Lampiran 1 DAFTAR PERTANYAAN UNTUK 30 RESPONDEN KONSUMEN YANG MELAKUKAN PERAWATAN DI RUMAH CANTIK CITRA JAKARTA.
Dengan Hormat, Saya
adalah
Mahasiswa
Fakultas
ekonomi
Manajemen
Konsentrasi
Pemasaran Universitas Esa Unggul tingkat akhir, saya sedang melakuakan penelitian mengenai Pengaruh Bauran Pemasaran (7P) Terhadap Kepuasan Konsumen Serta Dampak Terhadap Loyalitas Di Rumah Cantik Citra Jakarta. Penelitian ini saya ajukan sebagai skripsi, yang merupakan salah satu syarat guna memperoleh gelar kesarjanaan di fakultas ekonomi Universitas Esa Unggul Jakarta Barat. Untuk itu, saya mengharapkan kesediaan dari saudara/i sekalian untuk menjawab pertanyaan kuisioner ini sesuai dengan petunjuk yang sudah ada, semua informasi yang anda berikan akan dijamin kerahasiaannya dan hanya digunakan untuk tujuan penelitian ini. Atas kesediaan saudara/i sekalian dalam menjawab kuisioner ini, saya ucapkan terimakasih. Jakarta, Desember 2012
Hasnawiah
A. Data Responden Berikan tanda silang (X) untuk jawaban anda. 1) Berapa usia anda ? a. 17 ± 22 b. 23 ± 28 c. 29 ± 34 d. > 35 2) Apa pendidikan terakhir anda ? a. SLTP b. SLTA c. PERGURUAN TINGGI d. LAINNYA. 3) Berapa kali Anda pernah merasakan semua produk perawatan di Rumah Cantik Citra di Jakarta dalam 1 bulan ? a. 3 X b. 4 X c. 5 X d. 6 X
4) Berapa pendapatan anda dalam 1 bulan ? a. > 1.500.000 b. Rp 2.000.000 ± Rp 3.000.000 c. Rp 3.500.000 ± Rp 4.000.000 d. > 5.000.000 5) Pekerjaan ? a. Pelajar. b. Mahasiswa/i. c. Karyawan. d. Dll.
B. Berikan tanda silang ( X ) untuk pertanyaan yang sesuai dengan pendapat Anda! Keterangan : STB = Sangat Tidak Baik TB = Tidak Baik CB = Cukup Baik B = Baik SB = Sangat Baik
STP = Sangat Tidak Puas TP = Tidak Puas CP = Cukup Puas P = Puas SP = Sangat Puas
STL = Sangat Tidak Loyal TL = Tidak Loyal CL = Cukup Loyal L = Loyal SL = Sangat Loyal
Apakah faktor ± faktor di bawah ini dapat mempengaruhi Anda untuk melakukan perawatan di Rumah Cantik Citra Jakarta : A. Bauran Pemasaran
No
Pertanyaan
Pilihan Jawaban STB
1.
Kualitas perawatan sangat baik
2.
Kualitas perawatan yang diberikan membuat saya merasa lebih percaya diri setelah melakukan perawatan Perawatan di Rumah Cantik Citra terjamin kebersihan ruangannya
3. 4.
Perawatan di Rumah Cantik Citra terjamin kerapihan ruangannya
5.
Tingkat harga yang ditawarkan pada tiap jenis perawatannya sangat mudah dijangkau oleh kalangan menengah khususnya yang masih sekolah
6.
Tingkat harga yang ditawarkan Rumah Cantik Citra lebih murah dibandingkan dengan pesaing
7.
Harga sesuai dengan tiap jenis perawatan yang ditawarkan
8.
Harga sesuai dengan kenyamanan saya pada saat melakukan perawatan
9.
Lokasi Rumah Cantik Citra sulit dijangkau
10. Lokasi Rumah Cantik Citra berada di daerah terpencil 11
Rumah Cantik Citra hanya mudah dijangkau oleh kendaraan pribadi
12. Rumah Cantik Citra sering dilalui dengan transportasi angkutan umum 13. Iklan Rumah Cantik Citra sangat menarik
TB
CB
B
SB
14. Setelah melihat iklan Rumah Cantik Citra membuat saya berminat untuk melakukan perawatan di Rumah Cantik Citra 15. Informasi yang diberikan melalui spanduk sangatlah jelas 16. Spanduk sangat menarik 17. Karyawan Rumah Cantik Citra selalu ramah pada setiap pengunjung yang datang 18. Karyawan Rumah Cantik Citra selalu membuat saya merasa nyaman ketika melakukan perawatan 19. Desain dekorasi ruangan tampak lebih indah 20. Saat saya berada di ruangan perawatan membuat saya merasa lebih nyaman 21. Tempat parkir yang disediakan sangat luas 22. Tempat parkir terjaga keamanannya 23. Kegiatan perawatan yang diberikan menginspirasi saya tentang keseimbangan antara tubuh dan kulit 24. Setelah melakukan rangkaian kegiatan perawatan membuat saya ingin tampil secara fisik, jiwa, dan raga 25. Pembayaran dilakukan pada setiap habis perawatan memakan waktu lama 26. Proses pembayaran menggunakan ATM akan membuat saya merasa lebih mudah melakukan pembayaran
B. Kepuasan No
Pertanyaan
Pilihan Jawaban STP TP
1.
2. 3.
4. 5. 6. 7. 8.
9. 10.
Pelayanan di Rumah Cantik Citra lebih memuaskan dibanding di tempat perawatan lainnya Saya merasa puas dengan kehandalan proses pelayanan yang diberikan Rumah Cantik Citra Kemampuan berkomunikasi karyawan saat melayani konsumen dengan ramah menjadi nilai keterpuasan tersendiri buat saya Saya merasa puas dengan sopan santun para karyawan saat melayani konsumen Saya merasa puas dengan kecepatan pelayanan saat pembayaran Saya merasa puas atas penaganan keluhan yang cepat dan tanggap Saya merasa puas atas perhatian karyawan yang tulus terhadap para konsumen Saya merasa puas dengan kemampuan karyawan dalam memahami keinginan konsumen Saya merasa puas dengan kebersihan ruangan perawatan Saya merasa puas dengan kelengkapan produk yang dijual
CP
P
SP
C. Loyalitas No
Pertanyaan
Pilihan Jawaban STL TL CL
1.
2.
3. 4.
5. 6. 7. 8. 9.
10.
Saya akan tetap melakukan perawatan di Rumah Cantik Citra apabila harga berubah menjadi mahal Saya akan tetap membeli produk di Rumah Cantik Citra walaupun di tempat lain lebih murah Saya akan tetap selalu melakukan perawatan walaupun nantinya pindah lokasi lebih jauh Saya akan tetap melakukan perawatan di Rumah Cantik Citra meskipun para pesaing sedang melakukan promosi besar-besaran Saya akan selalu menjadi pelanggan setia Rumah Cantik Citra Saya akan selalu menggunakan produkproduk dari Rumah Cantik Citra Saya bangga telah merasakan perawatan Rumah Cantik Citra Saya bangga dengan kualitas produk di Rumah Cantik Citra Saya ingin menjadi member dan menjelaskan tentang Rumah Cantik Citra kepada konsumen yang masih melakukan perawatan di tempat lain Saya akan merekomendasikan Rumah Cantik Citra pada orang lain (teman atau kerabat)
L
SL
Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
