N O V E M B E R
C O M M U N I C A T I N G
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Summary
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O U R
W O R L D
Tak Sekedar Menjalin Konektivitas Perubahan adalah keniscayaan dalam kehidupan. Tak terkecuali di dunia bisnis. Sebagai sebuah entitas bisnis, perubahan adalah hal yang tidak bisa ditawar-tawar. Kenapa ? Karena lingkungan bisnis, pelanggan, produk, atau teknologi senantiasa berubah. PT Indonesia Comnets Plus (ICON+) pun tengah berubah. Saat ini, ICON+ sedang menjalani re-branding. Tagline baru pun mengemuka : We Speak Beyond Connectivity. Re-branding ini merupakan jawaban sekaligus adaptasi perusahaan terhadap kondisi pasar terkini. Pencanangan re-branding tak berarti tanpa sosialisasi. Untuk satu ini, manajemen ICON+ telah menyiapkan beragam strategi aktivitas komunikasi. Tak kalah penting adalah internalisasi. Re-branding akan berjalan optimal bila ICONers (kar yawan dan kar yawati ICON+) memahami betul perubahan apa yang sedang terjadi di perusahaan. Gagal dalam menyikapi perubahan adalah awal keterpurukan. Yang tidak mampu bertahan akan tergantikan oleh mereka yang menciptakan nilai lebih baik. Inilah yang sedang d i l a k u ka n I C O N + , memberikan layanan beyond connectivity.
Tak Sekedar Menjalin Konektivitas 11 12
MANAJEMEN
CARA SUKSES MENANAMKAN NILAI-NILAI PERUSAHAAN
ICONers
PARA JAWARA ICON+ IDOL & API 2013
E DI TO R I AL
DAFTAR ISI
DARI REDAKSI 03 FOKUS TAK SEKEDAR MENJALIN KONEKTIVITAS
07 KILAS BERITA - MOBILE APKT : ICON+ GO MOBILE APPLICATION - KUNJUNGAN DEKOM ICON+ KE DESA PINTAR - ICON+ MEMERIAHKAN PERINGATAN HARI LISTRIK NASIONAL - PENUTUPAN PROGRAM CSR SEKOLAH MASTER ICON+ - ICON+ KANTOR TERSEHAT VERSI JAK FM - IDUL QURBAN ICON+ - PENERTIBAN KABEL ROW - ICON+ DUKUNG KESUKSESAN 3RD INDONESIA OPEN CHESS CHAMPIONSHIP 2013
10 ICONers SEKELUMIT KISAH MELAYANI PELANGGAN
12 MANAJEMEN PENTINGNYA SARAPAN BAGI TUBUH DAN OTAK KITA
14 TEROPONG YUMMY, CRUNCHY & TASTY
15 PSSSTTT... - MENGAPA BAWANG BISA MEMBUAT ORANG MENANGIS ? - MELARANG ANAK BISA PICU FOPIA - KUIS BERHADIAH
B
ertepatan dengan peringatan HUT ke-13, pada medio Oktober 2013 lalu ICON+ meluncurkan pembaharuan corporate brandingnya. Setelah menjadi “mercusuar” dari gerak langkah dan prestasi ICON+ selama 13 tahun terakhir, identitas perusahaan ICON+ pun harus berevolusi. Evolusi ini tentunya sarat dengan berbagai makna positif yang kedepannya diharapkan mampu memacu ICON+ untuk bertumbuh sekaligus berprestasi lebih baik sesuai harapan semua pihak. Mengusung jargon “We Speak Beyond Connectivity”, ICON+ secara tegas menyatakan tekadnya untuk memberikan kualitas layanan yang lebih baik, khususnya kepada seluruh stakeholder dan shareholder, maupun kepada seluruh elemen bangsa Indonesia secara umum. Tidak berlebihan apabila jargon tersebut dianggap sebagai cerminan kepercayaan diri yang cukup kuat dalam tubuh organisasi ICON+. Tentu saja hal ini adalah realita yang telah