APPENDIX 1: VARIABLES AND INDICATORS
Variable Information Quality
Service Quality
System Quality
Descriptions The site has accurate product information The site provides information you need The site provides clear information The site provides understandable information The site provides up-to-date information The site provides product images and consumer reviews The site provide prompt service to customers Online sites’s personnel are willing to help customers Online site’s personnel solve problems quickly The site has a “live” help service The site has address and phone contact The site instructs me to process my transaction clearly The site sends out the items ordered The site fulfils promise about product delivery The site has items in stock The site delivers the ordered items quickly The site is truthful about its promotions and claims I can interact and understand this site easily This site is easy to use I am skilful shopping in this site It is easy to find the product I want to buy Easy to enter this site Load page fast Well organized site Well organized information Complete transaction quickly The site never crash
110
References Li Xiao, 2002 Li Xiao, 2002 Li Xiao, 2002 DeLone & McLane, 2003 Li Xiao, 2002 Corbitt, 2003 Lee & Kozar, 2006 Lee & Kozar, 2006 Yang, 2007 Yang, 2007 Yang, 2007 Yang, 2007 Yang, 2007 Yang, 2007 Yang, 2007 Yang, 2007 Yang, 2007 Koufaris, 2002 Li Xiao, 2002 Koufaris, 2002 Chen, 2010 Yang, 2007 Yang, 2007 Yang, 2007 Yang, 2007 Yang, 2007 Yang, 2007
Variable Perceived Risk
Perceived Reputation
Perceived Size
Product Factors
Willingness to Buy
Description I have large certainty and trust in shopping online This site will not disclose my privacy information away This site will not misuse my personal information This site will protect my personal information This site will protect my credit card information This site will protect information about my shopping behaviour This site is well-known This site has a not bad reputation in the market This site has good reputation in the market This site has honest reputation This site appears on the top page of Google search Site presentation reflects good reputation This site represents a large company This site is one of industry’s biggest supplier This site is national player in the market This site is global player in the market Products offered are important for me Products offered are relevant for me Products offered are appealing for me Products offered are low-priced for me Products offered have wide varieties Product offered are of high quality I choose to shop in this site I like to shop in this site I would return to this site I would return to purchase in this site in the next 3 months I would return to purchase in this site in the next 1 year I would recommend this site to someone I will say positive things about this site
111
References Chen, 2010 Chen, 2010 Chen, 2010 Chen, 2010 Yang, 2007 Yang, 2007 Jarvenpaa, 2000 Jarvenpaa, 2000 Chen, 2010 Chen, 2010 Toms, 2004 Toms, 2004 Jarvenpaa, 2000 Jarvenpaa, 2000 Chen, 2010 Chen, 2010 Koufaris, 2002 Koufaris, 2002 Koufaris, 2002 Chen et al, 2010 Chen et al, 2010 Chen et al, 2010 Chen, 2010 Chen, 2010 Jarvenpaa, 2000 Jarvenpaa, 2000 Jarvenpaa, 2000 Yang, 2007 Yang, 2007
APPENDIX 2: SURVEY QUESTIONAIRE Consumer’s Willingness to Buy Dietary Supplements through the Internet Dengan Hormat, Dalam rangka membuat thesis sebagai syarat kelulusan program Pasca Sarjana Magister Manajemen di Universitas Bina Nusantara, peneliti berusaha untuk mengumpulkan data dan informasi mengenai pembelian produk suplemen makanan melalui internet. Adapun Judul Thesis yang diajukan adalah “Consumer’s Willingness to Buy Dietary Supplements through the Internet”. Oleh karena itu, saya mengajak Bapak/Ibu untuk berpartisipasi demi tercapainya tujuan penelitian. Mohon sekiranya anda dapat meluangkan sedikit waktu untuk berkenan mengisi kuestioner ini. Kesediaan Bapak/Ibu untuk mengisi kuestioner akan sangat saya hargai. Apabila terdapat hal yang kurang jelas dalam pengisian kuestioner ini, maka anda dapat menghubungi saya pada kontak dibawah ini. Terimakasih.
Hormat Saya,
Dea Pitasari email:
[email protected]
112
Berilah tanda silang X atau V pada salah satu jawaban yang sesuai A. Data Pribadi 1. Usia Anda saat ini 2. 3. 4.
5.
6.
1. 2.
