Internetworking for Strategic Advantage Kudang B. Seminar
10/20/2012
Kudang B. Seminar
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What is Internetworking? • Internetworking : suatu bentuk hubungan,, kerjasama atau kemitraan hubungan yang mendayagunakan TI (teknologi (teknologi informasi)) berbasis jaringan (internet, informasi intranet, ekstranet ekstranet))
• Trend: menuju pada Internetworked
Enterprises (B (B2B, B2 B2C, G2G, G2B, G2C)
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Worldwide e-Commerce Growth Rest of world Latin America Western Europe Asia Pacific North America Regions in the graph follow the same order as in the legend
$8,000 7,000 6,000 5,000 4,000 3,000
2,000 1,000 0 2000
2001
2002
2003
2004
Source: (2000) Forrester Research
Internetworked Enterprises (IE) 'Extended' Enterprises, Enterprises, which use digital network to coco-operate and compete with other ee-business community partners by exchanging knowledge and information across transtrans-national borders. A new emerging model of business within the Digital Digital--Economy Economy.. It It is a model that posits networks, communities of individuals & refusal of a centralized mindset as the core elements of the new frame of reference. 10/20/2012
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Distributed system which mix emergent behaviours with command and control structures
The Internetworked Enterprise establishes rules and constraints concerning the behaviour of the individuals (tasks and relationships)
Virtual Clusters at different ontological levels Individuals Groups Internetworked Enterprise
at each level, emergent systems show a similar topology even if “dimension” of nodes is different system shows a scale invariance.
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Creating a Virtual Company (VC) VC is an organization that uses information technology to link people, assets, and ideas. Adaptability Opportunism Excellence Technology Borderless Trust--based Trust
Characteristics
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WHY INTERNETWORKING?
Drives of Change
Competitive Environment
Globalization Efficient Global Markets Technology
Competitive Response
Implementation
Global Business Operation & Alliances
The Internetworked Global Enterprises
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Competitive Forces Rivalry of competitors within its industry Threats of new entrants, Threats of substitutes, The bargaining power of customers The bargaining power of suppliers 10/20/2012
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Competitive Strategies Cost Leadership Strategy Differentiation Strategy Innovation Strategy Growth Strategies Alliance Strategies 10/20/2012
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Layered System View of Intra-, Extra-, & Inter-Net
Intranet Extranet Internet
Corporate members Clients, partners, customers
Global society: competitors
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PENERAPAN INTERNETWORKING PADA USAHA YANG BERBASIS E-THERAPIST
Object e-Commerce
Product • Vidio Guidence • E-Book • CD Musik • CD Barrock •Aroma Terapi •Software Terapi
Services • Teknik pernapasan
• Test online • Grup Diskusi • Konsulasi pada pakar
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Kompetitor Potensial Rival http://www.e-therapist.us
New Entrant • Jasa Konseling •Jasa Terapi
Substitute •Rumah Sakit Jiwa •Psikiater dan lembaga konsutasi psikis
Strategi Kompetensi Differentiation
Innovation
Cost Leadership Growth Alliance
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Alliances Strategi
Alliance Strategies Establish new business linkages and alliances with customers, suppliers, competitors, consultants and other companies (mergers, acquisitions, joint ventures, forming virtual companies, etc.).
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Latar Belakang & Tujuan Komunikasi terintegrasi secara real-time
Sinar Mas – Pengelola perkebunan kelapa sawit terbesar di Indonesia
Tujuan Mengidentifikasi penerapan e-business pada PT SMART.
