2016 1

Coffee Nusantara Wirasoft Pty Ltd 2/7/2016

Commercial in Confidence. © Copyright 2016 Wirasoft Pty Ltd

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What makes Indonesian Coffee Unique? 2/7/2016


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1. Middle of The World!

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2. We are a Great Nation

Majapahit was a Hindu-Buddhist vast thalassocratic archipelagic empire based on the island of Java from 1293 to around 1527. According to the Nagarakretagama (Desawarñana) written in 1365, Majapahit was an empire of 98 tributaries, stretching from Sumatra to New Guinea; consisting of present day Indonesia, Singapore, Malaysia, Brunei, southern Thailand, Sulu Archipelago, Manila, and East Commercial in Confidence. © Copyright Timor2/7/2016 2016 Wirasoft Pty Ltd

The USA flag was inspired by the British East India Co. which itself was inspired by the Majapahit Empire of South East Asia. 4

Evidence Can Be Found At The Spice Route

Spice Route

Source: http://www.celtnet.org.uk/recipes/spice_trade.php

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Map showing the ancient spice route from China to the spice islands of Indonesia and from Arabia to India and then to the Spice Islands. As well as the Mediterranean routes to Europe the old route across North Africa is shown. Also included on the map (blue lines) is the silk road extending from the Middle East to China.

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3. The Ring of Fire

The Ring of Fire is a circle Of Volcanoes and earthquakes Along the rim, or outer edge Of the Pacific Ocean. A large tectonic plate under the ocean slides against plates in the surrounding continents. PACIFIC OCEAN The Ring of Fire contains more than 75% of the world’s volcanoes. – In spite of their destructive tendencies, volcanoes can benefit, or be useful to, plants and animals by making the soil richer Volcano 2/7/2016


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4. World’s Largest Archipelago

Unity in Diversity – Bhinneka Tunggal Ika – Berbeda Namun Satu

There are around 300 distinct native ethnic groups in Indonesia, and 742 different languages and dialects.

Indonesia is the island country composed of the most islands and is the world's largest archipelago with over 18,000 islands. About 6,000 of Indonesia's islands are inhabited. 2/7/2016


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5. Positioned on the Equator

May The Sun Always Shine Down On You

Source: http://www.ducksters.com/science/ecosystems/rainforest_biome.php

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COMPETITIVE ADVANTAGE STRATEGIES 2/7/2016


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Competitive Advantage Model Australia Indonesia Partnership Kemitraan Australia Indonesia

Resources

Distinctive Competencies

Capabilities

Michael Porter Harvard Business School

Cost Advantage or Differentiation Advantage

Chain of Value-Creating Activities

Positional Advantages

The Chinese economy attracts all the attention in the Asian Century, but Indonesia is right next to us, providing opportunities that are often more accessible and less crowded out by other foreigners. -- McKinsey

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Chain of Value-Creating Activities in Nature

Precipitation

Evaporation and Condensation Lake Ocean

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Chain of Value-Creating Activities in Coffee Production Consume Coffee Happy World

Fair Trade Organic Coffee Beans Start In Demand

Export Coffee

Fair Trade Organic Coffee Certification

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Grow Fair Trade Organic Coffee


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Empowering IDN & Indonesia For Nusantara Coffee Sustainable Business Model Smart Client Nusantara Coffee Consultant

Smart Kiosk Smart Kiosk

Smart Client

Smart Business

Coffee Mentors

Smart Office

Smart Business

Nusantara Coffee Consultant

Oversea Market Channel Coffee Smart Kiosk Mentors Smart Kiosk

IDN GLOBAL

Smart Farm

Smart Office

Smart Client

Smart Office

Smart Farm

Smart Office

Ocean Specialists

Smart Office

Smart Office

Ocean Specialists Local Market Channel

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INDONESIAN COFFEE UNIQUE SELLING PROPOSITION 2/7/2016


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Why Is Indonesian Coffee Unique?

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Indonesian Diaspora luwak Coffee

The Most Expensive Coffee In the World 2/7/2016


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The Best Coffee In The World

Selection over digestion

Digestion over selection Result: Low Quality Coffee Beans

Selection over digestion Result: Best Quality Coffee Beans 2/7/2016

Reason for the best coffee in the world, is because of selection not digestion, as digestion can be done artificially!


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Unity in Diversity – Bhinneka Tunggal Ika – Berbeda Namun Satu

Diverse Types of Coffee in Unity • Sumatera (Mandheling, Lintong and Gayo) • Sulawesi (Toraja, Kalosi, Mamasa and Gowa) • Java (Blawan, Jampit, Pancoer, Kayumas and Tugosari) • Bali (Kintamani) • Sumbawa (Tambora) • Flores (Bajawa) • Papua (Baliem Valley IN Jayawijaya region, Kamu Valley in the Nabire Region) Indonesian coffee is all about a JOURNEY of exploring and discovering the diverse TASTE of coffee that the INDONESIAN archipelago has to offer – ASLAN Coffee 2/7/2016


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Enjoy Indonesian Coffee after

Tai Chi Every Saturday: 9:00-10:00 am 2/7/2016


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Camdenville Park St Peters EVERY SATURDAY Camdenville Park St Peters NSW 2044 8:00am – 9:00am

Where Is It? It is about a ten minute walk down May Street from St Peters Station. Address Council Street, St Peters, 2044

Sharpen Your Sense of Smell and Taste Of Indonesian Coffee

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Nature in Harmony of Shade Grown Coffee

ECO-FRIENDLY COFFEE 2/7/2016


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The Biodiversity of Shade Grown Coffee • In its wild form, coffee has always grown under a canopy of leaves. • Coffee growers would manage the natural forest and produce coffee in a way that was, in terms of biodiversity, second only to prime, untouched rainforest. • A couple of decades ago the concept of “shade-grown” coffee didn’t exist, because all coffee was cultivated this way. 2/7/2016