3.
:
1. 18- 24 tahun 3. 35-49 tahun 2. 25-34 tahun 4. >50tahun Jenis kelamin : 1. Pria 2. Wanita Pendidikan terakhir Anda : 1. SD 3. SMA 5. S1 2. SMP 4. Diploma 6. S2/S3 Pekerjaan utama Anda saat : 1. Profesional (IT) 5. Ibu Rumah tangga ini 2. Profesional (Non IT) 6. Mahasiswa/i 3. Tenaga kesehatan 7. Lain-lain.................... 4. Wiraswasta Penghasilan Anda tiap : 1. < Rp 1.500.000,00 bulan 2. Rp 1.500.000,00 – Rp 3.000.000,00 3. Rp 3.500.000,00 – Rp 5.500.000,00 4. Rp 5.500.000,00 – Rp 7.500.000,00 5. >Rp 7.500.000,00 Pengeluaran Anda tiap : 1. < Rp 1.000.000,00 bulan 2. Rp 1.000.0000,00- Rp 2.000.000 3. Rp 2.000.000,00 –Rp 5.000.000,00 4. Rp 5.000.000,00 – Rp 7.500.000,00 5. > Rp 7.500.000,00 B. Belanja Suplemen Makanan Secara Online Dimanakah Anda biasanya : Rumah Kampus Warnet menggunakan internet? Kantor Tempat umum (wifi) Sudah berapa lamakah 1. <1 tahun 3. 2-3 tahun Anda membeli barang 2. 1-2 tahun 4. >3 tahun secara online? Berapa kali Anda membeli 1. 1 kali 3. 5-10 kali barang secara online? 2. 2 – 5 kali 4. >10 kali
4. Berapa kali Anda membeli suplemen makanan secara online? 5. Produk suplemen makanan apakah yang anda beli? Sebutkan pula nama produk yg dibeli 6. Manfaat yang ingin dicapai melalui suplemen yang Anda beli
6. Apakah tujuan pembelian anda?
1. 1 kali 2. 2 – 5 kali
1. Vitamin & Mineral :................................................ 2. Produk herbal:......................................................... 3. Produk lain non herbal: ........................................... : 1. Memelihara kekebalan tubuh 7. Pelangsing 2. Mencegah penuaan 8. Antitumor 3. Mendukung kesehatan tulang 9. Pertumbuhan 4. Menurunkan kolesterol 10. Kecantikan 5. Menurunkan tekanan darah 6. Mengontrol gula darah 1. Digunakan sendiri 2. Kepentingan usaha
113
3. 5-10 kali 4. >10 kali
7. Apakah alasan utama Anda berbelanja secara online? (Jawaban yang diberikan bisa lebih dari satu) 8. Situs yang anda kunjungi untuk membeli suplemen makanan
1. Mudah diakses 2. Kenyamanan 3. Keterbatasan waktu 4. Harga lebih murah
: ........................................................................................ .........................................................................................
114
5. Ketersediaan barang 6. Privasi 7. Lain-lain....................
C. Minat Belanja Suplemen Makanan Melalui Internet Pilihlah salah satu jawaban dengan tanda X yang terkait dengan pernyataan dibawah tentang website yang pernah Anda kunjungi untuk membeli suplemen makanan (sesuai dengan jawaban nomor 7 diatas). Jawaban terdiri dari: STS: Sangat tidak setuju
TS: Tidak setuju
N: Netral
S: Setuju
SS: Sangat Setuju
Pernyataan A 1 2 3 4 5 6 7 8 9 10 11 B. 1 2 3 4 5 6. C. 1 2 3 4 5. 6. 7. 8. 9. 10. D.