P1 5 5 3 5 4 3 5 5 5 5 5 3 4 3 5 4 4 5 4 5 3 5
A. TABULASI
P2 4 4 3 5 4 4 5 5 5 4 4 5 4 4 4 4 4 4 4 5 2 5
P3 5 5 4 5 5 4 5 4 4 5 5 5 4 4 4 5 5 5 5 5 4 5
P4 5 4 4 5 4 5 4 5 5 5 5 4 4 4 4 3 4 4 4 5 3 5
P5 5 5 5 4 4 4 4 5 4 5 5 5 4 4 4 4 5 5 4 4 3 5
P6 4 3 5 5 3 4 5 5 4 4 4 5 5 3 4 5 4 5 5 4 5 5
P7 4 4 5 4 4 5 5 5 4 4 4 4 4 4 4 5 4 4 4 4 3 5
P8 5 4 3 3 3 4 5 4 4 4 4 5 4 4 4 5 4 5 4 5 3 5
P9 4 5 5 5 5 5 5 5 5 4 4 5 4 4 5 5 4 5 4 4 4 5
P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 TOTAL 4 4 5 4 4 4 4 4 4 4 5 5 92 4 4 4 4 4 5 4 4 3 3 2 4 84 4 3 3 4 5 4 5 4 5 4 4 4 86 4 5 3 4 4 5 5 4 5 5 4 5 94 3 4 3 4 4 5 4 4 3 3 4 4 81 5 4 4 3 5 4 4 3 4 2 3 5 84 5 5 5 4 5 5 5 4 5 4 4 4 98 5 5 4 5 5 5 5 5 5 5 4 5 101 5 5 4 5 4 4 4 4 4 4 4 5 92 4 4 4 4 4 4 5 5 4 4 4 5 91 4 4 4 4 4 4 5 4 4 4 5 5 91 4 5 5 4 4 4 4 4 5 5 4 4 93 4 4 4 4 4 4 4 4 5 5 3 4 86 4 4 4 3 4 5 4 4 3 4 3 4 80 4 4 4 4 4 4 3 4 4 4 4 4 85 5 4 5 4 5 4 5 4 5 4 4 3 92 5 4 4 4 4 4 5 4 4 2 4 4 86 5 4 5 4 4 4 4 4 5 5 4 4 94 5 4 4 4 4 5 3 4 5 5 4 4 89 4 5 5 4 4 5 4 4 4 4 4 5 93 4 2 3 4 3 2 3 3 5 4 3 3 69 5 5 5 5 5 5 5 4 5 5 4 5 103
PERTANYAAN BAURAN PEMASARAN RATA RATA 4,38 4 4,10 4,48 3,86 4 4,67 4,81 4,38 4,33 4,33 4,43 4,10 3,81 4,05 4,38 4,10 4,48 4,24 4,43 3,29 4,90
23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51
3 4 5 3 5 5 4 3 5 5 4 5 5 4 5 4 4 5 5 5 4 4 4 5 5 5 5 5 4
4 4 4 4 3 5 5 3 4 3 4 5 3 2 4 5 4 4 4 5 5 4 4 4 2 5 5 4 4
4 3 5 4 3 3 5 5 5 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 3 4 5 4 3
4 5 4 4 4 4 5 4 4 4 5 5 4 4 5 5 4 5 5 4 4 4 3 5 5 4 3 4 3
4 4 4 4 4 3 2 4 5 3 4 4 4 5 4 5 5 4 5 4 5 4 4 5 5 3 4 4 4
3 4 4 4 4 4 4 3 5 4 3 5 3 3 5 5 5 5 4 4 5 4 5 3 4 4 4 5 5
4 4 4 4 4 3 3 4 4 3 4 5 3 2 4 5 4 4 4 5 5 4 4 4 2 5 5 4 4
4 5 4 4 3 3 3 4 4 4 5 5 4 4 5 5 4 5 5 4 4 4 3 5 5 4 3 4 3
5 3 4 4 3 3 5 3 5 3 4 4 4 5 4 5 5 4 5 4 5 4 4 5 5 3 4 4 4
3 3 4 4 5 3 3 4 4 3 4 5 3 2 4 5 4 4 4 5 5 4 4 4 2 5 5 4 4
4 4 4 4 3 5 5 3 5 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 3 4 5 4 3
4 5 4 4 3 3 3 4 4 2 4 4 4 4 4 4 5 4 4 4 3 4 2 5 4 4 4 3 3
4 4 5 3 3 5 5 4 4 4 3 5 4 4 5 5 5 4 4 5 4 4 4 4 4 4 4 5 2
4 4 4 4 4 3 3 4 4 4 4 4 4 3 4 5 5 4 4 4 4 3 4 4 4 4 4 4 4
5 4 5 4 4 4 5 4 4 3 4 4 4 2 4 4 4 5 4 4 3 3 3 4 4 4 4 4 2
4 4 5 4 5 3 4 4 5 5 4 4 4 3 5 5 5 5 4 4 4 5 4 4 4 4 4 4 4
4 5 5 4 3 4 5 4 4 4 5 5 4 4 5 5 4 5 5 4 4 4 3 5 5 4 3 4 3
3 4 4 4 4 4 4 3 5 3 4 4 4 5 4 5 5 4 5 4 5 4 4 5 5 3 4 4 4
4 3 4 3 3 4 4 3 5 3 5 5 4 3 4 4 5 4 5 4 3 2 4 5 3 3 4 4 2
3 5 3 3 4 3 3 3 5 5 4 5 5 4 5 4 4 5 5 5 4 4 4 5 5 5 5 5 4
4 5 4 4 4 4 5 4 4 4 4 4 4 3 4 5 4 5 4 4 4 4 4 4 4 4 4 4 3
81 86 89 80 78 78 85 77 94 77 86 95 82 72 92 98 93 93 93 90 88 81 79 93 83 85 88 87 72
3,86 4,10 4,24 3,81 3,71 3,71 4,05 3,67 4,48 3,67 4,10 4,52 3,90 3,43 4,38 4,67 4,43 4,43 4,43 4,29 4,19 3,86 3,76 4,43 3,95 4,05 4,19 4,14 3,43
52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80
5 4 3 5 4 3 3 5 5 5 5 3 5 4 3 5 5 5 5 5 3 4 3 5 4 4 5 4 5
5 4 3 4 3 3 4 4 3 4 2 4 4 4 4 4 4 5 4 4 4 3 4 2 5 4 4 4 3
4 4 4 5 3 2 4 4 4 4 4 3 5 4 4 5 5 5 4 4 5 4 4 4 4 4 4 4 5
5 4 4 5 4 5 3 4 4 4 2 4 4 4 4 4 4 5 4 4 4 3 4 2 5 4 4 4 3
4 5 3 5 4 5 4 4 4 4 4 3 5 4 4 5 5 5 4 4 5 4 4 4 4 4 4 4 5
5 5 3 4 5 4 4 4 4 5 3 5 5 4 3 4 4 5 4 5 4 3 2 4 5 3 3 4 4
5 4 3 4 3 3 4 4 3 5 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 3 4 5 4
5 4 4 5 4 5 3 4 4 4 4 5 4 4 5 5 5 4 4 4 4 4 4 4 5 4 4 4 4
4 5 3 5 4 5 4 4 4 5 4 4 4 4 5 4 4 5 4 4 4 5 4 4 4 5 4 5 5
5 4 3 4 3 3 4 4 3 3 4 5 5 4 5 4 4 4 5 4 4 4 4 3 4 4 4 5 3
4 4 4 5 3 2 4 4 4 5 4 3 5 3 3 5 5 5 5 4 4 5 4 5 3 4 4 4 5
2 3 5 4 3 3 4 4 3 5 4 3 3 3 4 5 4 4 4 4 5 4 4 4 5 4 5 4 5
5 4 4 4 4 3 5 5 3 4 4 5 4 4 5 5 5 4 4 4 4 4 4 4 5 4 4 4 4
5 4 4 5 3 3 5 5 4 5 4 4 4 4 5 4 4 5 4 4 4 5 4 4 4 5 4 5 5
4 3 3 3 3 5 3 3 3 5 3 5 5 4 3 4 4 5 4 5 4 3 2 4 5 3 3 4 4
4 4 5 5 4 5 5 3 3 5 5 4 4 4 3 5 5 5 5 4 4 4 5 4 4 4 4 4 4
5 4 4 5 4 5 3 4 4 5 5 4 5 5 4 5 4 4 5 5 5 4 4 4 5 5 5 5 5
4 5 3 5 4 5 4 4 4 5 4 3 4 4 4 5 5 4 4 5 4 4 4 4 4 4 4 4 4
4 3 3 4 2 4 4 3 2 5 5 4 4 4 3 5 5 5 5 4 4 4 5 4 4 4 4 4 4
5 4 3 5 4 3 3 5 5 5 5 3 5 4 3 5 5 5 5 5 3 4 3 5 4 4 5 4 5
4 4 5 5 4 3 4 5 4 4 3 4 5 3 2 4 5 4 4 4 5 5 4 4 4 2 5 5 4
93 85 76 96 75 79 81 86 77 96 82 82 93 82 79 96 95 97 91 90 87 84 80 82 91 82 87 90 90
4,43 4,05 3,62 4,57 3,57 3,76 3,86 4,10 3,67 4,57 3,90 3,90 4,43 3,90 3,76 4,57 4,52 4,62 4,33 4,29 4,14 4 3,81 3,90 4,33 3,90 4,14 4,29 4,29
81 3 3 2 3 2 2 3 82 5 2 5 2 5 4 4 83 3 3 4 3 4 3 4 84 4 5 4 5 4 3 4 85 5 4 4 4 4 4 5 86 3 3 4 3 4 2 3 87 5 3 3 3 3 4 2 88 5 4 5 4 5 4 4 89 4 4 5 4 5 3 4 90 3 3 3 3 3 2 4 91 2 3 5 4 3 4 2 92 5 4 5 2 5 5 5 93 5 4 5 5 4 5 4 94 4 4 3 4 4 3 4 95 5 5 4 5 4 4 4 96 4 4 5 4 4 4 4 97 4 4 4 4 4 3 3 98 4 3 4 4 3 3 5 99 5 4 4 4 2 5 5 100 4 4 4 5 4 3 3 TOTAL 430 390 418 407 415 403 396 411 405 X1 X2
3 5 4 4 4 4 4 3 3 4 3 2 3 5 4 3 3 4 4 3 405
4 5 3 5 3 4 4 3 3 4 2 5 4 4 4 4 3 5 5 3 423
3 4 4 4 5 4 4 3 4 4 4 5 4 3 4 3 3 4 4 3 400 410 X3
5 5 5 3 4 5 4 4 4 4 3 4 4 4 5 3 2 4 4 4 406
3 5 4 5 4 4 3 3 3 4 3 5 4 4 5 4 5 3 4 4 393 393 X4
3 5 4 4 4 4 4 3 3 4 2 5 4 4 4 4 3 5 5 3 408 410 X5
4 5 3 5 3 4 4 3 3 4 4 5 4 4 5 3 3 5 5 4 412
2 4 3 3 4 2 4 4 3 2 2 4 3 3 3 3 5 3 3 3 379
4 4 3 4 4 5 5 4 4 4 3 4 5 3 3 5 5 5 5 5 4 4 3 4 5 3 5 5 5 3 4 5 3 5 3 3 3 5 3 3 4 3 4 2 5 5 4 5 4 4 5 5 3 4 3 4 4 5 5 5 4 4 4 4 3 5 5 4 5 3 4 4 5 4 4 5 4 4 4 4 424 424 416 397 409 409 X6 X7
3 5 3 4 5 3 5 5 4 3 2 5 5 4 5 4 4 4 5 4 414
4 5 4 3 4 3 3 4 4 3 3 5 3 4 5 3 5 5 4 3 408
67 93 76 85 90 74 80 83 77 71 64 95 88 79 94 79 79 84 90 77 8568
3,19 4,43 3,62 4,05 4,29 3,52 3,81 3,95 3,67 3,38 3,05 4,52 4,19 3,76 4,48 3,76 3,76 4 4,29 3,67 408,00
Missing Value Handling
Input
Comments
Output Created
Correlations
<none> <none>
Weight
Split File
Cases Used
Definition of Missing
on all the cases with valid data for that pair.
