DAFTAR ISI
HALAMAN PENGESAHAN……………………………………………............. i PERNYATAAN ORISINALITAS LAPORAN TUGAS AKHIR...................... ii PERNYATAAN PUBLIKASI LAPORAN TUGAS AKHIR............................ iii KATA PENGANTAR……………………………………………………............. iv DAFTAR ISI……………………………………………………..…...................... vi DAFTAR GAMBAR…………………………………….........….......................... ix DAFTAR GRAFIK…………………………………….........…............................ xi DAFTAR SKEMA…………………………………….........…............................. xii DAFTAR TABEL…………………………………….........….............................. xiii
BAB I PENDAHULUAN……………………………………………………….... 1 1.1 Latar Belakang Masalah ...............…………..…...…………..…........... 1 1.2 Identifikasi Masalah..……………………………….…….……............ 2 1.3 Rumusan Masalah.……………………………….………..….…….….. 3 1.4 Batasan Masalah….........…………………………….……….....….….. 3 1.5 Tujuan Perancangan...……………………………...….………....……. 4 1.6 Skema Perancangan…………………………………………………..... 5 1.7 Teknik dan Pengumpulan Data………………….......………….....…... 6 1.8 Pembabakan………...........................................................….…............ 6
BAB II Landasan Teori……………………………………………………….….. 8 2.1 Polusi Udara............................................................................................ 8 2.2 Penggunaan Bahan Bakar Minyak (BBM)............................................. 9 2.3 Undang-Undang Lalu Lintas & Angkutan Jalan..................................... 11 2.4 Peraturan Walikota tentang Pengujian Ambang Batas Emisi Gas Buang Kendaraan Bermotor............................................................................. 12 2.5 Pemeriksaan Emisi Kendaraan............................................................... 12 2.6 Kampanye............................................................................................... 13
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2.7 Ilustrasi.................................................................................................... 14
BAB III Data dan Analisis………………………………………………...…...... 15 3.1 Data dan Fakta...................................................................................... 15 3.1.1 Perusahaan atau Lembaga Terkait.............................................. 15 3.1.2 Data Hasil Wawancara dan Kuesioner....................................... 20 3.1.3 Data Pendukung.......................................................................... 29 3.1.4 Data Foto……………………................................................... 35 3.1.5 Data Proyek Sejenis.................................................................... 39 3.1.6 Lembaga Pendukung.................................................................. 42 3.2 Analisis Terhadap Permasalahan Berdasarkan Data dan Fakta........... 42 3.2.1 Analisis Hasil Wawancara.......................................................... 42 3.2.2 Analisis Hasil Kuesioner............................................................ 44 3.2.3 Analisis Data Pendukung............................................................ 45 3.2.4 Kampanye Solusi Masalah Udara Akibat Gas Buang Kendaraan Bermotor.................................................................. 46 3.2.5 Khalayak Sasaran Berdasarkan Data dan Analisis..................... 47 3.2.6 SWOT Berdasarkan Data dan Analisis...................................... 49
BAB IV Pemecahan Masalah……………………………………………………. 51 4.1Strategi Komunikasi.............................................................................. 51 4.2 Strategi Kreatif...................................................................................... 52 4.2.1 Strategi Verbal............................................................................ 52 4.2.2 Strategi Visual............................................................................ 52 4.3 Strategi Media...................................................................................... 55 4.3.1 Media.......................................................................................... 55 4.3.2 Timeline...................................................................................... 56 4.4 Hasil Karya............................................................................................. 57 1. Logo................................................................................................. 57 2. Poster Persuasif……….................................................................... 58 3. Poster Penghubung.......................................................................... 60 4. Poster Acara.................................................................................... 60 vii
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5. Poster Reminding............................................................................ 61 6. Website............................................................................................ 62 7.Web-banner...................................................................................... 63 8. Flyer................................................................................................ 64 9. Brosur……………………….......................................................... 65 10. X-Banner....................................................................................... 66 11. Spanduk dan Umbul-umbul........................................................... 66 12. Ambient Media............................................................................... 68 13. Gimmick......................................................................................... 71 4.5 Budgeting................................................................................................ 73
BAB IV Kesimpulan dan Saran………………………………………………… 74 5.1 Kesimpulan...........……...............................…...…………………….... 74 5.2 Saran...........………………........................................……………….... 75 5.2.1 Saran Umum..……………...........………………..……............ 75 5.2.2 Saran Khusus.……………………..........……..……….…..….. 76
Daftar Pustaka........................................................................................................ 77
Lampiran Sketsa Lampiran Pertanyaan Kuesioner Lampiran Pertanyaan Wawancara Lampiran Bimbingan TA Data Diri Penulis
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DAFTAR GAMBAR