Kualitas Pelayanan STS Situs memberikan pelayanan yang cepat kepada pelanggannya Personil situs online selalu mau membantu pelanggannya Personil situs membantu menyelesaikan masalah dengan cepat Situs memiliki personil online secara “live” Adany informasi alamat/nomor telpon yang dapat dihubungi Situs memberikan instruksi yang jelas kapan memproses transaksi Situs ini mengirim barang sesuai pesanan Situs memenuhi semua janji tentang pengiriman barang Barang yang ditampilkan selalu tersedia dalam stok Barang pesanan dikirim dengan cepat Promosi/klaim yang ditawarkan oleh situs, benar adanya Kualitas Informasi (Li Xiao, 2002) Situs ini memberikan informasi yang akurat Situs ini memberikan informasi yang anda butuhkan Situs ini memberikan informasi yang jelas Situs ini memberikan informasi yang mudah dipahami Situs ini memberikan informasi yang up to date. Situs ini memberikan gambar produk dan “customer review” Kualitas Sistem Informasi Saya dapat berinteraksi dan memahami situs ini dengan mudah (Bai, 2008) Situs ini mudah untuk digunakan (Koufaris, 2002) Saya terampil dalam berbelanja di situs ini (Koufaris,2002) Saya mudah menemukan produk yang ingin saya beli (Koufaris, 2002) Mudah untuk memasuki situs ini (Koufaris,2002) Waktu load situs cepat (Koufaris,2002) Penataan situs teratur (Koufaris, 2002) Informasi yang tersaji tertata dengan rapih dan teratur. Transaksi pada situs ini dapat dilakukan dengan cepat. Situs tidak pernah crash Persepsi terhadap Risiko
115
TS
N
S
SS
1 2 3 4 5 6 E. 1 2 3 4 5 6 F. 1 2 3 4 G. 1 2 3 4 5 6 H. 1 2 3 4 5 6 7
Ada kepastian / keyakinan yang besar terhadap situs ini (Chen, 2010) Situs tidak akan mengungkap informasi pribadi saya (Chen, 2010) Situs tidak akan menyalahgunakan informasi pribadi saya (Chen, 2010) Situs melindungi informasi pribadi saya Situs melindungi informasi kartu kredit saya Situs melindungi informasi tentang shopping behaviour saya Persepsi terhadap Reputasi Situs ini ternama Situs ini memiliki reputasi yang tidak buruk di pasaran Situs ini memiliki reputasi yang baik Situs ini memiliki reputasi jujur Situs ini berada pada ranking atas pada situs pencarian Google Tampilan situs mencerminkan reputasi yang baik Persepsi terhadap Besar Kecilnya Situs Online Situs ini merupakan institusi bisnis yang besar Situs ini supplier terbesar dalam industrinya pada pasar online Situs ini berskala nasional Situs ini berskala global Produk yang ditawarkan Produk yang ditawarkan penting bagi saya Produk yang ditawarkan relevan bagi saya Produk yang ditawarkan menarik bagi saya Produk yang ditawarkan murah harganya Produk yang ditawarkan beraneka ragam jenisnya Produk yang ditawarkan berkualitas tinggi Minat Konsumen untuk Membeli Saya memilih untuk berbelanja di situs ini Saya senang berbelanja di situs ini Saya akan kembali mengunjungi situs ini Saya akan kembali berbelanja di situs ini dalam 3 bulan kedepan Saya akan kembali berbelanja di situs ini dalam 1tahun kedepan Saya akan merekomendasikan situs ini Saya akan mengatakan hal positif tentang situs ini
-Terimakasih atas partisipasi Anda – 116