Profil Perusahaan Perkebunan kelapa sawit Lebih dari 50 perkebunan, area tanam 138.100 Ha
PT. SMART
Pabrik Pengolahan 15 Pabrik Pengolahan dgn 4 Pabrik Pengolahan inti sawit 4 Pabrik Industri hilir
Partner Bisnis Unilever Indonesia, Alfa Retailindo, PT Karunia Alam Segar, PT Carefour Indonesia, Kreasi Mas Indah, dll
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Enterprise Resource Planning
PT. SMART
Enterprise Resource Planning
CRM
HRM SAP SCM TPS
MIS Finance and Accounting
Collaboration System Konsumen
Internet
Se
Intranet
e rv
intranet
r
Perkebunan dan TPKS
intranet
President Office intranet
Industri Hilir Perkebunan dan TPKS
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Transaction Processing System CRM
Finance and Accounting
Electronic Data Interchange Transfer Data antara anak perusahaan dan PT SMART
MIS
Transaction Processing System HRM
Real-time Processing (Inventory) SCM
Batch Processing (Report)
ERP
Marketing Information System Contract Processing
Sales Analysis and Support
Sales Order
Maintain Customer
Rebate
Display Customer and Material
Sales Deal and Promotion
Modul Sales and Distribution - SAP
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Supply Chain Management
TBS
TBS
TBS
TPKS
TPKS
TPKS
Kernel kernel
Modul SAP yang digunakan PT SMART untuk menunjang SCM: 1. Inventory Management and Physical Inventory 2. Production Planning and Control
CPO kernel
TP. Kernel
PT SMART
CPO
CPO
Ekspor Eropa dan Asia
75% CPO
25% CPO
Industri Hilir
Industri Hilir
Industri Hilir
Industri Hilir
Proses distribusi → SAP (sales and distribution) : • forecast penjualan • Perencanan pengiriman produk • Menjadwalkan kapan produk harus tersedia di gudang
Minyak Goreng dan Margarin
Distibutor
Konsumen
Modul Human Capital Management - SAP Human Capital Management
1. Strategic Alignment 2. Perencanaan tenaga kerja 3. Analisis tenaga kerja 4. Perencanaan biaya dan simulasi pengembangan tenaga kerja 5. Benchmarking 6. Analisis dan pengukuran kinerja 7. Analisis dan pengukuran bakat dari karyawan
Proses transportasi : software development code and fix
Human Resource Management 1. Administrasi pegawai 2. manajemen organisasi 3. global employee management 4. benefit management 5. time and attendance 6. penggajian dan pelaporan kinerja pegawai.
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Finance and Accounting Modul Financial Accounting dan Budgeting Control System SAP Prinsip: 1. Double Entry Book keeping Concepts 2. Prinsip dan praktek akuntansi umum Proses: 1. dokumen, 2. jenis transaksi 3. pengecekan data, 4. permintaan pembayaran (payment request), 5. penyimpanan data 6. general ledger accounts 7. costomers, vendors, dan banks
Efektif dan efisien : 1. Less storage and time problem 2. Easy mantainance 3. up to date Master data & easy access
Grudin’s Time Space Matrix
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Global Management
1
PT. SMART Go International
2
3 Menggunakan ekstranet untuk transaksi dengan distributor (Distribution Requirements Planning)
Transaksi Penjualan Produk via Website (Direct Selling)
Order Processing
CRM SCM MARKETING
ERP KOLABORA SI PRODUKSI HRM FINANSIAL PEMESANA N
Customers
Raw Material
After Sales Activities
Warehouse (Inventory)
Payment
Production
Selling
Billing
Keuntungan penerapan supply chain management terintegrasi dengan baik yang dirasakan oleh PT Mastrotto Indonesia:
• Tangible Benefit, manfaat yang tangible (berwujud). • Intangible Benefit, manfaat yang intangible (tak berwujud)
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Order Processing
CRM Customers
SCM MARKETING
After Sales Activities
ERP KOLABORA SI PRODUKSI
Warehouse (Inventory)
Payment
HRM FINANSIAL PEMESANA N
Raw Material
Production
Selling
Billing
Keuntungan penerapan supply chain management terintegrasi dengan baik yang dirasakan oleh PT Mastrotto Indonesia:
• Tangible Benefit, manfaat yang tangible (berwujud). • Intangible Benefit, manfaat yang intangible (tak berwujud)
CRM
• Kegiatan peseorangan dan organisasi yang memudahkan
SCM MARKETING