Statistics for each pair of variables are based
missing.
30
01-Feb-2013 08:18:39
User-defined missing values are treated as
<none>
Filter
N of Rows in Working Data File
DataSet0
Active Dataset
Notes
CORRELATIONS /VARIABLES=P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 TOTAL /PRINT=TWOTAIL NOSIG /MISSING=PAIRWISE.
[DataSet0]
Resources
Syntax
0:00:00.047 0:00:00.047
Processor Time
Elapsed Time
/MISSING=PAIRWISE.
/PRINT=TWOTAIL NOSIG
P20 P21 P22 P23 P24 P25 P26 TOTAL
P10 P11 P12 P13 P14 P15 P16 P17 P18 P19
/VARIABLES=P1 P2 P3 P4 P5 P6 P7 P8 P9
CORRELATIONS
P5
P4
P3
P2
P1
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
1
*
,202
30
,030
,013
30
,002
,539
**
,398
30
*
,249
,217
30
1
30
,014
,444
P2
30
,395
,161
30
,014
,444
*
30
P1
,298
30
,721
,068
30
1
30
,249
,217
30
,395
,161
P3
*
,178
30
1
30
,721
,068
30
,002
,539
**
30
,030
,398
P4
1
30
,346
,178
30
,110
,298
30
,945
,013
30
,283
,202
P5
,122
30
,734
-,065
30
,655
,085
30
,443
,145
30
,441
,146
P6
*
,457
**
,564
30
,471
,137
30
,085
,319
30
,085
,320
30
,414
,155
P8
30
,541
,116
30
,436
,148
30
,467
,138
30
,908
,022
P7
-,080
30
,312
,191
30
,237
-,222
30
,126
,285
30
,817
,044
P9
,188
30
,767
,056
30
,023
,413
*
30
,048
,364
*
30
,899
,024
P10
*
,414
30
,828
-,041
30
,307
,193
30
,906
,023
30
,242
,220
P11 *
,013
30
,002
,539
**
30
,249
,217
30
,000
1,000
**
30
,014
,444
P12
-,080
30
,312
,191
30
,237
-,222
30
,126
,285
30
,817
,044
P13
Correlations
,098
30
,106
,301
30
,504
-,127
30
,487
,132
30
,514
,124
P14
*
,457
30
,471
,137
30
,085
,319
30
,085
,320
30
,414
,155
P15
,009
30
,358
,174
30
,605
,098
30
,137
,278
30
,139
,277
P16 *
-,116
30
,205
,238
30
,343
,179
30
,010
,464
**
30
,013
,450
P17
**
,564
30
,541
,116
30
,436
,148
30
,467
,138
30
,908
,022
P18
,073
30
,058
,350
30
,073
,332
30
,000
,619
**
30
,129
,284
P19
,306
30
,067
,339
30
,039
,379
*
30
,170
,257
30
,594
,101
P20
**
,469
30
,188
,247
30
,137
,278
30
,449
,144
30
,168
,258
P21
,056
30
,040
,378
*
30
,287
,201
30
,018
,429
*
30
,145
,273
P22
,122
30
,734
-,065
30
,655
,085
30
,443
,145
30
,441
,146
P23
,091
30
,746
,062
30
,280
,204
30
,052
,358
30
,147
,271
P24
*
,399
30
,034
,387
*
30
,650
,086
30
,435
,148
30
,059
,349
P25
*
,178
30
,000
1,000
**
30
,721
,068
30
,002
,539
**
30
,030
,398
P26
**
**
,483
30
,002
**
,552
30
,023
*
,413
30
,000
,716**
30
,002
,543
L
TOTA
P10
P9
P8
P7
P6
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
,899
,024
30
,817
,044
30
,414
,155
30
,908
,022
30
,441
,146
30
,283
,048
,023
,413
*
,364
30
*
,237
-,222
30
,085
,319
30
,436
,148
30
,655
,085
30
,110
30
,126
,285
30
,085
,320
30
,467
,138
30
,443
,145
30
,945
,767
,056
30
,312
,191
30
,471
,137
30
,541
,116
30
,734
-,065
30
,346
,319
,188
30
,676
-,080
30
,011
,457
*
30
,173
,255
30
,086
,318
30
,319
,188
30
,108
,300
,564**
,001
30
1
30
30
,522
,122
30
,522
,018
,429
*
30
,271
,208
30
,018
,429
*
30
1
30
,108
,300
30
,001
,566
,109
30
,782
,053
30
1
30
,018
,429*
30
,319
,188
30
,011
,020
,422
*
30
1
30
,782
,053
30
,271
,208
30
,086
,318
30
,676
1
30
,020
,422
*
30
,566
,109
30
,018
,429*
30
,173
,255
30
,319
,248
,217
30
,315
,190
30
,073
,332
30
,001
,585**
30
,007
,483
**
30
,023
,048
,364
*
30
,126
,285
30
,085
,320
30
,467
,138
30
,443
,145
30
,945
,020
,422
*
30
,000
1,000
**
30
,782
,053
30
,271
,208
30
,086
,318
30
,676
,981
,005
30
,564
,110
30
,167
,259
30
,565
,109
30
,337
-,181
30
,607
,566
,109
30
,782
,053
30
,000
1,000
**
30
,018
,429*
30
,319
,188
30
,011
,640
,089
30
,362
-,173
30
,708
-,071
30
,380
-,166
30
,145
,273
30
,963
,324
,187
30
,733
-,065
30
,977
-,005
30
,495
-,130
30
,254
,215
30
,542
,018
,429
*
30
,271
,208
30
,018
,429
*
30
,000
1,000**
30
,108
,300
30
,001
,090
,315
30
,880
-,029
30
,524
,121
30
,126
,286
30
,245
-,219
30
,701
,434
,148
30
,903
-,023
30
,003
,519
**
30
,517
,123
30
,065
-,342
30
,100
,363
,172
30
,557
-,112
30
,511
,125
30
,001
,584**
30
,328
,185
30
,009
,897
,025
30
,119
-,291
30
,346
,178
30
,899
-,024
30
,846
-,037
30
,770
,173
,255
30
,086
,318
30
,319
,188
30
,108
,300
30
,000
1,000
**
30
,522
,120
,290
30
,285
,202
30
,352
,176
30
,907
,022
30
,000
,606
**
30
,631
,802
-,048
30
1,000
,000
30
,049
,362
*
30
,165
,260
30
,075
,330
30
,029
,767
,056
30
,312
,191
30
,471
,137
30
,541
,116
30
,734
-,065
30
,346
,005
,503**
30
,096
,309
30
,001
**
,592
30
,002
,548**
30
,008
,477**
30
,007
P15
P14
P13
P12
P11
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
**
30
,414
,155
30
,514
,124
30
,817
,044
30
,014
30
,085
,320
30
,487
,132
30
,126
,285
30
,000
1,000
*
,444
30
,906
,023
30
30
,242
,220
30
30
,085
,319
30
,504
-,127
30
,237
-,222
30
,249
,217
30
,307
,193
30
30
,471
,137
30
,106
,301
30
,312
,191
30
,002
**
,539
30
,828
-,041
30
30
,011
,457
*
30
,607
,098
30
,676
-,080
30
,945
,013
30
30
,319
,188
30
,337
-,181
30
,086
,318
30
,443
,145
30
,007
,483**
,414*
,023
30
30
30
,018
*
,429
30
,565
,109
30
,271
,208
30
,467
,138
30
,001
,585**
30
30
,000
**
1,000
30
,167
,259
30
,782
,053
30
,085
,320
30
,073
,332
30
30
,782
,053
30
,564
,110
30
,000
30
,566
,109
30
,981
,005
30
,020
,422
*
1,000
30
**
,048
*
,364
30
,248
,217
30
30
,126
,285
30
,315
,190
30
