napi gazdaság WWW.NAPI.HU
ÜZLETI ÉS PÉNZÜGYI HÍRLAP XXIII. ÉVFOLYAM
Media offer 2013 NAPI GAZDASÁG READERS ARE affluent opinion leaders decisionmakers successful discerning fashionable brand-oriented OUR READERS BY EDUCATION
47% 45% 3% 5%
university, college secondary school vocational school elementary school
OUR READERS BY AGE
NAPI GAZDASÁG – THE MOST WIDELY READ BUSINESS AND FINANCIAL DAILY – is an influential source of business news that has won the Superbrands classification several times. The paper’s readers are town and big city residents of AB status, with very high income who work in economic and intellectual fields, the middle and upper managers of large companies, as well as the owners of emerging small and medium-sized businesses. The goal of our paper is to provide our readers definitive analyses and trustworthy background information that are indispensable to making successful business decisions.
Napi Gazdaság has
33 thousand
BASED ON THE EARLY ADOPTER SEGMENTATION**, Napi Gazdaság’s readers are typically rational consumers who weigh their choices, plan for the long term, but are also open to new things.
THE TG CONSUMER LIFESTYLE TYPOLOGY shows the efficiency with which Napi Gazdaság can reach the business decisionmakers who also represent the distinguished “elite” category in terms of their consumption.
Innovator
Consumer umer elite e Not classified
Successful
Early a adopter Laggard
Laggards
EEaarly majority Late majority
–19 years old 20–29 30–39 40–49 50–59 60–69 70–75
RESIDENCE BY REGION
PRICES AND RATES PAGES 3–5
readers at present
Not classified
2% 17% 26% 19% 19% 11% 6%
Experience collector
Achiever
Hedonist adapted Adapted moderate
IT PAYS TO ADVERTISE IN NAPI GAZDASÁG BECAUSE… currently 33,000 people read the paper daily* the paper reaches business decisionmakers – a significant portion of our readers are big city residents with aboveaverage income, AB status, who work in intellectual or business fields it is a well-targeted medium, with which the highest-positioned social group can be reached with minimal wastage it is a prestige paper with high acceptance – it is indispensable in the course of everyday business decisions our readers seek premium quality and are able to pay for it
4% 6% 20% 50% 5% 7% 8%
Northern Hungary Northern Plains Southern Plains Central Hungary Central Transdanubia Western Transdanubia Southern Transdanubia
ESOMAR STATUS
50% 14% 25% 11%
*Millward Brown – TNS Hoffmann, National Readership Study (NOK), Q3/2012, **Main categories: Innovators – Committed, Early Adopters – Expect consumer surplus, Early Majority – Pondering Mainstream, Late Majority – Conservative Mainstream
AB C1 C2 DE
THE NAPI GAZDASÁG PORTFOLIO
Napi Gazdaság business and financial daily
Corporate Publications (CP) division
Napi Gazdaság Online internet news portal
Telesales division
Event organizer division
News agency
NAPI GAZDASÁG SUPPLEMENT PLAN FOR 2013: MAIN PAPER SPONSORED PAGES Bank cards Investment helper Insurance Cafeteria Information Technology Case-law Career Environmental protection Claims management Supporting culture Air travel Quality assurance On four wheels Printing and packaging
• • • • • • • • • • • • • •
• • • • • • •
Office Self-provision Financial assistant Premium banking Advertising–media Telecommunications Enterprise development
MAIN PAPER SUPPLEMENTS Supply Chain Napi Health Napi Energy Management Napi Responsibility Napi Innovation Napi Financials
• • • • • •
COATED-PAPER SUPPLEMENTS Gold market Investment advice Fleet management Napi Real Estate Napi Trade Private Banking Country, city, district presentations
• • • • • • •
OTHER PUBLICATIONS The 100 Richest Innovation yearbook Everyday Health Premium Selection
• • • •
NAPI GAZDASÁG’S CONFERENCE CALENDAR FOR 2013: 1. The key to success – enterprise devel- 5. Changing energy market 2013 – energy conference opment conference series Budapest, September 2013 Locations: Szeged, Debrecen, Pécs, Buda6. How to get rich on the stock market – The icons of pest, Győr, Miskolc technical analysis in Budapest Budapest, October 2013 2. Pension or tuition? – self-provision in the shadow of financial culture Budapest, April 2013
7. From idea to business success 2013 – innovation conference Budapest, November 2013
3. The new strategic areas of the property market – real estate conference 8. The price of health – health care conference Budapest, May 9, 2013 Budapest, November 2013 4. On land, on water, in the air – logistics conference Budapest, May 2013
9. Financing, competitiveness, growth – macroeconomic forum Budapest, November 2013
CONTACT AND ADVERTISING: Napi Gazdaság Kiadó Kft. 1033 Budapest, Flórián tér 1. phone: (06 1) 450 96 57 fax: (06 1) 450 9696 96 email:
[email protected] Sales director: István Tallósy Managing editor: János Madarász
www.napi.hu
napi gazdaság
TRADITIONAL ADVERTISEMENTS, GENERAL PARAMETERS napi gazdaság
SURCHARGES
napi befektetés
NEW
In the case of publishing an advertising report the price of the surface used has to be paid.
