Weby pro Plastkon Zadani v 1.0 17.11.2014
Obsah • Info o Plastkonu
Historie Produkty a brandy
• Navrhovana struktura webu a microsites • Elevator Pitch • Temata pro korporatni web • Ukoly webu a cilovky • Predpoklady pro web • Priklady ktere se nam libi • Prilezitost pro Vas! • Cenova nabidka 17.11.2014
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Info o Plastkonu Kdo jsme, co delame
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Quick Facts and History Hundred years of experience combined with modern perspective to innovation and marketing Locations
Plastkon product s.r.o. resides in a factory with almost 100 years of history of production of plastic products. Before 1989 the factory was owned by the largest plastics group of companies in Eastern Europe. Since 1995 Mr. Dipl. Ing. Daniel Hama took a control via a management buy out scheme and started a series of investments into new technology, new real estate and created a portfolio of well respected and innovative brands in the areas of gardening, winter sports, DIY and kitchen and household goods. By 2012 Plastkon grew to become a European leader in design, development, manufacturing and sales & marketing support of plastic consumer goods and tools for producing them. The extensive technical background, tried and tested over the hundred years of history, was finally combined with the modern approach to constant market-driven innovation, and search for the optimal quality and cost balance. With the cooperation of well trusted suppliers and customers Plastkon products are now available on major markets all over the World!
BSc (Hons) David Hama managing director
Andrea Janásová marketing assistant
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> 180 employees > 10 mil. EUR in revenue (2011) Up to 30% growth Technology: injection, blow, rotation moulding & CNC cutting of moulds and tools • 80% export to over 60 countries: All EU, Russia, USA, Israel, South Africa, New Zealand
• Trade shows: SPOGA/GAFA Cologne, ISPO Munich, Ambiente Frankfurt, Colleczione Frankfurt, IGC Chicago • 3 factories: Mikulovice, Jesenik, Ceska Ves • 10 sales offices: CZ (3x), DE (3x), USA (2x), Bulgaria, Belgium
Ing. Petr Stejskal sales executive
Ing. Jaroslav Ševčík sales executive
Tripod - the products and brands overview Tripod product strategy enhances stability in economic cycles (volume vs. margin vs. technology innovation)
Plastkon Me-too brands
Premium brands PREMIUM WINTER BRAND (in the making…)
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Value for money brands But increased innovation and becoming less low-cost Currently re-branding each (eg. Garden Collection -> Gardenico Purpose: volume, wide assortment, excellent value, great price:quality ratio Customers: OBI, Bauhaus,…
- Innovative, one of a kind products, some patented - Individual brand identity from Plastkon - “Designed, developed and manufactured by Plastkon” - Purpose: high margin, great marketing and visibility tool, represents Plastkon’s innovation and quality - Customers: exclusive only
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Technology & Development
- So called “cooperation” - Used to be big (Mattel toys, McDonalds..), now “appointment only” long-term partners - We cooperate on design, development & technology - Then we do “contract manufacturing” - We do not sell or market these products - Purpose: improving know-how, technology, R&D
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Brands and products Portfolio of innovative brands and successful products
Collections (me too products) • • • • • •
Window boxes and troughs Flower pots Watering cans and sprayers Smart System self-watering technology Modern & traditional, value & durable 1000 product variations
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Sledges Bobs Steerable sledges Gliders, Skis, Baby Bobs Safe & fun 90 product variations
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Snow shovels 30 product variations
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No innovation Low-cost items (dustbins, bowls, …)
Premium brands •
Modern, sleek, glossy designer flower pots with self-watering system 100 product variations
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PREMIUM WINTER BRAND (in the making)
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Snow shovels exclusive transparent polycarbonate Telescopic or big Extremely durable, exclusive
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STRATOS METEOR & SUPERNOVA 2 new products in pipeline Exclusive, speed, technology, features Kids, teenagers and adults with teenager’s heart and love for adrenaline?
Navrhovana struktura webu, microsites, e-commerce, e-shop Diaspory: Servis vs. Produkty / B2B vs. B2C / Koupit vs. dozvedet se / Sales vs. Lead generation
Plastkon
Korporatni web
B2B
B2C
e-commerce
e-shop
Prodejni weby Gardenico
Winter
Snow Shovels
Household
Me-too microsites
Flower Lover
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Armstrong
Premium Winter
Premium microsites 7
Elevator Pitch Why Plastkon? The secret behind competitive advantage!
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We don’t treat you as a customer, we treat you as a partner! We don’t sign contracts, we develop partnerships!
• Our goal is not to make quick money, our goal is to develop markets with You! Step by step, hand in hand… • We have faces, we are people who deal with you in person • You call, the director, the owner picks up the phone
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We are not a firm, we are a company Company is a collection of of people who communicate personally with you
• Team work • Company with a face, not an institution with a logo • Our business is not in databases, our business is in heads and hands of our people!
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We don’t take ourselves too seriously! Building partnerships with us is an adventure and experience, and enjoyable one!
