Angol általános gazdasági nyelv tantárgyi kalauz

Tóthné Herbst Zsuzsanna

Angol általános gazdasági nyelv tantárgyi kalauz

Szolnoki Főiskola Szolnok 2007.

Angol általános gazdasági nyelv Tantárgyi kalauz

Ez a kalauz az alábbi tananyaghoz készült: Sue Robbins, First Insights into Business, Students’ Book, Longman, 2004.; Kevin Manton, First Insights into Business, Workbook, Longman, 2004. Tananyagíró: Tóthné Herbst Zsuzsanna Távoktatási szerkesztő: Pogány Éva Kiadványszerkesztő: Román Gábor Sorozatszerkesztő: Zarka Dénes

Kiadja a Szolnoki Főiskola. Felelős kiadó: Dr. Székely Péter rektor

© Szolnoki Főiskola, 2007. Minden jog fenntartva. A kalauzt, vagy annak részeit tilos bármilyen formában, illetve eszközzel másolni, terjeszteni vagy közölni a Kiadó engedélye nélkül.

Szolnoki Főiskola


Távoktatás

Tartalom Tartalom ............................................................................................................................................. 3 A kalauz szerkezete........................................................................................................................... 4 Bevezetés............................................................................................................................................ 5 Customers I...................................................................................................................................... 11 Customers II.................................................................................................................................... 17 Companies I..................................................................................................................................... 23 Companies II. .................................................................................................................................. 29 Travel I. ............................................................................................................................................ 35 Travel II............................................................................................................................................ 41 Send-in-task ..................................................................................................................................... 48 Troubleshooting I. .......................................................................................................................... 51 Troubleshooting II. ........................................................................................................................ 57 Company History I. ........................................................................................................................ 63 Company History II. ...................................................................................................................... 69 Retailing I. ........................................................................................................................................ 75 Retailing II........................................................................................................................................ 81 Troubleshooting, Company History and Retailing Review of Units 8-13.............................. 88 Függellék .......................................................................................................................................... 94

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Távoktatás

A kalauz szerkezete A kalauz feldolgozásakor fontos, hogy értse jelrendszerünket. Íme a legfontosabbak:

Így adjuk meg, hogy mennyi ideig tart egy lecke feldolgozása.

Célkitűzés: így jelöljük, ha a

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tantárgy, vagy lecke célkitűzését adjuk meg.

Ha ezt az ikont látja, a tankönyvet kell fellapoznia.

Önellenőrző feladat

Ha ezt a keretet látja, arra kérjük, oldja meg egy erre rendszeresített füzetében a feladatot, ha elkészült, ellenőrizze magát a lecke végén található megoldás alapján!

Beküldendő feladat

Ha ezt az ikont látja, a megoldást nem találja meg, feladatát be kell küldenie a főiskolára tutorának.

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Távoktatás

Bevezetés Kedves Hallgatónk! Ön most egy önálló tanulást segítő tantárgyi kalauz bevezetőjét olvassa. Ezt az útmutatót azért állítottuk össze, hogy támogassuk Önt az angol nyelvű Általános gazdasági szaknyelv elnevezésű tantárgy feldolgozásában. Ebben a bevezetőben az önálló tanuláshoz nélkülözhetetlen információkkal és tanácsokkal szeretnénk ellátni Önt. Kérjük, olvassa el figyelmesen ezt a néhány oldalt!

A tanulás eszközei Mindenekelőtt nézzük át, mire van szüksége a tananyag sikeres elsajátításához! •

A tantárgyi kalauzra, ennek a bevezetőjét tanulmányozza most;

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A tankönyvre: Sue Robbins, First Insights into Business, Students’ Book, Longman, 2004.;

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A könyvhöz tartozó munkafüzetre: Kevin Manton, First Insights into Business, Workbook, Longman, 2004.;

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A könyvhöz tartozó kazettákra vagy CD-kre (amelyiket Ön kényelmesebben tudja kezelni, vagy amelyikhez hozzájut) – 2 van belőle; ehhez az anyaghoz az elsőre lesz szüksége, de nem baj, ha egyszerre szerzi be mind a kettőt, hiszen még szüksége lehet a másodikra is.

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Egy angol-magyar, valamint egy magyar-angol szótárra, amely lehetőleg legyen üzleti; ha magasabb szinten tudja az általános nyelvet, használjon egynyelvű szótárat!

A munkához szüksége lesz egy tetszőlegesen választott jegyzetfüzetre is azon feladatok megoldásához, amelyekhez nincsen elég hely, de ezt javasoljuk akkor is, ha nem szeretné összefirkálni tankönyvét.

Néhány szó a tantárgyi kalauz használatához Mint ahogy már említettük, ez a tantárgyi kalauz az angol nyelvű Általános gazdasági szaknyelv c. tárgy önálló tanulással történő feldolgozásához készült. Célja, hogy vezesse az Ön önálló tanulását, megkönnyítse haladását, feladatokkal lehetővé tegye felkészültségének ellenőrzését. Munkájában ott állunk Ön mellett majd, csak nem személyesen szólunk Önhöz, hanem írásban, e kalauz révén. Minden lecke előtt szót ejtünk az adott lecke tartalmáról, és azt is mindig tudni fogja, hogy az egyes részterületek elsajátításával milyen képességeit kívánjuk erősíteni. Könnyedén elsajátíthatja a tudnivalókat, ha betartja az általunk javasolt időbeosztást. Az, hogy kinek mennyi idő szükséges egy-egy feladathoz, persze egyénenként eltérhet, a korábban megszerzett nyelvtudástól, tapasztalattól is függ. Amennyiben úgy érzi, több időre van szüksége ahhoz, hogy hasznos nyelvtudása legyen, ne habozzon! A régi jó mondás a nyelvtanulásnál is igaz (talán többszörösen is): „az ismétlés a tudás anyja”– nézze át még egyszer azt, amire nem emlékszik. Javasoljuk a folyamatos munkát, nagy szüneteket semmiképp se tartson, mert különben mindig kezdheti az egészet elölről.

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Távoktatás

Az elvégzendő feladatokat bekereteztük és kiemeltük. Minden feladatnak és megoldásnak száma van. A feladatokhoz tartozó megoldásokat vagy a leckék végén találja meg, vagy a munkafüzet megoldó-kulcsában, amikor a munkafüzetben dolgozik. Fontos, hogy a megoldást csak a feladat elvégzése után nézze meg, különben saját magát csapja be. A beküldendő és az összefoglaló leckéken kívül minden leckében fog dolgozni hanganyaggal is. Ez sok bemenetet biztosít, amiből soha nem elég, és nagyban elősegíti a kimenetet.

Tanulási tanácsok – Hogyan tanuljon? Önállóan tanulni érdekes, komoly és felelősségteljes feladat: időt, energiát és fegyelmezettséget követel. Ahhoz, hogy sikeres legyen, gyakorlatot kell szereznie az önálló tanulásban. Tudjuk, hogy sok tapasztalatot szerzett már – például a tanulmányi kalauzból és más tantárgyak tanulmányozása során is, – de fogadjon el néhány tanácsot, hogy hatékonyabbá tegye tanulmányait. Az önálló tanulás nagyobb szabadságot nyújt Önnek a tanulási idejének, módjának és ütemezésének megtervezésében. Ott és akkor tanulhat, ahol és amikor ráér. A távtanulás rugalmasan alkalmazkodik a hétköznapi életviteléhez is. A távoktatás azonban azzal is jár, hogy nincs ott a tanár, akihez kérdéseivel közvetlenül fordulhatna, aki haladását figyelemmel követné és „hajtaná”. Ezért nagyon fontos, hogy valóban rendszeresen és tervszerűen haladjon a tananyag feldolgozásában. Tudjuk: sokszor nem könnyű az embernek rávennie magát a tanulásra úgy, hogy nincs másnap számonkérés. Ezért fogadjon el néhány tanácsot a tanulás megkezdéséhez, (ami általában a legnehezebb feladat): •

szánjon időt és energiát a tanulásra;

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tanuljon rendszeresen és terv szerint, lehetőleg azonos időben, amikor nem zavarhatják;

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teremtsen nyugodt körülményeket mielőtt a tananyag feldolgozásába kezd;

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készítsen elő minden szükséges eszközt (szakirodalmat, ezt a kalauzt, egy füzetet, írószert);

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a hanganyag meghallgatásához megfelelő lejátszót (a tapasztalat szerint a kazettás magnó praktikusabb a nyelvtanuláshoz);

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főzzön magának egy csésze forró kávét vagy teát, és ha megitta, vágjon bele a tanulásba!

Bízunk benne, hogy a siker érdekében kitartóan, rendszeresen és eredményesen tanul majd. Cserébe megígérjük Önnek: mire a tananyag végére ér, felkészült lesz a kollokviumra. A tantárgy kreditértéke 3, tehát kb. 90 órányi tanulásra lesz szüksége a tananyag elsajátításához.

Az általános gazdasági szaknyelv Távoktatás-Külgazdasági szakon kötelező tantárgy a harmadik évfolyam második félévében. A kalauz speciálisan a távoktatási képzésben résztvevő tanulóknak készült, de bárki használhatja, aki a tantárgy rejtelmeiben szeretne elmerülni.

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Távoktatás

A tantárgy felvételének követelménye A tantárgy felvételéhez Önnek rendelkeznie kell az angol nyelv középfokú ismeretével. Ebben a kurzusban ugyanis már a gazdasági szaknyelv alapjaival kezdünk foglalkozni. Ha szeretné megtudni, rendelkezik-e ennek megfelelő középfokú nyelvismerettel, azt javasoljuk: végezze el szintfelmérésként a tantárgyi kalauz függelékében található tesztet. A megoldást a kalauz legvégén találja. Ha az Ön teljesítménye 60% alatt van, akkor azt javasoljuk, hogy fejlessze általános nyelvtudását. Ezt persze megteheti a kurzus végzése mellett is.

A tantárgy általános célkitűzése Az általános célok az egyes leckékben elemekre bontva, részletezve ismét előkerülnek, és nagy segítséget nyújtanak majd a vizsgára készülés finisében, hiszen a tanulással elérhető képességeket tartalmazzák, összhangban a vizsgakövetelménnyel. Az általános gazdasági szaknyelv főiskolai oktatásának általános célja tehát, hogy Ön a félév végére képes legyen:

• • • • • • • •

alkalmazni az üzleti nyelv alapvető szókincsét; helyesen alkalmazni a nyelvtani szabályokat; elolvasni és ismertetni gazdasági témájú idegen nyelvű cikkeket, szakszöveget; meghatározni és alkalmazni a gazdasági alapfogalmakat idegen nyelven; értelmezni és kifejteni az idegen nyelven írt gazdasági definíciókat; írásban röviden kidolgozni az elsajátított gazdasági témát idegen nyelven; megfelelő gazdasági szakkifejezéseket alkalmazni az általános gazdasági témákról szóló írásművekben; hallás után felidézni és értelmezni egy idegen nyelvű gazdasági témájú szöveget.

Mit kell tudnia a tantárgy lezárásáról? A tantárgy lezárásának követelményeit ezen általános célokhoz igazítjuk. Vizsgázni írásban fog. Ennek, illetve érvényes félévének feltétele egy, a 7. leckében megadott beküldendő feladatsor elkészítése. Ezeket a feladatokat számítógépen kell megszerkesztenie, és a félév elején közölt határidőre e-mail-ben (vagy postán illetve faxon) elküldenie képzésszervező tutorának. Választ dolgozatára egy héten belül az internet útján kap. Az aláíráshoz a megszerezhető összpontszám 60 %-át el kell érnie. Az írásbeli kollokviumról Ezen szótár nélkül kell dolgoznia. A vizsga időtartama 90 perc lesz, és két elemből épül fel: 1. Nyelvismereti teszt (80 pont). Javasolt idő: 60-70 perc Lehetséges feladattípusok: •

lyukas szöveg: megadott szavak közül a mondatok hiányos részeibe illők kiválasztása úgy, hogy 2-3 szó nem való sehová, mert azok feleslegesek;

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párosítás: szakmai kifejezések, szókapcsolatok létrehozása megadott szavakból, valamint megadott definíciók párosítása megadott fogalmakkal;

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Távoktatás

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szakmai tartalmú állítások igaz-hamis voltának megállapítása;

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szóképzés: megadott szavak megfelelő formájának beillesztése megadott mondatokba;

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szinonima, antonima keresés;

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nyelvhelyességet ellenőrző feladatok szakmai szókinccsel, például:

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alakítsa át az adott mondatot megkezdett mondatok befejezésével úgy, hogy a mondat értelme ugyanaz legyen (megfelelő struktúrát használva);

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igeátalakítás: tegye a zárójelben lévő igéket a megfelelő formába az adott mondatokban;

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megfelelő elöljárószavak, kötőszavak behelyezése mondatokba.

2. Írott szöveg értelmezése (20 pont). Javasolt idő: 20-30 perc Szöveg kiválasztása: a kurzusban előforduló témák alapján; A szöveg terjedelme:1000-1300 leütés (kb. fél oldal). Lehetséges feladattípusok: •

globális értést vizsgáló feladat: feleletválasztás (A, B, C változat közül válassza ki, hogy miről szól a szöveg);

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állítások igaz-hamis voltának megállapítása a szöveg alapján;

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szinonima, antonima keresés a szövegben: megadott szavak alapján, vagy másik lyukas szöveg kiegészítése;

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feleletválasztásos feladat: 3 tartalmi állításból válassza ki a helyeset a szöveg alapján;

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válaszadás kérdésekre röviden, megadott számú szóval.

Az írásbeli kollokvium osztályozása ötfokozatú skálán történik a következők szerint: •

60% alatt – elégtelen (1);

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61 - 70% – elégséges (2);

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71 - 80% – közepes (3);

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81 - 90% – jó (4);

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91 - 100% – jeles (5).

Egyéb tanácsok az önálló tanuláshoz Mint ahogy bizonyára érzi (akár korábbi tapasztalataiból), a nyelvtanulás nem egy vizsgaidőszakra szól. (Az igazat megvallva inkább egy életre.) Most egy középső szakaszba ért, ahol feltétel, hogy legyenek előtanulmányai (azaz ismernie kell az alapvető nyelvtani szabályokat). Reményeink szerint sokat fog fejlődni a kurzus(ok) során szaknyelvi téren, de sok türelemre, kitartásra lesz még szüksége ahhoz, hogy elérje azt, amit szeretne: a használható nyelvtudást – akár vizsgára, akár munkában vagy máshol. Mindezt szem előtt tartva fontos, hogy nyelvtanulása folyamatos (akár mindennapos), és „odafigyelő”,

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Távoktatás

„rákoncentráló” legyen. Azaz nem elég automatikusan megoldani a feladatokat, és örülni, hogy „túl vagyok rajta”, hanem minden fontos (ebben a tankönyvben, amit veszünk, szinte minden az) szót, kifejezést szótároznia (ha szükséges) és rögzítenie kell. Annak ellenére, hogy kértük, ismerje az angol nyelvtan alapvető „csinját-binját”, az általunk kiválasztott tankönyvben is lesznek nyelvtant gyakorló feladatok is, de szakmai szókinccsel, és úgy gondoljuk, hogy ennek inkább egy automatizálási folyamatnak kell lenni, nem pedig teljesen új ismeretek elsajátításának. Nem utolsó sorban az itt szereplő nyelvtani gyakorlás csak egy része annak a nyelvtani tudásnak, amit ismernie kell. A magnóhallgatásos feladatokat először mindenképp csak hallás útján próbálja megoldani. Inkább hallgassa meg többször, állítsa le mondatonként a kazettát. (Ilyenkor a kazettás eszköz a célravezetőbb.) Amikor úgy gondolja, megoldotta a feladatot, vagy végképp úgy érzi, úgysem ért többet, akkor nézze meg hátul a szövegleírást, ami egyébként nagyon sokat segíthet a végén. Onnan is tanuljon hasznos kifejezéseket! (Jelölje ki, húzza alá, írja ki külön stb.) Bizonyára észreveszi majd, hogy nem vesszük a tankönyv minden egyes sorát. Ez azért van, mert ebben a tanulási formában nehezen oldható meg az interakció, az ellenőrzés. A most kimaradó feladatok általában pármunkák, csoportmunkák, gondolatébresztő feladatok, sokszor kérdések formájában. Azt javasoljuk azonban, hogy ezeket is gondolja végig: maguk a kérdések is ötleteket adhatnak egy-egy téma megvitatásához, és erre a későbbiek folyamán (pl. a szóbeli üzleti nyelvvizsgán) szüksége lehet. Az írás rejtelmeibe bizonyos szinten már most bevezetjük, de „Kommunikáció” címmel még egy egész kurzus fog foglalkozni írásbeli illetve szóbeli kommunikációval. Következzenek az általunk tervezett számok. A tanulási ütemtervet 14 hétre bontottuk, ami összesen 90 óra önálló tanulást jelent, ez igazodik a tantárgy értékéhez, a 3 kredithez. Ha Ön minden héten optimálisan 5 tanulási nappal számol, ez naponként 60-90 perc önálló tanulást jelent. Nagyobb eltérés várhatóan csak a beküldendő és az utolsó, összefoglaló feladatoknál lehet, hiszen ezek elkészítésekor az előző leckékben megszerzett tudásáról ad számot, s ez a feladatok megoldása előtt ismeretei rendszerezését, ismétlését igényli. A kurzus folyamán Önnek egy feladatot kell beküldenie, a 7. héten, melyet értékelve visszakap.