ERP KOLABORA SI PRODUKSI
•
dan mempercepat hubungan pertukaran yang memuaskan dalam lingkungan yang dinamis melalui penciptaan pendistribusian promosi dan penentuan harga barang jasa dan gagasan. Sistem informasi pemasaran selalu digunakan oleh bagian pemasaran dalam sebuah perusahaan untuk memasarkan produk-produk perusahaan tersebut. Sistem informasi ini merupakan gabungan dari keputusan yg berkaitan dengan produk, tempat, promosi, dan harga produk
HRM FINANSIAL PEMESANA N
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CRM
Adapun yang menjadi target pasar PT Mastrotto Indonesia :
SCM
• Perusahaan-perusahaan alas kaki, pakaian, otomotif/jok mobil,
MARKETING ERP KOLABORA SI PRODUKSI
•
furniture, interior perahu, serta aksesoris berbahan dasar kulit lainnya. Perusahaan tersebut dipilih karena bahan dasar dari produk perusahaan-perusahaan tersebut merupakan bahan kulit
HRM FINANSIAL PEMESANA N
CRM SCM MARKETING
ERP KOLABORA SI PRODUKSI HRM FINANSIAL PEMESANA N
• Aktivitas pemasaran PT Mastrotto Indonesia berpusat pada
fasilitas website bagi pelanggan baru, dan informasi produk yang terupdate akan dikirim personal melalui email dan majalah akan didapatkan oleh pelanggan tetap
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CRM SCM MARKETING ERP KOLABORA SI PRODUKSI
• Berikut ini akan diuraikan sintesis dari fase utama dari proses manufaktur Soaking
Pressing
Splitting
Shaving
Chain
Drying
Dyeing
Trimming
Stacking
Buffing
Dry Milling
Finishing
Ironing
Trimming
Laborato ry
Selectin g
HRM FINANSIAL PEMESANA N
CRM SCM
Measuri ng
Identifikasi Grudin’s Time-Space Matrix Pada PT Mastrotto Indonesia
MARKETING
ERP KOLABORA SI PRODUKSI
Finished Product Warehouse
Same Place
Same Time Interaksi tatap muka Confrence dengan menggunakan komputer terintegrasi Dedicated tools for voting and brainstorming
HRM FINANSIAL PEMESANA N
Media spaces Sistem Chating Different Place
Transparent sharing of single user application Collaboration aware group ware Video conference
Different Time Ongoing tasks Team rooms
Group displays Shift work groupware Project management Public display Communication and coordination Unstructure or semi structured email E- bulletin boards Asynchronous conferencing Workflow systems Schedulers
Implementasi Grudin’s Time-Space Matrik Pada PT Mastrotto Indonesia
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CRM SCM MARKETING ERP KOLABORA SI PRODUKSI
• Pada pelaksanaannya terdapat beberapa software yang
digunakan PT Mastrotto Indonesia dalam mengimplementasikan berbagai cara untuk berkomunikasi sepeerti yang disampaikan diatas, seperti spark messenger, skype messenger, windows network and internet, webmail, website, pesan singkat, telepon, dan jejaring sosial
HRM FINANSIAL PEMESANA N Software Spark Messenger Skype Video Call and Confrence
CRM SCM MARKETING
ERP KOLABORA SI PRODUKSI
Skype Video Call and Confrence
HRM FINANSIAL PEMESANA N
Webmail PT Mastrotto Indonesia
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CRM SCM MARKETING ERP KOLABORA SI PRODUKSI
Website PT Mastrotto Indonesia
HRM FINANSIAL PEMESANA N
Layanan Informasi PT Mastrotto Indonesia
PT Socfin Indonesia Perusahaan Agribisnis •Kelapa Sawit •Karet •Benih Kelapa Sawit
Status Perusahaan •Perusahaan PMA •Joint Venture •Sumatera Utara & NAD
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Lokasi Perkebunan PT. Socfin Indonesia
Alamat : Jl. K.L. Yos Sudarso No.106, PO BOX 1254, Medan - 20115
Pangsa Pasar Produk
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Teknikal/ Sistem Pendukung • Stakeholder SI
EXTRANET
INTRANET
NETWORK
INTERNET
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INTRANET INTRANET
Jalur komunikasi antar karyawan dengan menggunakan komputer Meningkatkan Produktivitas Tenaga Kerja
Memperlancar Komunikasi Antar Karyawan
Manfaat Intranet
Informasi Cepat dan Tepat
Continued.. PT Socfin Indonesia Microsoft Forefront Threat Management Gateaway 2010 Std
INTRANET
total license 50 user
EMAIL
Kantor Pusat Perusahaan dan Kantor Cabang menggunakan penamaan yaitu
[email protected] .id.
