Readers of the idnes.cz family servers Internet servers of the media group MAFRA

You can trust us.

Readers of the iDNES.cz family servers Internet servers of the media group MAFRA

You can trust us.

Internet visit rate research

NetMonitor A research project providing information about internet visit rate and visitors´ sociodemographic profile in the Czech Republic. The project has been ordered by the SPIR (the Association for Internet Advertisement), the Mediaresearch, a. s. company in cooperation with the Gemius S. A. company carry out the project. NetMonitor joins two research projects – Research of Internet visit rate and Research of visitors´ sociodemography in the Czech Republic. Data given in this presentation refer to October 2013.

Department of research and analysis, Mafra, a. s.

Visit rate and sociodemography of iDNES.cz users

You can trust us.

Visit rate iDNES.cz addresses altogether 4 647 118 unique visitors per month. 835 460 263 pages viewed; 2 595 438 unique visitors per week. 83 % unique visitors access iDNES.cz from the Czech Republic. Since the beginning of 2002, when the number of unique visitors became an official measure of the Internet visit rate, the number of iDNES.cz readers has increased ten times.

Sociodemography The Internet visitors sociodemography research is carried out in users connecting to the Internet from the Czech Republic. Thus, the following sociodemographic charts and data concerning servers are based on numbers of unique users connected to the Internet from the Czech Republic.

Source: NetMonitor – October 2013


You can trust us.

Sex Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Man

0% iDNES.cz CELKEM Alík.cz Auto.iDNES.cz a Automodul.cz Auto.iDNES.cz Automodul.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz


10%

20%

Woman

30%

40%

1 967 46

50%

60%

70%

80%

90% 100%

1 907 37 342 304 84 218

384 305 113 428 531 294 621 846 389 290 340 487 304 141 434 437 248 231 1 074 679

135 117 22 64 273 210 95 313 348 211 444 1 052 292 115 392 529 250 84 206 174 238 115 868 475

Men represent altogether 51 % of iDNES.cz unique visitors, and women 49 %. More than 2/3 visitors of the servers Auto.iDNES.cz a Automodul.cz, Bonusweb.cz, Mobil.cz , Sport.iDNES.cz, Technet.cz and Xman.cz are men. You can address the highest percentage of women – more than 40 % - at the servers Bydleni.iDNES.cz a Reality.iDNES.cz, Cestovani.iDNES.cz, Hobby.cz, HomePage.iDNES.cz, Jizdnirady.iDNES.cz, Kultura.iDNES.cz, OnaDnes.cz, Rajče.net, Revue.iDNES.cz, Zpravy.iDNES.cz a Kraje.iDNES.cz. 44 % of the children’s server Alík.cz visitors are girls.


You can trust us.

Age Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) 11 - 19 years

20 - 29 years

30 - 39 years

0%

10%

iDNES.cz CELKEM 426 Alík.cz Auto.iDNES.cz a Automodul.cz 29 Auto.iDNES.cz 23 Automodul.cz 6 BonusWeb.cz 37 Bydleni.iDNES.cz a Reality.iDNES 33 Bydleni.iDNES.cz 26 Reality.iDNES.cz 7 Cestovani.iDNES.cz 55 Ekonomika.iDNES.cz a Finance.iDNES.cz 57 Hobby.cz 25 HomePage.iDNES.cz 82 Jizdnirady.iDNES.cz 244 Kultura.iDNES.cz 64 Mobil.iDNES.cz 22 OnaDnes.cz 67 Rajče.net 128 Revue.iDNES.cz 42 Rungo.cz 5 Sport.iDNES.cz 45 Technet.cz 58 TOPkontakt.cz 48 Xman.cz 33 Zpravy.iDNES.cz 189 Kraje.iDNES.cz 85


20%

40 - 49 years

30%

40%

50%

60%

50 and more years

70%

80%

90% 100%

900 944 937 667 22 18 7 19 16 132 107 131 79 114 94 121 69 43 17 22 18 42 95 75 34 172 159 176 117 131 127 139 90 43 63 58 37 178 195 176 137 226 224 233 140 153 107 140 81 285 235 282 181 348 607 394 305 132 201 175 108 84 105 120 73 190 159 198 118 211 244 261 171 126 149 151 86 68 51 64 37 159 167 164 106 144 166 149 94 115 90 126 107 84 87 82 61 480 517 448 307 333 272 276 187

