PERANCANGAN BUKU POP-UP BELAJAR TATA KRAMA JAWA TERBITAN TIGA SERANGKAI BESERTA MEDIA PROMOSINYA

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Konsep Pengantar Karya Tugas Akhir

PERANCANGAN BUKU POP-UP “BELAJAR TATA KRAMA JAWA” TERBITAN TIGA SERANGKAI BESERTA MEDIA PROMOSINYA

Diajukan Untuk Menempuh Ujian Tugas Akhir Sebagai Prasyarat Guna Memperoleh Gelar Sarjana Seni Pada Fakultas Sastra dan Seni Rupa Jurusan Desain Komunikasi Visual

Disusun Oleh:

RIYANTO MIFTAHUDIN C0709063

JURUSAN DESAIN KOMUNIKASI VISUAL FAKULTAS SASTRA DAN SENI RUPA UNIVERSITAS SEBELAS MARET SURAKARTA commit to user 2013 i


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LEMBAR PERSETUJUAN

Tugas Akhir dengan Judul:

PERANCANGAN BUKU POP-UP “BELAJAR TATA KRAMA JAWA” TERBITAN TIGA SERANGKAI BESERTA MEDIA PROMOSINYA

Telah disetujui untuk dipertahankan dihadapan Tim Penguji TA Pada Tanggal: 31 Desember 2013

Menyetujui,

Pembimbing I

Pembimbing II

Drs. Ahmad Adib, M.Hum., Ph.D.

Esty Wulandari, S.Sos., M.Si

NIP. 19650708 199203 1 001

NIP. 19791109 2008012 015

Mengetahui, Koordinator Kolokium dan Tugas Akhir

Drs. Ahmad Adib, M.Hum., Ph.D. NIP. 19650708 199203 1 001 commit to user ii


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LEMBAR PENGESAHAN

Diterima dan Disetujui oleh Panitia Tugas Akhir jurusan Seni Rupa Fakultas Sastra dan Seni Rupa Universitas Sebelas Maret Pada Tanggal:________________

Panitia Penguji Ketua Sidang Akhir Drs.M.Suharto, M.Sn NIP.19561220 198603 1 003

(………………….……)

Sekretaris Sidang Akhir Hermansyah Muttaqin S.Sn., M.Sn. NIP. 19711115 200604 1 001

(………………….……)

Pembimbing Tugas Akhir I Drs. Ahmad Adib, M.Hum., Ph.D. NIP. 19650708 199203 1 001

(………………….……)

Pembimbing Tugas Akhir II Esty Wulandari.S Sos,M.Si NIP. 19791109 200801 2 015

(………………….……)

Mengetahui, Dekan Fakultas Sastra dan Seni Rupa

Ketua Jurusan Desain Komunikasi Visual

Drs. Riyadi Santosa, M.Ed, Ph.D NIP.19600328 198601 1 001

Drs. Mohamad Suharto, M.Sn. NIP.19561220 198603 1 003

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PERANCANGAN BUKU POP-UP “BELAJAR TATA KRAMA JAWA” TERBITAN TIGA SERANGKAI BESERTA MEDIA PROMOSINYA Riyanto Miftahudin1 Drs. Ahmad Adib, M.Hum., Ph.D.2, Esty Wulandari, S.Sos., M.Si 3

ABSTRAK Riyanto Miftahudin, 2013. Pengantar Tugas Akhir ini berjudul Perancangan Buku Pop-Up “Belajar Tata Krama Jawa” Terbitan Tiga Serangkai Beserta Media Promosinya. Perubahan jaman selain menyebabkan akibat positif juga akibat negatif, salah satunya adalah lunturnya nilai-nilai kebudayaan Jawa, yaitu tata krama. Guna mengembalikan nilai-nilai tata krama Jawa sejak dini, diperlukan media pembelajaran yang unik dan interaktif sehingga menarik minat anak-anak prasekolah untuk mempelajarinya, salah satunya buku pop-up. Perancangan buku pop-up tata krama Jawa tidak hanya terbatas pada tampilan yang harus sesuai dengan target audiens, tetapi juga materi yang sesuai. Selain dengan kajian literatur tentang tata krama Jawa, diperlukan juga informasi sejauh mana anak-anak prasekolah mengetahui tata krama Jawa. Semua informasi yang didapat diolah guna penyusunan buku pop-up tata krama Jawa yang berdasar dan sesuai dengan target audiens. Diperlukan juga adanya media promosi yang memperkenalkan buku pop-up tentang tata krama Jawa pada masyarakat, yaitu dengan acara launching dan bedah buku.