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EXTRANET intranet perusahaan yang dilebarkan untuk pengguna di luar perusahaan
PT SOCFINDO
Sistem VersaSRS Helpdesk
Maret 2011, sistem diperluas kebagian lainnya seperti Bagian Umum, Bagian Tanaman, Bagian Teknik/Teknologi, Bagian Perbelanjaan dan Bagian Pembelian
INTERNET (Interconnected Computer Networks) Tahun 2009 meluncurkan website “www.Socfindo.co.id”
Publikasi Resmi Perusahaan
Diakses Oleh Jutaan Orang di Seluruh Dunia
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Manfaat Sistem Informasi Manajemen
PT Socfin Indonesia
• Proses produksi • Pengambilan keputusan • Pemasaran hasil produksi • Pengelolaan sumberdaya manusia perusahaan • Keunggulan kompetitif dan brand image perusahaan
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INTERNETWORKED ENTERPRISE Efficient
Global
Perusahaan
Markets
IT Konsumen
Pemerintah
Grand Openning Events SHORT TERMS Graduation
RENTAL TANAMAN HIAS Political Events LONG TERMS Holiday Events
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OUR PRODUCTS
Petani bunga
Pemasok pupuk dan sarana pendukung
Manajemen dan staf
Florist
Bank
Konsumen
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Easier Faster APPLICATIONS SOFTWARE
Anytime Anywhere
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PENERAPAN INTERNETWORKING PADA PT. LOMBOK LEISURE TOURS AND TRAVEL
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Tingginya aktivitas menyita energi, waktu, pikiran,
Kejenuhan dan stress
Menyegarkan diri dengan melakukan PERJALANAN WISATA
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Dibutuhkan suatu teknologi informasi untuk mendukung perkembangan INDUSTRI PARIWISATA
INTERNETWORKING ELEKTRONIK PARIWISATA (e-tourism)
meningkatkan daya guna bidang pariwisata memberikan berbagai jasa layanan pariwisata kepada customers dalam bentuk telematika pemasaran pariwisata lebih mudah diakses
Identifikasi Stakeholder
Bank
Pembayaran dan Modal Investasi
Konsumen
Individu, Perusahaan, Lembaga atau Institusi
Pemerintah
Dinas Pariwisata, Polisi Pariwisata, dan Pemerintah Daerah
Hotel
Penginapan dan Persinggahan
Travel
Trasportasi, Tiket, dan Travel Guide
Restoran
Penyedia Makanan Khas Daerah, dan Internasional
Money Changer
Penukaran Uang Bagi Turis Asing
Souvenir Shop
Menyediakan Semua Jenis Oleh-oleh Khas Daerah
Komunita Seni
Menyediakan Hiburan dan Festival Budaya
Masyarakat Lokal
Media atau Objek Wisata
Intitusi Pendidikan
Penyedia Tenaga Kerja (Akademi Pariwisata)
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PERBANKAN Bank berperan sebagai penyedia jasa layanan pembayaran dan pinjaman untuk investasi. Wisatawan dapat memanfaatkan internet banking melalui mobile banking untuk melakukan transaksi.
HOTEL DAN RESTORAN Sebagai penyedia layanan pendukung pariwisata. Hotel dan restoran dapat melihat informasi mengenai agenda terbaru kegiatan pariwisata PT. Lombok Leisure Tours and Travel di website untuk mempersiapkan diri untuk mendukung layanan akomodasi wisatawan.