A tantárgy tanulástámogatása Amennyiben a kurzus folyamán a feladatokkal (tanulással) kapcsolatban problémái vannak, javasoljuk, hogy e-mailben tartsa tanulótársaival a kapcsolatot, egyeztessék problémáikat, amiből mindkét fél profitál. Ha mégis marad megoldatlan probléma, azt gyűjtsék össze és vessék fel a személyes konzultáción szakértő tutoruknak. A tananyagot tehát alapvetően önállóan kell elsajátítania, hagyományos előadást, vagy szemináriumot nem tervezetünk a képzéshez. A tantárgy feldolgozása során lehetősége lesz egy alkalommal személyesen konzultálni szakértő tutorával, ennek részleteiről a tantárgy felvételekor tájékoztattuk. Vegye fel a kapcsolatot képzésszervezőjével, akinek nevét és elérhetőségét a tantárgy felvételekor szintén megadtuk Önnek.

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Tanulási ütemterv Nézzük tehát 14 hétre lebontva az általunk készített ütemtervet: Leckék

Témakörök

Időbeosztás

A feldolgozáshoz szükséges idő

Típus

1.

Customers I

7 óra

feldolgozó

2.

Customers II

7 óra

feldolgozó

3.

Companies I

6 óra

feldolgozó

4.

Companie II

6 óra

feldolgozó

5.

Travel I

6 óra

feldolgozó

6.

Travel II

6 óra

feldolgozó

7.

Review of Units 1-8

8 óra

beküldendő

8.

Troubleshooting I

6 óra

feldolgozó

9.

Troubleshooting II

6 óra

feldolgozó

10.

Company History I

6 óra

feldolgozó

11.

Company History II

6 óra

feldolgozó

12.

Retailing I

6 óra

feldolgozó

13.

Retailing II

6 óra

feldolgozó

14.

Review of Units 9-13

8 óra

önellenőrző

(Mikor végzem el?)

Akkor most hozzákezdhet a tanuláshoz, hiszen – reményeink szerint – minden fontos információt megkapott! Amennyiben továbbiakra van szüksége, kérdéseket tehet fel személyesen a konzultáció alkalmával és interneten bármikor. Lapozza fel a tankönyvét, készítse maga mellé munkafüzetét meg jegyzetfüzetét, állítsa készenlétbe a hanganyagok lejátszására alkalmas eszközt, és kezdje el az első lecke feldolgozását! Jó munkát kívánunk!

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Unit 1 Customers I. Time indication: 7 hours

Introduction As we are studying business English we will start our studies in this course by dealing with one of the two main partners in business, namely the customer. We live in a consumer society, we like buying things very much and we are sure it happens almost every day that you are considered to be a customer. And of course you have your own expectations. On the other hand you may happen to appear on the other side and then you have to meet the customers’ needs. The profitability of your business depends on the customers’ spending power i.e. how much money they spend in your business. Consequently it’s obvious that you start to compete to attract as many customers as you can. And what is the way of it? Good customer care. That’s what we are going to deal with in the first unit. Please prepare a CD/cassette player for use right now at the very beginning. Objectives At the end of this unit you will:

• • • • •

be familiar with some key vocabulary of customer care; compare different attitudes to customer care; be able to form direct and indirect questions; be able to distinguish between the style of the two types of the questions; recognize when capital letters are used.

Part 1 - Key Vocabulary and Lead-in Open your Students’ Book on p. 4.

First of all get acquainted with some very important notions on this topic. Read and listen to the Key Vocabulary section. This is a very good opportunity to check your pronunciation. Don’t forget to check the meanings if it’s necessary. (Sometimes it’s better to find it out from the context, because you won’t always find everything in dictionaries.) The primarily aim is to understand what you have read, you don’t need to be a professional translator. You would like to become a business person if we are not mistaken. If you have finished reading and listening, please do a task which will involve some further reading about different types of customer care.

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Self assessment question 1

Do Lead-in on pp. 4-5, and answer the 1st question on p. 4. Check your answer in the Key at the end of this unit. Now we would like you to work in the Workbook to check what you remember from the first part. Self assessment question 2

Do Vocabulary/1 on p. 6. Key – Self assessment question 2 Check your answer in the Key of the Workbook on p. II.

Did you remember well?

Part 2 - Cross-cultural Comparison We are going back to the Students’ Book. Open it on p. 5.

Read and listen again. After reading the 5 situations in the box please do the next task. Self assessment question 3

Do Cross-cultural Comparison/2 on p. 5. The answer to the last question is subjective. We will give our opinion about it, and you can compare it with yours. Check your answer in the Key at the end of this unit. Did we have similar opinions? If yes, we may belong to the same culture (country). But attitudes to the same customer care may differ in different cultures.

Part 3 - Language Focus and Language Practice As you know, you are supposed to be familiar with almost all the grammar. (That was a prerequisite of starting this course.) Still we are going to deal with some connotations in grammar. Open your Book on p. 6

Asking questions is very important even in business. We are going to deal with two types of questions (direct and indirect), and the difference between them is their form (the word order in them) and the style. For the next task you will need your cassette/CD player.

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Do Language Focus/2 on p. 6. Please listen to the right part (1.3) on the cassette/CD. It is a telephone conversation about a fitness centre. While listening put a tick in the right box signalling which type of question you could hear. Check your answer in the Key at the end of this unit. Did you notice that in direct questions you must use the ordinary word order for questions and that the style of it is quite informal? And did you also notice that if you want to be more formal, more polite, you should use an indirect question (beginning e.g. with ’Could you tell me…’) and the word order is the same as in statements? You will have an opportunity now to practise it. Self assessment question 5

Please do Language Practice/1 on p. 8. Check your answer in the Key at the end of this unit. Self assessment question 6

Do Language Practice/2 on p. 8. Check your answer in the Key at the end of this unit. Check your answers to task 5 and 6 as well as your pronunciation by listening to 1.5 on the cassette/CD, too. For further practice take your Workbook now. Self assessment question 7

Do Language Practice/1 on p. 7. Key – Self assessment question 7 Check your answer in the Key of the Workbook on p. II.

Do you feel the difference between the two types of questions? Self assessment question 8

Check your feeling and do Language Practice/2 on p. 7. Key – Self assessment question 8 Check your answer in the Key of the Workbook on p. II.

If you are still uncertain about questions, please do the last task about them.

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Do Language Practice/3 on p. 8. Key – Self assessment question 9 Check your answer in the Key of the Workbook on p. II.

We hope that all your uncertainty has disappeared by now. In the following part we are going to do something different.

Part 4 - Writing Go back to your Students’ Book and open it on p. 9.

The usage of capital letters may differ in different languages. It’s obvious that we should do writing correctly. Let’s see when English uses capital letters. Self assessment question 10

Do Writing/1 on p. 9. Check your answer in the Key at the end of this unit. Perhaps you are not so surprised. But can you do it in practice? Turn to your Workbook and do the very last task of Unit 1. Self assessment question 11

Do the Writing exercise on p. 8. Key – Self assessment question 11 Check your answer in the Key of the Workbook on p. II.

We think you deserve a break now.

Closing This is the end of Unit 1. I hope it was not very monotonous for you and that you could follow the instructions without any difficulty. In the next unit (which, we promise, will be shorter) we are going to do more about customer service, and do some business communication, too.

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KEY Self assessment question 1 - your answer was correct if you wrote the following: 1 British Airways if there’s a problem, they apologise in person and give an item to dissatisfied customers. 2 First Direct takes care of all your banking needs by telephone at a time and place which is suitable for you. 3 IKEA Business offers to plan anything for customers and also offers delivery and assembly services. Self assessment question 3 - your answer was correct if you wrote the following: The man is describing situation 3, and he thinks it’s absolutely poor customer care. We think it’s fair customer care, at least we get an answer, we wouldn’t be so angry. But of course we wouldn’t be completely satisfied, and we would try to phone somebody else. Self assessment question 4: 1 - b); 2 - a); 3 - b); 4 - b); 5 - a); 6 - a); 7 - a); 8 - b). 1 Could you tell me how much it costs? 2 What are your opening hours? 3 Could you tell me what the procedure is? 4 Could you tell me what qualification your instructors have? 5 Do you have fitness classes as well? 6 Is there a maximum number of each class? 7 Do you offer an introductory session? 8 Can you tell me if it’s possible to bring guests? Self assessment question 5: 1 - d); 2 - e); 3 - c); 4 - a); 5 - b); 6 - f). 1 Do you do any exercise at the moment? 2 What are your favourite sports? 3 Could you tell me if you have any medical problems or injuries? 4 How often do you want to come to the Centre? 5 Can you tell me what your objectives are? 6 What do you do? Self assessment question 6: 1 - d) - iii; 2 - e) - v; 3 - c) - vi; 4 - a) - iv; 5 - b) - ii; 6 - f) – i. 1 Do you do any exercise at the moment? No, I don’t. And the problem is I sit at my desk all day. 2 What are your favourite sports? I like swimming and enjoy a game of squash now and again. 3 Could you tell me if you have any medical problems or injuries? No, I’m very healthy, thank goodness. 4 How often do you want to come to the Centre? Probably three or four times a week. 5 Can you tell me what your objectives are? I want to get fit and I want to lose a few kilos too. 6 What do you do? I’m a business analyst.

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Self assessment question 10 - your answer was correct if you wrote the following: We use capital letters for: 1 people’s names and titles 2 job titles 3 street and place names 4 names of cities 5 geographical features 6 days and months 7 festival days 8 names of countries, nationalities and languages 9 famous buildings 10 names of companies 11 acronyms

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Unit 2 Customers II. Time indication: 7 hours

Introduction The competition in business today is very intensive. Banks and shops are forced to compete for more and more customers to make more profits to expand their business or just simply to survive. The importance of how they serve their customers is increasing. Let’s have a look at some aspects. Objectives At the end of this unit you will:

• • • • •

have some ideas about customer service in different companies (a bank and a multinational retailer); be able to find relevant information in an advertisement about customer service; be able to form word partners; be able to make offers and react to them properly; be able to decide which patterns to use when accepting or refusing an offer.

Part 1 - Listening Open your Students’ Book on p. 10.

Please prepare the cassette/CD player for use. You will hear a woman and a man talking about their favourite shop and bank. Let’s start with some tasks. Self assessment question 1

Read the questions in Listening/1 on p. 10. When you know what to concentrate on, listen to 1.6a and answer the questions. Check your answers in the Key at the end of this unit. Self assessment question 2

Please do Listening/2 on p. 10. Check your answer in the Key at the end of this unit.

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Do Listening/3 on p. 10 on your own. You don’t need to listen to anything now. Check your answer in the Key at the end of this unit. If you want to criticise a service strongly, you can use these words, but if you want to remain polite when criticising, it’s better to say the negative form of the opposite of the adjective, like ’The staff are not very friendly.’ instead of saying ’They are unfriendly’. If you like criticising services, don’t forget it. For practising more, please turn to your Workbook. Self assessment question 4

Do Vocabulary/2 on p. 6. Key – Self assessment question 4 Check your answer in the Key of the Workbook on p. II. Self assessment question 5

Do Vocabulary/3 on p. 7. Key – Self assessment question 5 Check your answer in the Key of the Workbook on p. II.

Now you know enough words to express your opinion about a service. In the next part you are going to work on an advertisement.

Part 2 - Reading and Vocabulary Open your Students’ Book on p. 11, please.

The name of the company (Kwik-Fit) about which you are going to read is from Quick fit which refers to their quick service. When you do scanning reading in the next task, you should also have a quick (!) look at the advert, and not read every word but try to find the information to complete the gaps. Self assessment question 6

Please do Reading/1 on p. 11. Check your answer in the Key at the end of this unit. Hopefully you could find the right information quickly, and now you will have enough time to read the advert thoroughly, and do the next task. 18

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Do Reading/2 on p. 11. Check your answer in the Key at the end of this unit. Still working on the advert we would like you to concentrate on vocabulary. Self assessment question 8

Do Vocabulary/1 on p. 11. Check your answer in the Key at the end of this unit. It was a simple exercise, and I hope you remembered the word partners easily. Can you use them in different context? Let’s see it. Self assessment question 9

Do Vocabulary/2 on p. 11. Check your answer in the Key at the end of this unit.

Part 3 - Business Communication Open the Students’ Book on p. 12.

The main function of the language is communication. When we communicate, we usually want to express a function, like making an offer. It’s one of the most important functions in business. Now you are going to do a lot of short but useful tasks practising how to make offers. Self assessment question 10

Do Business Communication/1 on p. 12. Check your answer in the Key at the end of this unit. For the next task you will need the cassette/CD player. Self assessment question 11

Do Business Communication/2 on p. 12. Check your answer in the Key at the end of this unit. Don’t switch your cassette/CD player off.

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Do Business Communication/3 on p. 12. Check your answer in the Key at the end of this unit. Now you can put your machine away. Self assessment question 13

Do Business Communication/4 on p. 12. Check your answer in the Key at the end of this unit. Your last-but-one task will be a little more productive. Self assessment question 14

Do Business Communication/5 on p. 13 in the Students’ Book. Work on your own. You don’t need to write the whole situation down, only the offer. You can find our answer in the Key at the end of this unit, but it’s only one option. You can compare your answer with ours. Did you have enough fantasy? The very last task will be in your Workbook. Self assessment question 15

Do Business Communication section on p. 8. In this task please consider the situation. It’s not a grammar task. Key – Self assessment question 15 Check your answer in the Key of the Workbook on p. II.

Closing This is the end of Unit 2. You have done many tasks, it’s time to relax. In the next unit we are going to deal with the other side, companies in detail.

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KEY Self assessment question 1: 1 - c); 2 - a), c), e), g), h); 3 - Fantastic; 4 - b). 1 Ann and Stephen are loyal to Marks & Spencer. 2 The staff at Marks & Spencer is friendly, helpful, professional, co-operative, loyal to the company. 3 Ann uses the word fantastic to describe the quality of the products. 4 Stephen does his banking by phone. Self assessment question 2: 1. loyal; 2. convenient (to use); 3. phone, 4. account, 5. bills; 6. professional; 7. friendly. Stephen is loyal to First Direct because they are extremely convenient (to use). He can do his banking over the phone at any time of the day; he can find out how much is in his account and he can pay his bills. He also thinks the staff are very professional and very friendly. Self assessment question 3 - your answer was correct if you wrote the following: a) unfriendly; b) discourteous; c) unhelpful; d) slow; e) unprofessional; f) badly-dressed; g) unco-operative; h) disloyal (to the company). Self assessment question 6 - your answer was correct if you wrote the following: 1 Open 7 days per week 2 Independence 3 Free puncture repair service 4 Express tyre-fitting 5 Extended guarantees Self assessment question 7 - your answer was correct if you wrote the following: a) long hours – 1 Open seven days a week b) fast service – 4 Express tyre-fitting c) customer choice – 2 Independence d) free service – 3 Free puncture repair service e) peace of mind – 5 Extended guarantees Self assessment question 8: 1 - d); 2 - c); 3 - b); 4 - a). 1 given in the book; 2 late night openings; 3 lifelong guarantee; 4 customer helpline. Self assessment question 9 - your answer was correct if you wrote the following: 1 More and more shops have late night openings to allow people to shop after work. 2 A lifelong guarantee on exhausts means Kwik-Fit repairs problems to its own exhaust pipes free of charge. 3 Many companies have a 24 hour customer helpline so people can phone in for help at any time. 4 The Kwik-Fit slogan is ’You can’t get better than a Kwik-Fit fitter!’.