APPENDIX 3: RESEARCH DATA •
Respondents Demographic Data Table A3-1 The Data of Respondents’ Demography
No
Age
Sex
Education
Occupation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
25‐34 25‐34 25‐34 18‐24 18‐24 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 18‐24 25‐34 25‐34 18‐24 18‐24 25‐34 25‐34 25‐34 25‐34 25‐34 35‐49 18‐24 35‐49 25‐34 25‐34 25‐34 25‐34 25‐34 >50 25‐34 25‐34 25‐34
M M M F F F M F M M M F M F F M F M F F F M F F M F M F M F F F M
s2/s3 s2/s3 s2/s3 S1 SMA S1 S1 S1 s2/s3 s2/s3 s2/s3 SMA S1 S1 SMA S1 S1 S1 S1 s1 s1 s1 SMA s1 s2/s3 S1 S1 S1 s2/s3 S1 s2/s3 S1 s1
IT Prof Student Enterpreneur Student Student Student Prof non IT Prof non IT Prof non IT IT Prof Enterpreneur Housewife IT Prof IT Prof Student Prof non IT Student Enterpreneur Prof non IT Enterpreneur Prof non IT Prof non IT Student Prof non IT IT Prof Housewife Prof non IT Prof non IT Enterpreneur Health prof Prof non IT Enterpreneur Prof non IT
117
Income (in Expense million) (in million) 1.5‐3.0 1.0‐2.0 >7.5 5‐7.5 5.5‐7.5 2.0‐5.0 <1.5 1.0‐2.0 1.5‐3.0 <1 <1.5 1.0‐2.0 3.5‐5.5 1.0‐2.0 1.5‐3.0 1.0‐2.0 5.5‐7.5 1.0‐2.0 3.5‐5.5 1.0‐2.0 5.5‐7.5 2.0‐5.0 1.5‐3.0 1.0‐2.0 5.5‐7.5 2.0‐5.0 3.5‐5.5 2.0‐5.0 <1.5 1.0‐2.0 1.5‐3.0 1.0‐2.0 <1.5 <1 >7.5 5‐7.5 >7.5 5‐7.5 3.5‐5.5 2.0‐5.0 3.5‐5.5 2.0‐5.0 5.5‐7.5 2.0‐5.0 3.5‐5.5 2.0‐5.0 >7.5 >7.5 >7.5 >7.5 >7.5 2.0‐5.0 5.5‐7.5 2.0‐5.0 5.5‐7.5 2.0‐5.0 3.5‐5.5 2.0‐5.0 >7.5 5‐7.5 >7.5 2.0‐5.0 >7.5 2.0‐5.0 >7.5 2.0‐5.0
No
Age
Sex
Education
Occupation
34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68
35‐49 35‐49 35‐49 35‐49 35‐49 35‐49 35‐49 35‐49 25‐34 18‐24 18‐24 25‐34 18‐24 18‐24 25‐34 18‐24 25‐34 25‐34 35‐49 35‐49 25‐34 18‐24 25‐34 25‐34 25‐34 35‐49 35‐49 35‐49 25‐34 35‐49 25‐34 25‐34 25‐34 25‐34 18‐24
M M M M M M M M F F F F F M M M M M M F F M M M M M M F M M M F F F F
s2/s3 s2/s3 s2/s3 s2/s3 s1 s1 s2/s3 D3 S1 s1 s1 s1 SMA s1 s1 s1 s1 s1 s1 SMA SMA SMA D3 D3 SMA SMA SMA D3 S1 s1 SMA S1 S1 s1 S1
Prof non IT Prof non IT Prof non IT Prof non IT Prof non IT Prof non IT Prof non IT Prof non IT Student Prof non IT Others Prof non IT Student Health prof IT Prof Prof non IT Prof non IT Prof non IT Prof non IT Enterpreneur Enterpreneur Others Prof non IT Prof non IT Others Others Others Housewife IT Prof Prof non IT Others Health prof Health prof Health prof Health prof
118
Income (in million) >7.5 >7.5 >7.5 >7.5 >7.5 3.5‐5.5 >7.5 5.5‐7.5 <1.5 1.5‐3.0 1.5‐3.0 1.5‐3.0 <1.5 1.5‐3.0 5.5‐7.5 3.5‐5.5 1.5‐3.0 3.5‐5.5 3.5‐5.5 1.5‐3.0 1.5‐3.0 1.5‐3.0 3.5‐5.5 3.5‐5.5 1.5‐3.0 1.5‐3.0 1.5‐3.0 1.5‐3.0 5.5‐7.5 1.5‐3.0 1.5‐3.0 <1.5 1.5‐3.0 1.5‐3.0 1.5‐3.0
Expense (in million) 5‐7.5 5‐7.5 >7.5 >7.5 >7.5 2.0‐5.0 >7.5 5‐7.5 1.0‐2.0 1.0‐2.0 1.0‐2.0 <1 <1 1.0‐2.0 1.0‐2.0 5‐7.5 2.0‐5.0 1.0‐2.0 1.0‐2.0 1.0‐2.0 <1 1.0‐2.0 1.0‐2.0 1.0‐2.0 1.0‐2.0 1.0‐2.0 1.0‐2.0 1.0‐2.0 2.0‐5.0 1.0‐2.0 1.0‐2.0 <1 1.0‐2.0 1.0‐2.0 1.0‐2.0
No
Age
Sex
Education
Occupation
69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102
25‐34 25‐34 18‐24 >50 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 18‐24 25‐34 25‐34 25‐34 25‐34 25‐34 25‐34 35‐49 25‐34 25‐34