Visitors of the age 20 – 39 years create almost one half of all iDNES.cz visitors. At the Auto.iDNES.cz, Bonusweb.cz, Bydleni.iDNES.cz a Reality.iDNES.cz, Cestovani.iDNES.cz, Ekonomika.iDNES.cz a Finance.iDNES.cz, HomePage.iDNES.cz, Jizdnirady.iDNES.cz, Kultura.iDNES.cz, Mobil.iDNES.cz, OnaDnes.cz, Revue.iDNES.cz, Rungo.cz, Sport.iDNES.cz, Technet.cz and Kraje.iDNES.cz is this age group embraces more than 50 % of visitors. 26 % of the children’s server Alík.cz, 13 % of the Bonusweb.cz visitors and 13 % of the Rajče.net visitors, are of the age 10 – 19 years.


You can trust us.

Education Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Elementary

Trained / Secondary without exams



10%

574

Secondary with exams

20%

30%

40%

869 23

44 101 37 82 8 33 44 57 57 120 41 76 18 55 81 118 82 140 42 100 112 139 308 363 88 86 36 70 89 103 162 229 59 68 12 26 66 99 85 94 60 115 44 37 260 347 122 202

50%

60%

1 519 15

29 206 184 42 119 302 240 87

329 384 218 456 761 306 196 315 402 243 100 277 274 206 149 773 497

University

70%

80%

90% 100%

913 15 126 119 24 63 180 157 47 213 274 145 358 465 201 102 226 222 185 87 198 158 105 117 561 333

24 % of all iDNES.cz visitors are graduates. Graduates create more that 30 % of the visitors at the following server: Bydleni.iDNES.cz Ekonomika.iDNES.cz Finance.iDNES.cz HomePage.iDNES.cz OnaDnes.cz Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Xman.cz


You can trust us.

Household net income Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Under CZK 10 thousand

CZK 10 - 20 thousand



CZK 20 - 30 thousand

10%

409 10 48 40 10 25 69 43 32 68 71 47 84 221 68 41 69 122 39 16 51 68 48 28 179 112

20%

30%

947 16 109 92 30 70 149 113 49 165 192 127 217 471 151 96 158 227 129 43 123 140 111 78 444 252

40%

CZK 30 thousand and more

50%

902 21 112 100 25 54 166 129 48 180 212 130 238 447 154 81 174 253 122 57 152 131 131 75 439 260

60%

70%

80%

1 097 25 158 146 28 91 201 170 57 236 304 147 386 483 213 134 234 273 192 81 239 204 137 122 610 383

Unlisted

90% 100%

519 11 50 42 13 42 72 59 22 92 100 55 140 277 95 53 97 141 71 28 75 67 59 45 270 148

28 % of iDNES.cz visitors belong to the group with their household net income of CZK 30 thousand and more. At the server Auto.iDNES.cz, Bydleni.iDNES.cz, Ekonomika.iDNES.cz a Finance.iDNES.cz, HomePage.iDNES.cz, Mobil.iDNES.cz, Revue.iDNES.cz, Rungo.cz, Sport.iDNES.cz, Technet.cz, Xman.cz and Kraje.iDNES.cz this share grows up to more than 33 %.


You can trust us.

Position at work Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Managers

Highly qualified workers

Ordinary white collars



10%

20%

30%

Ordinary blue collars

40%

50%

60%

429 285 513 7 4 8 13 61 52 52 55 50 48 13 8 7 16 29 31 35 70 61 96 62 54 80 17 15 25 43 89 72 100 127 87 133 52 47 81 150 117 163 163 138 273 83 73 100 55 44 61 80 85 122 94 68 140 66 60 90 28 26 41 88 74 90 78 58 87 60 33 82 54 41 49 229 174 269 142 114 149

70%

Enterpreneurs

80%

90% 100%

450

732 16

69 59

83 70 25 52 115 82 116 131 84 145 375 102 66 98 181 75 31 91 100 86 45 306 192

36 95 69 40 101 111 64 128 168 81 54 75 113 69 34 82 72 72 48 226 141

iDNES.cz has 2 408 thousand of economically active visitors. 18 % of iDNES.cz economically active visitors belong to the group of managers.