_______________________ 1 Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0709063 2 commit to user Dosen Pembimbing I iv


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Dosen Pembimbing II

POP -UP BOOKS “BELAJAR TATA KRAMA JAWA” AND SUPPORTING MEDIA DESIGN ISSUED BY TIGA SERANGKAI Riyanto Miftahudin1 Drs. Ahmad Adib, M.Hum., Ph.D.2, Esty Wulandari, S.Sos., M.Si 3

ABSTRACK Riyanto Miftahudin, 2013. Introductory of this final project design is Pop Up Books “Belajar Tata Krama Jawa” And Supporting Media Design Issued By Tiga Serangkai. Changing times in addition to causing a positive result was also negative effects, one of them is the erosion of Javanese culture, the Javanese manners. In order to restore the values of Javanese manners, required a unique and interactive media learning that can attract preschoolers to learn, one of them is pop-up books. The Javanese manners pop-up books design is not just limited to the look should match the target audience, but also the appropriate material. In addition to a literature review on Javanese manners, but also information needed about what preschool children know about the Javanese manners. All information obtained is processed for the preparation of Javanese manners pop-up books in accordance with the guidelines and the target audience. Supporting media also required to introduce the Javanese manners pop-up books to the public with launch party and a book review.

_______________________ 1 Department of Visual Communication Design Students with NIM C0709063 2 Supervisor I commit to user 3 Supervisor II v


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HALAMAN MOTTO

“ Usaha Keras Tidak Akan Pernah Menghianati” -Yasushi Akimoto-

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HALAMAN PERSEMBAHAN

Tugas Akhir ini kupersembahkan kepada: Keluarga tercinta, Ibu, Ayah dan adik-adik yang tak henti-hentinya memberikan semangat dan memberikan doa yang tulus demi kelancaran anaknya yaitu Ibunda tercinta TH. Oemie Hendrarti Wiyani Ayah tercinta Hardiyanto S.Pd, M.Pd, M.M commit userFauziah Fitri Hardiyanti Adik-adik tercinta Novian Rifai,toMery vii


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KATA PENGANTAR Puji syukur kehadirat Tuhan Yang maha Esa atas segala limpahan rahmat dan hidayat-Nya, sehingga penulis mampu menyelesaikan Tugas Akhir dengan judul: Perancangan Buku Pop-Up “Belajar Tata Krama Jawa” Terbitan Tiga Serangkai Beserta Media Promosinya. Dalam penyusunan tugas akhir ini, tentunya tidak lepas dari bimbingan dan bantuan dari berbagai pihak. Oleh karena itu Penulis mengucapkan terima kasih kepada: 1.

Drs. Riyadi Santosa, M.Ed, Ph.D, selaku Dekan Fakultas Sastra dan Seni Rupa

2.

Drs. Mohamad Suharto, M.Sn, selaku ketua jurusan Desain Komunikasi Visual

3.

Drs. Ahmad Adib, M.Hum., Ph.D., selaku Pembimbing Tugas Akhir I

4.

Esty Wulandari, S.Sos., M.Si, selaku Pembimbing Tugas Akhir II

5.

Ercilia Rini Octavia S.Sn, M.Sn, selaku Pembimbing Akademik

6.

Sahid Teguh Widodo SS, M.Hum., Ph.D.. ketua Institut Javanologi Universitas Sebelas Maret yang membantu memberikan penjelasan tentang tata krama Jawa

7.

Kepala Sekolah TK Islam Permata Hati dan TK Cemara Dua Surakarta yang memberikan ijin menyebarkan kuesioner di sekolahnya

8.

Bapak dan ibu dosen serta staf karyawan Desain Komunikasi Visual Penulis menyadari bahwa penulisan ini masih ada kekurangan. Untuk itu

penulis mengharapkan saran dan kritik yang bersifat membangun, untuk kemudian dijadikan perbaikan di masa yang akan datang. commit to user viii


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Semoga pengantar tugas akhir ini dapat bermanfaat khususnya bagi penulis dan umumnya bagi para pembaca.