30
,073
,332
30
,617
-,095
30
,315
,190
30
,906
,023
30
1
30
30
,085
,320
30
,487
,132
30
,126
,285
30
1
30
,906
,023
30
30
,782
,053
30
,564
,110
30
1
30
,126
,285
30
,315
,190
30
30
,167
,259
30
1
30
,564
,110
30
,487
,132
30
,617
-,095
30
30
1
30
,167
,259
30
,782
,053
30
,085
,320
30
,073
,332
30
30
,708
-,071
30
,011
-,457
*
30
,362
-,173
30
,137
,278
30
,453
-,142
30
30
,977
-,005
30
,811
-,046
30
,733
-,065
30
,010
**
,464
30
,553
-,113
30
30
,018
*
,429
30
,565
,109
30
,271
,208
30
,467
,138
30
,001
,585**
30
30
,524
,121
30
,078
,327
30
,880
-,029
30
,000
**
,619
30
,794
-,050
30
30
,003
**
,519
30
,345
,179
30
,903
-,023
30
,170
,257
30
,164
,261
30
30
,511
,125
30
,470
-,137
30
,557
-,112
30
,449
,144
30
,057
,351
30
30
,346
,178
30
,459
,140
30
,119
-,291
30
,018
*
,429
30
,089
-,316
30
30
,319
,188
30
,337
-,181
30
,086
,318
30
,443
,145
30
,007
,483**
30
30
,352
,176
30
,804
,047
30
,285
,202
30
,052
,358
30
,645
,088
30
30
,049
*
,362
30
,882
,028
30
1,000
,000
30
,435
,148
30
,353
,176
30
30
,471
,137
30
,106
,301
30
,312
,191
30
,002
**
,539
30
,828
-,041
30
30
,001
**
,592
30
,349
,177
30
,096
,309
30
,000
**
,716
30
,018
,429*
30
P21
P20
P19
P18
P17
P16
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
,258
30
,594
,101
30
,129
,284
30
,908
,022
30
,013
,144
30
,170
,257
30
,000
,619
**
30
,467
,138
30
,010
,464
**
,450
30
*
,137
,278
30
,139
,277
,278
30
,039
,379
*
30
,073
,332
30
,436
,148
30
,343
,179
30
,605
,098
,247
30
,067
,339
30
,058
,350
30
,541
,116
30
,205
,238
30
,358
,174
,469
**
30
,100
,306
30
,701
,073
30
,001
,564
**
30
,542
-,116
30
,963
,009
,185
30
,065
-,342
30
,245
-,219
30
,108
,300
30
,254
,215
30
,145
,273
,584
**
30
,517
,123
30
,126
,286
30
,000
1,000
**
30
,495
-,130
30
,380
-,166
,125
30
,003
,519
**
30
,524
,121
30
,018
,429
*
30
,977
-,005
30
,708
-,071
-,112
30
,903
-,023
30
,880
-,029
30
,271
,208
30
,733
-,065
30
,362
-,173
,172
30
,434
,148
30
,090
,315
30
,018
,429
*
30
,324
,187
30
,640
,089
,351
30
,164
,261
30
,794
-,050
30
,001
,585
**
30
,553
-,113
30
,453
-,142
,144
30
,170
,257
30
,000
**
,619
30
,467
,138
30
,010
,464
**
30
,137
,278
-,112
30
,903
-,023
30
,880
-,029
30
,271
,208
30
,733
-,065
30
,362
-,173
*
-,137
30
,345
,179
30
,078
,327
30
,565
,109
30
,811
-,046
30
,011
-,457
,125
30
,003
,519
**
30
,524
,121
30
,018
,429
*
30
,977
-,005
30
,708
-,071
,165
30
,476
-,135
30
,739
-,063
30
,380
-,166
30
,022
,416
*
30
1
,046
30
,920
-,019
30
,268
,209
30
,495
-,130
30
1
30
,022
*
,416
,584
**
30
,517
,123
30
,126
,286
30
1
30
,495
-,130
30
,380
-,166
,282
30
,214
,234
30
1
30
,126
,286
30
,268
,209
30
,739
-,063
,066
30
1
30
,214
,234
30
,517
,123
30
,920
-,019
30
,476
-,135
1
30
,728
,066
30
,131
,282
30
,001
,584
**
30
,807
,046
30
,384
,165
,247
30
,756
,059
30
,017
*
,434
30
,899
-,024
30
,002
,552
**
30
,126
,285
,185
30
,065
-,342
30
,245
-,219
30
,108
,300
30
,254
,215
30
,145
,273
-,018
30
,495
-,130
30
,327
,185
30
,907
,022
30
,017
,434
*
30
,045
*
,368
,297
30
,950
,012
30
,696
-,074
30
,165
,260
30
,791
,051
30
,034
*
,389
,247
30
,067
,339
30
,058
,350
30
,541
,116
30
,205
,238
30
,358
,174
*
,460
30
,065
,342
30
,013
*
,449
30
,002
**
,548
30
,030
,396*
30
,115
,294
P26
P25
P24
P23
P22
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
Correlation
Pearson
N
tailed)
Sig. (2-
,030
,002
,539
**
,398
30
*
,435
,148
30
,052
,358
30
,443
,145
30
,018
,429
*
30
,449
30
,059
,349
30
,147
,271
30
,441
,146
30
,145
,273
30
,168
,721
,068
30
,650
,086
30
,280
,204
30
,655
,085
30
,287
,201
30
,137
,000
1,000
**
30
,034
,346
,178
30
,029
,399
*
,387
30
*
,631
,091
30
,522
,122
30
,770
,056
30
,009
30
,746
,062
30
,734
-,065
30
,040
,378
*
30
,188
,734
-,065
30
,075
,330
30
,000
,606
**
30
,541
,116
30
,165
,260
30
,907
,022
30
,108
,300
1,000**
,000
30
,899
-,024
30
,001
30
,846
-,037
30
,328
,471
,137
30
,049
,362
*
30
,352
,176
30
,319
,188
30
,346
,178
30
,511
,312
,191
30
1,000
,000
30
,285
,202
30
,086
,318
30
,119
-,291
30
,557
,767
,056
30
,802
-,048
30
,120
,290
30
,173
,255
30
,897
,025
30
,363
,828
-,041
30
,353
,176
30
,645
,088
30
,007
,483**
30
,089
-,316
30
,057
,002
,539
**
30
,435
,148
30
,052
,358
30
,443
,145
30
,018
,429
*
30
,449
,312
,191
30
1,000
,000
30
,285
,202
30
,086
,318
30
,119
-,291
30
,557
,106
,301
30
,882
,028
30
,804
,047
30
,337
-,181
30
,459
,140
30
,470
,471
,137
30
,049
,362
*
30
,352
,176
30
,319
,188
30
,346
,178
30
,511
,358
,174
30
,034
,389
*
30
,045
,368
*
30
,145
,273
30
,126
,285
30
,384
,205
,238
30
,791
,051
30
,017
,434
*
30
,254
,215
30
,002
,552
**
30
,807
,541
,116
30
,165
,260
30
,907
,022
30
,108
,300
30
,899
-,024
30
,001
,058
,350
30
,696
-,074
30
,327
,185
30
,245
-,219
30
,017
,434
*
30
,131
,067
,339
30
,950
,012
30
,495
-,130
30
,065
-,342
30
,756
,059
30
,728
,188
,247
30
,112
,297
30
,925
-,018
30
,328
,185
30
,188
,247
30
,040
,378
*
30
,426
,151
30
,181
,251
30
,846
-,037
30
1
30
,188
,734
-,065
30
,075
,330
30
,000
,606
**
30
1
30
,846
-,037
30
,328
,746
,062
30
,341
,180
30
1
30
,000
,606**
30
,181
,251
30
,925
,034
,387
*
30
1
30
,341
,180
30
,075
,330
30
,426
,151
30
,112
1
30
,034
,387
*
30
,746
,062