You can trust us.

iDNES.cz servers

Alík.cz Auto.iDNES.cz Automodul.cz BonusWeb.cz Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz

Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz

You can trust us.

Alík.cz alik.cz children’s internet

- 93 ths. of visitors per month, 25 ths. of visitors per week - 2,6 mil. viewed pages per month - 89 % users from the Czech Republic - 56 % boys, 44 % girls - 18 % in the age 10 - 14, 8 % in the age 15 - 19, 35 % in the age 10 - 29 - 18 % graduated, 35 % secondary education with A level, 18 % trained / secondary education without A level - 31 % household net income 30 thousand and more



You can trust us.

Auto iDNES.cz & Automodul.cz auto.idnes.cz, automodul.cz car catalogue, news for motorists, tests - 543 ths. of visitors per month, 203 ths. of visitors per week - 11,7 mil. viewed pages per month - 88 % users from the Czech Republic - 72 % men, 28 % women - 50 % in the age between 20 and 39 - 26 % graduated, 43 % secondary education with A level, 21 % trained / secondary education without A level - 33 % household net income 30 thousand and more - 13 % managers, 11 % highly qualified workers, 11 % white collars, 17 % blue collars 14 % enterpreneurs



You can trust us.

BonusWeb.cz bonusweb.cz on-line entertainment, daily about computer games, demo versions, samples, reviews, tests, interviews - 323 ths. of visitors per month, 117 ths. of visitors per week - 5,6 mil. viewed pages per month - 88 % users from the Czech Republic - 77 % men, 23 % women - 60 % in the age between 20 and 39 - 22 % graduated, 42 % secondary education with A level, 20 % trained / secondary education without A level - 32 % household net income 30 thousand and more - 10 % managers, 11 % highly qualified workers, 13 % white collars, 18 % blue collars 13 % enterpreneurs



You can trust us.

Bydlení & Reality iDNES.cz bydleni.idnes.cz, reality.idnes.cz house and appartment, garden, architecture, constructions, remodelling, interiors, finance, law - 738 ths. of visitors per month, 290 ths. of visitors per week - 43,3 mil. viewed pages per month - 89 % users from the Czech Republic - 58 % men, 42 % women - 57 % in the age between 20 and 39 - 27 % graduated, 46 % secondary education with A level, 18 % trained / secondary education without A level - 31 % household net income 30 thousand and more - 11 % managers, 9 % highly qualified workers, 15 % white collars, 18 % blue collars 15 % enterpreneurs



You can trust us.

Cestování iDNES.cz cestovani.idnes.cz news and service for travellers, tests, weather, currency, climate and local habits information - 814 ths. of visitors per month, 365 ths. of visitors per week - 14,3 mil. viewed pages per month - 91 % users from the Czech Republic - 58 % men, 42 % women - 50 % in the age between 20 and 39 - 29 % graduated, 44 % secondary education with A level, 16 % trained / secondary education without A level - 32 % household net income 30 thousand and more - 12 % managers, 10 % highly qualified workers, 14 % white collars, 16 % blue collars 14 % enterpreneurs



You can trust us.

Ekonomika & Finance iDNES.cz ekonomika.idnes.cz, finance.idnes.cz finance and business news, family finance, shares, markets, on-line financial consultant service - 985 ths. of visitors per month, 434 ths. of visitors per week - 12,7 mil. viewed pages per month - 89 % users from the Czech Republic - 60 % men, 40 % women - 52 % in the age between 20 and 39 - 31 % graduated, 44 % secondary education with A level, 16 % trained / secondary education without A level - 35 % household net income 30 thousand and more - 14 % managers, 10 % highly qualified workers, 15 % white collars, 15 % blue collars 13 % enterpreneurs



You can trust us.

Hobby.cz hobby.cz house, workroom, garden, pets, mushrooms, herbs - 574 ths. of visitors per month, 197 ths. of visitors per week - 7,3 mil. viewed pages per month - 88 % users from the Czech Republic - 58 % men, 42 % women - 49 % in the age between 20 and 39 - 29 % graduated, 43 % secondary education with A level, 20 % trained / secondary education without A level - 29 % household net income 30 thousand and more - 10 % managers, 9 % highly qualified workers, 16 % white collars, 17 % blue collars 13 % enterpreneurs



You can trust us.

