UNIVERSITAS AIRLANGGA DIREKTORAT PENDIDIKAN Tim Pengembangan Jurnal Universitas Airlangga Kampus C Mulyorejo Surabaya
page 1 / 5
UNIVERSITAS AIRLANGGA DIREKTORAT PENDIDIKAN Tim Pengembangan Jurnal Universitas Airlangga Kampus C Mulyorejo Surabaya
EDITORIAL BOARD Editorial Board of The Indonesian Journal of Health Policy and Administration (Jurnal AKK) KETUA PENYUNTING (CHIEF EDITOR): dr .Widodo J.Pudjirahardjo MS.,MPH.,Dr.PH. WAKIL KETUA PENYUNTING (DEPUTY CHIEF EDITOR): dr. Joeti Kartiza Suyono, MPH. PENELAAH AHLI / MITRA BESTARI (EDITORIAL BOARDS): Prof.Dr.dr. Karjadi Wirjoatmodjo, Sp.An(K)IC . (RSUD Dr.Soetomo, Surabaya) Prof.Dr.dr. Marsetio Donosepoetro, Sp.PK.(Universitas Airlangga, Surabaya) Prof.dr. Hasbullah Thabrany, MPH.,Dr.PH. (Universitas Indonesia, Jakarta) Drs. Johny Setyawan, MBA. (Universitas Gajah Mada, Yogyakarta) Kamaljeet Singh Gill (National University Hospital, Singapore) Marcus Foo (National University Hospital, Singapore) dr. Iwan M. Muljono, MPH. (Dinkes Propinsi Jatim) dr. Edhy Listiyo, MARS. (RS Adi Husada, Undaan) Prof. Umar Nimran,MA.,Ph.D. (Universitas Brawijaya, Malang) dr. Purnawan Junadi,MPH.,Ph.D. (Universitas Indonesia, Jakarta) Prof. Dr. dr. Stefanus Supriyanto, MS. (Universitas Airlangga, Surabaya) Dr.drg. Nyoman A. Damayanti, MS. (Universitas Airlangga, Surabaya) Prof.Dr.dr. A. Razak Thaha, MSc.(Universitas Hasanuddin, Makassar) Dr.drg. R Darmawan Setijanto, M.Kes. (Universitas Airlangga, Surabaya) PENYUNTING PELAKSANA (MANAGING BOARDS): Dr.Dra.Ec. Thinni Nurul Rochmah, M.Kes. (Universitas Airlangga, Surabaya) Djazuly Chalidyanto, S.KM., MARS. (Universitas Airlangga, Surabaya) dr. Siswanto, MPH (Puslitbang Yankes) drg. Setya Haksama, M.Kes. (Universitas Airlangga, Surabaya) drg. Henny Poeri Margastuti, MARS. (RS Adi Husada, Kapasari) Ratna Dwi Wulandari, S.KM., M.Kes. (Universitas Airlangga, Surabaya) PELAKSANA TATA USAHA : Nur Isyana Aprilia, S.KM
page 2 / 5
UNIVERSITAS AIRLANGGA DIREKTORAT PENDIDIKAN Tim Pengembangan Jurnal Universitas Airlangga Kampus C Mulyorejo Surabaya
Table of Contents No 1 2 3 4 5
6 7
Title Increase Patient Safety Program Through the Method of Failure Mode and Effect Analysis Analysis of Factors Affecting Obedience Officer Leprosy in the Implementation of Leprosy SOP Services District Puskesmas Sampang Patient Safety Development Program Based on Six Goal International Patient Safety Standard in Surabaya Oncology Hospital The effort of Community Empowerment in Tuberculosis Disease Control Program in Tambakrejo Public Health Center, Surabaya City Analysis of The Use of Labor Service at Maternal and Children’s Care in St. Vincentius a Paulo Catholic Hospital Surabaya based on Five Stage Buying Decision Process Theory and the PATH Type Model Economic of Scale Analysis at Specialist Clinics
Page 61 - 67 68 - 72 73 - 78 79 - 86 87 - 91
92 - 98
The Right Arrangement of Positioning, Differentiation, and Brand Based on 99 - 104 Value-Driven Marketing
page 3 / 5