TRAVEL AGENT Berperan sebagai penyedia jasa layanan transportasi dan akomodasi. Agen travel membutuhkan informasi yang tersedia di website untuk membantu mereka mempersiapkan jadwal kerja mereka guna menunjang agenda pariwisata yang ada.
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Intranet Ekstranet
Internet
Web SMS E-MAil Telephone Jejaring Sosial
Antar Perusahaan Pariwisata dan Antar Divisi Konsumen, Supplier (Travel, Hotel, Restoran, Money Changer, Pemerintah, Komunitas Seni), Kelompok Masyarakat Lokal Semua Stakeholder
pemesanan, promosi, informasi, customer service pemesanan, promosi ke konsumen yang sudah pernah berkunjung informasi, reservasi, customer service reservasi, customer service, klarifikasi kunjungan/pesanan Facebook, Twitter, Blog (sebagai sarana infirmasi dan promosi)
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Sebagai salah satu media untuk menginformasikan serta mempromosikan obyek-obyek wisata yang ada di NTB. Aplikasi yang digunakan diantaranya adalah website untuk berkomunikasi dengan semua stakeholder. Website juga berfungsi menggantikan costumer service yang akan menanggapi pertanyaan dari pengunjung.
Tampilan Website http://lombokleisure.com/
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Online via Yahoo Messenger Fasilitas Reservasi
HUBUNGAN PT. LOMBOK LEISURE DENGAN STAKEHOLDER Pemerintah Perbankan Hotel Agent Travel Restoran Money Changer Toko Cendra Mata Pelanggan
PT. LOMBOK LEISURE Networking
TANGIBLE Pendapatan Perusahaan Naik
Benefit
INTANGIBLE Pertumbuhan Perekonomian Peningkatan Lapangan Kerja
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Increase Industry’s Competitiveness Using IT PT National Gobel - July 3, 2003 File: Increase Industry Competitiveness Using IT.ppt
Global Competitiveness
NABEL, 3/7/2003
Global
•Regulation
Domestic Market
Government •Incentive
•ISO CERT. •ANTI DUMPING •ENERGY SAVING •RECYCLING
•Certification
Competitiveness
•Vision •Policy
Manufacturer
University
: WTO
•HIGH QUALITY •COST •SPEED •GLOBAL MODEL
•Apprenticeship •Research
Export Market
Regional Sub-Regional
: APEC : AFTA
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Basic Concept of Digital Manufacturing Black Box Manufacturing
Digital Manufacturing
Product Planning
Product planning
(standardization, common part)
Technology development
Supply Chain Management
NABEL, 3/7/2003
Research Design
Development Promotion, PR
Procurement
Human Resources
Marketing
Logistic
Accounting
Marketing & Service
Customer
Supplier
Preproduction Cell production Mass production
General Affair
Case 1: Before vs. After 1st Soft Model
NABEL, 3/7/2003 1st Dummy MU
2nd Dummy MU Sales Co. comments
2D MAC
Dimensioning
3D Modelling
4 weeks
MONTHS 1
2 3 weeks
2D MAC
2nd Soft Model
6 weeks
3
2 weeks
3D Revision
3 weeks
3 weeks
1 week
5 weeks
4
5 8 weeks
3D Modelling 2D Revision
Sales Co. comments
1st Dummy MU
Industrial Design 3D Revision transfer
• Shorten lead time 2 months • Improved quality & accuracy (reduce errors) • Eliminate soft model cost (in this case Rp. 20M)
2nd Dummy MU
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Case 1: Before vs. After (Box Fan)
NABEL, 3/7/2003
- D i g i t a l Idea sketches
3D modeling
Mechanical design
Planning & Modeling (industrial design) Planning transfer
2002 ~
Design (parts, assembly)
ID transfer
~ 2001
DQ0
DQ1
3 months 2 months
• Eliminate soft model (use digital MU) • Accurate transfer
Prototype
Mold & die process
Pre-production & mass production
Development (mold & die)
ManufacManufacturing
Design review (DQ2)
Production AQ1 Shipping transfer (AQ0) approval (AQ2)
5 months 3 months
• Focus on part design • Easy assembly check • Direct rapid prototyping