HomePage iDNES.cz www.idnes.cz the gate page of the whole iDNES.cz portal and a guidepost of all webs of the iDNES.cz family - 1198 ths. of visitors per month, 769 ths. of visitors per week - 70,3 mil. viewed pages per month - 89 % users from the Czech Republic - 58 % men, 42 % women - 53 % in the age between 20 and 39 - 34 % graduated, 43 % secondary education with A level, 13 % trained / secondary education without A level - 36 % household net income 30 thousand and more - 14 % managers, 11 % highly qualified workers, 15 % white collars, 14 % blue collars 12 % enterpreneurs



You can trust us.

Jízdní ády iDNES.cz jizdnirady.idnes.cz IDOS traffic order - 1985 ths. of visitors per month, 877 ths. of visitors per week - 72,8 mil. viewed pages per month - 96 % users from the Czech Republic - 45 % men, 55 % women - 53 % in the age between 20 and 39 - 25 % graduated, 40 % secondary education with A level, 19 % trained / secondary education without A level - 25 % household net income 30 thousand and more - 9 % managers, 7 % highly qualified workers, 14 % white collars, 20 % blue collars 9 % enterpreneurs



You can trust us.

Kultura iDNES.cz kultura.idnes.cz show business, specials on great events, trailers from new albums and films, hit parades and lists, interviews - 766 ths. of visitors per month, 306 ths. of visitors per week - 11 mil. viewed pages per month - 89 % users from the Czech Republic - 57 % men, 43 % women - 55 % in the age between 20 and 39 - 30 % graduated, 45 % secondary education with A level, 13 % trained / secondary education without A level - 31 % household net income 30 thousand and more - 12 % managers, 11 % highly qualified workers, 15 % white collars, 15 % blue collars 12 % enterpreneurs



You can trust us.

Mobil iDNES.cz mobil.idnes.cz daily news from the telecommunication world, Mobile communication, Internet, IT news - 454 ths. of visitors per month, 169 ths. of visitors per week - 5,8 mil. viewed pages per month - 89 % users from the Czech Republic - 72 % men, 28 % women - 56 % in the age between 20 and 39 - 25 % graduated, 48 % secondary education with A level, 17 % trained / secondary education without A level - 33 % household net income 30 thousand and more - 14 % managers, 11 % highly qualified workers, 15 % white collars, 16 % blue collars 13 % enterpreneurs



You can trust us.

OnaDnes.cz onadnes.cz magazine covering all aspects of a woman - 827 ths. of visitors per month, 333 ths. of visitors per week - 17,3 mil. viewed pages per month - 89 % users from the Czech Republic - 46 % men, 54 % women - 53 % in the age between 20 and 39 - 31 % graduated, 43 % secondary education with A level, 14 % trained / secondary education without A level - 32 % household net income 30 thousand and more - 11 % managers, 12 % highly qualified workers, 17 % white collars, 13 % blue collars 10 % enterpreneurs



You can trust us.

Rajče.net rajce.net space for your photos - 1203 ths. of visitors per month, 431 ths. of visitors per week - 385,6 mil. viewed pages per month - 84 % users from the Czech Republic - 48 % men, 52 % women - 50 % in the age between 20 and 39 - 22 % graduated, 40 % secondary education with A level, 23 % trained / secondary education without A level - 27 % household net income 30 thousand and more - 9 % managers, 7 % highly qualified workers, 14 % white collars, 18 % blue collars 11 % enterpreneurs



You can trust us.

Revue iDNES.cz revue.idnes.cz interesting news from the society, culture, fashion shows, culture programs, health, jokes, entertainment, charity - 627 ths. of visitors per month, 271 ths. of visitors per week - 25,3 mil. viewed pages per month - 88 % users from the Czech Republic - 55 % men, 45 % women - 54 % in the age between 20 and 39 - 33 % graduated, 44 % secondary education with A level, 12 % trained / secondary education without A level - 35 % household net income 30 thousand and more - 12 % managers, 11 % highly qualified workers, 16 % white collars, 14 % blue collars 12 % enterpreneurs



You can trust us.