30
,734
-,065
30
,040
,378
*
30
,188
,002
,552**
30
,005
**
,500
30
,003
**
,526
30
,008
,477**
30
,042
,374*
30
,010
N
tailed)
Sig. (2-
Correlation
30
30
,000
,716**
,543**
,002
30
30
30
,023
,413*
30
30
,002
,552**
30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
AL
TOT Pearson
N
30
,007
,483**
30
30
,008
,477**
30
30
,002
,548**
30
30
,001
,592**
30
30
,096
,309
30
30
,005
,503**
30
30
,018
,429*
30
30
,000
,716**
30
30
,096
,309
30
30
,349
,177
30
30
,001
,592**
30
30
,115
,294
30
30
,030
,396*
30
30
,002
,548**
30
30
,013
,449*
30
30
,065
,342
30
30
,010
,460*
30
30
,042
,374*
30
30
,008
,477**
30
30
,003
,526**
30
30
,005
,500**
30
30
,002
,552**
30
30
1
30
P1
5
5
3
5
4
3
5
5
5
5
5
3
4
3
5
4
4
5
4
5
3
5
3
4
5
3
Responden
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
A. TABULASI
4
4
4
4
5
2
5
4
4
4
4
4
4
4
5
4
4
5
5
5
4
4
5
3
4
4
P2
4
5
3
4
5
4
5
5
5
5
5
4
4
4
5
5
5
4
4
5
4
5
5
4
5
5
P3
4
4
5
4
5
3
5
4
4
4
3
4
4
4
4
5
5
5
5
4
5
4
5
4
4
5
P4
4
4
4
4
5
3
4
4
5
5
4
4
4
4
5
5
5
4
5
4
4
4
4
5
5
5
P5
4
4
4
3
5
5
4
5
5
4
5
4
3
5
5
4
4
4
5
5
4
3
5
5
3
4
P6
4
4
4
4
5
3
4
4
4
4
5
4
4
4
4
4
4
4
5
5
5
4
4
5
4
4
P7
4
4
5
4
5
3
5
4
5
4
5
4
4
4
5
4
4
4
4
5
4
3
3
3
4
5
P8
5
3
4
5
5
5
5
4
4
4
4
5
4
5
4
4
4
5
5
5
5
4
5
4
4
4
P9
4
4
3
5
5
4
4
4
5
4
5
5
4
4
5
4
4
5
5
5
5
5
5
5
5
4
P10
4
4
3
3
5
4
4
5
5
5
5
4
4
4
4
4
4
5
5
5
5
3
4
4
4
4
P11
4
4
4
4
5
2
5
4
4
4
4
4
4
4
5
4
4
5
5
5
4
4
5
3
4
4
P12
5
3
4
5
5
5
5
4
4
4
4
5
4
5
4
4
4
5
5
5
5
4
5
4
4
4
P13
4
5
5
5
4
4
5
5
4
3
3
4
5
4
4
5
4
4
5
5
5
4
3
4
5
5
P14
4
4
5
4
5
3
5
4
5
4
5
4
4
4
5
4
4
4
4
5
4
3
3
3
4
5
P15
3
3
4
3
5
3
2
3
5
3
5
3
2
3
5
4
5
4
4
2
2
5
5
3
2
4
P16
3
5
4
4
5
4
4
4
4
4
4
4
3
4
4
4
4
5
5
4
3
4
4
4
4
4
P17
4
4
4
4
5
3
4
4
4
4
5
4
4
4
4
4
4
4
5
5
5
4
4
5
4
4
P18
4
5
4
5
5
2
5
5
4
4
4
4
5
4
4
4
4
4
5
5
4
5
5
4
5
4
P19
PERTANYAAN BAURAN PEMASARAN P21 4 4 5 5 4 4 5 5 4 5 5 4 4 4 3 5 5 4 3 4 3 5 4 4 5 4
P20 5 5 2 4 3 5 4 4 5 4 5 4 3 5 4 4 5 5 4 4 3 5 5 4 4 4
4
5
5
4
4
3
4
4
4
4
4
4
4
4
4
4
5
4
5
4
3
4
4
4
4
4
P22
4
4
4
3
5
5
4
5
5
4
5
4
3
5
5
4
4
4
5
5
4
3
5
5
3
4
P23
3
4
3
4
5
4
4
5
5
2
4
4
4
5
5
4
4
4
5
4
2
3
5
4
3
4
P24
3
3
5
3
4
3
4
4
4
4
4
4
3
3
4
5
4
4
4
4
3
4
4
4
2
5
P25
4
4
5
4
5
3
5
4
4
4
3
4
4
4
4
5
5
5
5
4
5
4
5
4
4
5
P26
101
107
107
104
127
89
114
109
116
105
112
106
100
106
114
113
112
115
124
119
106
101
116
103
104
114
TOTAL
5
5
4
3
127
27
28
29
30
TOTAL
124
3
5
5
3
134
5
5
3
3
129
4
5
4
4
126
4
2
3
4
126
3
4
4
4
123
4
3
3
4
121
4
3
3
3
130
3
4
4
4
131
3
5
3
3
125
4
3
3
5
124
3
5
5
3
130
3
4
4
4
128
3
4
4
4
121
4
3
3
3
109
3
5
5
4
122
4
5
5
3
123
4
3
3
4
130
4
5
4
4
5 3 4 4 127
3 3 4 5 124 122
4
5
4
3
126
3
4
4
4
117
3
4
4
3
111
3
3
3
4
129
4
5
4
4
3239
94
106
98
97
B. TABULASI
Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Total
PERTANYAAN KEPUASAN KONSUMEN P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 4 4 5 4 5 4 5 4 5 5 5 4 4 4 5 5 5 3 4 5 4 4 3 4 4 4 3 4 3 4 4 4 5 4 4 5 5 4 3 4 4 4 3 4 4 5 4 4 3 4 5 3 3 3 3 4 3 2 4 3 5 5 5 4 5 5 5 4 5 5 5 5 5 5 5 5 5 4 4 5 5 4 5 4 5 4 5 4 4 5 5 5 5 5 5 4 5 5 4 5 5 5 4 4 4 4 5 4 4 4 4 4 4 3 4 3 4 5 4 4 4 4 5 4 4 4 4 3 4 4 4 4 4 4 5 5 3 3 4 5 4 4 5 4 4 4 5 3 4 4 4 4 3 4 4 4 4 4 5 4 3 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 5 4 4 4 4 4 4 5 4 4 4 4 5 4 5 4 4 5 5 4 5 4 5 4 5 3 4 2 3 2 3 4 5 5 5 4 4 5 5 4 5 4 5 3 5 4 4 5 3 3 4 4 3 5 5 5 4 4 3 5 5 4 5 4 4 5 5 5 5 3 4 5 5 4 5 4 4 4 3 3 4 4 4 5 4 3 5 4 5 5 3 5 4 4 4 4 5 4 5 3 3 5 4 4 4 5 3 5 4 3 3 3 4 4 4 4 3 4 3 3 4 3 128 122 128 132 130 127 107 121 128 125
TOTAL 45 44 37 42 39 33 48 48 45 48 43 39 40 41 41 40 40 42 41 45 35 46 40 43 45 40 43 41 38 36 1248
B. TABULASI
PERTANYAAN KEPUASAN KONSUMEN Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
P1 5 4 3 5 3 3 5 5 5 5 4 4 5 4 5 3 4 4 4 5 5 5 5 3 4 5 4 4 4 4 4 5 4
P2 4 4 4 4 4 3 4 5 4 5 4 4 4 4 4 4 4 4 4 4 3 4 4 5 5 4 3 4 5 4 5 5 4
P3 5 5 4 4 4 3 5 5 5 5 4 4 4 5 4 4 4 4 4 4 4 4 4 5 5 4 5 5 3 3 5 4 3
P4 4 5 4 4 4 5 5 5 5 5 5 3 4 4 4 4 3 4 4 5 5 5 5 5 5 5 4 4 4 4 5 5 3
P5 4 5 4 5 5 4 5 5 4 4 4 4 4 5 4 4 4 4 5 5 2 5 5 4 5 4 4 4 5 4 4 4 5
P6 5 5 3 5 4 3 5 5 5 5 5 3 4 3 5 4 4 5 4 5 3 5 3 4 5 3 5 5 4 3 5 4 4
P7 4 3 4 4 4 2 4 4 4 5 4 4 3 3 3 4 4 4 4 4 2 4 3 3 3 3 5 3 3 3 5 3 5
P8 5 4 3 3 3 4 5 4 4 4 4 5 4 4 4 5 4 5 4 5 3 5 4 5 4 4 3 3 3 4 4 4 5
P9 5 5 4 4 4 3 5 5 5 5 4 4 4 5 4 4 4 4 4 4 4 4 4 5 5 4 5 5 3 3 4 3 4
P10 4 4 4 4 4 3 5 5 4 5 5 4 4 4 4 4 5 4 4 4 4 5 3 4 4 4 5 4 4 4 5 4 4
TOTAL 45 44 37 42 39 33 48 48 45 48 43 39 40 41 41 40 40 42 41 45 35 46 40 43 45 40 43 41 38 36 46 41 41
RATA RATA 4,5 4,4 3,7 4,2 3,9 3,3 4,8 4,8 4,5 4,8 4,3 3,9 4 4,1 4,1 4 4 4,2 4,1 4,5 3,5 4,6 4 4,3 4,5 4 4,3 4,1 3,8 3,6 4,6 4,1 4,1
34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72
5 5 4 5 5 4 4 4 4 4 5 4 4 4 4 5 5 2 5 5 4 5 4 4 4 5 4 4 3 4 5 3 2 4 5 4 4 4 5
5 5 4 5 4 4 5 5 5 4 4 4 5 5 5 5 5 4 5 4 3 5 4 3 3 5 5 5 4 4 4 4 3 4 4 4 4 4 4
4 4 4 5 5 4 4 5 4 4 4 4 4 4 4 4 4 3 5 3 3 5 3 5 4 3 3 4 2 4 4 4 4 4 4 5 4 4 4
5 4 3 5 5 5 5 5 3 4 3 5 4 4 5 4 5 3 5 3 4 5 3 5 5 4 3 4 4 3 5 4 4 5 5 5 4 4 5
4 4 5 5 5 4 4 4 4 4 4 4 5 4 4 4 4 3 5 4 4 4 4 4 3 3 4 4 4 4 4 4 3 4 5 5 4 4 4
4 4 5 4 4 5 4 4 4 5 4 4 4 5 4 5 5 4 5 3 5 3 4 4 3 3 4 4 3 4 4 4 2 4 4 4 5 4 4