dibuktikan ICON+ selama 13 tahun kebelakang. Sepanjang kurun waktu tersebut, sebagai anak perusahaan, ICON+ Detty Elviany terbukti mampu mendukung kinerja PLN dalam memberikan layanan kepada masyarakat Indonesia di seluruh pelosok negeri – khususnya pada bidang Teknologi Informasi dan Komunikasi (TIK). Selaras dengan prestasi tersebut, ICON+ juga menjadi mitra handal bagi seluruh pelanggan lain yang jumlahnya terus meningkat secara signifikan. Semua prestasi membanggakan tersebut merupakan bukti kehandalan koneksi dan sistem yang dihadirkan ICON+. Dimana kualitas tersebut terus ditingkatkan sesuai dengan kebutuhan pelanggan yang bergerak dinamis dari waktu ke waktu. Dengan demikian, “We Speak Beyond Connectivity” adalah sebuah keniscayaan logis. Betapa tidak, setelah mampu menghadirkan kualitas koneksi yang tak diragukan, kini adalah waktu yang tepat untuk melangkah lebih jauh, yaitu lebih dari sekedar memberikan kualitas layanan terbaik kepada pelanggan. Namun, yang lebih penting adalah menciptakan sinergi terbaik bersama pelanggan untuk terus berkembang dengan potensi yang tak berbatas. Tentu saja jargon dan corporate branding ini harus dibuktikan melalui kerja keras, komitmen dan integritas dari seluruh keluarga besar ICON+. Tak dapat dipungkiri bahwa SDM adalah motor penggerak nomor satu yang tentunya akan mendukung realisasi hal tersebut. Hanya berbekal SDM yang kokoh, tentu saja semua harapan ini akan terwujud lebih baik dari yang telah dicanangkan bersama. Sebagai bagian penting dari ICON+, mari kita bergegas menyingsingkan lengan baju, untuk bersama-sama bekerja keras secara cerdas demi membumikan jargon dan corporate branding ini. Ayo !
2
NOVEMBER 2013 C O M M U N I C AT I N G O U R W O R L D
COMMUNICATING OUR WORLD
PENANGGUNG JAWAB: Detty Elviany [ Sekretaris Perusahaan ] PEMIMPIN REDAKSI: Manajer Humas KOORDINATOR LIPUTAN: Titik Riana, Erna Pardede KONTRIBUTOR: Ceceng Muhaimin, Melly Rahmadani, Leonard Panjaitan, FX. Yunianto Wibowo NARASUMBER: Seluruh Manajer PT Indonesia Comnets Plus KOLOM INTERAKTIF: Sapto Nugroho, Dehotman Purba, Bambang Suryanto, Bunga Brimagita SIKLUS: Nasari, Khasbullah Arief Santoso EDITOR Muhammad Pamungkas REPORTER & PHOTOGRAPHER Sebastian R.A., Agustina Masito DISAIN & TATA LETAK Andunk Bayumurti
PT INDONESIA COMNETS PLUS Wisma Mulia Lt. 50-51 Jl. Jend. Gatot Subroto Kav. 42, Jakarta 12710 T. 62-21 525 3019, F. 62-21 525 3659
Tak Sekedar Menjalin Konektivitas PT Indonesia Comnets Plus (ICON+) tepat berusia 13 tahun pada 3 Oktober lalu. Menginjak usianya yang ke13, ICON+ berbenah diri. Perubahan terus dilakukan, baik secara eksternal maupun internal. Saat ini, ICON+ sedang melakukan re-branding. Sebuah tagline pun dimunculkan, yakni “We Speak Beyond Connectivity”.
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Rudy Mulyadi
Detty Elviany
Dehotman Purba
Manajer Pemasaran ICON+
Sekretaris Perusahaan ICON+
GM Penjualan ICON+
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