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PENGANTAR KARYA TUGAS AKHIR
PERANCANGAN WEBSITE PERUSAHAAN INDUSTRI KECIL RUMAHAN GENTENG CETAK “SUMBER REJEKI” DI PONOROGO.
Diajukan untuk Menempuh Ujian Tugas Akhir Guna Memenuhi Syarat dalam Meraih Gelar Ahli Madya Program Studi Desain Komunikasi Visual
Disusun Oleh : DODIT DWIJAGAD ARISENO C9512022
PROGRAM STUDI D III DESAIN KOMUNIKASI VISUAL FAKULTAS SENI RUPA DAN DESAIN UNIVERSITAS SEBELAS MARET SURAKARTA 2016
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MOTTO
Bersemangatlah dalam penyelesaian suatu urusan, jangan menunda-nunda urusan yang belum terselesaikan agar tidak menjadi urusan yang semakin besar. -Dodit Dwijagad-
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PERSEMBAHAN
Karya Tugas Akhir ini penulis persembahkan untuk : 1. Kedua orangtua yang sudah memberikan dukungan baik modal dan morilnya selama pengerjaan Tugas Akhir. 2. Jurusan D3 Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain, Universitas Sebelas Maret Surakarta.
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KATA PENGANTAR
Dengan mengucapkan puji syukur kepada Tuhan Yang Maha Esa yang telah memberikan kemudahan dan melimpahkan hikmah-Nya, akhirnya penulis dapat menyelesaikan Tugas Akhir dengan judul PERANCANGAN WEBSITE PERUSAHAAN INDUSTRI KECIL RUMAHAN GENTENG CETAK “SUMBER REJEKI” DI PONOROGO Tugas Akhir ini disusun untuk memenuhi persyaratan guna mencapai gelar Ahli Madya dalam Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain, Universitas Sebelas Maret Surakarta. Selesainya Tugas Akhir ini tidak lepas dari bantuan dan bimbingan secara moril maupun materil dari berbagai pihak. Pada kesempatan ini penulis ingin mengucapkan terima kasih kepada : 1. Drs. Ahmad Adib, M.Hum, Ph.D, selaku Dekan Fakultas Seni Rupa dan Desain Universitas Sebelas Maret. 2. Hermansyah Muttaqin, S.Sn, M.Sn, selaku Ketua Program Studi Desain Komunikasi Visual. 3. Nidyah Widyamurti, S.Sn, M.Ikom, selaku Pembimbing I Tugas Akhir. 4. Arief Fajar Nursyamsu, S.Si, selaku Pembimbing II Tugas Akhir. 5. Seluruh Dosen DIII Desain Komunikasi Visual yang telah memberikan bimbingan selama perkuliahan. 6. Seluruh Staf Tata Usaha
Program Studi Desain Komunikasi Visual atas
kemudahan beradministrasi. 7. Djamin selaku pemilik perusahaan genteng cetak Sumber Rejeki yang telah membantu memberikan informasi dan semangat. 8. Semua pihak yang telah membantu dalam penyusunan Tugas Akhir yang tidak bisa penulis sebutkan satu persatu. Terima kasih.
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Penulis menyadari bahwa penulisan Tugas Akhir ini masih jauh dari kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan saran yang membangun demi kesempurnaan penulisan Tugas Akhir ini. Semoga Tugas Akhir ini dapat bermanfaat bagi penulis khususnya dan bagi pembaca umumnya. Atas perhatian dan kerjasamanya penulis ucapkan terima kasih.
Surakarta,
Februari 2016
Penulis
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DAFTAR ISI
HALAMAN JUDUL .........................................................................................
i
LEMBAR PERSETUJUAN .............................................................................
ii
LEMBAR PENGESAHAN .............................................................................. iii MOTTO ............................................................................................................. iv HALAMAN PERSEMBAHAN .......................................................................
v
KATA PENGANTAR ....................................................................................... vi DAFTAR ISI ...................................................................................................... viii DAFTAR GAMBAR ........................................................................................ xiii DAFTAR TABEL ............................................................................................. xiv BAB I PENDAHULUAN ..................................................................................
1
A. Latar Belakang .......................................................................................
1
B. Rumusan Masalah ...................................................................................
3
C. Tujuan Perancangan ................................................................................
3
BAB II IDENTIFIKASI MASALAH ..............................................................
4
A. Data Produk .............................................................................................
5
1.
Bahan Baku ......................................................................................
5
2.
Proses Pembuatan Genteng Cetak ....................................................
6
3.
Model Genteng Yang Tersedia ........................................................
7
B. Target Market ..........................................................................................
8
1.
Segmen Geografi ..............................................................................
8
2.
Segmen Demografi...........................................................................
8
3.
Psikografi ........................................................................................