5 4 3 4 4 5 4 5 4 3 2 4 5 3 3 4 4 2 4 3 3 4 2 4 4 3 2 5 4 3 3 3 4 5 4 4 4 4 5
3 4 4 4 4 4 5 4 5 5 4 4 4 4 5 4 5 4 5 4 4 3 3 4 5 5 3 4 4 5 5 4 4 5 5 4 5 5 4
5 3 2 4 5 4 4 4 5 5 4 4 4 2 5 5 4 4 5 4 3 4 3 3 4 4 3 5 3 4 4 4 5 4 5 5 4 5 4
4 4 3 4 4 4 4 4 4 4 4 4 4 3 4 5 4 3 4 4 4 5 3 2 4 4 4 5 4 4 5 3 5 2 5 5 5 4 4
44 41 37 45 45 43 43 44 42 42 38 41 43 38 43 45 45 32 48 37 37 43 33 38 39 39 35 44 35 39 43 37 36 41 46 45 43 42 43
4,4 4,1 3,7 4,5 4,5 4,3 4,3 4,4 4,2 4,2 3,8 4,1 4,3 3,8 4,3 4,5 4,5 3,2 4,8 3,7 3,7 4,3 3,3 3,8 3,9 3,9 3,5 4,4 3,5 3,9 4,3 3,7 3,6 4,1 4,6 4,5 4,3 4,2 4,3
73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 TOTAL
5 4 4 4 2 5 5 4 4 5 4 3 4 3 3 4 4 3 4 5 4 3 4 3 3 4 4 3 412 411 X1
4 4 4 4 3 4 5 4 3 4 4 4 5 3 2 4 4 4 3 4 4 4 5 3 2 4 4 4 410
3 4 2 5 4 4 4 3 3 2 3 5 4 3 3 4 4 3 3 2 3 5 4 3 3 4 4 3 392 407 X2
4 4 4 4 4 4 4 5 2 5 4 4 4 4 3 5 5 3 2 5 4 4 4 4 3 5 5 3 422
4 3 4 4 4 4 4 4 4 5 4 4 5 3 3 5 5 4 4 5 4 4 5 3 3 5 5 4 417 404 X3
3 3 3 4 4 4 4 4 2 4 3 3 3 3 5 3 3 3 2 4 3 3 3 3 5 3 3 3 391
4 4 4 5 4 5 4 5 3 5 4 5 4 4 3 3 3 4 3 5 4 5 4 4 3 3 3 4 376 395 X4
4 4 3 5 5 4 3 4 3 5 4 4 5 4 5 3 4 4 3 5 4 4 5 4 5 3 4 4 414
5 4 4 5 5 3 4 4 4 4 5 3 5 4 5 4 4 4 4 4 5 3 5 4 5 4 4 4 415 407,5 X5
4 5 2 4 4 4 4 2 4 2 5 4 5 4 4 4 4 5 3 5 4 4 4 4 4 3 2 4 400
40 39 34 44 39 41 41 39 32 41 40 39 44 35 36 39 40 37 31 44 39 39 43 35 36 38 38 36 4049
4 3,9 3,4 4,4 3,9 4,1 4,1 3,9 3,2 4,1 4 3,9 4,4 3,5 3,6 3,9 4 3,7 3,1 4,4 3,9 3,9 4,3 3,5 3,6 3,8 3,8 3,6 404,9
C. TABULASI
Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 TOTAL
P1 P2 4 5 4 5 5 5 3 4 4 4 4 4 4 4 4 5 4 4 5 5 4 5 5 5 5 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 4 3 5 5 4 4 4 4 3 4 3 4 4 4 5 3 5 2 3 4 125 126
P3 5 3 4 4 4 5 4 5 5 4 5 4 5 4 4 5 5 3 4 4 4 4 5 3 5 4 5 4 4 4 128
PERTANYAAN LOYALITAS P7 P8 P4 P5 P6 4 4 5 5 4 3 4 3 5 3 3 4 5 4 4 4 4 5 5 5 5 4 4 5 3 4 3 3 4 2 5 5 4 5 4 4 5 4 4 5 4 4 5 4 4 5 5 4 5 4 4 5 5 5 4 5 4 4 5 5 4 4 3 4 5 3 4 2 4 4 4 4 4 4 4 4 4 5 5 4 4 5 3 5 2 4 4 3 5 5 4 4 4 5 5 4 4 4 5 4 2 4 2 4 4 4 5 4 5 5 3 3 3 4 4 5 4 3 3 3 3 4 4 5 4 3 4 2 4 3 4 5 4 3 3 4 4 4 3 4 3 4 3 5 4 3 4 2 5 3 115 125 110 134 117
P9 P10 5 4 3 4 3 5 5 4 5 4 3 5 4 5 4 5 4 4 4 4 4 5 4 4 2 4 3 4 2 4 5 5 4 4 3 4 5 4 2 4 2 3 2 5 4 3 4 4 5 4 3 4 4 4 4 3 3 3 3 4 123 108
TOTAL 45 37 42 43 42 37 44 45 42 45 46 45 40 36 38 45 41 41 43 40 32 44 37 37 41 34 40 38 36 35 1211
C. TABULASI
PERTANYAAN LOYALITAS Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
P1 5 5 5 4 4 4 4 5 4 5 5 5 4 4 4 4 5 5 4 4 3 5 4 4 4 4 4 3 2 4 4 4
P2 4 3 3 4 5 4 5 4 4 5 4 5 4 3 4 4 4 4 4 4 2 4 3 5 3 3 4 4 3 3 5 4
P3 4 4 4 4 4 3 5 5 4 5 5 4 4 4 4 4 5 4 4 4 4 5 3 4 4 4 5 4 4 4 4 4
P4 5 3 5 5 4 3 4 4 5 4 5 4 3 2 4 5 3 3 4 4 2 4 3 3 4 2 4 4 3 2 4 3
P5 5 5 4 5 5 4 5 4 4 5 5 5 4 4 4 5 5 5 5 5 4 5 4 3 5 4 3 3 5 5 5 4
P6 4 3 4 5 3 2 4 5 4 4 4 5 5 4 4 4 2 5 5 4 4 5 4 3 4 3 3 4 4 3 4 2
P7 4 4 5 4 4 5 5 5 4 4 4 4 4 4 4 5 4 4 4 4 3 5 4 4 4 4 4 3 3 4 4 4
P8 5 3 3 5 5 3 4 4 4 4 5 4 2 3 2 5 4 3 5 2 2 2 3 4 5 3 4 4 3 3 4 4
TOTAL 36 30 33 36 34 28 36 36 33 36 37 36 30 28 30 36 32 33 35 31 24 35 28 30 33 27 31 29 27 28 34 29
RATA RATA 4,5 3,75 4,13 4,5 4,25 3,5 4,5 4,5 4,13 4,5 4,63 4,5 3,75 3,5 3,75 4,5 4 4,13 4,38 3,88 3 4,38 3,5 3,75 4,13 3,38 3,88 3,63 3,38 3,5 4,25 3,63
33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71
5 4 4 5 5 5 4 4 4 4 4 4 4 5 4 4 4 4 3 5 4 4 4 4 4 3 3 4 5 4 3 3 3 4 5 4 4 4 4
4 4 4 5 4 4 5 4 4 4 5 4 4 4 5 4 5 5 4 5 3 5 3 4 4 3 3 4 4 4 5 5 4 4 5 5 4 5 5
5 3 4 4 4 4 4 5 4 5 5 4 4 4 4 5 4 5 4 5 4 4 3 3 4 5 5 3 3 4 5 5 4 5 4 4 4 5 4
4 5 3 2 4 5 4 4 4 5 5 4 4 4 2 5 5 4 4 5 4 3 4 3 3 4 4 3 5 4 3 5 3 3 5 5 5 5 4
4 4 4 3 4 4 4 4 4 4 4 4 4 4 3 4 5 4 3 4 4 4 5 3 2 4 4 4 4 5 4 4 4 5 5 5 5 5 5
4 4 4 4 4 4 5 4 4 4 3 4 2 5 4 4 4 3 3 2 3 5 4 3 3 4 4 3 4 5 5 5 5 5 5 5 5 4 4
3 5 4 4 5 5 5 4 4 5 4 4 4 4 4 4 4 5 2 5 4 4 4 4 3 5 5 3 4 3 5 5 3 4 5 5 4 4 4
4 4 4 3 4 5 5 4 4 4 4 3 4 4 4 4 4 4 4 5 4 4 5 3 3 5 5 4 5 5 4 4 4 3 5 5 5 5 4
33 33 31 30 34 36 36 33 32 35 34 31 30 34 30 34 35 34 27 36 30 33 32 27 26 33 33 28 34 34 34 36 30 33 39 38 36 37 34
4,13 4,13 3,88 3,75 4,25 4,5 4,5 4,13 4 4,38 4,25 3,88 3,75 4,25 3,75 4,25 4,38 4,25 3,38 4,5 3,75 4,13 4 3,38 3,25 4,13 4,13 3,5 4,25 4,25 4,25 4,5 3,75 4,13 4,88 4,75 4,5 4,63 4,25
72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 TOTAL
5 4 4 4 5 4 5 4 5 3 5 4 5 4 4 3 3 3 4 4 5 4 5 5 4 5 5 4 4
4 4 4 3 5 5 4 3 4 3 5 4 4 5 4 5 3 4 4 5 5 4 5 5 4 5 4 4 5
415 413 415 413
4 4 4 3 4 4 4 5 3 3 4 4 4 5 4 4 3 4 4 4 4 5 4 4 5 5 5 4 4 415 407
4 4 5 4 4 4 4 4 4 4 4 4 5 5 4 5 5 3 3 5 4 3 5 3 3 5 5 5 5 398 425 399 416 401 410 4 5 4 5 3 4 4 4 5 5 5 5 3 4 5 4 4 4 4 5 4 4 4 4 5 4 4 5 4
3 4 4 4 4 3 4 4 5 5 5 5 5 5 5 4 4 4 4 5 3 5 5 4 3 4 4 5 4
5 4 4 5 5 4 5 4 4 4 5 5 3 4 4 3 3 5 3 4 4 5 3 4 4 4 4 4 5
5 5 3 4 5 4 5 5 4 5 5 3 4 4 4 4 4 4 3 3 4 5 5 4 5 4 4 4 5
34 34 32 32 35 32 35 33 34 32 38 34 33 36 34 32 29 31 29 35 33 35 36 33 33 36 35 35 36 3282
4,25 4,25 4 4 4,38 4 4,38 4,13 4,25 4 4,75 4,25 4,13 4,5 4,25 4 3,63 3,88 3,63 4,38 4,13 4,38 4,5 4,13 4,13 4,5 4,38 4,38 4,5 410,25
CORRELATIONS /VARIABLES=X Y1 Y2 /PRINT=TWOTAIL NOSIG /STATISTICS DESCRIPTIVES /MISSING=PAIRWISE.