M M F F F M M M M M F F M M M M F M F M F M F M F M M F M M F M F F
S1 s1 s1 s1 s1 s1 s1 s1 s1 s1 s1 D3 s2/s3 s1 s1 s2/s3 s2/s3 s1 s1 s1 s1 s2/s3 s1 s1 SMA s1 s2/s3 s1 s1 s1 s1 s1 s1 s1
IT Prof Prof non IT Prof non IT Enterpreneur Health prof Enterpreneur Prof non IT IT Prof Prof non IT Prof non IT Prof non IT Others Prof non IT Prof non IT Prof non IT IT Prof Prof non IT Prof non IT IT Prof Enterpreneur Prof non IT IT Prof Others others housewife Prof non IT Prof non IT Enterpreneur Enterpreneur Prof non IT Housewife Prof non IT Prof non IT Prof non IT
119
Income (in million) 5.5‐7.5 3.5‐5.5 3.5‐5.5 >7.5 3.5‐5.5 1.5‐3.0 >7.5 3.5‐5.5 5.5‐7.5 3.5‐5.5 3.5‐5.5 1.5‐3.0 3.5‐5.5 1.5‐3.0 3.5‐5.5 5.5‐7.5 5.5‐7.5 3.5‐5.5 5.5‐7.5 5.5‐7.5 3.5‐5.5 5.5‐7.5 3.5‐5.5 1.5‐3.0 <1.5 3.5‐5.5 5.5‐7.5 1.5‐3.0 >7.5 >7.5 1.5‐3.0 >7.5 >7.5 1.5‐3.0
Expense (in million) 1.0‐2.0 2.0‐5.0 1.0‐2.0 >7.5 2.0‐5.0 1.0‐2.0 >7.5 1.0‐2.0 2.0‐5.0 2.0‐5.0 2.0‐5.0 2.0‐5.0 2.0‐5.0 1.0‐2.0 2.0‐5.0 2.0‐5.0 2.0‐5.0 1.0‐2.0 2.0‐5.0 >7.5 2.0‐5.0 1.0‐2.0 2.0‐5.0 1.0‐2.0 1.0‐2.0 1.0‐2.0 2.0‐5.0 1.0‐2.0 2.0‐5.0 2.0‐5.0 <1 2.0‐5.0 5‐7.5 2.0‐5.0
•
Data of Respondents’ Online Shopping Behavior Table A3-2 The Data of Respondents’ Online Shopping Behavior No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
Experience (in year) Home 1‐2 Campus >3 Home 1‐2 Home 2‐3 Home 2‐3 Home,campus <1 Office 2‐3 Home <1 Home,office 2‐3 Home,office 2‐3 Home 2‐3 Home <1 Home >3 Office <1 Home <1 Home,office >3 internet café <1 Home 1‐2 Home >3 Home 1‐2 Home, office, wifi <1 Home 1‐2 Home 2‐3 Home 2‐3 Home, office, wifi >3 Home 1‐2 Home, office, wifi, campus 1‐2 Office >3 Home,wifi >3 Home 1‐2 Home, office 2‐3 Home, office, wifi 1‐2 Home, office >3 Internet Access
120
Shopping Online >10x 5‐10x 5‐10x >10x >10x >10x >10x >10x >10x >10x >10x >10x >10x 2‐5x 5‐10x >10x 5‐10x >10x >10x >10x 5‐10x 2‐5x >10x 5‐10x >10x 2‐5x 2‐5x >10x >10x 2‐5x >10x 2‐5x >10x
Shopping Supplements 5‐10x 2x 1x 1x 2‐5x 1x 2‐5x 2‐5x 2‐5x 2‐5x 2‐5x 5‐10x 2‐5x 1x 2‐5x 2‐5x 2‐5x 5‐10x 10x 2‐5x 1x 1x 5‐10x 5‐10x >10x 2‐5x 2‐5x 5‐10x 2‐5x 2‐5x 5‐10x 1x 1x
No
Internet Access
Experience
34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68
Home, office Home, office Home, office Home, office Office Office Office Home, office Home Home Home Home Home Campus, wifi Home,office, wifi Home Home, office Office Home internet cafe internet cafe Office Office Office Internet cafe Office Office Home Home Internet cafe Internet cafe Internet cafe Home Home Home
<1 >3 <1 >3 >3 1‐2 <1 <1 1‐2 1‐2 1‐2 <1 <1 <1 <1 2‐3 <1 1‐2 <1 1‐2 <1 1‐2 <1 <1 <1 <1 <1 <1 >3 <1 <1 <1 1‐2 <1 <1
121
Shopping Online 2‐5x >10x 2‐5x >10x 2‐5x 2‐5x 2‐5x 1x 5‐10x 2‐5x >10x 2‐5x 2‐5x 2‐5x 5‐10x 5‐10x 2‐5x 2‐5x 1x 2‐5x 2‐5x 2‐5x 1x 2‐5x 2‐5x 1x 1x 2‐5x >10x 1x 1x 1x 2‐5x 2‐5x 2‐5x
Shopping Supplements 1x 2‐5x 2‐5x >10x 1x 2‐5x 1x 1x 2‐5x 1x 5‐10x 1x 1x 2‐5x 2‐5x 1x 2‐5x 2‐5x 1x 2‐5x 2‐5x 2‐5x 1x 2‐5x 1x 1x 1x 2‐5x 2‐5x 1x 1x 1x 2‐5x 1x 1x
No 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102
