Manajemen Bisnis TIK
MTG-602 2015 Sesi-01
Metoda Perkuliahan
Presentasi dan Diskusi: Perlu keterlibatan penuh mahasiswa Bisa ada tugas individu/kelompok dalam tiap sesi, sebagai bagian penilaian Hari ini perlu membentuk 5 (lima) kelompok untuk tugas yad Penilaian: kehadiran, pembuatan tugas, keterlibatan diskusi, nilai ujian (UTS dan UAS) Studi kasus sebagai UAS Format dokumen: disarankan menggunakan open document format (ODF) atau pdf
Ketelitian dalam menjawab soal dan taat waktu penyerahan
Kerjasama disarankan,
plagiarism forbidden
Global ICT Trends v
● ● ●
Yang terus tumbuh dengan pesat Dengan peluang bisnis tinggi Apa faktor/unsur yang menentukan keberhasilan
Trend Teknologi ●
Cloud computing
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Social networking
●
Software Defined Network
●
Mobile Communications
●
Broadband access
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Internet of Things (IoT)
●
Security
Challenges in Technology (1) ●
●
Broadband: ✗
Capacity?
✗
Content?
✗
Connection?
Cloud computing: ✗
Security?
✗
Capacity?
✗
Application?
Challenges in Technology (2) ●
●
Mobile communications: ✗
Connection?
●
Content? video, mobileTV
●
OpenBTS
SDN: ●
Software Defined Radio (SDR): OpenBTS
●
Network Functions Virtualization (NFV)
IBP Framework Design VISION INDONESIA 2025 VISION INDONESIA BROADBAND
OBJECTIVE INDONESIA BROADBAND
MAIN PILAR FOUNDATION
INFRASTRUCTURE & SECURITY
ADOPTION & CREATIVE UTILIZATION
REGULATION & LEGISLATION
FUNDING
FOUNDATION & PRE-REQUISITE OF NATIONAL BROADBAND DEVELOPMENT
INFRASTRUCTURE: Policy & Strategy 2014
2015
2017
2016
BUILD NATIONAL BROADBAND ECOSYSTEM BUILD NATIONAL BROADBAND INFRASTUCTURE INCREASE NATIONAL BRADBAND ACCESS AVAILABILITY REDUCE DEPENDENCY ON INTERNATIONAL LINK ACCELERATE CONTENT DEVELOPMENT
2018
Main Components In National Broadband Plan Strategy INTERNATIONAL CONNECTIVITY
OVERALL BROADBAND CONNECTIVITY
Where and what are the bottlenecks?
BACKBONES
BACKHAUL NETWORK
How should Governments intervene/ stimulate?
motivation? coverage, competition or both?
ACCESS NETWORK
The Plans Presidential Decree on National Broadband Plan 96/2014
Presidential decree on Master Plan for the Acceleration, Expansion of Indonesia Economic Development (MP3EI) 32/2011
ICT Development Target 2014
Infrastructure Fixed Broadband : 15% Household (1Mbps) dan 5% population; Mobile Broadband : 12% population (512 kbps)
2019 Urban Infrastructure: Fixed Broadband Access: 71% Household (20Mbps) dan 30% population; Mobile Broadband : 100% population (1 Mbps)
Rural Infrastructure: Fixed Broadband Access : 49% Household (10Mbps) & 6% population; Mobile Broadband Access: 52% population (1 Mbps)
Utilization: Pricing : less than 5% monthly average income Priority : e-Gov; e-Education; e- Health; e-Logistic, e-Procurement Users : Indonesia Population Captive market: 4,5 million Civil Servant ; 50 Million Students; 3 million instructors; 60 million households
Milestone • Income per Capita USD 14,250 – USD 15,500 (raise >3 X compare to 2014) • GDP approx USD 4,0-5,0 Triliun • NBN covers 60% of house hold or 42 M Homepass MP3EI 2012 - 2015 National Broadband Network (NBN) in 2015 would cover 30% of household or 20 M homepass