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Sun Grown Coffee • When coffee prices crashed in the late 1980s development organizations such as the U.S Agency for International Development encouraged farmers with investment and support to switch to sun-grown methods. • Sun-grown coffee produces higher yields and exists in a monoculture vastly different to the traditional coffee farms, but also relies heavily on fertilisers and pesticides that coffee growers could only afford with subsidies. 2/7/2016


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Consequences of Sun-Grown Coffee • In shade plantations, dead leaves from the overstory trees provide nutrients to the coffee. In sun plantations, these nutrients are not available, so fertilizers must be used, especially nitrogen (since many traditional overstory trees are nitrogen-fixing legumes). Sun coffee farms leach triple the nitrates into the local watersheds than shade farms. • There are fewer weeds in shade plantations, both because of the shade itself and due to the fallen leaves from shade trees acting as a natural mulch. Herbicides are needed to control weeds in sun plantations. • Soils in sun plantations are more exposed to the elements, particularly drenching rains typical of tropical areas. This leads to erosion of topsoil, and the leaching of chemical fertilizers, pesticides, and herbicides into local watersheds. Soil erosion and acidification and water pollution are serious consequences of growing coffee on sun plantations. • Coffee plants in sun plantations grow faster and age more quickly than those grown in shade, and therefore must be replaced more often. Sungrown coffee trees are typically productive for less than 15 years, while shade-grown coffee trees may yield for 30 years or more. 2/7/2016


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Tentang Kopi

Mengenal jenis-jenis kopi budidaya

Kopi robusta, jenis dan karakteristiknya 2/7/2016

Panduan teknis budidaya kopi

Perbanyakan pohon kopi dengan setek Commercial in Confidence. © Copyright 2016 Wirasoft Pty Ltd

Kopi arabika, jenis dan karakterstiknya

Perbanyakan pohon kopi dengan Biji 25

Gunung Gede Pangrango

Future Shade Coffee Growing Area 2/7/2016


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Sarongge Festival 22-23 Agustus 2015

Kampung Sarongge Di Kaki Gunung Gede Pangrango Kampung Sarongge, Desa Ciputri, Kabupaten Cianjur 2/7/2016


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Reducing Emissions from Deforestation and forest Degradation (REDD)

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The Government of Indonesia estimates that, for each year between 2003 and 2006, around 1.17 million ha of forest was cleared or degraded (UN-REDD, 2009).

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Communities living in and around forests Indonesia has the power to destroy the environment, but at the same time they also have the power to protect it 2/7/2016


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A Darker Shade of Green

Are we ready for REDD+? A view from Indonesia

Bribes, business and forests in Indonesia

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A Darker Shade of Green

Produk Hutan Bukan Kayu, Aset Ekonomi Indonesia


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Mapping Tree Density at a Global Scale

We are currently loosing

Global count reaches 3 trillion trees

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Trees a year

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Where Can They Go When All Their Natural Habitat Are Gone?

Can you help? 2/7/2016


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Mari Bersama Melindungi Hutan dan Penduduk Indonesia

Potret Keadaan Hutan Indonesia (State of Indonesia's Forest) 2009-2013

Manfaat dan Kerusakan Hutan Indonesia 2/7/2016

Begini cara Tebang Pohon Raksasa

Mengenal Minyak Kelapa Sawit dan Kerusakan Hutan


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Selamatkan Hutan Indonesia (100% Indonesia) “Bila pohon terachir telah ditebang, tetes air terachir telah tercemar, dan ikan terachir telah ditangkap, barulah manusia sadar bahwa uang tidak bisa dimakan” -- Suku Indian Cree

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Aksi Pohon Rantau Sedunia (AU$10/Pohon)

Orlando dari Jerman “Mari kita sukseskan ValentinForEarth dengan program pohon rantau”. Aku cinta Indonesia 2/7/2016

• Menurut penelitian yang dipimpin Thomas Crowther dari Netherlands Institute of Ecology, dengan metode hasil dari kombinasi citra satelit, penghitungan di darat dan permodelan komputer, setiap tahun sekitar 15,3 miliar pohon di dunia ditebang. • Menanam pohon, tanpa batas, tanpa sekat. Bertepatan dengan peringatan Hari Sejuta Pohon pada 10 Januari 2016 • Bekerjasama dengan Komunitas Sarongge yang sudah memiliki rekam jejak kredibel dalam penanaman dan pemberdayaan petani setempat • Pohon-pohon yang mereka tanam itu tentu saja akan terus dikembangkankan dan ditambah jumlahnya, sehingga akan hadir pohon-pohon di lahan satu desa yang disediakan Komunitas Sarongge Commercial in Confidence. © Copyright 2016 Wirasoft Pty Ltd

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Saung Sarongge

Dibangun dengan gaya tradisional, menggunakan 17 jenis kayu yang semuanya diperoleh dari Hutan Sarongge, Saung Sarongge adalah pusat wisata dan kegiatan masyarakat. Ini adalah lokasi masyarakat local berlatih tarian tradisional dan seni bela diri, juga digunakan oleh petani dan anggota koperasi berkumpul, tempat untuk pelatihan dan pemeriksaan kesehatan dan tentu saja acara-acara perayaan lainnya.

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“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb

KANGPOHON 1000 Trees for Indonesia

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Questions? Thank You!

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References • • • • • •

Is Sumatera is the only Indonesian Coffee? International Coffee Organization Total production by all exporting countries Green Initiative Foundation Indonesia Investments – Coffee Best Climate Conditions for Growing Coffee Beans

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2016 1

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