Internet Access Home Home, office Home Home, office Home Home Home, office office Home, office, wifi Home, office Home, office office Home, office Office Home Office Home Home, office, wifi, Internet cafe Office Home, office Home Home Home, office Home Internet cafe Home, office Home,office Home,office Home,office Home Home Home,office Office Home,office
Experience (in year) >3 >3 <1 <1 >3 2‐3 >3 <1 2‐3 1‐2 <1 1‐2 2‐3 <1 <1 <1 >3
Shopping Online >10x >10x 2‐5x >10x 5‐10x >10x >10x 2‐5x 2‐5x 2‐5x 5‐10x 5‐10x >10x 2‐5x 1x 5‐10x >10x
Shopping Supplements 1x 1x 1x 2‐5x 2‐5x 2‐5x 2‐5x 1x 2‐5x 2‐5x 1x 2‐5x 5‐10x 1x 1x 1x 5‐10x
<1 2‐3 <1 <1 1‐2 2‐3 <1 2‐3 >3 2‐3 >3 >3 <1 1‐2 >3 <1 <1
2‐5x 2‐5x 1x 1x >10x 2‐5x 1x >10x >10x >10x >10x >10x 1x 2‐5x >10x 2‐5x 2‐5x
2‐5x 2‐5x 1x 1x 1x 1x 1x 2‐5x 2‐5x 5‐10x 5‐10x >10x 1x 1x 1x 1x 1x
122
Table A3-3 Data of Product Purchased
No
Product Type Non herbs (amino acid)
1 2
3
4 5
Benefit
Purpose
Reason
Web
Growth
Own use
Price
Kaskus
Vitamin, Nonherbs
Immune
Own use
Access, Price, Convenience, Privacy
Walgreens.com
Herbs (propolis)
Immune, Tumor, Cholesterol, BP
Own use
Access, Price
Kaskus
Vitamin, Herbs (Kysoku Bihaku) Herbs (slimming herbs)
Beauty, Weight Beauty, Weight
Convenience, Time, Availability, Privacy Access, Convenience, Own use Price Access, Convenience, Own use Price
Beauty
Own use
Femaledaily.com Pianika.multiply.c om
6
Herbs (meizitang)
7
Herbs (Soy protein), Non Herbs (Omega3)
Immune
Own use
Access, Time, Price
Sportindo.com
8
Vitamin
Beauty, Weight
Own use
Time
Facebook
9
Vitamin
Sports
10
Vitamin
11
Non Herb
12
Non Herb
13 14
Vitamin Non Herb
Blood Pressure Antitumor, Ageing Beauty, Weight Immune Beauty
15
Herbs
Weight
16
Vitamin
17
Vitamin
18
Herbs
19
Herbs
20
Herbs
Sports, Immune Beauty, Ageing Immune, Weight, Cholesterol Immune, weight, cholesterol, antitumor Immune
Access, Convenience, Price Access, Convenience, Own use Availability Own use
Own use Own use Own use Own use Own use
Access, Availability Access, Time, Availability, Privacy Convenience, Time Price Convenience, Availability
Own use Access, Price ,Privacy
Facebook
Ebay.com Amazon.com Maxgxl M‐apotek Amazon.com Facebook.com Javamiracle.com Kaskus.com
Own use
Access, Availability
Facebook.com
Own use
Access, Convenience, Price
Puritan.com
Own use
Access, Convenience, Time, Availability
Puritan.com
Own use 123
Time, Price, Availability
Melilea.com
21
Non Herb
Beauty
22
Vitamin
Immune, growth
23
Herbs
Weight
24
Vitamin
Immune
25
Herbs
Immune
26
Herbs (antioxidant)
27
Non Herb (omega 3 & glucosamine)
28
Herbs (KB,VIP)
29
Non herbs (muscle)
Access, Convenience, Privacy Access, Convenience, Own use Price Access, Time, Own use Availability Access, Convenience, Own use Availability Own use, Access business Own use
Vitamin, non herbs (omega 3) Vitamin C, non herbs (Q10,HTP5)
Immune, antiageing Bone, cholesterol Weight, beauty Growth, beauty Immune, cholesterol Immune, ageing
32
Herbs
Immune
Own use
33
Vitamin C
Immune
Own use
34
Vitamin royal jelly
Immune
Own use
35 36 37 38 39 40 41
