KERESKEDELMI ÉS MARKETING ALAPISMERETEK ANGOL NYELVEN

ÉRETTSÉGI VIZSGA ● 2015. május 19.

Azonosító jel:

KERESKEDELMI ÉS MARKETING ALAPISMERETEK ANGOL NYELVEN EMELT SZINTŰ ÍRÁSBELI VIZSGA 2015. május 19. 8:00 Az írásbeli vizsga időtartama: 180 perc

Pótlapok száma Tisztázati Piszkozati

EMBERI ERŐFORRÁSOK MINISZTÉRIUMA

Kereskedelmi és marketing alapismeretek angol nyelven

emelt szint — írásbeli vizsga 1411

Kereskedelmi és marketing alapismeretek angol nyelven — emelt szint

Azonosító jel:

Important Information The examination is composed of the following question types: Test questions Multiple choice questions Indicate the correct answer by underlining. There is only one correct answer per question. If your solution is unclear, you will not get any points. True-False questions, with explanations Please indicate your decision (True or False) by writing the letters T or F after the corresponding statement. All answers must be explained. Definitions Briefly define the concepts and economic phenomena required. Long answer question Attempt to structure your thoughts and knowledge and try to give a comprehensive account on the given subject. Preparation and compilation of documents Prepare the document specified in the question using the data and information provided. Calculation Questions In the case of calculation questions, indicating end-results only will not be sufficient, the progression of calculation must also be indicated. Pencils may be used to draw tables, the final solution, however; has to be finalised in pen. You may use a non-programmable calculator to solve the questions. Make sure you manage the time available well; write legibly and attempt to convey your thoughts clearly and coherently. Good luck with your examination! írásbeli vizsga 1411

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TEST QUESTIONS I.

50 points

Multiple Choice

6 * 1 points

Indicate the correct answer by underlining. There is only one correct answer per question. If your solution is unclear, you will not get any points. 1. A business premises license must be obtained a) by all enterprises that require a new building to start their activity. b) before any commercial, service industry activities can be started. c) before manufacturing or certain service industry activities can be started. 2. An employee must justify the termination of his/her employment relationship, if a) such termination is the result of mutual agreement. b) the employment relationship was fixed-term and the employee has given notice. c) the employment relationship was indefinite-term and the employee has given notice. 3. An enterprise’s rate of indebtedness may be established from its a) statement of assets and liabilities. b) profit and loss statement. c) cash flow data. 4. Of the various product security systems, the security tag is a(n) ......................... product security tool. a) mechanic b) wired c) electronic

írásbeli vizsga 1411

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5. If a piece of materials movement equipment is depreciated in accordance with the straight-line depreciation method and its useful life is 8 years, then the annual rate of depreciation a) is 8%. b) is 12.5%. c) cannot be calculated from the data provided. 6. The four freedoms of the European Union are the following: a) free movement of goods, services, information and labour. b) free movement of goods, services, capital and labour. c) freedom of religion, of the media, of human rights and information. II.

True or false statements

6 * 3 points

Decide whether the statements below are True (T) or False (F). Indicate whether the statement is true or false by writing T for True and F for False after the statements. Justify and explain every decision. Correct statements are worth 1 point, correct justifications are worth 2 points. 1. At least two founders are needed to establish a (business) partnership.

........

........................................................................................................................................... ........................................................................................................................................... ........................................................................................................................................... 2. Company court registration and signing on behalf of a company are two terms that have the same meaning.

........

........................................................................................................................................... ........................................................................................................................................... ...........................................................................................................................................


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3. The employee utilisation indicator is an important employee efficiency indicator. ......... ........................................................................................................................................... ........................................................................................................................................... ........................................................................................................................................... 4. If a kft. is paid dividend after the shares it purchased, then the value of that dividend is an item that will increase the company’s corporate tax base.

.........