8
C. Aktivitas Marketing Yang Sudah Dilakukan ..........................................
9
BAB III KONSEP PERANCANGAN ............................................................. 10 A. Konsep Kreatif ........................................................................................ 10 B. Strategi Kreatif ........................................................................................ 10 1. Strategi Verbal ...................................................................................... 10 a. Kepala Berita (Headline) ............................................................... 10 b. Body Copy ...................................................................................... 11
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c. Caption ........................................................................................... 11 d. Kalimat Dasar (Base Line) ............................................................. 12 2. Strategi Visual Non Verbal ................................................................... 13 a. Ilustrasi ............................................................................................ 13 b. Grafis Pengikat................................................................................ 14 c. Layout ............................................................................................. 14 1) Axial .......................................................................................... 15 2) Center ........................................................................................ 16 d. Tipografi ......................................................................................... 17 e. Warna .............................................................................................. 19 f. Logo ................................................................................................ 21 1) Bentuk Dasar ............................................................................. 21 2) Nilai Visual Logo ...................................................................... 22 3) Warna Logo .............................................................................. 22 4) Grid ........................................................................................... 23 5) Skala.......................................................................................... 24 6) Konfigurasi ............................................................................... 24 7) Grayscale .................................................................................. 25 8) Incorrect Logo .......................................................................... 26 9) Reserved .................................................................................... 27 3. Refrensi Perancangan............................................................................ 28 a. Refrensi Logo.................................................................................. 28 b. Refrensi Layout Website ................................................................. 28 c. Refrensi Warna dan Layout Karya Pendukung .............................. 33 4. Prediksi Biaya ....................................................................................... 34 5. Proses Pra Produksi Hingga Pasca Produksi ........................................ 35 6. Target Audience .................................................................................... 36 a. Geografi .......................................................................................... 36 1) Primer ........................................................................................ 36 2) Sekunder ................................................................................... 36
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b. Demografi ....................................................................................... 36 c. Psikografi 7. Penempatan Dan Penggunaan Media.................................................... 37 A. Daftar Target Media ........................................................................ 36 1. Media Luar Ruang .................................................................. 36 2. Media Dalam Ruang ............................................................... 36 3. Merchandise ........................................................................... 36
B. Penempatan Target Media .............................................................. 38 1. Media Luar Ruang .................................................................. 38 a. Spanduk ............................................................................ 38 b. Poster ................................................................................ 38 2. Media Dalam Ruang ............................................................... 39 a. X-Banner .......................................................................... 39 b. Kartu Nama....................................................................... 39 c. Nota .................................................................................. 40 d. Stempel ............................................................................. 41 e. Kop Surat .......................................................................... 41 f. Amplop ............................................................................. 41 g. Seragam Karyawan ........................................................... 42 h. Rak Display Genteng Cetak ............................................. 42 3. Merchandise ........................................................................... 43 a. Mug/Gelas ........................................................................ 43 b. Gantungan Kunci .............................................................. 43 c. Jam Dinding ...................................................................... 44 d. Sticker ............................................................................... 44 8. Visualisasi Karya Perancangan ............................................................. 45 a. Website ............................................................................................ 45 1) Halaman Utama ........................................................................ 45 2) Halaman Produk........................................................................ 46 3) Halaman Cara Pemesanan......................................................... 47
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4) Halaman Tentang Kami ............................................................ 48 5) Halaman Minta Penawaran ....................................................... 49 6) Halaman Kontak ....................................................................... 50 b. Media Pendukung ........................................................................... 52 1) Merchandise .............................................................................. 52 a) Mug/Gelas ........................................................................... 52 b) Gantungan Kunci ................................................................ 53 c) Jam Dinding ........................................................................ 54 d) Sticker ................................................................................. 55 2) Media Luar Dan Dalam Ruang ................................................. 56 a) Seragam Karyawan ............................................................. 56 b) Kartu Nama ......................................................................... 57 c) Poster................................................................................... 58 d) X-Banner ............................................................................ 59 e) Spanduk .............................................................................. 60 f) Nota ..................................................................................... 61 g) Kop Surat ............................................................................ 62 h) Amplop ............................................................................... 63 i) Stempel ............................................................................... 64 BAB IV PENUTUP ........................................................................................... 65 DAFTAR PUSTAKA ........................................................................................ 66 LAMPIRAN
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DAFTAR GAMBAR
Gambar 2.1. Bahan baku ....................................................................................... 5 Gambar 2.2. Proses cetak genteng. ...................................................................... 5 Gambar 2.3.Proses pembuatan genteng ............................................................... 6 Gambar 2.4. Model genteng produksi Sumber Rejeki. ......................................... 7 Gambar 3.1. Headline.......................................................................................... 11 Gambar 3.2. Body Copy....................................................................................... 11 Gambar 3.3. Caption. .......................................................................................... 12 Gambar 3.4. Base Line media utama di website .................................................. 12 Gambar 3.5. Base Line media pendukung. .......................................................... 12 Gambar 3.6. Media pendukung Di X-Baner dan Poster...................................... 13 Gambar 3.7. Grafis pengikat. .............................................................................. 14 Gambar 3.8. Refrensi Visual Logo. ..................................................................... 28 Gambar 3.9. Refrensi visual desain website. ....................................................... 32 Gambar 3.10. Referensi warna dan layout karya pendukung. ............................. 33
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DAFTAR TABEL
Tabel 3.1. Prediksi biaya ..................................................................................... 34
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