Herbs (habatus sauda) Vitamin, herbs Herbs Non herbs (omega 3) Vitamin (multivitamin) Vitamin C Non herbs (omega 3)
Immune Immune Ageing Immune Immune Immune Cholesterol
Own use Own use Own use Own use Own use Own use Own use
42
Herbs (slimming)
Weight
Own use
43 44
Non herbs (slimming) Vitamin
Own use Own use
45
Non herbs
46
Vitamin
Beauty Immune Ageing, beauty Immune
47
Herbs (herbalife)
Immune
30 31
Musclesurf.com Facebook Agel.com Amway
Own use
Access, Time
Amway
Own use
Price, Availability
Ebay.com
Own use
Convenience, Time, Practical
Facebook.com
Own use
Access, Availability
Amazon
Own use
Convenience, Time
Naturemade
Own use
Access, Convenience
Justvitamins.com
Own use Own use Own use, business 124
Medicastore.com
Access, Price, Amway Availability, Privacy Access, Time Kaskus.us Access, Convenience, K‐ Price linkindonesia.com Access Belanja.com Access, Time GNC.com Convenience, Price Ebay.com Privasi Kaskus.com Price Blogspot.com Time Kaskus.com Access, Time Farmasiku.com Overseas Access (slimspagold) Availability Facebook.com Access, time Amway Availability, Price, Facebook time Access Facebook Access, Privacy
Herbalife.com
48
Non herbs (omega 3)
Immune
Own use
49
Vitamin mineral
Immune
Own use
50
Vitamin mineral (nutrilite)
Immune, bone, cholesterol, weight, growth
Own use
Access, Convenience, Time
51
Herbal (noni)
Immune
Own use
Access
52
Herbal (propolis)
Immune
53
Vitamin (HH),herbal (tribulus)
54 55 56
Herbal (healthy slim) Herbal Herbal (chlorophyll)
57
Herbal (propolis)
Own use Own Aging, blood use, sugar, growth business Weight Own use Immune Own use Aging, Own use Immune, Own use tumor
59 60 61 62 63 64 65 66 67 68 69
Herbal (tribulus coffee) Herbal (propolis) Herbal (chlorophyll) Vitamin Vitamin Herbal Herbal (propolis) Herbal (anion) Herbal (madukurma) Herbal (meizitang) Herbal (habatusauda) Vitamin (multivitamin)
70
Multivitamin GNC
71
Vitamin
Immune Aging Immune Immune Hypertension Immune Beauty Immune Weightloss Immune Immune Immune, cholesterol Beauty
72
Non herbal (fibre baby)
Growth
Vitamins, herbal
Immune, ageing, beauty, liver
Own use
Weight
Own use
58
73
Vitamins (ultimate nutrition) Vitamins (dymatize) Vitamin (Lutein Plus
74 75 76
Time
Kaskus Kaskus
Amway.co.id
Noniindonesia.co m Highdessert
Access, Time
2d‐net.com melianature.com
Privasi Access, Time Access, Price
Herbalife.com Herbalife.com Naturelife.com
Access, Price
2d‐net.com
Cholesterol
Own use
Time
2d‐net.com
Own use Own use Own use Own use Own use Own use Own use Own use Own use Own use Own use
Price Access, Price Convenience Access Time Time Access Access Access Access, Time Availability
kopicinta.com 2d‐net.com 2d‐net.com Kaskus.com Blogspot.com Tiens.com Facebook.com Facebook.com Facebook.com Facebook.com Amazon.com
Own use
Access, Price
Ebay.com
Immune Immune
Own use
Access. Time Access, Convenience, Own use Product Access, convenience, price
Access, convenience, price Own use Convenience Own use Access 125
Price Convenience, Price, Time
Facebook.com Facebook Chemistwarehous e. com.au Kaskus.com Binaraga.net Naturallyplusindo
schiff) Non herbal ( amino whey) Vitamin (amino gold) Herbal (tphyusa, sarikurma honey)