Surakarta, 31 Desember 2013 Penulis,

Riyanto Miftahudin. NIM. C0709063

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DAFTAR ISI

HALAMAN JUDUL........................................................................................ i LEMBAR PERSETUJUAN ........................................................................... ii LEMBAR PENGESAHAN ............................................................................ iii ABSTRAK ....................................................................................................... iv ABSTRACK ...................................................................................................... v HALAMAN MOTO ........................................................................................ vi HALAMAN PERSEMBAHAN ...................................................................... vii KATA PENGANTAR ..................................................................................... viii DAFTAR ISI .................................................................................................... x DAFTAR GAMBAR ....................................................................................... xiv DAFTAR TABEL ............................................................................................ xv BAB I PENDAHULUAN ............................................................................... 1 A. Latar Belakang Permasalahan ....................................................... 1 B. Perumusan Masalah ....................................................................... 2 C. Tujuan Perancangan ....................................................................... 2 D. Metode Penelitian .......................................................................... 3 BAB II KAJIAN TEORI ............................................................................... 5 A. Tinjauan Bacaan Anak ......................................................................... 5 1. Pengertian Bacaan Anak ................................................................ 5 2. Jenis Bacaan Anak ......................................................................... 6 3. Sifat Bacaan Anak .......................................................................... 6

4. Buku Bacaan Anak......................................................................... 8 B. Tinjauan Pop-Up .................................................................................. 8 1. Pengertian Pop-Up ........................................................................ 8 2. Teknik Pembuatan Pop-Up ............................................................ 10 3. Buku Pop-Up Untuk Anak ............................................................. 13 a. Louis Giraud ............................................................................ 14 b. Wally Hunt ............................................................................... 14 commit to user x


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c. Pop-Up Indonesia .................................................................... 16 C. Tinjauan Tata Krama Jawa................................................................... 17 1. Pengertian Tata Krama................................................................... 17 2. Suku Jawa ...................................................................................... 17 3. Tata Krama Jawa ............................................................................ 19 D. Tinjauan Perkembangan Anak ............................................................. 21 1. Pengertian Perkembangan .............................................................. 21 2. Perkembangan Psikologis Anak Prasekolah .................................. 22 a. Pengamatan dan Fantasi ........................................................... 22 b. Perkembangan Bahasa ............................................................. 24 c. Perkembangan Sikap Sosial ..................................................... 24 BAB III IDENTIFIKASI DATA .................................................................. 26 A. Identifikasi Penerbit Tiga Serangkai .................................................... 26 1. Tentang Penerbit Tiga Serangkai ................................................... 26 2. Visi dan Misi .................................................................................. 26 3. Struktur Organisasi ........................................................................ 27 B. Komparasi ............................................................................................ 28 1. Ensiklopedia Perilaku Anak Baik .................................................. 28 a. Deskripsi Umum ...................................................................... 28 b. Target Audiens ......................................................................... 29 2. Pop-Up Junior: Dinosaurus ........................................................... 30 a. Deskripsi Umum ...................................................................... 30 b. Target Audiens ......................................................................... 31 C. Analisis SWOT ..................................................................................... 32 D. Strategi USP ......................................................................................... 36 E. Strategi Positioning .............................................................................. 36 F. Hasil Kuesioner .................................................................................... 36 BAB IV KONSEP PERANCANGAN .......................................................... 42 A. Ide Dasar Perancangan ......................................................................... 42 B. Konsep Kreatif Perancangan ................................................................ 43 C. Target Audiens dan Target Market ...................................................... 44 D. Format Buku Pop-Up ........................................................................... 45 commit to user xi