NEW
On request in case of article written by a Napi Gazdaság reporter the price of the surface used + 10% will be charged.
Cover page box color HUF 222,000 43x80 mm
Inside cover page box color HUF 110,000 43x80 mm
Cover page, upper stripe color HUF 499,000 278x33 mm
Inside cover page, upper stripe color HUF 346,000 278x33 mm
Cover page, lower stripe color HUF 399,000 278x33 mm
Inside cover page, lower stripe color HUF 246,000 278x33 mm
1/1 color 278x407 mm
HUF 1,030,000
HUF 31.21* HUF 53.76*
1/2 color HUF 627,000 horizontal: 278x202 vertical: 137x407 mm
HUF 19.00* HUF 32.59*
Color surcharge: - custom accompanying color HUF 33,000 - red color HUF 25,000 Text page surcharge (unless otherwise noted): List price + 20% For advertisements requested in columns, we charge a 20% placement surcharge Competition exclusion surcharge: list price + 50% ORDERS AND MATERIAL SUBMISSION Completed advertisements are requested via CD, ftp or email (tif, jpg, eps, pdf, ai), without crop marks. Materials sent via email have to be no more than 8 megabytes in size and should be sent to the
[email protected] email address. Deadline for orders: 12pm on the working day before publication Deadline for submitting materials: in case of creative materials, 12pm on the working day before publication, in case of material that needs to be formatted, 12pm on 2nd workday before publication.
Junior, text page color HUF 739,000 185x300 mm
HUF 22.39* HUF 39.11*
1/3 color HUF 491,000 horizontal: 278x132 vertical: 90x407 mm
1/4 color HUF 386,000 black and white HUF 279,000 horizontal: 185x150 vertical: 137x202 mm
HUF 14.88* HUF 21.73*
HUF 11.70* HUF 20.16*
1/6 color HUF 279,000 black and white HUF 204,000 90x202 mm 1/8 color HUF 219,000 black and white HUF 156,000 90x150 mm
IN CASE OF THEMATIC PAGES, SUPPLEMENTS Deadline for orders: 12pm on 5th workday before publication. Deadline for submitting materials: in case of creative materials, 12pm on 3rd workday before publication, in case of material that needs to be formatted, 12pm on 5th workday before publication. In the case of advertisements prepared by Napi Gazdaság, we charge a surcharge of 25%. PRINTING PARAMETERS: - Format: A/3 - Art box: 278x407 mm - Column width: 43.5 mm - 45-gram, salmon-colored newsprint - Rotational offset printing - Raster black and white: 34 CMYK: 42
Lower stripe, inside page color HUF 222,000 278x33 mm Lower stripe, inside page pair color HUF 414,000 590x33 mm
2/100 color HUF 149,000 black and white HUF 99,000 90x100 mm
1/100 color HUF 99,000 black and white HUF 53,000 43x100 mm
1/50 color HUF 75,000 black and white HUF 33,000 43x50 mm
2/50 color HUF 99,000 black and white HUF 53,000 90x50 mm
1/30 color HUF 56,000 black and white HUF 19,000 43x30 mm
*The cost of reaching one consumer based on the data of the National Readership Research, third quarter 2012, and prevailing advertising list prices: Napi Gazdaság
Világgazdaság
Our advertising prices are valid from February 15, 2013 and do not include VAT.
We offer advertising sizes differing from general sizes for the price of the standard surface closest to it + HUF 555/hmm (blackand-white), HUF 845/hmm (CMYK).
CONTACT AND ADVERTISING: NAPI GAZDASÁG KIADÓ KFT. 1033 Budapest, Flórián tér 1. phone: (06 1) 450 96 57 fax: (06 1) 450 9696 email:
[email protected] www.napi.hu
napi gazdaság
napi gazdaság
Cover page, ribbon HUF 635,000 Inside cover, ribbon HUF 420,000 Inside page ribbon HUF 380,000 278x100 mm
COLOR CREATIVE ADVERTISING, INSERTS napi gazdaság
Cover page, corner HUF 380,000 Inside cover, corner HUF 330,000 Inside page corner HUF 270,000 137.5x137.5 mm
napi befektetés
Inside cover, middle stripe HUF 274,000 278x50 mm
Inside stripe (lower or middle) running across panorama page HUF 1,140,000 590x100 mm
Diagonal mosaic on panorama page CMYK HUF 1,480,000 2x185x137 mm + 1x213x137 mm
Junior page on panorama page, middle HUF 850,000 213x300 mm
Rhombus in middle of page HUF 340,000 128.5x128.5 mm
Panorama page spread HUF 1,890,000 590x407 mm
Pyramid at bottom of page HUF 560,000 278x202 mm
Square in middle of page HUF 380,000 137.5x137.5 mm
Circle in middle of page HUF 380,000 137.5 mm diameter
INSERTS napi gazdaság
Bookmark HUF 795,000 60x530 mm 115 g, coated paper
napi gazdaság
Bellybanding (90 g, coated paper) HUF 795,000 670x60 mm HUF 860,000 670x80 mm HUF 945,000 670x100 mm
napi gazdaság
Jacket (4-page, color) - HUF 2,390,000 4x470x315 mm (45 g, salmon newsprint) - HUF 2,790,000 4x470x310 mm (70 g, white offset)
under 55 grams 56 grams – 115 grams 116 grams – 165 grams 166 grams – 250 grams 251 grams – 300 grams more than 300 grams
HUF 418,000 HUF 616,000 HUF 880,000 HUF 1,155,000 HUF 1,265,000 HUF 1,595,000
Our advertising prices are valid from February 15, 2013 and do not include VAT.