2025 2018 • Broadband Penetration
2015 • Broadband Penetration
30%
Household 20 -M Broadband homepass
Source : Telkom Indonesia
40% House Hold or 25-M Broadband Homepass • Quality True Broadband up to 100
Mbps
• Broadband Penetration
> 50% House Hold atau 35-M Broadband Homepass • Quality True Broadband up to 100
Mbps • Convergence Services & Solution for Indonesian Lifestyle (Indonesia
Digital Society)
Capacity Requirements
Pendorong Perubahan Bisnis TIK/ICT
Perkembangan dan life cycle technology,
Gaya hidup pengguna dan perilaku pasar
Perubahan industri karena intensitas kompetisi
Peluang pasar bagi pemain baru dengan model bisnis berbeda, Terciptanya Knowledge-based Economy
ICT Business Trends Digital growth is expected to continue through 2020, although at slower rate Source: Delta Partner, 2015
Revenue Growth - globally ($ trillion, %)
2% 1% Telecoms Telecoms
2.9
2010
3.4 3.0
2020E
2014 14%
Digital Digital
19%
3.2
1.9
2010 Global GlobalGDP GDP
6.9
2014 3%
2020E 3.2%
ICT Business Trends Digital revenue growth by vertical 2014 – 2020 ($ billions)
2,150
289
270
179 185
Enterprise sevice& Connected platform Payment things
138 137
130
111
6,934
Connected Search & People Consumer Ads Internet Content Hardware & Consumer electronics
167
Cloud service & cyber security
80%+ of the overall Incremental digital revenue
3,179 e-commerce
2014 digital revenue % contribution to growth
Source: Delta Partner, 2015 57%
8%
7%
5%
5%
5%
4%
4%
3%
3%
2020 digital revenue
Elements in ICT Business ● ●
Provision Charging
●
Network/Service Network/Service Provider Provider Network/Service Provider
●
Supplying Service
Competition
Standards Supplying
Customers/Users
Equipment/Device Supplier
Regulators Protetion
Traditional
Standards
Kompetisi Threat of New Entrants
Porter's 5 forces:
Substitution
New entrant
Rivalry within
Power of buyers/customers
Power of Supplier
Rivalry Among Existing Firms Power of Customers
Power of Suppliers
Empirically derived, by observation of real companies in real markets
Threat of Substitutes
Identifikasi siapa pihak yang jadi kompetitor! The strength of the five forces will determine the level of profit within an industry that a competitor can expect to make
Perilaku Users dan Pasar TIK
Demand elasticity, ”smart” and non loyal
Group and community connected
Demand for “bandwidth hunger” service
Monopoly/competitive vs Dominant position
Packaged product/bundling
Product diversity
Promotion & Fighting brand
Pelaku TIK (Business Players)
Infrastruktur:
Vendor/pemasok
Enabler (managed service)
Operator
Trader/dealer
Aplikasi:
Provider
Developer
Implementor
Support:
Konsultan market research and design
Instalasi/maintenance
Telecom Industry Value Chain Historic (monolitic) Provider 1
Current (disintegrated)
Provider n
Service
Service
OTT
Control
intermediate market
Control Connex
Process
Access
intermediate market Backbone
intermediate market Access Access
Players Customers (final market)
Customers (final market)
OTT: Over The Top, Free Rider?
Perubahan Industri Telekomunikasi (1) Layered ICT Ecosystem Model Layer 4 Innovative goods & service from 3 lower layers
???