Rungo.cz rungo.cz runners web - 255 ths. of visitors per month, 79 ths. of visitors per week - 1,5 mil. viewed pages per month - 88 % users from the Czech Republic - 63 % men, 37 % women - 51 % in the age between 20 and 39 - 39 % graduated, 44 % secondary education with A level, 12 % trained / secondary education without A level - 36 % household net income 30 thousand and more - 12 % managers, 11 % highly qualified workers, 18 % white collars, 14 % blue collars 15 % enterpreneurs



You can trust us.

Sport iDNES.cz sport.idnes.cz latest national and international sport news, on-line broadcasting, opinion polls, results - 724 ths. of visitors per month, 352 ths. of visitors per week - 31,6 mil. viewed pages per month - 88 % users from the Czech Republic - 68 % men, 32 % women - 50 % in the age between 20 and 39 - 31 % graduated, 43 % secondary education with A level, 15 % trained / secondary education without A level - 37 % household net income 30 thousand and more - 14 % managers, 11 % highly qualified workers, 14 % white collars, 14 % blue collars 13 % enterpreneurs



You can trust us.

Technet.cz technet.cz internet, DTV, consumer electronics, HD, IT, photography, etc. reviews, tutorials, tests, reports from technically interesting places and other reading of the technology around us - 697 ths. of visitors per month, 279 ths. of visitors per week - 10,5 mil. viewed pages per month - 88 % users from the Czech Republic - 71 % men, 29 % women - 52 % in the age between 20 and 39 - 26 % graduated, 45 % secondary education with A level, 15 % trained / secondary education without A level - 33 % household net income 30 thousand and more - 13 % managers, 9 % highly qualified workers, 14 % white collars, 16 % blue collars 12 % enterpreneurs Source: NetMonitor – October 2013


You can trust us.

TOPkontakt.cz topkontakt.cz company catalogue - 527 ths. of visitors per month, 140 ths. of visitors per week - 2,6 mil. viewed pages per month - 92 % users from the Czech Republic - 51 % men, 49 % women - 45 % in the age between 20 and 39 - 22 % graduated, 42 % secondary education with A level, 24 % trained / secondary education without A level - 28 % household net income 30 thousand and more - 12 % managers, 7 % highly qualified workers, 17 % white collars, 18 % blue collars 15 % enterpreneurs



You can trust us.

Xman.cz xman.cz server for men who are not affraid of any action - 392 ths. of visitors per month, 155 ths. of visitors per week - 5,4 mil. viewed pages per month - 89 % users from the Czech Republic - 67 % men, 33 % women - 49 % in the age between 20 and 39 - 34 % graduated, 43 % secondary education with A level, 11 % trained / secondary education without A level - 35 % household net income 30 thousand and more - 16 % managers, 12 % highly qualified workers, 14 % white collars, 13 % blue collars 14 % enterpreneurs



You can trust us.

Zprávy iDNES.cz zpravy.idnes.cz latest national and international news - 2185 ths. of visitors per month, 1062 ths. of visitors per week - 98 mil. viewed pages per month - 89 % users from the Czech Republic - 55 % men, 45 % women - 50 % in the age between 20 and 39 - 29 % graduated, 40 % secondary education with A level, 18 % trained / secondary education without A level - 31 % household net income 30 thousand and more - 12 % managers, 9 % highly qualified workers, 14 % white collars, 16 % blue collars 12 % enterpreneurs



You can trust us.

Kraje iDNES.cz kraje.idnes.cz regional news - 1278 ths. of visitors per month, 577 ths. of visitors per week - 26,7 mil. viewed pages per month - 90 % users from the Czech Republic - 59 % men, 41 % women - 56 % in the age between 20 and 39 - 29 % graduated, 43 % secondary education with A level, 17 % trained / secondary education without A level - 33 % household net income 30 thousand and more - 12 % managers, 10 % highly qualified workers, 13 % white collars, 17 % blue collars 12 % enterpreneurs



You can trust us.

Contact

Commercial department iDNES.cz Phone: +420 22506 3341 Fax: +420 22506 3355 E-mail: [email protected] Info: http://info.idnes.cz MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 - Smíchov

Readers of the idnes.cz family servers Internet servers of the media group MAFRA

Recommend Documents