Correlations Notes Output Created
11-Feb-2013 17:54:50
Comments Input
Active Dataset
DataSet0
Filter
<none>
Weight
<none>
Split File
<none>
N of Rows in Working Data
100
File Missing Value Handling
Definition of Missing
User-defined missing values are treated as missing.
Cases Used
Statistics for each pair of variables are based on all the cases with valid data for that pair.
Syntax
CORRELATIONS /VARIABLES=X Y1 Y2 /PRINT=TWOTAIL NOSIG /STATISTICS DESCRIPTIVES /MISSING=PAIRWISE.
Resources
Processor Time
0:00:00.000
Elapsed Time
0:00:00.080
[DataSet0]
Descriptive Statistics Mean
Std. Deviation
N
bauranpemasaran
4,05
,411
100
kepuasankonsumen
4,10
,461
100
loyalitas
4,15
,500
100
Correlations
bauranpemasaran
bauranpemasara
kepuasankonsu
n
men
Pearson Correlation
1
Sig. (2-tailed)
loyalitas
,453
,000
N kepuasankonsumen
loyalitas **
Pearson Correlation
100
100
**
1
,453
,356
**
,000 100 ,373
**
Sig. (2-tailed)
,000
N
100
100
100
**
**
1
Pearson Correlation
,356
,000
,373
Sig. (2-tailed)
,000
,000
N
100
100
100
**. Correlation is significant at the 0.01 level (2-tailed).
REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA CHANGE /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT Y1 /METHOD=ENTER X.
Regression Notes Output Created
11-Feb-2013 17:56:38
Comments Input
Active Dataset
DataSet0
Filter
<none>
Weight
<none>
Split File
<none>
N of Rows in Working Data
100
File Missing Value Handling
Definition of Missing
User-defined missing values are treated as missing.
Cases Used
Statistics are based on cases with no missing values for any variable used.
Syntax
REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA CHANGE /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT Y1 /METHOD=ENTER X.
Resources
Processor Time
0:00:00.000
Elapsed Time
0:00:00.031
Memory Required
1380 bytes
Additional Memory Required
0 bytes
for Residual Plots
[DataSet0] Variables Entered/Removed Variables
Variables
Entered
Removed
Model 1
b
Method
bauranpemasara . n
Enter
a
a. All requested variables entered. b. Dependent Variable: kepuasankonsumen
Model Summary
Change Statistics
Model
R
1
,453
R Square a
Adjusted R
Std. Error of the
R Square
Square
Estimate
Change
,205
,197
,413
,205
F Change
df1
25,333
a. Predictors: (Constant), bauranpemasaran
b
ANOVA Model 1
Sum of Squares Regression
df
Mean Square
4,313
1
4,313
Residual
16,687
98
,170
Total
21,000
99
a. Predictors: (Constant), bauranpemasaran b. Dependent Variable: kepuasankonsumen
F 25,333
Sig. ,000
a
df2 1
Sig. F Change 98
,000
Coefficients
a
Standardized Unstandardized Coefficients Model 1
B (Constant)
Coefficients
Std. Error 2,045
,410
,507
,101
bauranpemasaran
Beta
t
,453
Sig.
4,982
,000
5,033
,000
a. Dependent Variable: kepuasankonsumen
REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA CHANGE /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT Y2 /METHOD=ENTER X.
Regression Notes Output Created
11-Feb-2013 17:57:55
Comments Input
Active Dataset
DataSet0
Filter
<none>
Weight
<none>
Split File
<none>
N of Rows in Working Data
100
File Missing Value Handling
Definition of Missing
User-defined missing values are treated as missing.
Cases Used
Statistics are based on cases with no missing values for any variable used.
Syntax
REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA CHANGE /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT Y2 /METHOD=ENTER X.
Resources
Processor Time
0:00:00.000
Elapsed Time
0:00:00.000
Memory Required
1380 bytes
Notes Output Created
11-Feb-2013 17:57:55
Comments Input
Active Dataset
DataSet0
Filter
<none>
Weight
<none>
Split File
<none>
N of Rows in Working Data
100
File Missing Value Handling
Definition of Missing
User-defined missing values are treated as missing.
Cases Used
Statistics are based on cases with no missing values for any variable used.
Syntax
REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA CHANGE /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT Y2 /METHOD=ENTER X.
Resources
Processor Time
0:00:00.000
Elapsed Time
0:00:00.000
Memory Required
1380 bytes
Additional Memory Required for Residual Plots
[DataSet0] Variables Entered/Removed
Model 1
Variables
Variables
Entered
Removed
bauranpemasara . n
a
a. All requested variables entered. b. Dependent Variable: loyalitas
b
Method Enter
0 bytes
Model Summary Change Statistics
Model
R
1
,356
R Square a
Adjusted R
Std. Error of the
R Square
Square
Estimate
Change
,127
,118
,470
F Change
,127
df1
14,230
a. Predictors: (Constant), bauranpemasaran
b
ANOVA Model 1
Sum of Squares Regression
df
Mean Square
F
3,138
1
3,138
Residual
21,612
98
,221
Total
24,750
99
Sig.
14,230
,000
a
a. Predictors: (Constant), bauranpemasaran b. Dependent Variable: loyalitas
Coefficients
a
Standardized Unstandardized Coefficients Model 1
B (Constant) bauranpemasaran
Std. Error 2,397
,467
,433
,115
a. Dependent Variable: loyalitas
REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA CHANGE /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT Y2 /METHOD=ENTER Y1.
Coefficients Beta
t
,356
df2 1
Sig.
5,132
,000
3,772
,000
Sig. F Change 98
,000
Regression
Notes Output Created
11-Feb-2013 17:58:39
Comments Input
Active Dataset
DataSet0
Filter
<none>
Weight
<none>
Split File
<none>
N of Rows in Working Data
100
File Missing Value Handling
Definition of Missing
User-defined missing values are treated as missing.
Cases Used
Statistics are based on cases with no missing values for any variable used.
Syntax
REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA CHANGE /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT Y2 /METHOD=ENTER Y1.
Resources
Processor Time
0:00:00.047
Elapsed Time
0:00:00.045
Memory Required
1380 bytes
Additional Memory Required for Residual Plots
[DataSet0] Variables Entered/Removed Variables
Variables
Entered
Removed
Model 1
kepuasankonsu men
.
a
a. All requested variables entered. b. Dependent Variable: loyalitas
b
Method Enter
0 bytes
Model Summary Change Statistics
Model
R
1
,373
R Square a
Adjusted R
Std. Error of the
R Square
Square
Estimate
Change
,139
,130
,466
F Change
,139
df1
df2
15,822
1
a. Predictors: (Constant), kepuasankonsumen
b
ANOVA Model 1
Sum of Squares Regression
df
Mean Square
F
3,440
1
3,440
Residual
21,310
98
,217
Total
24,750
99
Sig.
15,822
,000
a
a. Predictors: (Constant), kepuasankonsumen b. Dependent Variable: loyalitas
Coefficients
a
Standardized Unstandardized Coefficients Model 1
B (Constant) kepuasankonsumen
a. Dependent Variable: loyalitas
Std. Error 2,490
,420
,405
,102
Coefficients Beta
t
,373
Sig.