Global Trade Layer 3 Content & Applications
Financial Market
Solusi & suggestions
Regulations Layer 2 Converged Network
Global Trade
Layer 1
Standardisation
Networked Elements
Martin Fransman: The New ICT Ecosystem: Implications for Policy and Regulation
Perubahan Industri Telekomunikasi (2) Innovation systems in Innovation systems in Infocomms Industry and Old Telecoms Industry
Ecosystem change Perubahan lingkungan industri TIK:
Nilai bisnis: dari operator ke penyedia jasa
Pergeseran peran: perangkat ke layanan
Perubahan lingkungan dan regulasi
Alur sumber pendapatan baru: pihak ketiga
Bentuk interaksi dari pemain
Peta customer dan perubahan
Traffic-Revenue Decoupling (Scissor Effect)
Cooperation in ICT Biz New tech particularly in mobile: resource sharing
Pasive elements: tower
Active elements:
MOCN/GWCN
MORAN
Network Virtualisation and Software Defined Network (SDN)
End to End RAN Sharing (NEC)
Virtualisasi Jaringan
Network Shift from Hardware to Software Software Defined Network (SDN)
Jorge Carapinha, PT Inovação, 4WARD
Virtualisasi Jaringan (Cloud/Open RAN)
Virtualisasi Jaringan SDN Controller
vBSC: virtual Base Station Controller vBBU: virtual Base Band Unit vRRU: virtual Radio Resource Unit
Virtualisasi Jaringan (EPC)
Virtualisasi Jaringan (OpenEPC)
Planetary-Scale Network Virtualization
Model Bisnis Jaringan Virtual
Jorge Carapinha, PT Inovação, 4WARD
Current View of Regulation Kompetitif Kompetisi ketat, Capex kecil, pendapatan besar
KOMPETISI UGC VoBB Broadcast MVNO
Oligopolis Sumber daya terbatas: frekwensi orbit, penomoran
Regulasi ketat (monopolis), Capex besar, balik modal lama
Monopolis
PGC Internet Transactional
Service Control, (IMS, SDP, Mux Broadcast, Payment Gateway, softswitch dll)
Backbone, Backhaul Access Network Tower, Duct, Dark Fiber, Satelit, stasiun bumi
REGULASI
Current View of Regulation
Konsep Struktur Penyelenggaraan RUU Konvergensi RUU KONVERGENSI
Vertical Business Integration
Penyediaan Konten
Penyedia Konten berbasis aplikasi layanan jaringan
Penyedia Konten berbasis teknologi informasi
Penyedia Konten berbasis penyiaran
Content Delivery Platform Aplikasi Layanan Jaringan (Layanan suara/data bergerak/tetap, siskomdat, VoIP, dll )
Layanan Aplikasi Penyiaran
Layanan Aplikasi Berbasis Teknologi Informasi
Layanan Jaringan (Layanan jaringan tetap jaringan, jaringan bergerak dan bandwith, )
Infrastruktur/Fasilitas Jaringan
Horizontal Business Integration
Current & Future ICT Biz ●
Virtualization of network functions
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Resource sharing
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Software dominant infrastucture
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Content creation and provision
●
Users' contribution of content
●
New Business model!
Rencana Lanjut Perkuliahan
Inovasi Dalam industri TIK,
Manajemen Start Up
Innovation in Action: Product Development and deployment in ICT Organization & Knowledge Management, Modern Project Manajement, Project Planning & Controlling
Komersialisasi Teknologi
Business Modelling.
Business Planning in ICT
Studi kasus dan Dosen Tamu Direksi Telkom.
Kuliah selanjutnya
Tema tentang inovasi
Tugas awal yang harus dikerjakan: – Tugas Individu: “Tuliskan dengan jelas pandangan Anda bagaimana sebaiknya operator menghadapi OTT, dengan memanfaatkan teknologi serta tetap memperhatikan regulasi”. Format file NIM_Nama_Tugas1.pdf dikirim lewat email sebelum Jumat 12 Juni 2015, jam 08:00 WIB – Tugas Kelompok untuk dipresentasikan maksimum 5 menit (siapkan dan kirimkan slide, waktu seperti diatas): – Kelompok 1: Steve Jobs Bab 24 The Restoration – Kelompok 2: Steve Jobs Bab 26 Design Priciple – Kelompok 3: The Myth of Innovation Bab 1 The Myth of Epiphany – Kelompok 4: The Myth of Innovation Bab 6 Good ideas are hard to find – Kelompok 5: The Myth of Innovation Bab 10 Innovation is always good – Kelompok 6: Open Innovation Bab 3 What Tools
Contact saya:
[email protected]
0812 20 20 505
