ÉRETTSÉGI VIZSGA ● 2007. május 25.
Közgazdasági-marketing alapismeretek angol nyelven
emelt szint Javítási-értékelési útmutató 0621
KÖZGAZDASÁGI-MARKETING ALAPISMERETEK ANGOL NYELVEN THE BASICS OF MARKETING ECONOMICS EMELT SZINTŰ ÍRÁSBELI ÉRETTSÉGI VIZSGA ADVANCED LEVEL WRITTEN BACCALAUREATE EXAMINATION JAVÍTÁSI-ÉRTÉKELÉSI ÚTMUTATÓ CORRECTION-EVALUATION GUIDE OKTATÁSI ÉS KULTURÁLIS MINISZTÉRIUM MINISTRY OF EDUCATION AND CULTURE
Közgazdasági-marketing alapismeretek angol nyelven — emelt szint
Javítási-értékelési útmutató
CORRECTION GUIDE During correction, using ink that is clearly distinguishable from the student’s ink, all partial points, correct solutions and mistakes have to be indicated. Several different answers are possible for the questions; this is why solutions can be different from those in the correction guide. If the solution is based on professionally correct elements, if the procedure is sufficiently detailed and leads to the correct solution then maximum points should be given. When awarding points the following principles have to be followed: 1. Maximum points can only be given for perfect solutions. In case of missing answers the partial point awardable for the answer will be deducted. 2. If a question has been solved using a logically sound procedure, but calculation errors have occurred then half of the awardable partial points have to be deducted, where the error was made. The logically sound procedure will still count as correct in the later stages of the solution regardless of the calculation error; therefore later partial points do not need to be deducted because of one error. (The total score of the question has to be a whole number regardless of the halving of the points.) 3. In case of logical errors no points are awarded, where the error was made, but further correct steps deserve the half point. (The total score of the question has to be a whole number regardless of the halving of the points.) 4. Only one answer per question is accepted. 5. At the true/false questions the indication of the letter and the explanation will be marked separately. The indication of T or F is worth 1 point separately. 6. The partial points cannot be further divided; deviation from this is possible only in case of the previously mentioned calculation errors.
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2007. május 25.
Közgazdasági-marketing alapismeretek angol nyelven — emelt szint
Javítási-értékelési útmutató
MICRO-ECONOMICS 1. MULTIPLE CHOICE QUESTIONS
3x1 = 3 points
1. c 2. c 3. a
2. TRUE OR FALSE STATEMENTS
4x2 = 8 points
1. T
In this case the consumer consumes until the saturation point.
2. F
The marginal receipt of a fully competing company is equal to the market price and is independent of the quantity of products produced by the company. MR = P
3. F
The nominal value of a bond equals the amount featured on it; whereas the market price thereof valid at a given time is its stock market value.
4. F
In case of horizontal product changes no important quality changes are effected in the course of the development of the product, only minor changes in style.
3. DEFINITIONS
2x2 = 4 points
1. Stowaway behaviour: If goods are owned collectively, the consumer usually tries to minimize his/her share in paying for common expenses and tries to maximize his/her share in the common profit. 2. Franchise: A license, which allows its holder to distribute a given product or service under a given trademark at his/her own premises.
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2007. május 25.
Közgazdasági-marketing alapismeretek angol nyelven — emelt szint
Javítási-értékelési útmutató
4. CALCULATION AND GEOMETRICAL QUESTIONS
25 points
Question 1
15 points
Slice or glass 0 1 2 3 4 5 6 7 8
Pizza ( p = 200 )
beer ( p = 100 )
TU
MU
MU/p
TU
MU
MU/p
0 6000 10800 14400 17400 19500 20400 21000 21600
6000 4800 3600 3000 2100 900 600 600
30 24 18 15 10.5 4.5 3 3
0 3300 6000 8400 10500 12300 13050 13500 13800
3300 2700 2400 2100 1800 750 450 300
33 27 24 21 18 7.5 4.5 3
Filling in the empty columns
4x2 = 8 points
I = PX×X + PY×Y 2×200 + 3×100 = 700 3×200 + 5×100 = 1100 6×200 + 7×100 = 1900 7×200 + 8×100 = 2200
1 point 1 point 1 point 1 point 1 point
Balázs Juhász’s best choice is 6 slices of pizza and 7 glasses of beer, because he spends all of his income and the marginal utility and unit price quotients are also equal to one another. 2 points
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2007. május 25.