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Self assessment question 10 - your answers were correct if you underlined the following: 1 Would you like to see the menu now? 2 Would you like ice and lemon with it? 3 Shall I put it through to your room? Self assessment question 11 – your answer was correct if you wrote the following: The secretary offers: 1 to give him an earlier appointment – he accepts, 2 to get him a coffee – he accepts; 3 to call a taxi – he refuses. Self assessment question 12 - your answer was correct if you wrote the following: 1 offer: I can give you an earlier appointment, if you like.; Would you like a coffee?; Shall I call a taxi for you? 2 accept: Yes, that would be very helpful. Thank you.; Thank you very much. 3 refuse: That’s very kind of you, but… Self assessment question 13: 1 - d); 2 - c); 3 - f); 4 -b); 5 - e); 6 - a). 1 given in the book. 2 Would you like us to send you our new catalogue? Yes, please. Could you send it to me at… 3 Would you like a drink? Thanks very much. Could I have a mineral water? 4 Shall I arrange for someone to come and see you next week? Erm, I’m afraid I’m not here next week. Would it be possible to make it the week after? 5 I am sorry about this. We can, of course, offer you a refund. 6 Would you like to look around the factory? Thanks very much, but I’ afraid I don’t have time today. Maybe next time. Self assessment question 14 - your answer was correct if you wrote the following: 1 Would you like a window seat or an aisle seat? 2 Shall I change it for you? 3 Would you like to have dinner? 4 Shall I phone customers to find out their opinions on our new product?

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Unit 3 Companies I. Time indication: 6 hours

Introduction Companies do a great deal of business. There are many types of them. Sole traders, partnerships, limited companies… Just to mention the most important ones. And what do they do? In this unit we will get an insight into their activities. Please prepare a CD/cassette player for use right now at the very beginning. Objectives At the end of this unit you will:

• • • •

be familiar with some basic vocabulary concerning companies; be able to differentiate between the ways of expressing current and permanent activities of companies; be able to recognize the difference between the ways of pronouncing the ’3rd person singular-s’; be able to apply the rules of pronunciation of the ’3rd person singular-s’.

Part 1 - Key Vocabulary and Lead-in Open your Students’ Book on p. 14.

So in the first part of this unit we would like you to get acquainted with some companies. After reading and listening to the Key Vocabulary you should do some tasks to put your knowledge into practice and to check if you remember the concepts well. Self assessment question 1

Please do Lead-in/1 on p. 14. Check your answer in the Key at the end of this unit. Self assessment question 2

Please do Lead-in/2 on p. 15. Check your answer in the Key at the end of this unit.

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Work on your own. Choose one company, say Coca-Cola in exercise 3 on p. 15 and write a brief profile about it. Use the 4 cues for help in exercise 3. Check your answer in the Key at the end of this unit. You must have worked hard but you could learn a lot. Self assessment question 4

Do vocabulary exercise 1 on p. 9 in your Workbook. Key – Self assessment question 4 Check your answer it in the Key of the Workbook on p. III.

Hopefully you have done everything correctly. Let’s go on.

Part 2 - Language Focus In the next part of this unit we will learn how to differentiate between the activities of companies depending on whether they are doing the activities at present or do them in general. It may seem to be a very simple issue but believe me, many clever students of English mix these aspects or even the forms of expressing these aspects, so it’s worth practising. Open the Students’ Book on p. 16.

At least you are not bored by changing the books continuously. Read the advertisement for a Finance Manager in Language Focus. After reading please do two tasks. Self assessment question 5

Do exercise Language Focus/2 on p. 16. Check your answer in the Key at the end of this unit. Self assessment question 6

Do exercise Language Focus/3 on p. 16. Check your answer in the Key at the end of this unit. We hope that your ideas are the same or at least similar to ours.

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Now you are going to practise the theory you did in the previous reading part by listening to the activities of two companies, a pharmaceutical one and a cable operator, and doing an exercise in the Language Practice section. Open the Students’ Book on p. 17.

Before doing anything check the meanings of the words in the box in Language Practice exercise 1. If each word is familiar, please take your CD player or cassette player and do the next task. Self assessment question 7

Do exercise Language Practice/2 on p. 17 Find and listen to the right section. You don’t necessarily have to use the chart in the book, you can take notes in your notebook. Check your answer in the Key at the end of this unit. For further practice please turn to your Workbook. Self assessment question 8

Do Language Practice 1 on p. 10. Key – Self assessment question 8 Check in the Key of the Workbook on p. II. Self assessment question 9

Please do Language Practice 2 on p. 10. Key – Self assessment question 9 Check in the Key of the Workbook on p. II. Self assessment question 10

Do Language Practice 3 on p. 10. Key – Self assessment question 10 Check in the Key of the Workbook on p. II.

If each of your answers was correct, you can understand all the intricacies of present simple and present continuous, which is very important.

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Part 3 - Pronunciation In this part of the unit you will make yourself be aware of how to pronounce and use ’s’ending in the third person singular. Please open your Students’ Book on p. 17.

Look at the Pronunciation section. You will need your cassette/CD player again, and listen very carefully. Self assessment question 11

Do Pronunciation/1 on p. 17. Check your answer in the Key at the end of this unit. Self assessment question 12

Do Pronunciation/ 2 in the same section on p. 17. Check your answer in the Key at the end of this unit.

Closing This is the end of Unit 3. You are familiar with a lot of different activities of companies and you know the difference between two very important aspects of expressing present tenses. In the next unit you will get to know some further companies with their activities.

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KEY Self assessment question 1 - your answer was correct if you wrote the following: 1: photo 1 - McDonald’s; photo 2 - DHL; photo 3 - Reuters; photo 4 - EMI. Self assessment question 2: EMI - 1 - c); DHL - 4 - d); McDonald’s - 2 - a). EMI: The third largest record company in the world. It is also the world’s largest publisher of songs and music. “We aim to be the world’s premier music company in all aspects of our business.” DHL: This company is an international air-express carrier. It delivers packages and documents all over the world. “We keep your promises.” McDonald’s: The world’s largest hamburger restaurant company. It has over 19,000 restaurants in 100 countries. Self assessment question 3 - your answer was correct if you wrote the following: Coca-Cola produces a very popular type of soft drink. It started in Atlanta, in the US (in 1886). The company operates all over the world. Its main competitor is Pepsi. Self assessment question 5: 1. Finance Manager; 2. Granada Media Group; 3. produces; 4. co-finances; 5. film finance experience; 6. good communication skills; 7. the ability to work under pressure; 8. the Controller of Finance; 9. letter (application in writing); 10. CV. Granada Film wants to recruit a Finance Manager. Granada Film is part of the Granada Media Group. The Company produces and co-finances films. They want someone with the following experience skills: film finance experience; good communication skills; the ability to work under pressure. He/She will join the finance team and report to the Controller of Finance. To apply, send a letter (application in writing) and a CV to the Personnel Department. Self assessment question 6: 1. produces…co-finances; 2. are looking for; 3. non-permanent activity=present continuous; 4. a fact=present simple. Granada Film, part of the Granada Media Group, produces and co-finances a broad range of films for the UK and international markets. Due to expansion we are looking for a Finance Manager with film finance experience, good communication skills and the ability to work under pressure. Self assessment question 7 - your answer was correct if you wrote the following: PHARMACEUTICAL: It develops and manufactures a wide range of medicines; It’s currently preparing to launch a TV advertising campaign. CABLE OPERATOR: It provides cable television to thousands of homes; It’s currently developing a new high-speed Internet service.

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Self assessment question 11: Did you notice that when the verb ends in a voiceless consonant /p, t, k, f/ we pronounce /s/; when it ends in a voiced consonant /like l, r, d, m/ or a vowel we pronounce /z/; when it ends in a hissing consonant /like s, z/we pronounce /iz/? Don’t forget these rules. Self assessment question 12 - your answer was correct if you wrote the following: a - /s/; b - /iz/; c - /z/.

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Unit 4 Companies II. Time indication: 6 hours

Introduction In this unit you can develop your scanning skills, further enrich you vocabulary about companies and do a lot of interesting exercises about them. Don’t put your cassette/CD player away. Objectives At the end of this unit you will:

• • • • •

be able to interpret a text after scan-reading and find relevant information after careful reading; be able to differentiate between the forms of nouns and verbs belonging to the unit; be able to use the right forms of the words of the unit; be able to find specific information about 4 major companies after listening; acquire techniques of how to avoid repetition.

Part 1 - Reading Open the Students’ Book on p. 18.

Now you can check how quickly you can read in English. For the first task you will need a watch or a clock (or your mobile phone) because your time will be limited. You will have one minute (please measure it) to do this task. Self assessment question 1

Do Reading/1 on p. 18. Was one minute enough to find the correct answer? Check your answer in the Key at the end of this unit. And now you will have enough time to check the meaning of each word in the same text and do the following task. Self assessment question 2

Please do Reading/2 on p. 19. Check your answers in the Key at the end of this unit. 29

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Did you have to use your dictionary a lot? Hopefully not, but you could answer the questions properly. Reading is never enough. There is some more reading practice for you in the Workbook. Self assessment question 3

Do Reading/1 on p. 11. Key – Self assessment question 3 Check in the Key of the Workbook on p. II. Self assessment question 4

Do Reading/2 on p. 11 Key – Self assessment question 4 Check in the Key of the Workbook on p. II.

You have read quite much. Let’s do something else.

Part 2 - Vocabulary Go back to your Students’ Book, and open it on p. 19 again.

If you want to understand an English text well, it is essential to know what the part of speech of the word is and of course what its function is. It’s also important, when you want to compile a text. You will notice it when you do the next tasks. Self assessment question 5

Do Vocabulary/1 on p. 19. Check your answer in the Key at the end of this unit. Self assessment question 6

Do Vocabulary/2 on p. 19. Check your answer in the Key at the end of this unit. Please do the same with other words in the Workbook.

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Do exercise 2 on p. 9. Key – Self assessment question 7 Check your answer in the Key of the Workbook on p. II. Self assessment question 8

Do exercise 3 on p. 9. Key – Self assessment question 8 Check your answer in the Key of the Workbook on p. II.

Part 3 - Listening Open your Students’ Book on p. 20.

Is your CD/cassette player still with you? You can check your knowledge about 4 well-known companies. Self assessment question 9

Do Listening/2 on p. 20. Did you learn any new information about the companies? Check your answer in the Key at the end of this unit.

Part 4 - Writing Probably the Students’ Book is still in front of you, we’ll continue on p. 20.

When we speak we don’t always repeat the same word in each sentence if we suppose our listener knows what we refer to. In the next tasks you can practise some techniques and learn how to avoid repeating things. Self assessment question 10

Do Writing/1 on p. 20. Check your answer in the Key at the end of this unit.

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Do Writing/2 on p. 20. Check your answer in the Key at the end of this unit. We have finished the exercises in the Students’ Book for this unit, but you have one more task. Self assessment question 12

Do Writing in your Workbook on p. 11. Key – Self assessment question 12 Check your answer in the Key of the Workbook on p. II.

Closing This is the end of Unit 4. We have finished the topic of companies in this book. Of course there are still many-many aspects of looking at it and we are sure you will meet them, but in the next unit we are going to travel. At least in business.

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KEY Self assessment question 1: 1 - a); 2 - a); because it mentions salary, says how to apply; because the intended readers are business graduates. Self assessment question 2 - your answer was correct if you wrote the following: 1 The FT Group is part of Pearson plc. 2 Publishing, TV production, broadcasting and electronic/multimedia business. 3 a) newspapers and magazines; d) financial information; f) electronic information; g) business information. 4 The Financial Times, Les Echos, Recoletos. 5 They are planning to recruit up to six business graduate trainees. 6 strategic planning, product development, editorial, marketing, advertisement sales. 7 Ability to think innovatively and practically, a high degree of business awareness, good communication skills, ambition, a wide range of interests and experince. 8 Personal qualities: ability to think, interests, ambition; Skills/knowledge: business awareness, communication skills and experience; 9 15 months; 10 Equality of opportunity. Self assessment question 5 - your answer was correct if you wrote the following: 1 production, product - produce; 2 providers, provision - provide; 3 development - develop; 4 marketing, market - market; 5 advertisement – advertise. Self assessment question 6: 1 market; 2 product; 3 develop; 4 market; 5 production; 6 advertise. Companies offer products or services to the consumer in a competitive market. In the manufacturing sector product development is a key activity. Companies develop new products and launch them on the market. They try to keep the cost of production low to stay competitive. It is essential to advertise the product and to tell the consumer about it. Self assessment question 9 - your answer was correct if you wrote the following: Virgin Nationality: British; Products: Virgin Cola, Virgin Atlantic, Virgin Radio, Virgin Megastores; No other information. Benetton Nationality: Italian; Products: clothes, sportswear; Other information: Trademark-Sisley. Daimler Chrysler Nationality: German-American; Products: expensive, luxury cars, The Smart car; Other information: Mercedes-Benz is part of the group. Sony Nationality: Japanese; Products: electronics, computer games, music; Other information: Sony Walkman.

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Self assessment question 10 - your answer was correct if you wrote the following: 1 given in the book; 2 ’others’ refers to a noun - ’companies’; 3 ’these’ refers to a noun - ’clients’; 4 ’The company’ refers to a noun - ’The EMI Group’; 5 ’It’ refers to a noun - ’DHL’; 6 ’They’ refers to a noun - ’HMV stores’; 7 ’one of them’ refers to a noun - ’fast food companies’. Self assessment question 11: 1 these; 2 they; 3 the/the group; 5 one of them. The Virgin Group has many interests. These include international ’Megastore’ music retailing, book and software publishing, film and video editing facilities and clubs and hotels. They also include a model agency, Virgin Cola, and a radio station. They/The group operates many companies. Virgin Atlantic is one of them.

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Unit 5 Travel I. Time indication: 6 hours

Introduction Do you like travelling? Most people like it. Today, when we speak about the world of Globalization, business people cannot avoid going on business trips, either. Whether they like it or not. So there is a growth in international travel. Scientists of course argue a lot about the advantages and disadvantages of Globalization. Does it mean a triumph of democracy over autocracy? We won’t decide it here now. Let’s travel. Please prepare a CD/cassette player for use right now at the very beginning. Objectives At the end of this unit you will:

• • • • •

be familiar with some key words concerning travelling; be able to express fixed arrangements in the future; be aware of the layout of the fax; be able to write a fax; get an impression about a business trip to the Far East.

Part 1 - Key Vocabulary and Lead-in How do you prepare for a foreign trip? Business people always have to plan everything carefully because they are short of time. What problem do you think they may face abroad? Let’s see. Open the Students’ Book on p. 24.

Please read and listen to the Key Vocabulary section. Have you ever encountered any problem of cultural differences when you were abroad? If you could understand everything in the Key Vocabulary section, please answer some questions. Self assessment question 1

Do Lead-in on p. 24. Use the information in the picture: ’Campaign’ is an advertising journal. Check your answers in the Key at the end of this unit. If you could answer well, could understand the aspects of the sentences and noticed that the last (4th) question refers to the future, you won’t have any difficulty in the next part. 35

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Part 2 - Language Focus and Language Practice It’s obvious that present continuous first of all refers to the present. What else can it express? Look at your book on p. 24.

Get your cassette/CD player and listen. Self assessment question 2

Do Language Focus/2 on p. 24. If it wasn’t enough to listen to it once, listen again. Now check your answers in the Key at the end of this unit. So you could learn that in spite of its name present continuous can express a future activity, when we want to emphasize that the particular activity is arranged, fixed and will definitely happen in the future. (e.g. when it’s written in your diary or itinerary) Let’s take Rosalind Harrison’s itinerary for example. Self assessment question 3

First do Language Practice/1 on p. 25. Work on your own. Check your answer in the Key at the end of this unit. You can use these phrases in the next task. Self assessment question 4

Look at Mrs Harrison’s itinerary in Language Practice/2 on p. 25 and write down her programme. What is she doing on Monday 19 August? At what time? Check your answer in the Key at the end of this unit. Let’s practise more in the Workbook. Self assessment question 5

Do Language Practice/1 on p. 13. Key – Self assessment question 5 Check your answer in the Key of the Workbook on p. III.

The question form is as important as statements.

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Part 3 - Vocabulary One and Writing Go back to your Students’ Book, and open it on p. 27.