napi gazdaság
THEMATIC SUPPLEMENTS (COLOR COATED PAPER)
Cover 2 HUF 700,000
Cover 3 HUF 600,000
Cover 4 HUF 800,000
Inside 1/1 page HUF 500,000
1/2 page HUF 300,000 Horizontal: 189.3x115.5 mm Vertical: 89.6x240 mm
1/3 page HUF 250,000 Horizontal: 189.3x75 mm Vertical: 59x240 mm
1/4 page HUF 170,000 Vertical: 89.6x115.5 mm Ribbon: 189.3x54.5 mm
PRIVATE
SURCHARGES In case of publishing advertising report, the cost of the surface used has to be paid. In case of article written by Napi Gazdaság based on a request, the price of the surface used + 10% will be charged. PRINTING PARAMETERS: – format: A4 – bleed box: 225x290 mm – cropped size: 215x280 mm – art box: 189.3x 240 mm – raster: 60 – cover: 115-gram white coated paper sheets: 80-gram white coated paper
napi gazdaság
és a
különkiadványa
2 0 1 2 . NOVEMBER
www.napiingatlan.hu A Napi Gazdaság ingatlanpiaci magazinja • 2012. december
Lengyelország A NAPI GAZDASÁG MELLÉKLETE · 2012. november
A rendkívüli piaci környezet haszna – Képzettebb privát bankárok, képzettebb ügyfelek
A Zsolnay negyedé az ingatlanos Oscar Borúsan látják a jövő évet a piaci szereplők A KÖZÖS CÉLOK ADJÁK A VISEGRÁDI CSOPORT EREJÉT Radosław Sikorski
GAZDASÁGI STABILITÁS ÉS KISZÁMÍTHATÓSÁG Waldemar Pawlak
A privát banki piac a számok tükrében
Privát banki menükártya: szolgáltatók és szolgáltatások
Jövőkép a bankok szemszögéből
10
11
14
Napi Gazdaság Kiadó Kft. 1033 Budapest, Flórián tér 1. phone: (06 1) 450 96 57 fax: (06 1) 450 9696 email:
[email protected] www.napi.hu
ORDERS AND MATERIAL SUBMISSION Completed advertisements are requested via CD, ftp or email (tif, jpg, eps, pdf, ai), without crop marks. Materials sent via email have to be no more than 8 megabytes in size and should be sent to the
[email protected] email address.
Flottamenedzsment DEADLINE FOR ORDERS: 15 days before publication. DEADLINE FOR SUBMITTING MATERIALS: in case off creative materials, 8 days before publication, in case of material that needs to be formatted, 12 days before publication.
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banking
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A NAPI GAZDASÁG MELLÉKLETE · 2012. november
FLOTTÁKBÓL ÉL A MAGYAR AUTÓPIAC Az eladások döntő többségét továbbra is a céges vásárlások teszik ki
A CÉGVEZETŐ ÁLOMAUTÓJA Nálunk járt a RollsRoyce Phantom Drophead Coupé
Managing Director: Balázs Rónai Sales director: István Tallósy Managing editor: János Madarász
Aranybefektetés A NAPI GAZDASÁG MELLÉKLETE · 2012. december
G GYENGÜLT, DE ERŐS MARADT AZ ARANYKERESLET A – Az indiaiak olthatatlan szerelme az arany iránt újra s fellángolt a második félévben f
KÉTTONNÁNYI MAGYAR ARANYÉRME A LAKOSSÁGNÁL – A forint megjelenésekor az MNB 35 tonna érmét váltott át az új fizetőeszközre
Our advertising prices are valid from February 15, 2013 and do not include VAT.
Svájc A NAPI GAZDASÁG MELLÉKLETE · 2012. december
A KISZÁMÍTHATÓSÁGBÓL PROFITÁLHAT A MAGYAR GAZDASÁG – állítja Jean-François Paroz, Svájc magyarországi nagykövete
VAN MÉG POTENCIÁL A KÉTOLDALÚ KAPCSOLATOKBAN A magyar cégeknek érdemes az exportban gondolkodniuk
Kecskemét A NAPI GAZDASÁG MELLÉKLETE · 2012. április
EGY HELY, AHOL MODELLVÁROST ÉPÍTENEK A polgármester szerint a települések is tudják ösztönözni a gazdaságot
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