UNIVERSITAS AIRLANGGA DIREKTORAT PENDIDIKAN Tim Pengembangan Jurnal Universitas Airlangga Kampus C Mulyorejo Surabaya Vol. 10 - No. 2 / 2012-05 TOC : 7, and page : 99 - 104 The Right Arrangement of Positioning, Differentiation, and Brand Based on Value-Driven Marketing Penyusunan Positioning, Differentiation dan Brand Berdasarkan Value-driven Marketing Author : Siti Mar’atus Sholikah | sitimaratus_sholikah@ yahoo.com Akademi Kebidanan Pemerintah Kabupaten Bojonegoro Abstract ABSTRACT The background in this research was the target number of registrant in The Midwifery Academy Bojonegoro’s District among 2009-2011 has not yet reached as big as more 200’s registrants. The objectives of research are arrangement of positioning, differentiation and brand according to Value-Driven Marketing in The Midwifery Academy Bojonegoro’s District. The design implementation of research is survei and cross sectional. Sampling was done by stratified random sampling, simple random sampling on lecturers and students of The Midwifery Academy Bojonegoro’s District., 11th class students of SMAN 3 Bojonegoro, alumnus of The Midwifery Academy Bojonegoro’s District using accidental sampling method. Quantity of sample in this research are 219’s respondents and 9th for Delphi’s respondents using descriptive analysis, modus and frequency. The result of this research, the respondent’s assessment dominantly choose permission-to-play values as basic point for determining Value-Driven Marketing. The result of respondent’s assessment was confirmed to the Delphi’s respondent are dominantly choosed permission-to-play values in 77,8 percentages. The results FGD 1 show that the selected elements of permission-to-play values are professionalism, accountability, and integrity. The result FGD 2 to arrangement of positioning, differentiation and brand based on Value-Driven Marketing at The Midwifery Academy Bojonegoro’s District. Keywords: marketing 3.0, positioning, differentiation, brand, value-driven marketing Keyword : marketing, , 3.0, positioning, differentiation, brand, value-driven, , , Daftar Pustaka : 1. Ambarwati SDA, (2003). Upaya Membangun Brand Image dan Brand Equity melalui Kegiatan Periklanan yang Efektif. Yogyakarta : STIE Widya Winata 2. Ginting NFH, (2011). Manajemen Pemasaran. Bandung : CV Yrama Widya 3. Kotler P dan Keller KL, (2009). Manajemen Pemasaran. Edisi 12. New Jersey : Prentice-Hall 4. Kotler P, Kartajaya H, dan Setiawan I, (2010). Marketing 3.0. . Jakarta : Erlangga 5. Kartajaya H, (2010). New Wave Marketing. Jakarta : PT. Gramedia Pustaka Utama 6. Kartajaya H dan Darwin W, (2010). Connect: Surfing New Wafe Marketing. Jakarta : PT. Gramedia Pustaka Utama 7. Kotler P, (2002). Marketing Manajemen Pemasaran (edisi 2). Jakarta : Prenhallindo 8. Malhotra NK, (2004). Marketing Research an Applied Orientation 4th ed. New Jersey : Pearson Prentice-Hall 9. Schiffman LG and Kanuk LL, (2000). Consumers Behavior 7th ed. New Jersey : Prentice-Hall, Inc 10. Susanto AB dan Wijanarko H, (2004). Power Branding: Membangun Merk Unggul dan Organisasi Pendukungnya. Jakarta : Quantum Bisnis dan Manajemen 11. Soetjipto, (1999). Profesi keguruan. Jakarta : Rineka Cipta 12. Zikmund WG dan Babin BJ, (2011). Exploring Marketing Research. Jakarta : Salemba Empat
page 4 / 5
UNIVERSITAS AIRLANGGA DIREKTORAT PENDIDIKAN Tim Pengembangan Jurnal Universitas Airlangga Kampus C Mulyorejo Surabaya Copy alamat URL di bawah ini untuk download fullpaper : journal.unair.ac.id/filerPDF/akkbc2841d395full.pdf
page 5 / 5 Powered by TCPDF (www.tcpdf.org)