Which word comes with which word - is not the same. ’Mirror translation’ (word for word translation) does not always help. Moreover, it can mislead you. There’s no other way than trying to memorize word partnerships, and to be able to remember them the best way is to do a lot of tasks. There’s one here for you. Self assessment question 7

Do Vocabulary One/1 on p. 27. Check your answer in the Key at the end of this unit. You agree, don’t you, that when we say ’He runs a seminar’, everybody knows what we mean, and nobody thinks he runs anywhere. To remember word partners even better, let’s put them into context. Self assessment question 8

Do Vocabulary One /2 on p. 27. Work on your own. Use your fantasy. (You can also use some prompts to help you written in the Key of task 7 in brackets.) Hopefully you remember the language for offers and requests. Check your answer in the Key at the end of this unit. Compare your ideas with ours. In today’s business you may often have to send an e-mail. But what do you do if you are supposed to send a fax? In the next task you can study its layout and then please finish writing it according to the instructions. Self assessment question 9

Do Writing on p. 27. Check your answer in the Key at the end of this unit. If you really used the notes the book suggested we have very similar faxes. We have written a lot.

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Now let’s listen to a longer text about the fastest way of travelling, a flight. Open your book on p. 28.

First read the questions of the Listening/1. Check if you can understand everything because you will have to be able to answer them. If you know the questions, listen to the text. Is your CD/cassette player still with you? Self assessment question 10

Take notes while answering the questions, and if it’s necessary, listen to it again for checking. Check your answer in the Key at the end of this unit, too. Could you concentrate, and answer the questions well? If not very well, it may be due to the fact that your vocabulary is not rich enough yet. Enriching it is a task forever... We are trying to help you with this material. But to be able to concentrate more, you will need some relaxation now.

Closing This is the end of Unit 5. We hope you are not only tired, but also have learned a lot. At least how to concentrate. The next unit will also be interesting with a lot of nationalities, and some surprises perhaps…

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KEY Self assessment question 1 - your answer was correct if you wrote the following: 1 She’s in advertising (an Advertising Manager?) because there’s a copy of the advertising journal ’Campaign’ on her desk. 2 She is planning a trip because there is an air ticket on the desk. 3 She’s from the UK because her passport is British. 4 She’s going to Poland because there’s a guidebook about Poland in front of her. Self assessment question 2 - your answer was correct if you wrote the following: 1 a) On Monday, Rosalind Harrison is flying to Gdansk. b) On Wednesday, Mike Smith is having a meeting with his Marketing Manager. c) In September, Pam is going over to Poland. 2 a) All three arrangements are definite. b) The present continuous (for definite future plans). Self assessment question 3 - your answer was correct if you wrote the following: 1 go on a tour; 2 have lunch; 3 have coffee; 4 listen to a CD; 5 have a meeting; 6 listen to a presentation. Self assessment question 4 - your answer was correct if you wrote the following: 1 At 8.45 she is having a meeting with the Managing Director. 2 At 9.00 she is going on a Tour of Brewery. 3 From 10.00 to 10.30 she is having a coffee with the Sales Director. 4 From 11.00 to 12.30 she is listening to a presentation (about some market information for the new advertising campaign). 5 From 1.00 to 2.30 she is having lunch at ’The Major’ with the MD and the Sales Director. 6 From 2.30 onwards she is having a meeting with the Marketing Department. Self assessment question 7 - your answer was correct if you wrote the following: 1 run a seminar (conduct a workshop) 2 hold a conference (give a talk?) 3 plan an itinerary (book a hotel) 4 throw a party (like to come?) 5 visit a subsidiary (arrange transport) 7 order a meal (join me?) Self assessment question 8 - your answer was correct if you wrote the following: 1 I’m running a seminar next month. Would you be able to conduct a workshop? 2 We’re holding a conference in Paris next summer. Could you give a talk? 3 While we are planning the itinerary, would it be possible for you to book a hotel for us? 4. I’m booking my ticket this afternoon. Should I book a first class seat? 5 We are throwing a party on Saturday. Would you like to come? 6 If you ’re visiting the subsidiary on Tuesday, would you like me to arrange transport for you? 7 I’m going to order a meal for later. Shall I order for you, too? 39

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Self assessment question 9 - your answer was correct if you wrote the following: From: your name Date: 20 June Re: Trip to Melbourne Message: I’m taking flight BA 135T at Heathrow, London at 13.00, and I’m arriving in Melbourne at 8.00 on November 8th. I’m staying at Hotel Ramada Inn from November 8th to 11th. First I’m visiting the regional offices on November 9th. Then on November 12th I’m visiting the Head Office in Victoria. Finally I’m taking flight BA 136F at Victoria on November 13th. Could you arrange transport for me from the airport to Ramada Inn and book a room there for the night? Can you also hire a car for me to go to the regional offices for November 9th? And I would need a hotel room for the night of November 12th at Victoria. Thank you. (write the initials of your name here) Self assessment question 10 - your answer was correct if you wrote the following: 1 He travels two or three times per year. 2 He visits Thailand regularly. 3 The flight takes about twelve hours. 4 He reads and watches the films. 5 Yes, he does. 6 Yes, it is worse from east to west and takes three days to get over instead of one. 7 The discussions are too complex to have by telephone or fax. 8 Sometimes the Thais say yes to be polite, and not because they agree with you. 9 Try to be polite and respectful and try not to look the person in the eye too often.

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Unit 6 Travel II. Time indication: 6 hours

Introduction Perhaps we would never think what a big gap may exist between different nationalities and their cultures. Can cultural gaps be made smaller? In this unit we are going to study some of the differences in cultures. Objectives At the end of this unit you will:

• • • • •

get some information about life of the Japanese in Britain; be able to form adjectives of nationality; learn whether you have good cultural skills; be able to introduce yourself and others; apply expressions when socialising.

Part 1 - Reading Open the Students’Book on pp. 28-29.

You are going to read an article about a Japanese woman’s life in London on p. 29. Read paragraphs 1-4 of the article. If you have read the text, do the next task. Self assessment question 1

Please do Reading/2 on p. 28. Check your answer in the Key at the end of this unit. If you could answer well, we hope you are curious enough to read on and see what the end of the article is. Self assessment question 2

Do Reading/3 on p. 28. Check your answer in the Key at the end of this unit.

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Now that you know quite a lot of things about the culture of the two countries, where would you like to live and work for a while? Probably in London. Why not have a try? Save your money. You could practise the language, too.

Part 2 - Vocabulary Two and Cross-cultural Comparison Turn to p. 30 in the Students’ Book.

But London is not The centre of the world. Besides it we could travel to several other places to improve our English. Let’s see where, and how we say the adjectives of nationalities for these countries. Self assessment question 3

Do Vocabulary Two/1 on p. 30. Work on your own. Check your answer in the Key at the end of this unit. You could see that there are certain groups of countries which end in the same way. But there are some individual types, too, which you must remember one by one. Self assessment question 4

Do Vocabulary Two/2 on p. 30. Check your answer in the Key at the end of this unit. We have memorized a lot, now let’s do some practice and open your Workbook. We hope you haven’t forgotten the tense we use for fixed arrangements. Self assessment question 5

Please do Vocabulary/1 on p. 12. Key – Self assessment question 5 Check your answer in the Key of the Workbook on p. II.

And what about your memory about the countries? Self assessment question 6


You can remember better if you put them in context.

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Now you are very good at countries. At least their names of nationalities. Do you know anything about the customs in some countries? Go back to your Students’ Book. Self assessment question 8

Do Cross-cultural Comparison on p. 31. Key – Self assessment question 8 Check your answers on p. 147 in this book.

Were you surprised by any of the answers? If you visit one of these countries, we think it’s worth considering what you can do and what not to be polite. Especially if you go on a business trip to meet a business partner. One more note. When visiting Japan, now you know that it’s not polite to put your partner’s business card in your pocket. But what to do with it then? It is important to keep the card visible and to show you have noticed the content and rank of the card’s owner. Let’s stay with business etiquette in communication.

Part 3 - Business Communication Open your book on p. 31.

For the following tasks you will need your cassette/CD player (and of course your ears and your ability of concentration). Business people not only negotiate business deals but also socialise, take part in ordinary conversations. Let’s have a look at some common situations starting from the very beginning, the introduction. Self assessment question 9

Do Business Communication/1 on p. 31. Check your answer in the Key at the end of this unit.

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Do Business Communication/2 on p. 31. Check your answer in the Key at the end of this unit. How does it work with you? Self assessment question 11

Do Business Communication/3 on p. 31. Work on your own. Check your answer in the Key at the end of this unit. If you could answer well, you can give a very good impression on your business partner when you meet first. Later on some other phrases can be very useful. Self assessment question 12

Do Business Communication/5 on p. 32 in your book. Listen to item 3.7 on the cassette/CD. If the sentences were very long to write them down, listen again. Check your answer in the Key at the end of this unit. Don’t put the cassette/CD player away. Self assessment question 13

Do Business Communication/6 on p. 32.
Do Business Communication/7 on p. 33. Check your answer in the Key at the end of this unit. Appropriate responses are also important to show your intelligence in a conversation.

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Let’s make two groups of responses. Using the phrases in questions 12, 13, 14 (Business Communication/5,6,7) write responses to: 1 thanks: 2 apologies: You can think of other responses, too. Check your answer in the Key at the end of this unit. We won’t do any more exercises in this book, but we would like you to do 3 small tasks in your Workbook. We hope you won’t hesitate in the following situations any longer. Self assessment question 16

Do Business Communication/1 on p. 14. Key – Self assessment question 16 Check your answer in the Key of the Workbook on p. III. Self assessment question 17

Do Business Communication/2 on p. 14. Key – Self assessment question 17 Check your answer in the Key of the Workbook on p. III. Self assessment question 18

Do Business Communication/3 on p. 14. Key – Self assessment question 18 Check your answer in the Key of the Workbook on p. III.

We think you have done enough tasks to feel more confident in real life situations. We can just hope that you feel the same.

Closing This is the end of Unit 6. Perhaps you have obtained a better understanding of other cultures. Still it’s advisable to consult a counsellor before travelling for a foreign business trip. Keep it in mind.

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KEY Self assessment question 1 - your answer was correct if you wrote the following: 1 12,000 2 Office lady 3 Yes, she does. She likes the parks and green fields. 4 She is on a scheme to give office ladies overseas experience. 5 She has no job opportunities in London; she cannot be promoted. 6 She is going back to Japan next year. 7 No, she doesn’t, because there are few amusements and no opportunity to relax. Self assessment question 2 - your answer was correct if you wrote the following: 1 Language difficulties and cultural differences. 2 Japanese dislike arguments and prefer majority opinions. Self assessment question 3 - your answer was correct if you wrote the following: a) Belgian; b) Brazilian; c) British; d) Canadian; e) Danish; f) Finnish; g) Hungarian; h) Bahraini; i) Irish; j) Omani; k) Italian; l) Maltese; m) Mexican; n) Polish; o) Singaporean; p) Vietnamese. Self assessment question 4 - your answer was correct if you wrote the following: 1 French; 2 Greek; 3 Dutch; 4 Swiss; 5 Thai. Self assessment question 9 - your answer was correct if you wrote the following: 1 given in the book; 2 Barry – Sofia 3 Caroline Courtney – David Walker 4 Stephen Brown – Ms Barty 5 Senor Iglesias – Duncan Grove 6 John Smith – Fiona Self assessment question 10 - your answer was correct if you wrote the following: Introducing someone: - Do you know Caroline Courtney? - Let me introduce Miss Kim. Responding to an introduction: - Nice to meet you. Introducing yourself: - Hello. My name’s Fiona. Self assessment question 11 - you can use any of the phrases from the boxes, this is one option: Hello. My name is Susan. How do you do? And this is my colleague, Eve.

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Self assessment question 12 - your answer was correct if you wrote the following: 1 I’m fine thanks. How are you? 2 It’s nice to see you. 3 Can I get you a drink? 4 Oh, yes thank you. 5 Oh, I’m so sorry! 6 That’s all right, don’t worry about it. 7 I’m terribly sorry. Self assessment question 13: 1 - d); 2 - b); 3 - c); 4 - a). 1 Hello Michelle. Nice to meet you. 2 We’re having dinner at The Lemon Tree. Would you like to join us? 3 That’s very kind of you. I’d love to, but I’m afraid I have to get home. 4 Oh, that would be great. Thank you very much. I’ll just get my coat. Self assessment question 14 - your answer was correct if you wrote the following: They are in Colin’s car. We could hear: a) - Pleasure.; b) - Don’t mention it.; e) - Have a good weekend.; f) - Have a nice meal. Self assessment question 15 - your answer was correct if you wrote the following: 1 responses to thanks: - (It’s a) pleasure. - Don’t mention it. - You’re welcome. 2 responses to apologies: - Oh, that’s all right. - That’s all right, don’t worry about it. - Really, it doesn’t matter.

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Unit 7 Send-in-task Working time/energy indication: 8 hours

Introduction In this unit you are revising the topics we have dealt with so far, and you are going to do vocabulary and grammar exercises concerning these topics. You will get a feedback about the progress you have made, to what extent you are familiar with the material. At the same time this unit offers you an opportunity to prepare for the End Term Test. Before doing the review unit revise the previous 6 units because it will make it easier to remember the material and do your tasks. Language learning is a lot to do with memorising things (especially words), which cannot be done without repetition. It will take you about 4-5 hours (you should do it carefully), and then do the tasks in this unit for which you will need about 2-3 hours. Objectives At the end of this unit you will be able to:

• • • • • • • • •

describe companies shortly; identify and define key words from the units; make enquiries about the FT Group’s training programmes; recall the difference in form and function of present simple and present continuous tenses; describe your future planned activities for a week; find specific information; use capital letters correctly; use techniques of avoiding repetition; present a company shortly.

You will find the exercises to be solved on pages 34-35 in the Student’s Book. Please follow the instructions we will give you which are not always the same as the instructions in the coursebook. Of course you should not write the answers in the book as you will have to send in your tasks for evaluation. Please do the given tasks. Task 1

Work on your own and do Business Review. You can get 2 points for one correct sentence. If you have written 3 correct sentences about 3 companies, the maximum score you will get is 18 points.

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Task 2

Work on your own and do Vocabulary Review/1. You do not necessarily have to use a chart form; it is acceptable if you just simply group the words. If you have put each word into the correct list, you can get 18 points. Task 3

Give the definition of the first ten words of the previous task. For each correct definition you can get 2 points so the maximum score you can get in this task is 20 points. Task 4

Add 9 more key words to the lists in task 2 (3 words to each topic-customers, companies, travel). One word is one point so you can get 9 points in this task. Task 5

Do Grammar Review/1.1. One correct question is 2 points. If you were able to ask 5 correct questions, you can get 10 points. Exercise 1.2. and exercise 2 do not need to be done now. Task 6

Do Grammar Review/3. Do not forget to copy the whole exercise to be able to send it in. Each verb in the correct tense is 1 point. Your maximum score here is 6 points. Task 7

Do Grammar Review/4 on p. 35 in the book following our instructions. Fill in the diary pages with things that you are doing next week-one thing for one day. Write notes for yourself. The task you will have to send in is to write down your programme for the week using your notes. So what are you doing on each day? Please answer this question.

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You don’t need to do the ’work in pairs’ exercise below the diary. One correct sentence is 2 points. If you have written 7 correct sentences, your score is 14 points. Task 8

Do Writing and Business Communication Review/1. One correct answer is 2 points. If you have answered all the 3 questions correctly, you can get 6 points. Task 9

Do Writing and Business Communication Review/2. If you have re-written 8 letters into capital letters and solved the problem of repetition by making 9 changes (omitting or replacing words), you can get 17 points. Task 10

Do Writing and Business Communication Review/3. Do the presentation about the company LVMH. You can find information about the company in the chart on p. 21. Answering one given aspect is 3 points. If you have answered all the 4 aspects, you can get 12 points. For the ten tasks you can get 130 points altogether. You have completed one of the requirements of the course if you have done 60% of the tasks successfully.

Format requirements When you send in your task in 4-5 pages meet the following requirements: Word Format; font type: Times New Roman; text font size: 12; line spacing: single; alignment: justified; Save as type: Word Document. Please, send it electronically or in a printed version by post or fax to the course-organizer tutor according to the schedule you were given when you took the course.

Closing We will confirm the arrival of your Send-in-task on the date of arrival (or the next day the latest) in an e-mail. Your work will be assessed within 7 days and you will receive a feedback in order to make up for your potential deficiencies. In the meantime please continue your work by doing Unit 8.

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Unit 8 Troubleshooting I. Time indication: 6 hours

Introduction The title of this unit means dealing with difficult problems. We encounter problems in many fields of life all the time. Perhaps that’s what makes things move forward. Companies are not exceptions. In their case problem solving strategies can help a lot. In this unit we are going to analyse, look for solutions and give advice. Objectives At the end of this unit you will:

• • • • •

have an insight into a method of analysing companies when they are in trouble; be familiar with some troubleshooting strategies; get acquainted with a way companies may sell cars; be able to find solutions to certain situations; be able to make recommendations.

