Permasalahan & Tantangan Pengembangan Pasar Gula Kelapa dan Aren
PT. KAMPUNG KEARIFAN INDONESIA Home to the Widest Collection of Indonesia’s Premium Ethnic Food Products
JAVARA
PT. KAMPUNG KEARIFAN INDONESIA [JAVARA] aims to keep alive and celebrate: •Indonesia’s Food Biodiversity Heritage •Smallholder indigenous farmers & food artisans
ABOUT US JAVARA works across the agricultural value chains from production to distribution in order to preserve Indonesia’s food biodiversity and bringing community-based products to broader market.
WHAT WE DO Discover Exploring hidden treasures of food biodiversity, local indigenous wisdom and culinary tradition through building long term partnership with local champions and seed warriors
Revive Sustaining the food biodiversity, indigenous wisdom & heirloom recipe endangered of being lost/forgotten by building the entrepreneurial capacity of local champions in reviving such heritage
Innovate Creating communitybased premium artisan food products that are rooted from local food biodiversity, indigenous wisdom & old recipes, yet meeting the market trends, demands and standards. Including building local capacity to produce added-value products
Promote Building the branding of the food identity to highlight its place of origins, their unique features, the people who produced them and the values and/or indigenous wisdom that underlie the production.
Sell Build sustainable market to sell and distribute the food products created by the supply chain partners. This is to mobilize the role of consumers in joining the mission of keeping alive food biodiversity & farming profession
SCOPE OF ACTIVITIES From LOCAL FARMS to GLOBAL MARKET
TECHNOLOGY & TECHNICAL ASSISTANCE
ON FARMS
WORKING CAPITAL & INVESTMENTS
PRODUCT INNOVATIONS
POST HARVEST PROCESSING
QUALITY ASSURANCE
ADDED-VALUE FOOD PRODUCTION
ORGANIC & OTHER CERTIFICATION
MARKETING & PUBLIC RELATIONS
PRODUCT OFFTAKER FOR FARMERS & ARTISANS
FOOD IDENTITY BRANDING
SALES, DISTRIBUTION & EXPORTS
ETHICAL BUSINESS PRACTICES
APPROACH ENTREPRENEURIAL Addressing resource limitations of farmers through APPROACH creative and innovative solutions that solve the problems and generate new business opportunities with high added value. ECONOMIES OF SCOPE
Addressing the small-scale nature of farmers and producers through economies of scope (product diversity) instead of economies of scale
ADDED-VALUE ORIENTED
Develop added value towards produces to compensate the small-scale nature and short economic life-time.
CLUSTER-BASED
Develop business clusters for farmers and producers that covers some/most of the value chain and provision of business infrastructure that enable business leverage and risk mitigation
MARKET ORIENTED Work together with farmers & small producers to enable them meet the market requirements (specification, quality, capacity, continuity, timely delivery, etc.)
DRIVING FORCE FOR NEW PRODUCTS SUPPLY PUSH
Supply-push product mainly due to two reasons: 1.To sustain a near-extinct food biodiversity or heritage culinary products 2.To provide sustainable and fair market absorption for our partnering farmers/small food producers
PROBLEM DRIVEN
Problem-driven product mainly provide added-value processed products as exit strategy for farmers in the case of: 1.Price falls due to over-supply in the market 2.Over production of the harvest 3.Quality of harvest is below the market specification 4.Natural disaster that calls for premature harvest and immediate market absorption
MARKET PULL
Market-pull product mainly to meet the demand/request from the existing or potential market/business contacts, especially: 1.For market with special need such as gluten-sensitive consumers, autism consumer, diabetic consumers 2.Substituting importer products 3.Meeting the gap of supply on market demand
JAVARA AT PRESENT
JAVARA AT PRESENT
MARKETING APPROACH Collaborations with Chefs
Telling stories of people & values behind product
Mobilizing the role of media to educate consumers
SOCIAL INNOVATIONS Promoting Ethical Trade
Celebrating Champion Farmers We believe that farmers are the heroes of our life and deserve recognition and respect. From time to time we organize events where our champion farmers can proudly present their produces to consumers & engage them to various trade events and meetings both at global & national level
Nurturing Youth Agripreneurship
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Integrity
Service Excellence
Standards & Specification
Tantangan
Price
Food Safety
Market Administration Compliance
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Standards & Specification
Food Safety
Product Porfile: - Mesh - Color - Moisture Content - Microbiology - Shelf Life - Packaging
Free from hazardous materials: - Physical Contamination: metals, woods, insects, plastics, etc. - Chemical Contamination
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Market Administration Compliance
Trend Pasar Internasional, khususnya Eropa dan Amerika mengharuskan produk bersertifikasi: - ORGANIC - HACCP - KOSHER - BRC - FAIR TRADE
ORGANIC HACCP FAIR TRADE
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
PRICE
Kekuatan harga produk gula kelapa dan Aren di pasar akan sangat dipengaruhi oleh “perceived value” produk tersebut oleh pasar. Oleh karena itu, Product & Brand Positioning merupakan salah satu keypoint yang harus dikembangkan.
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Service Excellence
Seni dalam berinteraksi dengan buyer.
Service Excellence yang kita berikan kepada para buyer akan menentukan: Responsif
Bertanggung Jawab
Professional Communication Skill
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Trust pasar terhadap produk Market Sustainability
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
INTEGRITY
Pentingnya komitmen dari semua pihak, baik petani dan produsen, untuk menjaga kemurnian produk gula kelapa agar tidak merugikan image Negara secara keseluruhan.
Tell a lie once, and all your truths become questionable.
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Integrity
Service Excellence
Standards & Specification
Tantangan
Price
Food Safety
Market Administration Compliance
PT. KAMPUNG KEARIFAN INDONESIA HEAD OFFICE & SHOW ROOM GRAHA BS 1st FLOOR JL KEMANG UTARA A NO 3, JAKARTA SELATAN INDONESIA Email :
[email protected] Website : www.javara.co.id Phone : +62-21-7183550