Közgazdasági-marketing alapismeretek angol nyelven — emelt szint
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Question 2 Revenue: Cost: Income:
10 points HUF 600 thousand HUF 200 thousand HUF 400 thousand
1 point
400 = HUF 2000 thousand 0,2
3 points
The land is worth buying, as annual returns on the land are equivalent to the bank interest rate on HUF 2 million, i.e. it is worth HUF 2 million. 2 points
400 = 1200 x 400 = 0.333 1200
2 points
If the market rate of interest is 33.3% or higher, then the land is not worth buying. 2 points
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Közgazdasági-marketing alapismeretek angol nyelven — emelt szint
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5. ELABORATIVE QUESTIONS
10 points
Analyze the micro-economic factors of labour supply. The consumer wants to maximize his/her quality of life by trying to find balance between leisure and attainable income. 2 points Both working time and leisure can only be increased at the expense of the other. 1 point By increasing working time, attainable income can also be increased thereby also increasing the quantity of goods that can be bought, leisure time, however; decreases in this scenario. 1 point Both are important commodities and the consumer usually deems that one more useful, which he/she has the least of. 2 points If wages are low, the employee usually deems the scarcity of available goods more useful, which is why he/she will take on more work, if his/her wages are increased. 2 points If wages are high, the employee will usually decrease his/her work supply, as he/she will deem leisure more useful. 2 points
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2007. május 25.
Közgazdasági-marketing alapismeretek angol nyelven — emelt szint
Javítási-értékelési útmutató
MACRO-ECONOMICS 6. MULTIPLE CHOICE QUESTIONS
3x1 = points
1. a 2. c 3. b
7. TRUE OR FALSE QUESTIONS 4x2 = 8 points
1. T
The growth of autonomous consumption has the same effect on the growth of equilibrium income as the increasing of any other autonomous factor.
2. F
Consumption and savings are complementary. Until a certain level of income, savings are negative. This means that in a macroeconomy, consumption is greater than income, meaning that a part of the assets accumulated before will be exhausted.
3. F
Monetary policy has an effect on the quantity of currency in circulation, thereby regulating economic processes.
4. T
Greater income results in the greater consumption of import goods as well, and an increase in production increases the import of inputs as well.
8. DEFINITIONS
2x2 = 4 points
1. Credit money: The company’s money is none other than monies due from a bank, after the credit money has been credited.
2. Fiscal policy: or budgetary policy. Budgetary policy refers to the measures designed to influence and manage the economy, which the state brings about by way of its revenues and expenditures.
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2007. május 25.
Közgazdasági-marketing alapismeretek angol nyelven — emelt szint
Javítási-értékelési útmutató
9. CALCULATION AND GEOMETRICAL QUESTIONS
25 points
Question 1
10 points
Real GDP = nominal GDP: price index =
1155 = 1050 1.1
2 points
Change in real GDP: 1050:1000 = 105% 1 point Calculating with unchanged prices GDP growth is 5%. Macro-income rose, because more products were produced and more services were provided. 3 points Change in nominal GDP: 1155: 1000 = 115.5%
1 point
Calculating with ruling prices GDP growth is 15.5%. This value is higher than the value corresponding to the real GDP, because prices have also risen during the year in question. 3 points Question 2
15 points
Y = 100 + 0.8Y + 400 – 100 × i 400 = Y – 100 × i
2 points 2 points
a. Y = 750 b. i = 3.5 c. C(750) = 100 + 0.8×750 C(750) = 700 d. I(3.5) = 400 – 100×3.5 = 50 W W e. 1000 - 3 = 500 + 2 P P
2 points 2 points 2 points 1 point
W = 100 P
2 points
f. 500 + 2×100 = 700
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2007. május 25.
Közgazdasági-marketing alapismeretek angol nyelven — emelt szint
Javítási-értékelési útmutató
10. ELABORATIVE QUESTION
10 points
Describe the various types of unemployment.
Voluntary unemployment: People are unwilling to work for a given real wage without any compelling reasons. 1 point Involuntary unemployment: People would be willing to work, and are seeking employment, but are unable to find an employer. 1 point Cyclical unemployment: The products produced by a given sector cannot be sold in the given country at the moment. 2 points Structural unemployment: Labour demand and supply deviate from each other in terms of structure.
2 points
Technological unemployment: Joblessness brought about by technological advancement. Increases in the short term, later decreases, but tends to increase in the long term. 2 points Frictional unemployment: Unemployment related to changing work or place of residence.
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2007. május 25.