxBinnenhof is op zoek naar nieuwe, revolutionaire ideeën van Nederlandse bodem die de wereld vooruit kunnen helpen. Heb jij zo’n idee en wil je op de catwalk in de Ridderzaal voor een wereldwijd publiek wil spreken?




4/2/12 10:02 AM

Flyer Frontside English version

Frontside Dutch version

Binnenhof

Binnenhof

Catwalk for Innovation is your idea worth spreading?

Catwalk for Innovation is your idea worth spreading?

June 25th / 2012 / Ridderzaal / The Hague / tedxbinnenhof.com


Backside English version At TEDxBinnenhof ten inspiring innovators can present their groundbreaking ideas. We are looking for people who are helping to realise breakthroughs in solving global challenges such as: pollution, hunger, disease or climate change. Ideas worth spreading that incite action, evoke awe and pride, and point the way to a better future. Can you take us there? You get the chance to present your idea to a worldwide audience on the Catwalk for Innovation.

▼

The talks will focus on ideas from one of the following Dutch sectors: High Tech Systems & Materials / Energy / Creative Industries / Agriculture & Food / Horticulture & Propagation Materials / Life Sciences & Health / Water / Chemical Industry / Logistics & Supply Chain Management / Head Offices & Workplace Innovation

On June 25th TEDxBinnenhof at the historic Ridderzaal in The Hague will seat 450 people from business, academia, politics and media around the Catwalk for Innovation. The event will be simulcasted live to several alternate locations in the Netherlands and Dutch embassies around the world. And: for all to see on the internet livestream. The most inspiring speakers get a chance to have their talk featured on the main TED.com website! Is your idea worth spreading? Learn more and apply at tedxbinnenhof.com

Backside Dutch version Tijdens TEDxBinnenhof kunnen tien bevlogen innovators hun revolutionaire idee aan de wereld presenteren. We zoeken denkers en doeners die de wereld vooruit helpen en doorbraken realiseren in het oplossen van problemen als milieuvervuiling, voedselschaarste, ziekte of klimaatverandering. We zoeken inspirerende mensen en ideeën die zaken in gang zetten, ons verrassen en de weg wijzen naar een betere toekomst. Neem jij ons mee? Op 25 juni krijg je de kans om jouw idee aan een wereldwijd publiek te presenteren op de Catwalk for Innovation.

▼ Sprekers hebben een idee op het terrein van: Water / Logistiek & Supply Chain Management / Chemische Industrie / Agro & Food / Tuinbouw & Uitgangsmaterialen / High Tech Systemen & Materialen / Energie / Life Sciences & Health / Creatieve Industrie / Hoofdkantoren & Sociale Innovatie

Tijdens TEDxBinnenhof zullen 450 gasten uit bedrijfsleven, politiek, wetenschap en de media langs de Catwalk for Innovation zitten. Het evenement is live te volgen op diverse locaties in Nederland, op Nederlandse ambassades wereldwijd en via internet livestream. De meest inspirerende sprekers maken kans op een plaats op de internationale TED.com website. Is your idea worth spreading? Schrijf je in of kijk voor meer informatie op tedxbinnenhof.com

Event Flyer The event flyer is an open Indesign document, and can be modified. The text within the white box at the bottom of the design can be modified according to each event. The text on the backside is also editable. See the example below.

Binnenhof


tsR 25 juni 13.00 – 17.00 InstituutQ Plaa t even s erial Mat & ems Syst Tech High Z / BedrijfX / van Universiteit Met livestream + 3 live sprekers BedrijfY + netwerk borrel SponsorB Partners: SponsorA / VakbladC /

m Aanmelden via tedxbinnenhof.co

At TEDxBinnenhof ten inspiring innovators can present their groundbreaking ideas. We are looking for people who are helping to realise breakthroughs in solving global challenges such as: pollution, hunger, disease or climate change. Ideas worth spreading that incite action, evoke awe and pride, and point the way to a better future. Can you take us there? You get the chance to present your idea to a worldwide audience on the Catwalk for Innovation.

▼

The talks will focus on ideas from one of the following Dutch sectors: High Tech Systems & Materials / Energy / Creative Industries / Agriculture & Food / Horticulture & Propagation Materials / Life Sciences & Health / Water / Chemical Industry / Logistics & Supply Chain Management / Head Offices & Workplace Innovation

On June 25th TEDxBinnenhof at the historic Ridderzaal in The Hague will seat 450 people from business, academia, politics and media around the Catwalk for Innovation. The event will be simulcasted live to several alternate locations in the Netherlands and Dutch embassies around the world. And: for all to see on the internet livestream. The most inspiring speakers get a chance to have their talk featured on the main TED.com website! Is your idea worth spreading? Learn more and apply at tedxbinnenhof.com

Online The visual identity is implemented on the following online items: website, banners, avatars, Twitter background and Facebook timeline.

Website

Banners

Avatars For Social media (Facebook, Twitter) a set of avatars is available.

28 px 48 px

128 px

200 px

Facebook timeline

Twitter background

Binnenhof. TEDxBinnenhof. Guidelines. Version 1.0

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