Part 1 - Key Vocabulary and Lead-in As always, we are going to start with the Students’ Book, and get acquainted with some key concepts on the topic. Remember to bring your cassette/CD player, too. Open your book on p. 36.

Make yourself comfortable, then read and listen to the Key Vocabulary section. If you could understand everything, go on to the Lead-in tasks. Self assessment question 1

Do Lead-in/1 on p. 36. Look at a practical approach of how to solve a problem through the case of an agency for fashion models. Check your answer in the Key at the end of this unit. If you could find the appropriate words, you could understand the text well. Troubleshooters (people who are sent to companies to help with specific problems) often do a SWOT analysis. You already know what the letters stand for. To be able to do the second question more easily, it may be useful to know that it is a tool which helps to monitor how well a company is doing within its economic environment. It assesses

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performance not just in the company’s own terms, but against other similar firms. The information helps managers plan and make strategic decisions about the future of the company. Now that you know so much about it, can you complete it for IMG at the time Jonathan Phang joined the company? Don’t worry, you don’t need to be an expert, your task is just grouping the listed points in Lead-in/2. (Note that often a weakness – such as low profits – can be viewed as an opportunity e.g. to improve sales. So the answer in the Key at the end of the unit is only a suggestion.) Self assessment question 2

Do Lead-in/2 on p. 37 in the book. Work on your own. If you have your own SWOT analysis, compare it with our suggestion in the Key at the end of this unit. To do some more practice, we would like you to open your Workbook. Self assessment question 3

Please do the Vocabulary section on p. 20. Key – Self assessment question 3 Check your answer in the Key of the Workbook on p. III. Self assessment question 4

Please do the Reading section on p. 20. Key – Self assessment question 4 Check your answer in the Key of the Workbook on p. III.

Probably you think you have read enough, and we hope you agree that it was very useful. Now we are going back to the Students’ Book and do some listening again, so you will need your machine, too.

Part 2 - Language Focus and Language Practice Open your book on p. 38.

In this part you will hear about two types of selling and ways of expressing recommendations. First try to get an overall understanding. Let’s start with some tasks. Self assessment question 5

Do Language Focus/1 on p. 38.

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Check your answer in the Key at the end of this unit. We hope it was easy for you to put the ideas in the right order. Let’s listen to the women complaining about ’hard sell’ (pushy, aggressive selling) again , but now try to concentrate more on what they recommend to change and how they express it. Self assessment question 6

Do Language Focus/2 on p. 38. Check your answer in the Key at the end of this unit. You must have realised that we use ’should’ or ’ought to’ to make recommendations. Note that we tend to use ’should’ in the negative and question form rather than ’ought to’. We can’t go on without practising. Self assessment question 7

Do Language Practice/1 on p. 39. Check your answer in the Key at the end of this unit. Now comes a little bit more productive exercise. And maybe more interesting. Self assessment question 8

Please write a ’should’ sentence for each sentence in Language Practice/2 on p. 39. The following example will help you: You shouldn’t avoid a problem, you should deal with it. Check your answer in the Key at the end of this unit. Perhaps some advice is worth considering and we know more about how to deal with problems effectively. Before putting your pen down open your Workbook. Let’s do some routine exercises to make your knowledge active. Self assessment question 9


Finding mistakes in others’ sentences is easier than in ours, isn’t it?

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If you know the correct word order (which is fixed), you can easily make English sentences or questions. Self assessment question 11


If your answers were correct, you are very good at finding solutions. Self assessment question 12


By the end of this exercise you have probably become a very good counsellor.

Closing This is the end of Unit 8. You can think over a SWOT analysis for your language studies, and you can make up your own troubleshooting strategies if you feel that you need to study more effectively. Good luck to it.

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KEY Self assessment question 1: 1 reputation; 2 Jonathan Phang (new MD); 3 models from other agencies, 4 costs; 5 profits; 6 who aren’t making money; 7 excellent models; 8 clients, 9 money. The company’s reputation was in danger. Recruit Jonathan Phang (new MD). Persuade models from other agencies to join the agency. Reduce costs and improve profits. Not represent models who aren’t making money. Excellent models join the company. The company has more clients. The company makes more money. Self assessment question 2 - our suggestion: Strengths In the past – one of the best known companies. New MD has a lot of experience. Weaknesses IMG no longer has a reputation for being a fashionable, forward-looking company. IMG has models on their books who are not earning money for the company. Opportunities IMG is looking for new models. MD has ability to make good financial decisions. Models switch to good agencies quickly. Profits can be excellent for a successful company. Threats Model agency business is very competitive. All model agencies are looking for new models. Self assessment question 5: 1 - d); 2 - a); 3 - c); 4 - b); 5 - e). 1 car dealers and manufacturers taking women more seriously; 2 women selling cars; 3 ‘soft sell’ from dealers; 4 children’s car seats and car phones; 5 adverts containing product information. Self assessment question 6: 1 - a) should take; b) should have, c) ought to use; 2 should be; 3 - a) should change; b) should be; c) ought to tell. Yes, they should take us seriously. Yes, they should have more women selling cars. I think they ought to use a soft-sell approach. Children’s car seats and car phones should be available as standard. They should change the adverts, too. Yes, I think there should be lots of product information in adverts. They ought to tell us about things like petrol consumption.

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Self assessment question 7: 1 - e); 2 - c); 3 - d); 4 -); 5 – a). 1 We are losing our reputation as a first-class agency. We should appoint someone with new strategy to run the company. 2 Many of our models are not making money for the agency. The MD should decide not to represent these girls. He ought to attract new models. 3 The costs of running the agency are very high. We should think of ways of reducing them. 4 The financial position is very weak. The shareholders are very unhappy about this. We should find ways to improve the situation quickly. 5 The model agency business is very competitive. We should try to offer something special and focus on excellent customer care. Self assessment question 8 - your answer was correct if you wrote the following: 1 see example 2 You shouldn’t see all problems as other people’s problems. You should focus on yourself. 3 You shouldn’t blame people, you should look for solutions. 4 You should look at a problem as an opportunity. 5 You should think ahead to prevent problems. 6 When something is important, you should deal with it. You shouldn’t wait until it becomes urgent. 7 You shouldn’t always look for ’quick fixes’, or temporary solutions. You should identify the real cause of the problem and work to find a solution to this. 8 You shouldn’t try to change the things you can’t change. You should learn to accept them.

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Unit 9 Troubleshooting II. Time indication: 6 hours

Introduction We have seen that as the world around us is changing, of course new problems are arising. We have to find ways of solving them, too. Let’s stay e.g. with the new social trend, the fact that the number of women drivers is increasing. How can we find out more about the problem? Objectives At the end of this unit you will:

• • • • • •

have information about a troubleshooting method of Ford, the car manufacturer; be able to differentiate between the forms of certain nouns and verbs; be able to form nouns and verbs from words in the unit; be familiar with three patterns of how to express a purpose; be able to form clauses of purpose; have an insight into project management.

Part 1 - Reading and Vocabulary Open your Students’ Book on p. 40.

So in the first part we’ll take the example of a well-known car company and we are going to read about their method of investigation into the problem of the increasing number of female car drivers. Now, you know, you need to do some tasks. Self assessment question 1

Please do Reading/1 on p. 40. Check your answer in the Key at the end of this unit. Should different sales techniques be used for men and women? If you are a woman, you probably say yes to this. If you are a man,… Anyway, go on reading on p. 40.

If you have read the text, do the next task

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Please do Reading/2 on p. 40. Check your answer in the Key at the end of this unit. Hopefully you could understand everything and it was an easy task for you. But what happens if you can’t understand anything or your partner doesn’t understand a particular word? Or you just want to make the text more interesting by avoiding repeating the same expressions? In that case synonyms or saying the same thing in an other way can help you out. Let’s see some examples from the text. Self assessment question 3

Please do Vocabulary/1 on p. 41. Check your answer in the Key at the end of this unit. And now let’s do another practical exercise on words. Self assessment question 4

Please do Vocabulary/2 on p. 41. Check your answer in the Key at the end of this unit. Your knowledge of vocabulary becomes really useful if you can put the words into sentences. Self assessment question 5

Choose the first 3 nouns and the first 3 verbs from the previous exercise and write sentences with each in your notebook. You can compare your sentences with ours (suggestions) at the end of this unit. You must know how important the word order is.

Part 2 - Writing Why do we do certain things? I am writing this guidebook to help you, and I’m trying to be clear so that you can understand me. Probably you are learning English in order to use it for your job. There are three basic ways of expressing purposes. Please open your book on p. 42.

Study the examples on this page, and do the next task.

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Do Writing/1 on p. 42. Check your answer in the Key at the end of this unit. Note that we use ’to infinitive’ and ’in order to’ when the subject is the same and we don’t say it again, and we use ’so that…/in order that’ when the subjects are not the same, or we want to mention it in the clause of purpose, too. Look at some more examples and do the next task. Self assessment question 7

Do Writing/2 on p. 42. Check your answer in the Key at the end of this unit. If you are still uncertain, do the next task. Self assessment question 8

Do Writing/3 on p. 42. Check your answer in the Key at the end of this unit. Let’s see if you can use the structures in communication. Self assessment question 9

Please answer the questions in Writing/4 on p. 42. Work on your own. Check your answer in the Key at the end of this unit. And if you want to be even more confident, practise the structures in situations. For this you will need your Workbook. Self assessment question 10

Do Writing on p. 22. Key – Self assessment question 10 Check your answer in the Key of the Workbook on p. III.

If you could do the situations well, you can make recommendations and express purposes in an adequate way. Your last task is a listening task, but to do this, please go back to your Students’ Book. Prepare your cassette/CD player as well.

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Open your book on p. 43.

You will hear a conversation about troubleshooting on large projects. You can get answers to questions like why troubleshooting is important in business, how to solve problems, and you will hear some tips for anticipating and avoiding problems. Don’t worry about understanding every word, focus on the information you need to complete the gaps. Self assessment question 11

Please do Listening/2 on p. 43. Check your answer in the Key at the end of this unit.

Closing This is the end of Unit 9. You must be very good at different aspects of troubleshooting and you have probably learnt that if you want to avoid problems, you should plan carefully and be realistic.

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KEY Self assessment question 1 - the writer focuses on: c). Car manufacturers and dealers should take women buyers seriously and think about the different needs of male and female buyers. Self assessment question 2: 1 spy; 2 Women’s Marketing Panel; 3 16; 4 women Ford workers; 5 9; 6 their products and service; 7 4; 8 10; 9 reports; 10 senior management. Ford Motor Company has a spy team called the International Women’s Marketing Panel. The team has 16 members and is made up of British women Ford workers and others from 9 European countries. Their purpose is to visit dealers to check that their products and service take women’s views and experiences seriously because women buy 4 out of every 10 cars in Britain. The team write reports for senior management so that they can make recommendations for the future. Self assessment question 3: 1 - c); 2 - d); 3 - a); 4 - b). 1 women’s marketing panel = female ‘spy’ team; 2 women car buyers = female customers; 3 to tour dealers = to visit dealership; 4 to make sure = to ensure. Self assessment question 4 - your answer was correct if you wrote the following: Nouns: a buyer; an increase; a product; participation; a visit; a recommendation. Verbs: to buy; to increase; to produce; to participate; to visit; to recommend. Self assessment question 5 - our suggestion: 1 A good dealer takes a potencial buyer seriously. 2 There has been an increase in the number of buyers. 3 A product should always meet the needs of customers. 4 Women buy a lot of cars. 5 The number of buyers will increase again. 6 The company should produce more. Self assessment question 6: a) - 2; b) - 1; c) - 3. a) - in order…+ infinitive with to; b) - to + infinitive…; c) ’so that…/in order that (+ subject + verb). Self assessment question 7: 1 - d); 2 - c); 3 - b); 4 - a); 5 - e); 6 - g); 7 – f). 1 given in the book; 2 What is the meeting for? To discuss the problems with sales. 3 Why is Ford sending ‘spies’? In order to get information about dealers. 4 Why is the consultant visiting? In order to make recommendations. 5 Why is the company changing its advertising? So that more women buy its product. 6 Why are you planning for next year now? So that I can anticipate any problems and try to prevent them. 7 Why are you asking the models to leave? In order to make the company more profitable.

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Self assessment question 8 - your answer was correct if you wrote the following: 1 see example 2 We are having a meeting (in order) to discuss the problems with sales. 3 Ford is sending in ’spies’ (in order) to get information about dealers. 4 The consultant is visiting in order to make recommendations. 5 The company is changing its advertising so that more women buy its products. 6 I am planning for next year now so that I can anticipate any problems and try to prevent them. 7 We are asking the models to leave in order to make the company more profitable. Self assessment question 9 - your answer was correct if you wrote the following: 1 Companies bring in management consultants so that they give them advice. 2 Companies set up advisory panels to discuss problems. 3 Companies have strategy meetings in order to discuss strategies. 4. We write the recommendations section in a report to make recommendations. Self assessment question 11: 1 time, money; 2 cost, waste; 3 plan effectively; 4 understands his or her role; 5 ask the right questions; 6 communicates; 7 democratic; 8 realistic, cost, size; 9 create problems. 1 Business is competitive in terms of time and money. 2 Problems can cost money and waste time. 3 At the beginning of a project often people don’t plan effectively. 4 Planning helps to make sure that everybody understands his or her role. 5 In a project, everybody should make sure that they ask the right questions and anticipate problems. 6 It’s important that a project team communicates well. 7 You should try to have a democratic spirit in a project. 8 In order to avoid problems you should be realistic about the number of people working on the project, the cost and the size of the project. 9 When you put pressure on a project you create problems.

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Unit 10 Company History I. Time indication: 6 hours

Introduction We already know different types of companies, know a lot about their activities, problems and customer care but we might also be interested in their background, how it all started. In this unit we will look into the history of some companies. Objectives At the end of this unit you will:

• • • • • •

be aware of the elements that company history includes; be able to say years; be able to form regular and irregular past tense of verbs; be able to form questions and negative sentences in the past tense; be able to pronounce regular past tense in 3 different ways; be able to contrast present and past.

Part 1 - Key Vocabulary and Lead-in Of course the first two things you will need is your Students’ Book and the cassette/CD player. Open your book on pp. 46-47.

Why is company history important and what does it include? You will learn it when you read and listen to the Key Vocabulary section, and after that do the task in Lead-in. You will hear a text about some events of a company you already know, a popular retail company which sells food, clothes, household furnishings and financial products called Marks & Spencer. Self assessment question 1

Please do Lead-in/2 on p. 47. (The pictures are on pp. 46-47) Check your answer in the Key at the end of this unit. Don’t forget how to say years, e.g. 1968-nineteen sixty-eight; 1911-nineteen eleven; but!2005-two thousand and five. And now practise vocabulary in your Workbook.

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Do Vocabulary/1 on p. 23. Key – Self assessment question 2 Check your answer in the Key of the Workbook on p. III.

Now you know some useful words about company history. Let’s go back to the Students’ Book.

Part 2 - Language Focus and Language Practice Open your book on p. 47.

You came across Ford in the previous unit. You might be interested to know that Ford bought Volvo in January 1999. The magazine article here refers to some further events in the history of Ford. After reading it, please do the following tasks. Self assessment question 3

Do Language Focus/2 on p. 47. Check your answer in the Key at the end of this unit. Self assessment question 4

Do Language Focus/3 on p. 47. Check your answer in the Key at the end of this unit. You are probably aware that you used two types of past tense. (The verb ’built’ was irregular – you must remember the irregular forms one by one –, the other forms – ending in -ed – were regular ones.) We don’t want to teach you past tense here because you are supposed to know everything about it. We would just like to remind you of the right pronunciation of regular forms (we normally pronounce /t/ or /d/ and the only two cases when we pronounce /id/ is when the verb ends in ’t’ or ’d’), and the forms of questions and negative sentences with the auxiliary verb ’did’. But being able to use past tense correctly in each form is very important so we are going to do some practice. Open your book on p. 49.

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Perhaps you have seen or maybe you have already worn Dr. Martens shoes. At least the brand name is probably familiar to you. But it’s not certain that you know much about its history. After reading it in the present tense – the writer makes the story ’alive’ by using it – please do task 5! Self assessment question 5

Do Language Practice/2 on p. 49. Check your answer in the Key at the end of this unit. Self assessment question 6

Do Language Practice/3 on p. 49. Make two groups. Check your answer in the Key at the end of this unit. This task can’t have caused a problem for you. (If yes, repeat the irregular past tense forms on p. 161 in this book.) Sometimes it’s more difficult to ask a question because the structure of the sentence is completely different. To be sure you can put a question properly do the next task. Self assessment question 7

Find the first four underlined verbs in the text on p. 49 (goes, makes, patent, develop). Write four questions with them in the past tense with the question words ’where’, ’why’, ’when’, ’what’ using the context. Check your answer in the Key at the end of this unit. And now still questions with a little listening. Have you got your cassette/CD player? Open your book on p. 50.