• If we don’t like something we simply don’t do it • Life is too short to settle for average boring stuff • We do make mistakes, sometimes stupid ones… but then we laugh, learn and do it better next time with a smile! • Bereme se s nadhledem! 17.11.2014
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Temata pro korporatni web Co bychom meli prezentovat na webu
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Temata
Zakaznici = Partneri
Siroky sortiment – vy jako nas B2B zakaznik muzete mit 1 dodavatele misto 6
Nebereme se prilis vazne! Umime si ze sebe delat prdel!
Nepodepisujeme kontrakty, budujeme vztahy
Jsme odvazni pri vyvoji
Delame to co nas bavi
U nas I delnici rozhoduji o nazvu vyrobku a strategii
Mame skvele partnery a dodavatele
Nejsme firma, jsme spolecnost
Case Studies pri vyvoji
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Reinventujeme vyrobky
Majitel dava na 4 mil truhliku sve tel.cislo
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Ukoly a cile webu (-ů) Co je ukolem webu?
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Kazdy web ma jiny ukol dle typu navstevnika Ty nejdulezitejsi interakce jsou B2B partner na Korporatnim webu & Helmut na Micrositech Korporatni web
Cilovka/Web
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Helmut z Frankfurtu
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Redirectovat na B2C e-shop Redirectovat na microsite(s) Lead generation->CRM Chci byt jejich partner a vim proc -> call to action Pozvanka do B2B ecommerce
Manager nakupu z OBI
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Dodavatelé
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Kontakty
Zájemci o práci
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Chci pro ne pracovat
Brands’ Microsites • • •
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Vice info o vyrobcich Tipy a triky Redirect na B2C eshop
Vice info o vyrobcich
B2C e-shop • •
B2B e-commerce
Buy Return & Buy
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Buy Register & Buy
Na korporatnim webu nechci prezentovat vsechny produkty. Ale korporatni web by mel spis poukazovat na nase sluzby, nasi story a proc budeme skvelym partnerem navstevnika webu
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Predpoklady pred budovanim webu Co bude nejspis dulezite pripravit nez zacneme web delat (ne vse je nutne)
• Fotky tovarny • Fotky lidi • Seznam kde prodavame • Case Studies • Kontaktovat partnery a dodavatele pro recenze a doporuceni • Firemni video z vyvoje/vyroby/tovarny • Rozhovory se zamestnanci…
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Pozadavky Co mozna nevite…
• Minimum textu, vice obrazku, ikon, fotek, infografiky… • Napojeni na social media • Nutne dobre propojit s B2B e-commerce solution Tak aby clovek vzdy kdykoliv mohl pozadat o prodej / kontakt / smlouvu B2B e-commerce solution jeste neni hotova
• Radi bychom vytvareli aktualni obsah tydne, ale myslim ze se k tomu jeste nedopracujeme…mozna za 2 roky. Takze web nesmi vypadat staticky, vzdy tam clovek musi najit neco jine, ale zaroven nesmi vyzadovat prilis administrativy
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Priklady Weby ktere se nam libi!
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http://www.think.edu.a u/ Plusy: •
Celkove skvely dojem
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Vyborny draty
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Pekna funkctionalita element
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Intuitivni
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Rychle chapu o co jde a co delaji
Minusy: •
Pomale nacitani obsahu
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Plusy: •
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Minusy: •
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http://www.airbusgrou p.com/int/en.html Plusy: •
Cisty design
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Fotky
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Mozaika zprav dole
Minusy: •
Pro menu clovek musi kliknout
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Plastkon nema tolik obsahu?
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http://www.compros.re /presentation.php Plusy: •
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Minusy: •
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Cenova nabidka Navrh struktury
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Navrh struktury cenove nabidky Korporatni Web
Jednotlive microsites
Kreativa, Architektura, Navrh
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Programovani
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Fotky
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Texty
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Preklady
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Podminky: • Zdrojova data patri Plastkonu (od ikonek, po fotky, fonty,…) • Po tom co pujde web online tak musime byt schopni ho samostatne bez vasi asistence kontrolovat a menit • Musi byt jasne definovane tzv. viceprace pokud se o nejakych uvazuje…pokud nepochopite zadani a 2x udelate neco spatne tak to preci ja nemuzu financovat. Nemuzu platit za Vase potencialni chyby. • Cenova nabidka musi byt jasne definovana…ne ze pak neco nebude hotove, doladene a ja budu platit za opravy a dodelavky nebo nedokonalosti. Pokud cenova nabidka bude rozdilna od konecne faktury tak je neco nekde spatne! • Termin dokonceni: na osobni diskusi. Cim drive tim lepe, ale hrrr a spatne to udelat nechceme… 17.11.2014
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Prilezitost pro Vas! Plastkon bude pro Vas zajimava reference, potencialni dlouhodoby partner, a spoluprace velice obohacujici a prospesna! 25
Win-win situation Verim ze zakladem uspechu je ze obe strany delaji to co chteji a bavi je to!
• Plastkon je dobra reference do FMCG industry • Jsme jedni z mala rodinnych firem, s charismatickym majitelem • Echt Česká firma, ktera ne jen ze vyrabi, ale cely vyvoj, design, inovace ma v CR • Plastkon je sice mensi Česká firma ale s globalnim footprintem • Velice siroky a zajimavy sortiment…
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David Hama
[email protected] +420 603 803 779
Garden Winter Household Snow shovels Flower Lover Armstrong
www.plastkon.cz
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