Gambar 3.1 Logo Dinas Perhubungan................................................................................ 15 Gambar 3.2 Logo Pemerintah Kota Bandung..................................................................... 18 Gambar 3.3 Gambar grafik hasil uji CO mobil baru Cina hingga Eropa................... 30
Gambar 3.4 Gambar grafik hasil uji HC + NOx mobil baru Cina hingga Eropa.... 31 Gambar 3.5 Gambar proses pengujian emisi pada mobil........................................ 35 Gambar 3.6 Gambar papan nama bengkel pemeriksa emisi................................... 36 Gambar 3.7 Gambar tabel nilai ambang batas emisi kendaraan bermotor.............. 36 Gambar 3.8 Gambar contoh stiker tanda lulus uji emisi dan…………………….. 37 Gambar 3.9 Gambar daftar BPUE (Bengkel Pelaksana Uji Emisi)........................ 37 Gambar 3.10 Gambar brosur uji emisi.................................................................... 38 Gambar 3.11 Petugas memasang stiker untuk kendaraan yang……...................... 39 Gambar 3.12 Logo Program Langit Biru................................................................ 40 Gambar 3.13 Logo produsen kendaraan pribadi..................................................... 42 Gambar 4.1 Logo kampanye................................................................................... 57 Gambar 4.2 Skema warna logo............................................................................... 57 Gambar 4.3 Poster Persuasif................................................................................... 58 Gambar 4.4 Poster Penghubung.............................................................................. 60 Gambar 4.5 Poster Acara......................................................................................... 60 Gambar 4.6 Poster Reminding................................................................................. 61 Gambar 4.7 Pembukaan Website............................................................................. 62 Gambar 4.8 Menu Website...................................................................................... 62 Gambar 4.9 Menu utama website............................................................................ 63 Gambar 4.10 Web-banner ...................................................................................... 63 Gambar 4.11 Flyer.................................................................................................. 64 Gambar 4.12 Tampilan brosur jika terbentang ....................................................... 65 Gambar 4.13 Tampilan brosur jika terlipat ............................................................ 66 Gambar 4.14 X-banner dan aplikasinya ................................................................. 66 Gambar 4.15 Spanduk ............................................................................................ 66
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Gambar 4.16 Aplikasi spanduk di lokasi ................................................................ 67 Gambar 4.17 Umbul-umbul ................................................................................... 67 Gambar 4.18 Aplikasi umbul-umbul di lokasi........................................................ 67 Gambar 4.19 Ambient media di cermin toilet.......................................................... 68 Gambar 4.20 Aplikasi ambient media di cermin toilet .......................................... 68 Gambar 4.21 Ambient media di parkiran mobil ..................................................... 68 Gambar 4.22 Aplikasi ambient media di parkiran mobil ....................................... 69 Gambar 4.23 Ambient media di parkiran motor....................................................... 69 Gambar 4.24 Aplikasi ambient media di parkiran motor ....................................... 69 Gambar 4.25 Gimmick ............................................................................................ 71
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DAFTAR GRAFIK
Grafik 3.1 Kuesioner jenis kelamin......................................................................... 23 Grafik 3.2 Kuesioner pekerjaan............................................................................... 23 Grafik 3.3 Kuesioner penghasilan........................................................................... 24 Grafik 3.4 Kuesioner kondisi................................................................................... 24 Grafik 3.5 Kuesioner efek........................................................................................ 24 Grafik 3.6 Kuesioner kendaraan.............................................................................. 25 Grafik 3.7 Kuesioner usia operasional..................................................................... 25 Grafik 3.8 Kuesioner kendaraan polusi................................................................... 25 Grafik 3.9 Kuesioner servis kendaraan.................................................................... 25 Grafik 3.10 Kuesioner servis bengkel resmi............................................................ 26 Grafik 3.11 Kuesioner servis berapa kali................................................................. 26 Grafik 3.12 Kuesioner hambatan............................................................................. 26 Grafik 3.13 Kuesioner kewajiban uji emisi............................................................. 27 Grafik 3.14 Kuesioner pernah uji emisi................................................................... 27 Grafik 3.15 Kuesioner hasil uji emisi...................................................................... 27 Grafik 3.16 Kuesioner pendapat masyarakat tentang solusi polusi udara............... 27 Grafik 3.17 Kuesioner pendapat masyarakat tentang program pemerintah............. 28
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DAFTAR SKEMA
Skema 1.1 Skema Perancangan........................................................................................... 5
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DAFTAR TABEL
Tabel 3.1 Jumlah penyakit ISPA dan Pneumonia pada balita.................................. 28 Tabel 4.1 Tabel Timeline.......................................................................................... 56 Tabel 4.2 Tabel Budgeting....................................................................................... 73
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