In the following interview a woman is going to speak about her first pair of DMs. Listen to the interview and do the next task. Self assessment question 8

Complete the interviewer’s questions in Language Practice/5 on p. 50. Check your answer in the Key at the end of this unit. Self assessment question 9

Listen again and answer the questions of the previous task. Check your answer in the Key at the end of this unit. 65

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If you have done this, you can put your Students’ Book away, but please don’t relax yet, we would like you to do some further practice on the past tense in the Workbook. Self assessment question 10

Do Language Practice/1 on p. 23. Key – Self assessment question 10 Check your answer in the Key of the Workbook on p. III. Self assessment question 11


We hope it was an automatic task for you. Try not to be confused in the following task, either, when you have to decide whether to use past or present. Self assessment question 12


The context and the adverbs of time helped you a lot, didn’t they? If you had some mistakes, consider these things. Self assessment question 13


Closing This is the end of Unit 10. You know some interesting facts about the history of some well-known companies and hopefully you can use the past tense confidently.

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KEY Self assessment question 1 - your answer was correct if you wrote the following: picture a: Marks and Spencer formed a partnership, 1894. picture b: The company opened the Marble Arch store in London, 1930. picture c: They opened stores in Paris and Brussels, 1975. picture d: They won the Queen’s award for Export Achievement, 1997. picture e: They opened two stores in Hong Kong, 1988. Self assessment question 3 - your answer was correct if you wrote the following: 1903: he formed the Ford Motor Company; 1929: he started to build a plant in Dagenham; 12: the number of local businessmen who backed him; 1896: he built his first car; 1931: the first Model AA truck rolled off the production line; 1911: his first UK assembly plant opened. Self assessment question 4: 1 built; 2 formed; 3 backed; 4 opened; 5 started. In 1896 Henry Ford built his first car. In 1903 Henry Ford formed the Ford Motor Company. Twelve local businessmen backed him. In 1911 Ford opened the first assembly plant in Manchester, England. In 1929 he started building the Dagenham plant. Self assessment question 5: go - went, make - made, patent - patented, develop - developed, sell - sold, go - went, adopt - adopted, wear - wore, come - came, set up - set up, become - became, offer - offered, like – liked. A German doctor Klaus Maertens, living in Seeshaupt, near Munich, went skiing. He made himself a pair of shoes from old tyres with air soles. Dr. Maertens and a friend, Dr Herbert Funck, an engineer, patented and developed the Doctor Maertens shoe. Maertens and Funck sold the manufacturing rights. On 1st April 1960 the first British DMs went on sale. British youth adopted the DM as a symbol. Unemployed youth wore DMs. Thousands of Japanese, American and European youth came to London’s Camden market to buy DMs. Young designer Wayne Heminway and his wife-to-be Geraldine, set up a stall in Camden market. It became the place to buy DMs. Designers such as Karl Lagerfeld and Gianni Versace offered designer DMs. We heard the Dalai Lama liked them. Self assessment question 6 - your answer was correct if you wrote the following: regular: patented, developed, adopted, offered, liked; irregular: went, made, sold, wore, came, set up, became.

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Self assessment question 7 - your answer was correct if you wrote the following: 1 Where did doctor Klaus Maertens go (when he injured his foot)? 2 Why did he make himself a pair of shoes? 3 When did they patent the shoe? 4 What did they develop? Self assessment question 8 - your answer was correct if you wrote the following: 1 When did you buy them (your first pair of Doc Martens)? 2 How much did they cost? 3 Where did you buy them? 4 What colour were they? 5 Why did you buy them (did you choose Doc Martens)? 6 Do you still wear Doc Martens? Self assessment question 9 - your answer was correct if you wrote the following: 1 When I was 24, in 1987. 2 They cost 25 pounds. 3 I bought them in London. 4 They were cherry red. 5 Because they were fashionable and I liked the style. 6 Yes, I still like the style.

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Unit 11 Company History II. Time indication: 6 hours

Introduction In this unit we are staying with history and we are going to get acquainted with the background of two more interesting businesses – one that adapted to our modern ’throwaway’world (we use things once and then throw them away), and another one that is involved in finance, a very popular field today –- and learn techniques to be able to speak about them without monotony. Objectives At the end of this unit you will:

• • •

get acquainted with the history of a French company called Bic and another company called Zurich Financial Services Group; be able to form adjective and noun partners; be able to sequence ideas.

Part 1 - Reading and Vocabulary We’ll start with the Students’ Book and open it on p. 50, please.

Let’s see what products have been developed in our fast-moving world and take the example of Bic which is a household name in business. Household has nothing to do with your house now, you may know that it also means ’famous’, as in our case. First quickly read the text of Reading (for 1 minute). If you have read the text, do the next task. Self assessment question 1

Write three products that Bic makes. Check your answer in the Key at the end of this unit. Do you use any of these products? If yes, probably because they are simple to use, you don’t need to bother about cleaning or repairing them when they break down, they are comfortable to use when you travel (you don’t need to bring them back and your luggage is easier) and we can also say that they are not very expensive. And now read the text carefully on p. 50.

After reading it, please do the next task. 69

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Do Reading/3 on p. 51. Check your answer in the Key at the end of this unit. In the next exercise we will practise how adjectives can be combined with certain nouns to get typical word partners. The text helps you. Self assessment question 3

Do Vocabulary/1 on p. 51. Check your answer in the Key at the end of this unit. There are some other possibilities, too. Can you think of any? Self assessment question 4

Do Vocabulary/2 on p. 51. Check your answer in the Key at the end of this unit. Note that nouns can function as adjectives like in the term ’product development’. Please do your last vocabulary practice in your Workbook. Self assessment question 5

Do Vocabulary/2 on p. 23. Key – Self assessment question 5 Check your answer in the Key of the Workbook on p. III.

Let’s go back to the Students’ Book immediately but don’t put the Workbook very far.

Part 2 - Writing When you say a story (like the history of a company) your thoughts must be organized, you keep an order to be logical. Look at some useful fillers which help you to put your ideas together. Open your book on p. 52.

Study the usage of fillers carefully in Writing/2 and then do the next three tasks in your Workbook.

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Do Writing/1 on p. 25. Key – Self assessment question 6 Check your answer in the Key of the Workbook on p. IV. Self assessment question 7

Do Writing/2 on p. 25. Key – Self assessment question 7 Check your answer in the Key of the Workbook on p. IV.

The next reading task is connected with sequencing ideas, too, so please do it now. Self assessment question 8

Do Reading on p. 25. Key – Self assessment question 8 Check your answer in the Key of the Workbook on p. IV.

If you did the last three tasks well, we can say that your thoughts are well-organized.

Part 3 - Listening Go back to your Students’ Book and open it on p. 53.

The last company we’ll deal with operates in finance. We are going to listen to its way to success, so prepare your cassette/CD player. Before listening do a matching exercise to make some terms clear. Self assessment question 9

Do Listening/1 on p. 53. Check your answer in the Key at the end of this unit. If you know these terms you will understand the text better. Self assessment question 10

Read the questions to know what to concentrate on and then do Listening/2 on p. 53.

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Check your answer in the Key at the end of this unit. In the second part of the listening focus on the years of the events. Self assessment question 11

Do Listening/3 on p. 53. Check your answer in the Key at the end of this unit. And finally concentrate on some data again about the company. Self assessment question 12

Do Listening/4 on p. 53. Check your answer in the Key at the end of this unit. Hopefully you haven’t heard 13 instead of 30, and 50 instead of 15. There’s often a danger of misunderstanding numbers when we just listen and can’t see the text.

Closing This is the end of Unit 11. You are able to describe companies’ past logically and you are quite good at numbers. We can go shopping in the next unit.

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KEY Self assessment question 1 - your answer was correct if you wrote three of these: pen, lighter, razor, windsurfing board. Self assessment question 2: 1 refined; 2 modified; 3 produce and sell (the pen); 4 Bic ’Crystal’; 5 a quarter of a million a day; 6 the disposable lighter; 7 the throwaway razor; 8 20 million; 9 4 million; 10 Gilette. 1-2 Marcel Bich refined and modified the design. 3 Bich negotiated with Biro to produce and sell (the pen). 4 Production of the Bic ’Crystal’ began. 5 Sales of the biro rose to a quarter of a million a day. 6 Bic invented the disposable lighter. 7 Bic invented the throwaway razor. 8 Bic sells 20 million ball point pens per day. 9 Bic sells 4 million disposable lighters per day. 10 Bic and Gillette are leaders in the market for disposable razors. Self assessment question 3: 1 - f); 2 - a); 3 - b); 4 - e); 5 - d); 6 - c). 1 product range; 2 disposable age; 3 household name; 4 healthy profits; 5 competing brand; 6 everyday habits. Self assessment question 4 - the following are common collocations, there may be other possibilities: a) household object, everyday object; b) disposable lighter; c) competing companies; d) healthy competition; e) product development, healthy development. Self assessment question 9: 1 - b); 2 - a); 3 - d); 4 - c). 1 asset management - a company gives you financial advice, then manages your possessions; 2 insurance - a sum of money (a premium) is paid to a company to take on a risk for you; 3 re-insurance - an insurance company buys its own insurance from other insurance companies, to share the risk of loss; 4 to merge - to join together to form a new company (though one usually has the leading share).

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Self assessment question 10 - your answer was correct if you wrote the following: 1 The presenter talks about the key developments in the history of the company; the company’s current position; 2 a) Pat works in the Loss Control Department of Zurich Municipal, part of the Zurich Financial Services Group. b) The company deals with the public sector, e.g. local government and National Health trusts. 3 The company was founded in Zurich, Switzerland. 4 Its original name in English was Insurance Association. Self assessment question 11: 1 - e); 2 - b); 3 - c); 4 - a); 5 - d). 1 In 1998 the company merged with British American Financial Services and formed Zurich Financial Services Group. 2 In 1875 the company obtained a licence to conduct business in other European countries. 3 In 1922 the company opened for business in the UK, with headquarters in London. 4 In 1873 the company started business and provided re-insurance. 5 In 1922 the company took over the business of Municipal Mutual Insurance (MMI) Self assessment question 12: 1 over 68,000; 2 30 million; 3 over 50; 4 insurance and asset management. The group has over 68,000 employees. The group has over 30 million customers. The group operates in over 50 countries. One of the ten largest companies which offer insurance and asset management.

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Unit 12 Retailing I. Time indication: 6 hours

Introduction Following the way of a product first it is manufactured, then it can go to the middlemen before reaching the consumer. That’s what we call the chain of distribution. There are two types of intermediaries: the wholesaler and the retailer. In this unit we are going to deal with the latter one. There are several types of them and there are new trends as well. We’ll have a look at them soon. Objectives At the end of this unit you will:

• • • • •

get acquainted with the concept of retailing and the types of retail outlets; be able to compare traditional way of shopping with new trends (direct sales); be able to differentiate between countable and uncountable nouns; be able to apply the correct articles (definite, indefinite, zero); be able to pronounce the definite article differently depending on emphasis and position.

Part 1 - Key Vocabulary and Lead-in It’s time to take your Students’ Book and get your cassette/CD player prepared. Open the Students’ Book on p. 56.

Read and listen to the Key Vocabulary section. When you have read and listened to the key concepts do the usual Lead-in task. Shopping has advantages and disadvantages, as everything has. Let’s start with the disadvantages of shopping. Self assessment question 1

Do Lead-in/1 on p. 56. Work on your own. Use your fantasy to the second question. Check your answer in the Key at the end of this unit. (The answer to the second question is only a suggestion.) If you want to speak the language well, the starting point is always to have your own ideas. If you don’t have ideas, you can’t speak about anything. Of course you also have to know some words and some grammar. That’s why we are here now.

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Part 2 - Vocabulary One Open your book on p. 57.

Let’s take the types of shops or as an American would say ’stores’. That’s the traditional way of shopping. I go to a small corner shop for bread every day. What other types can we mention? Self assessment question 2

Please do Vocabulary One/1 on p. 57. Check your answer in the Key at the end of this unit. What are the new trends in shopping? New types of shops? You’ll learn it if you do the next task. Self assessment question 3

Please do Vocabulary One/4 on p. 57. Check your answer in the Key at the end of this unit. Please find your Workbook to practise the vocabulary. Self assessment question 4

Do Vocabulary/1 on p. 26. Key – Self assessment question 4 Check your answer in the Key of the Workbook on p. IV. Self assessment question 5

Do Vocabulary/2 on p. 26. Key – Self assessment question 5 Check your answer in the Key of the Workbook on p. IV.

Since you already know a lot of words on the topic, you can focus on the language.

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Part 3 - Language Focus One, Language Practice and Pronunciation Open Students’ Book on p. 58.

Whether a noun is countable or uncountable is a determining factor in the form of nouns in English. First do some relevant tasks in your book. Self assessment question 6

Do Language Focus One/1 on p. 58. Check your answer in the Key at the end of this unit. Don’t forget that this category doesn’t depend on the fact whether the thing the noun refers to can be counted or not, but it’s a pure grammatical category, and you should remember the exceptions, too. (e.g. information and advice in our list) The correct usage of articles is difficult for us (Hungarian learners) because they are used completely differently. When Hungarians say a definite article speaking in general, the British don’t. (Szeretem az almát. - I like apples) When the British say an indefinite article with singular countable nouns we don’t necessarily say anything. (I live in a flat. - Lakásban lakom.) Study the examples thoroughly on p. 58 in your Students’ Book (Language Focus One/2).

Please do the next task. Self assessment question 7

Do Language Focus One/2 on p. 58. Try to answer the questions in the yellow box. Check your answer in the Key at the end of this unit. This must have sounded very theoretical. Let’s go into practice. Self assessment question 8

Do Language Practice/1 on p. 59. Check your answer in the Key at the end of this unit. Self assessment question 9

Do Language Practice/3 on p. 59. Make two groups.

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Check your answer in the Key at the end of this unit. We give only the key words now. Self assessment question 10

Do Language Practice/4 on p. 59. Check your answer in the Key at the end of this unit. That was your last task in the book in this unit. Please go to your Workbook. Self assessment question 11

Do Language Practice One/1 on p. 27. Key – Self assessment question 11 Check your answer in the Key of the Workbook on p. IV.

Note that - information, work and luggage - are exceptions. Self assessment question 12

Do Language Practice One/2 on p. 27. Key – Self assessment question 12 Check your answer in the Key of the Workbook on p. IV. Self assessment question 13

Do Language Practice One/3 on p. 28. Key – Self assessment question 13 Check your answer in the Key of the Workbook on p. IV.

If you could answer each task correctly, you have learnt the rules and you can apply them properly or you have a very good sense of using the articles. Sometimes you need both good knowledge and good sense. We have almost finished this unit. There is only one short pronunciation task left. Please prepare your cassette/CD player. Self assessment question 14

Listen to the sentences in Pronunciation/1 on p. 58 and do Pronunciation/2 on p. 59 in your Students’ Book. Check your answer in the Key at the end of this unit. So the pronunciation of ’the’ depends on emphasis and the first letter of the word that it stands with.

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Closing This is the end of Unit 12. You know what shopping facilities a customers have and you are aware of some benefits and drawbacks. The next unit is still shopping.