4 months
3 months • Transfer 3D data • Less modification due to design error
Result of 1st year:
• Designer productivity up • Engineer productivity up
: + 33% : + 40%
Case 3: Panasonic Scholarship [ 1999 - Before BPR ]
NABEL, 3/7/2003
[ 2000~2 - After BPR ]
Invitation to Panasonic Scholarship
Through 6 major Universities, PS Office distributes guideline & application form
Through Internet
Application Process
Fill in paper application based on guideline, and send complete form to PS Office
Fill in e-Application, parameters are defined by PS Office
Evaluation of Candidates
• Collect, validate & input data • Sorting based on criteria • Distribute by each major • List up 40 candidates All done manually and using spread sheet
• Download from Internet • Execute sorting program • List up 40 candidates • Send result using Internet Manual job only confirming semifinalist data
Number of Applicants Man Power Used for Screening
[ 1999 ]
[ 2000 ]
[ 2001 ]
[ 2002 ]
83
1,155
1,836
1,920
15 man days
2 man days
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Case 3: PS e-Application
NABEL, 3/7/2003
[ PS e-Application ]
[ Applicants ]
WEB Server
Website html+Java
Corporate Website - Microsoft Internet Explorer File Edit View Go Favorites Help
Table 1
Panasonic Scholarship "Panasonic Scholarship e-Application" [1]. PERSONAL INFORMATION First Name
Noor
Family Name
Fithriyani
Email Address
[email protected]
Telephone Number
Area Code 021
Age
23
Table ...
Number 5238119
years old
Sex
Male
Female
Marital Status
Single
Married
Validate & scoring
[2]. ACADEMIC INFORMATION Year of Graduation
1998
University/Institute
Institut Teknologi Bandung
November
, if "Other", mention university name Major Field
Civil Engineering
GPA (minimum 3.00)
3.74
Major Field of Further Education Plan
Engineering
(Example: 3.74)
CGI program
[3]. NON ACADEMIC INFORMATION Japanese Language Proficiency Test (JLPT)
(*)
(**) , if "None", Japanese language study
Level 3 Never
Less than 300 hours
More than 300 hours
Fill in e-Application thru web
Internet Registration (csv) 0001,Rudi,Raharja,
[email protected],21,8711225,23,M,S,1998,…,PRI,4,N,1,3.65 0002,Budi,Hartono,
[email protected],,5307222,25,M,S,1996,…,GOV,2,N,4,3.17 0003,Mely,Retnowati,,,8710221,22,F,S,2000,…,LEC,0,N,2,3.35 0004,etc...
[ Panasonic Scholarship Office ] Scoring system (see Table 1 ~ Table 10): 1). Total Score = (gpa x vuniv x 40%) + (jlpt x 20%) + (sjpn x 20%) + (toefl x 10%) + (acc x 30%) 2). Sorting basis: (1). Total Score (2). GPA (3). Acceptance by University in Japan (4). JLPT level (5). TOEFL score
Spreadsheet
PANASONIC SCHOLARSHIP SEMIFINALIST
-Sorting based on criteria -Distribute by each major -Summary first 50 candidates
Case 4 : Before ( e-Procurement )
Purchasing 2 Order Sheet
NABEL, 3/7/2003
1 Order Sheet
6 Invoice
Supplier
5 Receiving Sheet
4 Receiving Sheet
Accounting
3 Delivery Sheet
Warehouse (Receiving)
Source: Reengineering The Corporation - Michael Hammer & James Champy
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Case 4 : After ( e-Procurement )
Purchasing
1 Order Sheet
NABEL, 3/7/2003
Supplier
2 Delivery Sheet
Transaction Data Base
Warehouse (Receiving)
Accounting
Source: Reengineering The Corporation - Michael Hammer & James Champy
Fundamentals of Strategic Advantage An enterprise must survive in the globally competitive era Internetworking can change the way businesses compete Internetworking is designed & implemented as vital competitive networks that help an enterprise achieve its strategic objectives 10/20/2012
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INTERNETWORKING
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