5,933
,000
3,978
,000
Sig. F Change 98
,000
Reliability Bauran Pemasaran 100 Responden
Scale: ALL VARIABLES
Case Processing Summary N Cases
Valid Excludeda Total
% 100
100.0
0
.0
100
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .850
N of Items 21
Reliability Kepuasan Konsumen 100 Responden
Scale: ALL VARIABLES
Case Processing Summary N Cases
Valid Excludeda Total
% 100
100.0
0
.0
100
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .695
N of Items 10
Reliability Kepuasan Konsumen 30 Responden
Scale: ALL VARIABLES
Case Processing Summary N Cases
Valid Excludeda Total
% 30
100.0
0
.0
30
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .757
N of Items 10
Reliability Loyalitas 30 Responden
Scale: ALL VARIABLES
Case Processing Summary N Cases
Valid Excluded
a
Total
% 30
100.0
0
.0
30
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .681
N of Items 10
Reliability Loyalitas 100 Responden
Scale: ALL VARIABLES
Case Processing Summary N Cases
Valid Excludeda Total
% 100
100.0
0
.0
100
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .598
N of Items 8
Reliability Bauran Pemasaran 30 Responden
Scale: ALL VARIABLES
Case Processing Summary N Cases
Valid Excludeda Total
% 30
100.0
0
.0
30
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .854
N of Items 26
VALIDITAS KEPUASAN KONSUMEN Correlations P1
P2 ,042
P3 ,209
P4 ,285
P5 ,024
P6 ,333
P7 ,094
P8 ,112
P9 ,209
P10 ,234
TOTAL ,473
,827
,268
,127
,902
,072
,622
,554
,268
,213
,008
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,042
1
,255
,128
,434
,273
,170
,178
,255
,208
,489
Sig. (2tailed) N
,827
,173
,501
,017
,145
,370
,346
,173
,270
,006
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,209
,255
1
,243
,109
,511
,331
,130
1,00 0
,372
,733
Sig. (2tailed) N
,268
,173
,196
,567
,004
,074
,493
,000
,043
,000
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,285
,128
,243
1
,084
,207
,213
,124
,243
,000
,365
Sig. (2tailed) N
,127
,501
,196
,659
,273
,257
,515
,196
,047
30
30
30
30
30
30
30
30
30
1,00 0 30
Pearson Correlation
,024
,434
,109
,084
1
,284
,239
,121
,109
,033
,430
Sig. (2tailed) N
,902
,017
,567
,659
,129
,204
,524
,567
,863
,018
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,333
,273
,511
,207
,284
1
,499
,155
,511
,517
,787
Sig. (2tailed) N
,072
,145
,004
,273
,129
,005
,414
,004
,003
,000
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,094
,170
,331
-,213
,239
,499
1
,160
,331
,640
,589
Sig. (2tailed) N
,622
,370
,074
,257
,204
,005
,397
,074
,000
,001
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,112
,178
,130
,124
,121
,155
,160
1
,130
,075
,400
Sig. (2tailed) N
,554
,346
,493
,515
,524
,414
,397
,493
,692
,028
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,209
,255
1,00 0
,243
,109
,511
,331
,130
1
,372
,733
Sig. (2tailed) N
,268
,173
,000
,196
,567
,004
,074
,493
,043
,000
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,234
,208
,372
,000
,033
,517
,640
,075
,372
1
,604
Sig. (2tailed) N
,213
,270
,043
,863
,003
,000
,692
,043
30
30
30
1,00 0 30
30
30
30
30
30
30
30
Pearson Correlation
,473
,489
,733
,365
,430
,787
,589
,400
,733
,604
1
Sig. (2tailed) N
,008
,006
,000
,047
,018
,000
,001
,028
,000
,000
30
30
30
30
30
30
30
30
30
30
Pearson Correlation Sig. (2tailed) N
P2
P3
P4
P5
P6
P7
P8
P9
P10
TOTA L
P1 1
30
,000
30
VALIDITAS KEPUASAN KONSUMEN 100 RESPONDEN Correlations P1
P2 ,386
P3 ,186
P4 ,346
P5 ,296
P6 ,270
P7 ,078
P8 ,006
P9 ,059
P10 ,124
TOTAL ,535
,000
,064
,000
,003
,007
,438
,951
,562
,217
,000
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlation
,386
1
,286
,267
,369
,179
,172
,013
,010
,162
,536
Sig. (2tailed) N
,000
,004
,007
,000
,075
,087
,896
,918
,107
,000
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlation
,186
,286
1
,401
,218
,350
,177
,041
,295
,265
,633
Sig. (2tailed) N
,064
,004
,000
,029
,000
,079
,689
,003
,008
,000
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlation
,346
,267
,401
1
,258
,220
,244
,113
,141
,018
,590
Sig. (2tailed) N
,000
,007
,000
,009
,028
,014
,261
,163
,861
,000
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlation
,296
,369
,218
,258
1
,187
,141
,015
,056
,022
,461
Sig. (2tailed) N
,003
,000
,029
,009
,063
,162
,884
,582
,828
,000
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlation
,270
,179
,350
,220
,187
1
,117
,255
,125
,148
,570
Sig. (2tailed) N
,007
,075
,000
,028
,063
,248
,011
,216
,141
,000
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlation
,078
,172
,177
,244
,141
,117
1
,188
,183
,201
,499
Sig. (2tailed) N
,438
,087
,079
,014
,162
,248
,062
,069
,045
,000
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlation
,006
,013
,041
,113
,015
,255
,188
1
,267
,120
,383
Sig. (2tailed) N
,951
,896
,689
,261
,884
,011
,062
,007
,233
,000
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlation
,059
,010
,295
,141
,056
,125
,183
,267
1
,363
,481
Sig. (2tailed) N
,562
,918
,003
,163
,582
,216
,069
,007
,000
,000
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlation
,124
,162
,265
,018
,022
,148
,201
,120
,363
1
,464
Sig. (2tailed) N
,217
,107
,008
,861
,828
,141
,045
,233
,000
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlation
,535
,536
,633
,590
,461
,570
,499
,383
,481
,464
1
Sig. (2tailed) N
,000
,000
,000
,000
,000
,000
,000
,000
,000
,000
100
100
100
100
100
100
100
100
100
100
Pearson Correlation Sig. (2tailed) N
P2
P3
P4
P5
P6
P7
P8
P9
P10
TOTAL
P1 1
,000
100
VALIDITAS LOYALITAS 30 RESPONDEN Correlations P1
Pearson Correlation Sig. (2tailed) N
P2
P3
P4
P5
P6
P7
P8
P9
P10
TOTAL
P1 1
P2 ,075
P3 ,194
P4 ,273
P5 ,117
P6 ,148
P7 ,026
P8 ,347
P9 -,049
P10 ,359
TOTAL ,225
,696
,304
,144
,538
,435
,891
,061
,799
,051
,231
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,075
1
,030
,323
,364
,302
,298
,091
,564
,158
,592
Sig. (2tailed) N
,696
,874
,081
,048
,105
,110
,631
,001
,404
,001
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,194
,030
1
,048
,068
,319
,058
,077
,217
,270
,297
Sig. (2tailed) N
,304
,874
,801
,722
,086
,761
,688
,250
,149
,111
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,273
,323
,048
1
,334
,450
,090
,082
,295
,401
,639
Sig. (2tailed) N
,144
,081
,801
,072
,013
,635
,667
,113
,028
,000
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,117
,364
,068
,334
1
,248
,159
,115
,178
,188
,496
Sig. (2tailed) N
,538
,048
,722
,072
,186
,402
,544
,347
,320
,005
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,148
,302
,319
,450
,248
1
,193
,341
,328
,555
,816
Sig. (2tailed) N
,435
,105
,086
,013
,186
,306
,066
,077
,001
,000
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,026
,298
,058
,090
,159
,193
1
,204
,148
,224
,435
Sig. (2tailed) N
,891
,110
,761
,635
,402
,306
,280
,436
,233
,016
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,347
,091
,077
,082
,115
,341
,204
1
,022
,008
,439
Sig. (2tailed) N
,061
,631
,688
,667
,544
,066
,280
,907
,967
,015
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,049
,564
,217
,295
,178
,328
,148
,022
1
,073
,493
Sig. (2tailed) N
,799
,001
,250
,113
,347
,077
,436
,907
,702
,006
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,359
,158
,270
,401
,188
,555
,224
,008
,073
1
,578
Sig. (2tailed) N
,051
,404
,149
,028
,320
,001
,233
,967
,702
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,225
,592
,297
,639
,496
,816
,435
,439
,493
,578
1
Sig. (2tailed) N
,231
,001
,111
,000
,005
,000
,016
,015
,006
,001
30
30
30
30
30
30
30
30
30
30
,001
30
VALIDITAS LOYALITAS 100 RESPONDEN Correlations
P1
P2 ,262
P3 ,071
P4 ,114
P5 ,117
P6 ,041
P7 ,246
P8 ,071
TOTAL ,440
,008
,481
,260
,245
,687
,014
,483
,000
100
100
100
100
100
100
100
100
100
Pearson Correlation
,262
1
,243
,189
,005
,108
,150
,272
,532
Sig. (2tailed) N
,008
,015
,060
,959
,284
,138
,006
,000
100
100
100
100
100
100
100
100
100
Pearson Correlation
,071
,243
1
,086
,031
,066
,196
,058
,380
Sig. (2tailed) N
,481
,015
,395
,759
,512
,051
,565
,000
100
100
100
100
100
100
100
100
100
Pearson Correlation
,114
,189
,086
1
,267
,204
,256
,454
,672
Sig. (2tailed) N
,260
,060
,395
,007
,041
,010
,000
,000
100
100
100
100
100
100
100
100
100
Pearson Correlation
,117
,005
,031
,267
1
,204
,089
,225
,474
Sig. (2tailed) N
,245
,959
,759
,007
,042
,380
,025
,000
100
100
100
100
100
100
100
100
100
Pearson Correlation
,041
,108
,066
,204
,204
1
,172
,015
,466
Sig. (2tailed) N
,687
,284
,512
,041
,042
,086
,882
,000
100
100
100
100
100
100
100
100
100
Pearson Correlation
,246
,150
,196
,256
,089
,172
1
,107
,519
Sig. (2tailed) N
,014
,138
,051
,010
,380
,086
,291
,000
100
100
100
100
100
100
100
100
100
Pearson Correlation
,071
,272
,058
,454
,225
,015
,107
1
,579
Sig. (2tailed) N
,483
,006
,565
,000
,025
,882
,291
100
100
100
100
100
100
100
100
100
Pearson Correlation
,440
,532
,380
,672
,474
,466
,519
,579
1
Sig. (2tailed) N
,000
,000
,000
,000
,000
,000
,000
,000
100
100
100
100
100
100
100
100
Pearson Correlation Sig. (2tailed) N
P2
P3
P4
P5
P6
P7
P8
TOTAL
P1 1
,000
100