KEY Self assessment question 1 - your answer was correct if you wrote the following (the answer to the second question is only a suggestion): 1 The two main reasons why people don’t like shopping are queues and crowds. 2 Retailers can, for example, open longer hours, offer a delivery service, make sure more sales staff are available, offer home shopping facilities (e.g. catalogues, Internet), set up order lines (customers order over the phone and collect from the store). Self assessment question 2: 1 - d); 2 - a); 3 - e); 4 - c); 5 - f); 6 - b); 1 supermarket - a large self-service shop selling food and drink and also small household items; 2 hypermarket - a very large supermarket often located on the edge of a town or city; 3 shopping centre/mall - a covered area with shops, supermarkets and restaurants; 4 department store - a large shop with many departments or sections – each department sells a different type of goods; 5 specialist retailer - a shop which only sells one type of product, usually of high quality; 6 chain store - one of a group of shops owned by the same company. Self assessment question 3: 1 - b); 2 - d); 3 - c); 4 - e); 5 - a). 1 mail order - a company sends goods by post from its warehouse; 2 door-to-door sales - an agent for the company sells the product or service to the customer at home; 3 TV sales - customers see product adverts on the screen and place their orders by phone/fax/the Internet; 4 The Internet (e-commerce) - electronic shopping from companies’ websites; 5 cash and carry - customers can buy from the manufacturer’s warehouse. Self assessment question 6: your answer was correct if you wrote the following: countable: consumer, product, computer, shop uncountable: information, entertainment, protection, shopping, advice Self assessment question 7 - your answer was correct if you wrote the following: 1 single countable nouns referred to for the first time = a/an 2 plural countable nouns referred to for the first time = nothing 3 uncountable nouns = nothing 4 something already referred to or understood = the Self assessment question 8 - your answer was correct if you wrote the following: 1 households - countable, plural; computer-countable, singular 2 advantages - countable, plural 3 products - countable, plural 4 information - uncountable (uncountables are always singular) 5 number - uncountable; users-countable, plural 6 Europeans - countable, plural; electronic commerce-uncountable 7 problems - countable, plural; customers-countable, plural

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Self assessment question 9 - key words: Advantages: a source of information and entertainment, a new way of shopping, convenience. Disadvantages: lack of consumer protection and privacy of information. Self assessment question 10: 1 - no article; 2 - a; 3 - a; 4 - a; 5 - an; 6 - no article; 7 - no article; 8 - a; 9 - the; 10 - no article; 11 - the; 12 – the. The Internet offers huge benefits to - consumers, not only as a source of information and entertainment, but as a new way of shopping for goods and services. There’s obvious appeal in being able to order a book, or take out an insurance policy at any time of - day from your computer. We take - consumer protection for granted when we buy from a shop, over the phone or by - mail order, but it’s often difficult to apply the same protection to shopping on the Internet. Self assessment question 14 - your answer was correct if you wrote the following: 1 Before a consonant ’the’ is pronounced: /dö/ 2 Before a vowel ’the’ is pronounced: /di/ 3 When it is stressed or emphatic ’the’ is pronounced: /di/

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Unit 13 Retailing II. Time indication: 6 hours

Introduction For price-conscious customers the price is the most important thing they consider when they buy things. They study price labels, but at the checkout the cashier or checkout assistant don’t look at them, he/she just reads barcodes and uses a computer. In this unit we will learn what information is included in a barcode, we will pay a visit to IKEA, and study some useful expressions for making a phone call. Objectives At the end of this unit you will:

• • • • •

have information about barcodes; be able to make word patterns which describe how things are packaged; you will be able to express your experience and opinion about shopping facilities in a particular shop on the basis of a text about IKEA; be able to apply 4 relative pronouns correctly; be able to use specific phrases when you make a phone call to a company.

Part 1 - Reading and Vocabulary Two Open your Students’ Book on p. 60.

You have had to do scan reading before. So you could experience that an initial scan can make it easier to understand a text by giving the sense of the whole. A good way to scan is to read the first sentence of each paragraph. Another way is to read the opening and closing paragraphs in a text. Your first task here is scan reading of course. Self assessment question 1

Scan the text in Reading/2 on p. 60 quickly and write in your notebook. What information do barcodes carry? Check your answer in the Key at the end of this unit. To do the following two tasks you will need to do detailed reading on p. 60 in your Students’ Book.

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Do Reading/3 on p. 60. Check your answer in the Key at the end of this unit. Still some numbers. Self assessment question 3

Do Reading/4 on p. 60. Check your answer in the Key at the end of this unit. We have had enough numbers. Now concentrate on the words. Self assessment question 4

Do Vocabulary Two/1 on p. 61. Check your answer in the Key at the end of this unit. Packagings are various usually depending on the type of products. Self assessment question 5

Do Vocabulary Two/2 on p. 61. Use the pictures. (And maybe a dictionary) Check your answer in the Key at the end of this unit. The packaging for these items is the same in Hungary, too.

Part 2 - Listening Open your book on p. 62.

You will need your cassette/CD player. You are going to listen to a text about shopping at IKEA. IKEA, according to its Managing Director, is proud of its functional design, good quality materials and low prices, and they call it ’Democratic Design’. Let’s see a lady’s experience about it. Please do two exercises.

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Do Listening/2 on p. 62. Check your answer in the Key at the end of this unit. Self assessment question 7

Do Listening/3 on p. 62. Check your answer in the Key at the end of this unit.

Part 3 - Language Focus Two and Language Practice Open your Students’ Book on p. 63.

Our speech would be very dull if we didn’t use compound sentences. One of the most frequent ones is a sentence with a relative clause when we usually refer to a noun. After studying the examples in Language Focus Two/1 on p. 63, please do two tasks again. Self assessment question 8

Do Language Focus Two/2 on p. 63. We suggest that you should not only match the sentences but also write them down into your notebook. Check your answer in the Key at the end of this unit. Note that ’who’ refers to a person or people, ’that’ or ’which’ refer to things, and ’where’ refers to places. Let’s practise. Self assessment question 9

Do Language Practice on p. 64. Check your answer in the Key at the end of this unit. Please do three more exercises in the Workbook. Self assessment question 10

Do Language Practice Two/1 on p. 28. Key – Self assessment question 10 Check your answer in the Key of the Workbook on p. IV.

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Do Language Practice Two/2 on p. 29. Key – Self assessment question 11 Check your answer in the Key of the Workbook on p. IV. Self assessment question 12

Do Language Practice Two/3 on p. 29. Key – Self assessment question 12 Check your answer in the Key of the Workbook on p. IV.

After so much practising it can’t be a problem for you to make compound sentences. Go back to your Students’ Book to do the last part of this unit.

Part 4 - Business Communication Open your Students’ Book on p. 65.

Get your cassette/CD player ready. People are usually not confident enough on the phone till they have a routine. Here are some expressions for you to study (and learn of course) which help you to start a telephone conversation. The green bubble phrases are for speaking to a receptionist, the two blue ones are for when you are connected to the person you want to speak to. Now you can check your listening concentration in the next two tasks again. Self assessment question 13

Do Business Communication/2 on p. 66. Check your answer in the Key at the end of this unit. Self assessment question 14

Do Business Communication/3 on p. 66. Check your answer in the Key at the end of this unit. Just one more task in the Workbook, and then you can relax.

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Do Business Communication on p. 30. Key – Self assessment question 15 Check your answer in the Key of the Workbook on p. IV.

Closing This is the end of Unit 13. Barcodes are not just bars and stripes for you, you know what ’Democratic Design’ you enjoy if you go to an IKEA shop and you dare to use the telephone because you know the appropriate phrases to start a conversation. (The beginning is said to be the most difficult part.) There won’t be any new things for you in this term, the last unit will be a review unit.

KEY Self assessment question 1 - your answer was correct if you wrote the following: the price; the country in which the product was registered; the manufacturer’s or supplier’s code; the product and package size. Self assessment question 2 - your answer was correct if you wrote the following: 1 978: the code for a book; 2 0582: the manufacturer’s/supplier’s code; 3 33454: the product/package size; 4 0: check digit. Self assessment question 3 - your answer was correct if you wrote the following: 13 - the number of digits in a barcode; 50 - the country code for the UK and Ireland; 880 - the country code for South Korea; 00183 - the manufacturer’s code for Cadbury. Self assessment question 4: 1 checkout counter; 2 barcode; 3 manufacturer; 4 till display; 5 supplier; 6 packaging; 7 price; 8 stock. 1 A checkout counter is the pay desk in a self-service shop. 2 A barcode is a pattern of thick and thin lines that represents information. 3 A manufacturer is a firm which makes or produces goods. 4 A till display is an electronic screen which shows you how much to pay. 5 A supplier is an agent who provides goods or services. 6 The packaging is used to protect goods and to present an image for them. 7 The price is the amount the goods cost. 8 The stock is all the goods a retail outlet keeps to sell to its customers.

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Self assessment question 5 - your answer was correct if you wrote the following: 1 carton of milk; 2 bag of crisps; 3 packet of cigarettes/crisps; 4 can of cola; 5 bottle of wine; 6 tin of tuna fish; 7 box of chocolates; 8 tub of margarine; 9 jar of jam; 10 bar of chocolate. Self assessment question 6: 1 about twice per year; 2 very good range of products, good quality, environmentally sound; 3 nice to try out the products and see them, layout of stores is very good, easy for people with children; 4 functional items (e.g. bookcases, lamps), textiles and bed linen; 5 very crowded, long queues at the checkouts; 6 January-for the sales (all shops in the UK hold sales in early January). 1 Frequency of visits to IKEA: about twice per year; 2 Opinion of IKEA products: very good range of products, good quality, environmentally sound; 3 Opinion of IKEA stores: nice to try out the products and see them, layout of stores is very good, easy for people with children; 4 Types of products she buys: functional items (e.g. bookcases, lamps), textiles and bed linen; 5 Aspects of shopping at IKEA she doesn’t like: very crowded, long queues at the checkouts; 6 Next trip: January-for the sales (all shops in the UK hold sales in early January). Self assessment question 7 – our suggestion: Advantages: good range of products and quality; environmentally sound; possibility to try out the products and see them; good layout; easy shopping for people with children; Disadvantages: crowd; long queues at the checkouts. Self assessment question 8: 1 - f); 2 - d); 3 - a); 4 - b); 5 - e); 6 - c). 1 I prefer sales assistants who let me look around by myself. 2 I think it’s important to have packaging that clearly shows the ingredients. 3 Because of the children, I need shops which have car parks. 4 I like shops that offer a wide variety of goods. 5 I like shopping malls where all my favourite shops are in one place. 6 I don’t like door-to-door salespeople who put you under pressure and try to sell you things you don’t want. Self assessment question 9: 1 who, that; 2 where; 3 which/that; 4 who; 5 which/that. 1 A retailer is a person who sells products to the customer in quantities that are convenient. 2 A retail outlet is a place where customers can purchase goods. 3 A supermarket is a store which/that sells a wide variety of goods. 4 A ’middleman’ is a person who makes a profit by selling goods for more than he/she paid for them. 5 A speciality store is a retail outlet which/that sells a particular type of goods.

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Self assessment question 13: 1 Could I speak to Amanda Holt, please? 2 Could you put me through to her secretary? 3 No thanks, I’ll call back later. 4 Could you put me through to Barry Smith, please? 5 Hello Mr Smith, it’s Melanie Grant here. Conversation 1 A: Good morning, Dunton Associates. B: Oh hello, could I speak to Amanda Holt, please? A: Just one moment. I’m afraid Ms Holt’s line is busy. B: Could you put me through to her secretary? A: Just one moment. I’m afraid that line is busy, too. I can put you through to the message desk, if you like. B: No thanks, I’ll call back later. A: Thank you. Goodbye. Conversation 2 A: Smith, Thomas and Marton. B: Could you put me through to Barry Smith, please? A: It’s ringing for you. C: Hello, Barry Smith speaking. B: Hello Mr Smith, it’s Melanie Grant here. C: Hello, Ms Grant. Self assessment question 14: 1 Hello. This is Chris Parry. Could I speak to Pat Summers, please? 2 Yes, please. 3 03071 888935. 4 Chris Parry. 5 Oh, hello Pat. It’s Chris Parry here. Conversation 1 A: Hello, Joanna Coutts. How may I help you? B: Hello. This is Chris Parry. Could I speak to Pat Summers, please? A: I’m afraid she’s out of the office at the moment. Can I get her to call you? B: Yes, please. A: Can you give me your number? B: 03071 888935. A: And I’m sorry, your name again? B: Chris Parry. A: OK Ms Parry, I’ll ask her to call you. Conversation 2 A: Hello, Pat Summers. B: Oh, hello Pat. It’s Chris Parry here.

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Unit 14 Troubleshooting, Company History and Retailing Review of Units 8-13 Time indication: 8 hours

Introduction You have done so many things in the last six units. If you don’t revise them, there’s a danger of forgetting them and you can start everything from the beginning. So please do revise everything in these units and do the revising tasks after that. Objectives At the end of this unit you will:

• • • • • • •

have an image about a famous London department store, Selfridges; be able to express your ideas about the problem of Ford, the history of Bic and the company policy of IKEA; be able to identify the meaning of given words; be able to use forms of the simple past tense, three types of articles and the model verb ’should’ correctly; be able to use the right relative pronoun after nouns; be able to do a SWOT analysis on your language knowledge; be able to write short guided texts (a message, a note, a memo, and a fax).

Part 1 - Business review First you need the Students’ Book. Open it on p. 68.

Read the text about Selfridges If you have read the text, do the next task. Self assessment question 1

Please answer the first five questions below the text on p. 68. Check your answer in the Key at the end of this unit. For the next task you will need your memory concerning the information about some companies we have dealt with in the last 6 units. It can’t be a problem for you if you have revised the units.

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Do Business Review/2 on p. 68. Work on your own. Write a short paragraph about Ford (think of their new situation and how they tried to solve it), Bic (remember the key events in the history of the company) and IKEA (their policy about product design, quality and price). Check your answer in the Key at the end of this unit.

Part 2 - Vocabulary Review Open your Students’ Book on p. 68.

Let’s see how you remember some key words. Please do one task. Self assessment question 3

Do the matching exercise in Vocabulary Review on p. 68. Check your answer in the Key at the end of this unit.

Part 3 - Grammar Review Turn to p. 69 in your Student s’ Book.

If you have revised the grammar points, too, please read the advertisement ’Sales Assistants’. After reading do the following tasks. Self assessment question 4

Do the gap-filling exercise on p. 69 (the instructions are above the advertisement). Be careful because you will have to concentrate on different things in each paragraph. Check your answer in the Key at the end of this unit. The last grammar task is a matching task, too. Self assessment question 5

Please do Defining relative clauses/1 on p. 69 and write down the sentences adding the correct relative pronoun (who, that, which, where) in your notebook. The example in Defining relative clause/2 helps you, if you need it. Check your answer in the Key at the end of this unit.

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Part 4 - Writing Review We are still on p. 69 in your Students’ Book.

This part of the unit is quite productive except for three very short reading tasks to make it varied. We don’t expect you to write long essays, but we expect you to follow the instructions and add only a few ideas if it’s needed. First you will have to use the Students’ Book. Self assessment question 6

Do Writing Review/1 on p. 69. In the Key at the end of this unit we give you some possible answers. Compare them with yours and then you can do the very last task in this book for the term. Self assessment question 7

Do Writing Review/2 on p. 69. When you make a sentence remember the structures we have learnt to express your ideas. Compare your answers with ours in the Key at the end of this unit. We have finished working in the Students’ Book now. Find your Workbook and the rest of the tasks there. Self assessment question 8

Do Writing a note on p. 31. Key – Self assessment question 8 You can find a model answer on p. 88 at the end of the Workbook.

You may be a little tired now, in the next task you will just have to recognize words. Self assessment question 9

Do Reading and matching information on p. 32. Key – Self assessment question 9 Check your answer in the Key of the Workbook on p. IV.

Now you will have to think more. Self assessment question 10

Do Writing a memorandum report on p. 33. Don’t worry. Most of the information is given, you should focus on the structures. Check your answer in the Key at the end of this unit.

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Was it very complicated? We hope not. The next task is very simple to make you relax. Self assessment question 11

Do Reading an article on p. 35. Key – Self assessment question 11 Check your answer in the Key of the Workbook on p. IV.

We hope you didn’t have to guess much. We are sure you can learn a lot from the model answers but always think before checking. Otherwise you won’t be able to make sentences on your own. Please do your last writing task in your Workbook. Self assessment question 12

Do Writing a fax on p. 36. Have you put your thoughts together and put them down? Key – Self assessment question 12 If yes, find the model answer on p. 88 at the end of the Workbook.

And now we have come to the very end of this unit and the whole course. Your last task is a short reading task during which you can get relieved (for a while). Self assessment question 13

Do Reading short texts on p. 37 in your Workbook. Key – Self assessment question 13 Check your answer in the Key of the Workbook on p. IV.

Closing This is the end of the last unit. As you didn’t have any listening in this unit, we suggest that you should go through all the listening without looking at any texts perhaps lying in a bed and concentrating on pronunciation and intonation. If you worked hard, you did well and it will be definitely easy for you to do the end term paper at the required level.