........................................................................................................................................... ........................................................................................................................................... ........................................................................................................................................... 5. The voluntary liquidation of a business partnership can be initiated by creditors, whose receivables due from the business partnership have been overdue for a period of at least four months.

.........

........................................................................................................................................... ........................................................................................................................................... ........................................................................................................................................... 6. The Schengen Convention includes the agreement on the introduction of the euro. ......... ........................................................................................................................................... ........................................................................................................................................... ...........................................................................................................................................


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III.

Azonosító jel:

Terms

5 * 2 points

Define the following terms. 1. Face value of a share: ........................................................................................................................................... ........................................................................................................................................... ........................................................................................................................................... 2. Sole proprietorship: ........................................................................................................................................... ........................................................................................................................................... ........................................................................................................................................... 3. Gross margin: ........................................................................................................................................... ........................................................................................................................................... ........................................................................................................................................... 4. Receivables: ........................................................................................................................................... ........................................................................................................................................... ........................................................................................................................................... 5. Liabilities: ........................................................................................................................................... ........................................................................................................................................... ...........................................................................................................................................


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IV.

Azonosító jel:

Long-answer question

9 points

Structure your thoughts and knowledge clearly and try to give a comprehensive account on the given subject. List the different types of rest periods/leave that employees are entitled to. Also indicate the length of at least three of the categories of rest/leave.


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V.

Azonosító jel:

Document preparation

7 points

Complete the company’s 2013 simplified statement of assets and liabilities based on the following data: (Data in HUF thousand.) - Cash

1 400

- Balance sheet profit accumulated during the previous years

12 600

- Retail credit

1 300

- Deposit account for settling of accounts

4 000

- 18-month government bond

2 500

- Value of shares purchased for re-sale

1 100

- Profit after taxes and dividend payment

21 300

- Debts due to employees

830

- VAT liability

1 170

- Investment loan

3 800

- 2-year credit received from partner company

2 000

Balance sheet as at 31 December 2013 Data in HUF thousand Assets Liabilities Fixed assets Shareholders’ equity Intangible assets 200 Registered capital 4 500 Tangible assets 14 700 Capital reserve 0 Fixed financial assets Current assets Stocks Receivables Securities Financial assets Total assets

Accumulated profit reserve Balance sheet profit 22 200 Provisions 1 400 Liabilities Long-term Short-term Total liabilities

0

Attention! In your solution indicate in writing which lines of the balance sheet the given data belong to. Calculation and identification of the data given:


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Continuation of Question 5


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ARITHMETIC AND GEOMETRY QUESTIONS

50 points

BUSINESS MANAGEMENT

25 points

1. Profitability plan

12 points

Jól-lakott Kft.’s main activity is the retail trade of food products. The following data are available as input for the company’s 2014 profitability plan: Year 2013: - Turnover (sales revenue at consumer price):

HUF 659 450 thousand

- Gross margin ratio:

18%

- Distribution costs: o relatively fixed costs :

HUF 16 350 thousand

o variable costs:

HUF 59 950 thousand

- Average rate of VAT:

21%

2014 plan: - The sales revenue is expected to increase by 4.2% - Due to the better sources of supply the rate of COGS (cost of goods sold) will decrease by 1 percentage point - Due to effective cost control measures, the total amount of relatively fixed costs will not increase despite the increase in fees - The cost index of variable costs in terms of sales revenue is 0.95 Question: Based on the information given, prepare the kft.’s 2014 profitability plan, complete the following table. (Rounding precision HUF thousand, 1 decimal place %) Name

HUF thousand

net sales revenue = 100%

Net sales revenue

100.0

COGS Gross margin Distribution costs Profit


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Calculations:


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2. Corporate tax calculation

6 points

The following data are available to us in connection with the corporate tax liability of an enterprise, whose main activity is the online sales of technical equipment (data in HUF thousand): Operating profit