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E. Tema dan Sinopsis ............................................................................... 45 1. Tema ............................................................................................... 45 2. Sinopsis .......................................................................................... 45 F. Visualisasi Buku Pop-Up ..................................................................... 47 1. Karakter .......................................................................................... 47 a. Tokoh Utama............................................................................ 48 b. Tokoh Pembantu ...................................................................... 50 2. Desain Properties ........................................................................... 52 3. Teknik/Gaya Gambar ..................................................................... 53 G. Proses Pengerjaan................................................................................. 54 H. Sampul ................................................................................................. 56 1. Judul ............................................................................................... 56 2. Ilustrasi ........................................................................................... 57 3. Warna ............................................................................................. 58 4. Tipografi......................................................................................... 58 I. Media Promosi dan Media Placement ................................................. 60 J. Estimasi Biaya...................................................................................... 63 BAB V VISUALISASI KARYA ................................................................... 68 A. Buku Pop-Up ....................................................................................... 68 1. Sampul Buku .................................................................................. 68 2. Halaman Buku................................................................................ 69 B. Media Pendukung Promosi .................................................................. 84 1. Poster .............................................................................................. 84 2. X-Banner ........................................................................................ 85 3. Leaflet............................................................................................. 86 4. Kaos Panitia ................................................................................... 87 5. Backdrop ........................................................................................ 88 6. Maskot ............................................................................................ 89 C. Merchandise ......................................................................................... 90 1. Kaos Hadiah Acara ........................................................................ 90 2. Pin .................................................................................................. 91 3. Gantungan Kunci ........................................................................... 92 commit to user xii


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4. Stiker .............................................................................................. 93 a. Stiker Yang Dibagikan Pada Saat Acara .................................. 93 b. Stiker Yang Diselipkan Di Dalam Buku Pop-Up .................... 94 5. Mug ................................................................................................ 95 6. Boneka Jari ..................................................................................... 96 BAB VI PENUTUP ........................................................................................ 97 A. Kesimpulan .......................................................................................... 97 B. Saran..................................................................................................... 98 DAFTAR PUSTAKA ..................................................................................... 99 LAMPIRAN .................................................................................................... 101

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DAFTAR GAMBAR

Gambar 2.1 “Daily Exprees Children’s Annual No. 1” ................................... 9 Gambar 2.2 Bentuk V-Folding ......................................................................... 11 Gambar 2.3 Bentuk Internal Stand .................................................................. 11 Gambar 2.4 Bentuk Rotary .............................................................................. 12 Gambar 2.5 Bentuk Mounth ............................................................................. 12 Gambar 2.6 Bentuk Pararel Slide .................................................................... 13 Gambar 2.7 “Daily Express Children's Annual No. 5” .................................... 14 Gambar 2.8 “Andy Warhol’s Index by Andy Warhol” ..................................... 15 Gambar 2.9 “Mommy?” ................................................................................... 15 Gambar 2.10 “Encyclopedia Prehistorica: Sharks and Sea Monsters!” ......... 15 Gambar 2.11 “Alice’s Adventures in Wonderland Pop-up Book” ................... 16 Gambar 2.12 Seri Pop Up Junior dari Erlangga for Kids ................................ 16 Gambar 3.13 Bagan Struktur Organisasi Tiga Serangkai ................................ 27 Gambar 3.14 Ensiklopedia Perilaku Anak Baik .............................................. 28 Gambar 3.15 Isi buku Ensiklopedia Perilaku Anak Baik ................................ 28 Gambar 3.16 Pop-Up Junior: Dinosaurus ....................................................... 30 Gambar 3.17 Isi buku Pop-Up Junior: Dinosaurus ......................................... 42 Gambar 3.18 Isi buku Pop-Up Junior: Dinosaurus ......................................... 31 Gambar 4.19 Konsep karakter Dika ................................................................. 48 Gambar 4.20 Konsep karakter Dimas .............................................................. 49 Gambar 4.21 Konsep karakter Aya .................................................................. 50 Gambar 4.22 Konsep karakter Ayah Dika ....................................................... 50 Gambar 4.23 Konsep karakter Ibu Dika .......................................................... 51 Gambar 4.24 Konsep karakter Ibu Guru .......................................................... 52 Gambar 4.25 Konsep Ilustrasi Judul Buku ...................................................... 57

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DAFTAR TABEL

Tabel 3.1 Analisis SWOT ................................................................................. 33 Tabel 4.2 Biaya Cetak ...................................................................................... 65 Tabel 4.3 Biaya Launching .............................................................................. 66 Tabel 4.4 Biaya Media Pendukung .................................................................. 66 Tabel 4.5 Biaya Total ....................................................................................... 67

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PERANCANGAN BUKU POP-UP BELAJAR TATA KRAMA JAWA TERBITAN TIGA SERANGKAI BESERTA MEDIA PROMOSINYA

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