77 78 79
Growth
Own use
Convenience
Kaskus.com
Immune
Own use
Access
Kaskus.com
Immune
Own use
Access, time
Tokoislam.info
80
Non herbal (madu balita)
Growth
Own use
Access, time, availability
Kimiafarmaonline
81
Vitamin (on Gold standard)
Immune, weightloss
Own use
Price
Kaskus.com
82
Vitamin (whey pro)
Immune
Own use, business
Access
Kaskus.com,binara ga.net
83
Vitamin
84
Own use
Time
GNC.com
Vitamin (Sevenseas)
Immune, bone Immune
Own use
Seven‐seas.com
85
Vitamin (antioxidant)
Immune
Own use
86 87 88 89 90
Vitamin Vitamin, non herbal Vitamin Non herbal (protein) Herbal (tea extract)
Immune Immune Immune Growth Cholesterol
Own use Own use Own use Own use Own use
91
Non herbal (methatione)
Beauty
Own use
92
Vitamin
Own use
93
Vitamin, non herbal
Immune Immune, bone
Convenience Convenience, price, availability Time Access, time, price Time Time Availability Convenience, Availability Access, Privacy
Own use
Access, time
Facebook
94
Vitamin
Immune
95
Vitamin
Aging
96
Vitamin, herbal
Immune
97
Vitamin, herbal
Immune, aging
98 Vitamin 99 Vitamin (calmax Amway) 100 Vitamin
Immune Bone Immune
Access, time, price, availability Access, convenience, Own use price, availability Own Access, Convenience, use, Availability business Own Access, convenience, use, availability business Own use Time Own use Access, time Own use Access Own use
101
Vitamin
Weight loss
Own use
Time
102
Vitamin
Immune
Own use
Availability
126
Amazon.com 4life.com Facebook Kaskus Kaskus Kaskus Facebook Amway
Kaskus Ebay.com Amway.co.id
Amway.com.au GNC.com Facebook GNC.com K‐ linkindonesia.com GNC.com
APPENDIX 4: SPSS OUTPUT •
Validity and Reliability Test Output of Willingness to Buy
•
Validity and Reliability Test Output of Information Quality
127
•
Validity and Reliability Test Output of Service Quality
128
•
Validity and Reliability Test Output of System Quality
•
Validity and Reliability Test Output of Perceived Risk
129
•
Validity and Reliability Test Output of Perceived Reputation
130
•
Validity and Reliability Test Output of Perceived Reputation
131
•
Validity and Reliability Test Output of Product Factors
132
CURRICULUM VITAE
Name
: Dea Pitasari
Place/ Data of birth
: 10 August 1985
Sex
: Female
Religion
: Catholic
Address
: Taman Kedoya Raya Blok A14 No. 16
Telephone
: 08176800001
Email
:
[email protected]
Education SD Regina Pacis ……………………………………………………….... 1991-1997 SMP Regina Pacis……………………………………………………….. 1997-2000 SMU Regina Pacis……………………………………………………….. 2000-2003 International Education Services, Brisbane……………………………… 2003-2004 Bachelor of Pharmacy, The University of Queensland, Australia………. 2004-2007 Apothecary Program, Institut Sains & Teknologi Nasional, Jakarta …... 2009-2010
Working Experiences PT. Equilab International, Jakarta……………………………… March – July 2009 Delahunty’s Pharmacy, Brisbane……………………………….
2006 – 2008
Intership at PT Bintang Toedjoe………………………………..
Feb-March 2010
Internship at RSAL Dr Mintohardjo………..………………….. April - May 2010 Internship at Badan Pengawas Obat dan Makanan …..………..
July 2010