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KEY Self assessment question 1 - your answer was correct if you wrote the following: 1 Selfridges is 85 years old (began trading 85 years ago). It is a department store and is based in Oxford Street, in London. It has 500,000 square feet of retail space (150,000 square metres). 2 Harrods is the store’s main competitor. 3 The store had problems with its image - it was considered old-fashioned. 4 They invested 50m pounds to re-design the store and now offer customers a wider choice of products. 5 A central atrium (glass dome) and restaurants in some of the stores. Self assessment question 2 - your answer was correct if you wrote the following: Ford: realises that women make up 40% of the new car market. Many women are not happy with car manufacturer’s products and services and consider the advertising to be aimed exclusively at men. In order to address these problems, Ford set up a ’spy team’ to make sure that their products and services meet the needs of female customers. Bic: was founded in 1950. Between 1950 and 1953, Lazlo Biro invented the first pen, Marcel Bich refined and modified the design and Bich negotiated with Biro to produce and sell the pen. In 1953 production of the Bic ’Crystal’ began and in 1956, sales of the biro rose to a million a day. In 1972, Bic invented the disposable lighter and in 1975 they invented the throwaway razor. Nowadays they are also manufacturing windsurfing boards. IKEA: is proud of its functional design, good quality materials and amazingly low prices; they call it ’Democratic Design’. Self assessment question 3: 1 - c); 2 - f); 3 - g); 4 - a); 5 - e); 6 - l); 7 - b); 8 - i); 9 - j); 10 - k); 11 - h); 12 - d). 1 strategy: plan; 2 SWOT analysis: an analysis of a company’s situation; 3 troubleshooting: solving problems; 4 established: founded; 5 founder: the person who started the company; 6 foods: products; 7 services: jobs where people do or provide something rather than produce something; 8 retail outlet: shop; 9 profit margin: the difference between how much it costs to produce goods and the price the consumer pays for them; 10 supermarket: a large self-service shop selling different brands of everyday goods; 11 ’remote’ shopping: shopping from home via the Internet or by TV shopping channel; 12 mail order: shopping from home by choosing goods from a company’s catalogue. Self assessment question 4: 1 began; 2 opened; 3 became; 4 zero article; 5 a; 6 the; 7 zero article; 8 should; 9 should; 10 should. We are a large department store which began trading in 1895. Our famous textiles department opened in 1920 and quickly became very popular. We are looking for motivated Sales Assistants to work within a variety of departments around the store. These positions are available for one year. The ideal candidate should have at least 6 to 12 months’ experience of working in a retail environment, and should be familiar with department stores. These roles are very demanding and applicants should be committed and hard-working.

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Self assessment question 5: 1 - who - c); 2 - which/that - e); 3 - which/that - a); 4 - where - b); 5 - which/that - d). 1 A management consultant is a person who gives advice to companies. 2 Ford is a company which/that manufactures cars. 3 Bic is a company which/that produces disposable products. 4 A shopping centre is a place where customers can find many different shops. 5 Barcodes are patterns of stripes which/that an electronic scanner reads. Self assessment question 6 - some possible answers: Strengths: I have dealt with a lot of topics and I remember most of the key concepts; I have experience in scan-reading so I can find specific information in a text easily; I have ability to construct grammatically correct sentences e.g. I can connect sentences with the right relative pronoun; Weaknesses: I don’t remember the grammar we haven’t dealt with in this book well; there are a lot of other topics about which I don’t have any ideas; my pronunciation is not very good. Self assessment question 7 - your answer was correct if you wrote the following: Weaknesses: 1 I don’t remember the grammar we haven’t dealt with in this book well. 2 There are a lot of topics about which I don’t have any ideas. 3 My pronunciation is not very good. Recommendations: 1 I should buy a good grammar book with exercises. 2 I should read articles in English in other books, too, and on the Internet, and I should walk with open eyes in the world. 3 I should listen to more English speaking texts (even on TV or the radio). Purposes: 1 To practise more and be confident in constructing sentences. 2 To get more information and to be able to use it in English, too. 3 To improve my pronunciation.

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Függellék Bemeneti teszt I. Jelölje meg a helyes megoldást! 1.

2.

3.

4.

5.

’I’m going to see the doctor tomorrow.’ ’So ………. .’ A do I B I do C am I

D I am

I didn’t live that note on your desk. I suppose ………. did. A some other B other person C someone other

D someone else

Every royal palace has ……….. secrets. A the B its C his

D their

They didn’t take any notice of us ………. we protested. A in case B in spite C although

D even

Oh, look! The design on that man’s tie is ………. yours. A similar than B similar to C the same than

D the same to

6.

We can’t pay you unless we’re sure that this is his ………. on the cheque. A signature B letter C mark D firm

7.

If we ………. You were coming, we would have met you at the station. A knew B would know C would have D had known known

8.

I tried to persuade her, but she ………. listen. A hasn’t B hadn’t C shouldn’t

D wouldn’t

Congratulations! You’ve won first ………. ! A reward B victory C prize

D Price

9.

10. ………. a pity that you can’t come to the party. A That’s B It’s C What’s

D There’s

11. The crowd were outside the palace, waiting ………. arrive. A the queen’s B the queen to C for the queen

D for the queen to

12. She interrupted the minister’s speech, ………. made him angry. A which B that C what D who 13. The new offices are ………. the other side of the river. A by B for C in

D on

14. How long can you stay under water without coming to the ………. ? A level B ground C surface D sea

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15. I’m not going to walk to the village. It’s 20 miles ………. ! A away B far C long

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D distance

16. We’ve reminded him several times, but he ………. hasn’t paid us. A yet B already C still D even 17. We can buy some food ………. our way home. A in B on C at

D by

18. They ………. him of killing the dog. A accused B blamed

D attacked

C punished

19. The service at the hotel was ………. so I’ll be happy to stay there again. A very well B regular C satisfactory D sympathetic 20. I would like you ………. attention, please. A to pay B pay C paying

D that you pay

21. It’s a very good car but it’s too expensive. I can’t ………. it. A pay B spend C afford

D cost

22. No one expected the President to ………. his rival in the election. A beat B win C lose D gain 23. That’s the trouble with politicians. You can’t trust them, ………. they say. A however B whatever C for all D for much 24. He had to give up the house because he couldn’t pay the ………. . A salary B rent C hire D fare 25. That was a nasty thing to do. You should be ………. of yourself. A ashamed B disgusted C sorry D amazed 26. She wasn’t ………. to lift the heavy box. A so strong B as strong C enough strong

D strong enough

27. You’d already read the book, ………. you? A hadn’t B didn’t C wouldn’t

D shouldn’t

28. It takes the children over an hour to ………. to school with all this traffic. A arrive B reach C get D approach 29. Our cook has just left, so we’ll have to ………. for another one. A announce B advise C advertise D notice 30. There’s a policeman over there. ………. the way. A Ask him B Ask him for C Demand him

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Az előző feladatban minden jó megoldása 1 pontot ér. A maximális pontszám ebben a feladatban 30 pont. Számolja össze, és menjen tovább! II. Tegye a zárójelben lévő igéket a megfelelő igeidőbe! 31. Jim ………………(eat) too much. 32. Jane ………………(make) a phone call now. 33. I………… just …………..(arrive). 34. How many letters ………… you ………….(type) yesterday? 35. I ……………………….(wait) for you for an hour. 36.What ………. you …………between nine and ten yesterday? 37. Joe ……………………. for several minutes before he realized that one of his tyres was flat. 38. He said he ……………….. (come) the next day. 39. She will ring us up unless she ……………… (forget). 40. The temperature tomorrow ………………. (be) higher than today. Ebben a feladatban minden igeidő 1 pontot ér, de csak ha minden része jó, „félmegoldás”-t nem fogadunk el. A maximális pontszám 10. Adja össze a pontokat, adja hozzá az előzőhöz, és menjen tovább. III. Alakítsa át szenvedő szerkezetbe a következő mondatokat! 41. The doctor will examine you. ……………………………………………………… 42. They left me at home. ……………………………………………………………… 43. They are building a new house. …………………………………………….……… 44. One uses chalk for writing on the blackboard. …………………………………….. 45. Everyone can see the film soon. ……………………………………………...……. Ebben a feladatban minden teljesen jó megoldás ér 1 pontot. A zárójelbe tett rész (a megoldásban) elhagyható. A maximális pontszám 5. Adja össze pontjait, adja hozzá az eddigiekhez, és menjen tovább! IV. Tegye be a mondatokba a szituációnak megfelelő módbeli segédigét! (lehet tagadó forma is) 46. What ………….. we do? What do you recommend? 47. You ………………….. have laughed at her. She didn’t deserve it. 48. I’m not sure where to go on holiday. I …………… go to Italy. 49. You ………………. smoke here. Can’t you see the sign? 50. You ………………. see that film. It was brilliant! Ebben a feladatban 1 helyes segédige megfelelő formában 1 pont. A maximális pontszám 5. Adja össze pontjait, adja hozzá az eddigiekhez, és menjen tovább!

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V. Alkosson 2 mondatból 1 feltételes mondatot a szituációnak megfelelően! 51-52. The weather wasn’t good. We didn’t drive to the seaside. …………………………………………………………………. 53-54. I’m not happy. It’s not summer. …………………………………………………………………. 55-56. You must hurry. You are going to miss the bus. …………………………………………………………………. 57-58. Don’t drive to Manchester. It takes too long. ………………………………………………….. 59-60. I’m sleepy now. I didn’t go to bed in time yesterday. …………………………………………………………. Ebben a feladatban egy mellékmondat 1 pontot ér, az egész feltételes mondat 2-őt. A maximális pontszám 10 pont. Adja össze pontjait, és menjen tovább! VI. Fejezze be a megkezdett kérdéseket a következő mondatra vonatkozóan! Mr. Smith was walking in the garden when he met the director. 61. Who …………………………………………………………………..? 62. What …………………………………………………………………..? 63. Where ………………………………………………………………….? 64. When ……………………………………………………………………? 65. Whom ……………………………………………………………………? Ebben a feladatban minden teljesen jó mondat 1 pontot ér. (Fontos a megfelelő segédige és a szórend.) A maximális pontszám 5 pont. Adja össze pontjait, és menjen tovább! VII. Alkosson mondatokat úgy, hogy tegye helyes sorrendbe a következő szavakat! 66. breakfast / do / what / have / for / usually / you ……………………………………………………..? 67. director / interviewed / I / by / was / the ………………………………………………… . 68. Games / at / there / the / 40,000 / were / first / people / modern …………………………………………………………………… . 69. go / you / I / but / on / with / sorry / am / can’t / I / Sunday …………………………………………………………………… . 70. Tom / your / invite / you / didn’t / why / party / to ……………………………………………………………………. ? Ebben a feladatban minden helyes szórendű mondat 1 pontot ér. A maximális pontszám 5 pont. Adja össze a pontjait, és dolgozzon tovább!

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VIII. Írja be a mondatba a zárójelben megadott szó odaillő formáját! 71. What is this town ………………. for? (FAME) 72. Betty is ……………………… arguing with people. (CONTINUE) 73. By the end of the month 10,000 people had seen this …………………… . (EXHIBIT) 74. Unless it is really ……………………, passengers are advised not to travel. (NEED) 75. It was ………………. of you to leave your handbag on the train. (CARE) 76. If you have a car, you are ……………………….. on trains and buses. (DEPENDENT) 77. …………………….., I haven’t seen that film. (FORTUNE) 78. There’s too much …………………… on TV nowadays. (VIOLENT) 79. It is …………. expensive than that one. (LITTLE) 80. She is going to the ………………….. to have her photograph taken. (PHOTOGRAPH) Ebben a feladatban minden helyes formájú szó 1 pontot ér. Adja össze pontjait és dolgozzon tovább! IX. Egészítse ki értelemszerűen az alábbi szöveget a megadott szavakkal! (Ahány hely, annyi szó) Dieting made us fatter It is the problem of weight (81)……………… everywhere. You go on a diet, (82)…………………… instead of losing pounds – you pile (83)……………. on. The British Dietetic Association has (84)……………….. that rather than getting lighter, one (85)………………… three slimmers ends up fatter at (86)…………… end of their diet than when (87)……….. began. They discovered slimmers put on (88)……………….. much as a stone after dieting, (89)……………….. another third regained all the pounds (90)……………. lost within weeks. Only 18 per (91)………… ever reached their target weight. The (92)……………… blamed diets that promise quick-fixes like (93)………………. Atkins plan. The BDA’s Amanda Wynne (94)……………….: ’people are going on a lot (95)……….. fad diets. Because they are so (96)………….. , people put on weight through snacking. (97)…………….. they go back to their old (98)……………….. habits, they will put the weight (99)…………….. on and some extra. The best (100)……………. to lose weight and keep it off is to make small changes that are achievable and sustainable.’ as association back but cent

eating found in monotonous of

Once says the the them

they they watchers way while

Ebben a feladatban a megfelelő helyre beírt szó 1 pontot ér. A maximális pontszám 20 pont.

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Ez volt az utolsó feladat, számolja ki összpontszámát (max. 100 pont) és döntse el további teendőit! Eredménye 60 % fölött van? Akkor vágjon bátran bele a szaknyelv tanulásába, közben pótolja hiányosságait, ha vannak. Ha nem éri el a 60%-ot, a szaknyelv tanulása előtt vagy mellett javasoljuk az általános nyelvtudásának kiegészítését akár tanfolyam útján, vagy önállóan, hiszen nagyon sok gyakorlóanyag jelent már meg, csak ne feledje, kitartás kell!

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Megoldás: Feladat száma 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30.

Helyes válasz C D B C B A D D C B D A D C A C B A C A C A B B A D A C C A

31. eats 32. is making 33. have (just) arrived 34. did (you) type? 35. have been waiting 36. were (you) doing 37. had been driving 38. would come 39. forgets 40. will be 31. Jim eats too much. 32. Jane is making a phone call now. 33. I have just arrived. 34. How many letters did you type yesterday? 35. I have been waiting for you for an hour. 36.What were you doing between nine and ten yesterday? 37. Joe had been driving for several minutes before he realized that one of his tyres was flat. 38. He said he would come the next day. 39. She will ring us up unless she forgets.

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40. The temperature tomorrow will be higher than today. 41. You will be examined (by the doctor). 42. I was left at home (by them). 43. A new house is being built (by them). 44. Chalk is used for writing on the blackboard. 45. This film can be seen soon (by everyone). 46. shall/should 47. shouldn’t 48. may/might 49. mustn’t 50. must 46. What shall/should we do? What do you recommend? 47. You shouldn’t have laughed at her. She didn’t deserve it. 48. I’m not sure where to go on holiday. I may/might go to Italy. 49. You mustn’t smoke here. Can’t you see the sign? 50. You must see that film. It was brilliant! 51-52. If the weather had been good, we would have driven to the seaside. 53-54. I would be happy if it was summer. 55-56. If you don’t hurry, you will miss the bus. 57-58. If you drove to Manchester, it would take too long. 59-60. I wouldn’t be sleepy now if I had gone to bed in time yesterday. 61. Who was walking in the garden? 62. What was Mr. Smith doing in the garden? 63. Where was Mr. Smith/he walking (when he met the director)? 64. When did Mr. Smith/he meet the director? 65. Whom did he meet? 66. What do you usually have for breakfast? 67. I was interviewed by the doctor. 68. There were 40,000 people at the first modern Games. 69. I am sorry but I can’t go with you on Sunday. 70. Why didn’t you invite Tom to your party? 71. famous 72. continuously 73. exhibition 74. necessary 75. careless 76. independent 77. Unfortunately 78. violence 79. less 80. photographer’s 71. What is this town famous for? 72. Betty is continuously arguing with people. 73. By the end of the month 10,000 people had seen this exhibition. 74. Unless it is really necessary, passengers are advised not to travel. 75. It was careless of you to leave your handbag ont he train. 76. If you have a car, you are independent on trains and buses. 77. Unfortunately, I haven’t seen that film. 78. There’s too much violence on TV nowadays. 79. It is less expensive than that one. 80. She is going to the photographer’s to have her photograph taken. 81. watchers 82. but 83. them 84. found 85. in 86. the 87. they 88. as 89. while 90. they 91. cent 92. association 93. the 94. says 95. of 96. monotonous 97. Once 98. eating 99. back 100. way

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It is the problem of weight (81) watchers everywhere. You go on a diet, (82) but instead of losing pounds – you pile (83) them on. The British Dietetic Association has (84) found that rather than getting lighter, one (85) in three slimmers ends up fatter at (86) the end of their diet than when (87) they began. They discovered slimmers put on (88) as much as a stone after dieting, (89) while another third regained all the pounds (90) they lost within weeks. Only 18 per (91) cent ever reached their target weight. The (92) association blamed diets that promise quick-fixes like (93) the Atkins plan. The BDA’s Amanda Wynne (94) says: ’people are going on a lot (95) of fad diets. Because they are so (96) monotonous , people put on weight through snacking. (97) Once they go back to their old (98) eating habits, they will put the weight (99) back on and some extra. The best (100) way to lose weight and keep it off is to make small changes that are achievable and sustainable.’

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Angol általános gazdasági nyelv tantárgyi kalauz

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