63 700

Profit on financial transactions

– 1 800

Extraordinary profit

– 1 100

Depreciation: According to the Act on Accounting

600

According to the Companies Act

480

Accrued and accountable losses from previous years

4 300

Fines, penalties paid by the company

400

Development tax relief

3 200

Corporate tax rate

10%

Calculate: a) profit before taxes: b) the corporate tax base (indicating specifically which items increased and which items decreased the tax base):

c) the taxes:

d) the taxes payable:


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3. Price calculations

7 points

In preparation for the winter season, a clothing retailer purchases women’s wool coats for a gross price of HUF 26,670 from a wholesaler. The consumer price of the product is then established using a mark-up equal to 15% of the net sales price. In November of 2013, the company bought 250 coats in addition to the 40 coats that were already in stock and then sold 275 coats. VAT rate: 27% Question: a) Calculate the product’s consumer price and its components. (Accuracy: HUF)

b) Calculate the VAT liability of the enterprise, if it is required to submit a monthly VAT return. (Accuracy: HUF)


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ECONOMICS

25 points

1. Market equilibrium

7 points

A market-leading mobile phone manufacturing company has come out with a new product and is reducing the production of its old product. The coordinate system below shows the Marshallian Cross of the old product. Show how the introduction of the new product influences the old product’s market, if customers become interested in the new product. Questions: a) Draw the functions and both the old and the new equilibrium positions. (The slope of the functions remains the same.) b) Describe the changes briefly. HUF/pc

pc Assessment:


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2. Profit maximisation by a company that operates on a perfectly competing market 10 points The table below shows the output and cost figures of a company that operates in a perfectly competing market: Output quantity Q (number of units) Total cost TC

0

10

20

30

40

50

60

70

80

60

70

85

112

147

190

200

Marginal cost MC

-

Average cost AC

-

Question: a) Calculate the data missing from the table.


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b) Determine how many units of product a profit maximising company produces, when the market price is 130. Explain your answer and calculate the amount of the profit.

c) Determine the market price and quantity which allows the company to break-even. Briefly explain your answer.


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3. Short arithmetic questions

8 points

a) In an open economy, household consumption equals 6 500, savings equal 700, public procurements from the private sector equal 1200, and the trade deficit is 300. Calculate the amount of the macroeconomic income. 2 points Calculations:

b) A company’s revenue equals 350 000, its total explicit cost is 230 000, depreciation is 40 000, while its ordinary profit is 30 000. Calculate the amount of its accounting profit and the size of its economic profit. 3 points Calculations:

c) Two entrepreneurs must choose between two technically efficient technologies. Staff costs are HUF 10 000/day, equipment rental fees are HUF 70 000/day. The two technologies: A: 10 machines and 20 people B: 8 machines and 25 people Make a decision for the entrepreneur. Justify your decision with calculations and explain it in one sentence.

3 points

Calculations:


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Topic

Azonosító jel:

Question number

Maximum points

Points scored

1. 6 2. 18 Test questions and multiple choice questions in the field of economic 3. 10 management and economics 4. 9 5. 7 1. 12 2. 6 Arithmetic and geometry questions 3. 7 in the field of economic 4. 7 management and economics 5. 10 6. 8 Points scored in written examination

Maximum points of topic

Points scored in topic

50

50

100

Correcting teacher

Date: ................................. __________________________________________________________________________

pontszáma egész számra kerekítve/ Points rounded to a whole number

programba beírt egész pontszám / Points (whole number) entered into programme

Választást, rövid választ igénylő feladatok a gazdálkodási ismeretek témaköreiből/ Test questions and multiple choice questions in the field of economic management and economics Számítást igénylő feladatok a gazdálkodási ismeretek témaköreiből/ Arithmetic and geometry questions in the field of economic management and economics

jegyző/Notary

javító tanár/Correcting teacher

Dátum/Date: .................................


Dátum/Date: .................................

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KERESKEDELMI ÉS MARKETING ALAPISMERETEK ANGOL NYELVEN

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