Design Thinking volgens het 7 perspectieven model Inleiding: De Academie Creatieve Technologie van Saxion heeft het gedachtengoed dat ontwikkeld is in de studieroute ‘Concept Design’ gebruikt als invulling voor ‘Design Thinking’. Dit zal de basis worden voor een nieuw te ontwikkelen Master. Design Thinking is een manier van denken. (ontwerpen, storytelling) vanuit de media om een bijdrage te leveren aan de EU grand challenges en andere topsectoren. Design Thinking behelst 7 stappen van het creatieve ontwerp proces, te weten; 1. 2. 3. 4. 5. 6. 7.
Define Research Ideation Prototype Objectives Implement Learn
(zie bijlage1; Design Thinking as a solution for problem solving.) De stap ‘Ideation’ (het creëeren van ideeën) is de creatieve stap. Deze stap wordt doorlopen vanuit 7 perspectieven. Het 7 perspectieven model is een methode om problemen, uitdagingen en vraagstukken te bekijken als ware het een onderdeel van een groter geheel. Het perspectivische denken helpt je 'los' te komen van een standaard benadering van een probleem en geeft letterlijk nieuw perspectief voor oplossingen en uiteindelijk voor innovatie. Elk nieuw perspectief geeft een andere visie op hetzelfde onderwerp en zorgt daardoor voor nieuwe impulsen, een geheel andere vraagstelling en voor nieuwe oplossingsrichtingen.
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Het 7 perspectieven model is de invulling van de derde stap ‘Ideation’. Het model ziet er als volgt uit:
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Bijlage 1. Design Thinking as a Process for Problem-Solving Unlike analytical thinking design thinking is a creative process based around the "building up" of ideas. There are no judgments early on in design thinking. This eliminates the fear of failure and encourages maximum input and participation in the ideation and prototype phases. Outside the box thinking is encouraged in these earlier processes since this can often lead to creative solutions. An example of a design thinking process could have seven stages: define, research, ideate, prototype, choose, implement, and learn. Within these seven steps, problems can be framed, the right questions can be asked, more ideas can be created, and the best answers can be chosen. The steps aren't linear; they can occur simultaneously and can be repeated.
Define
Decide what issue you are trying to resolve.
Agree on who the audience is.
Prioritize this project in terms of urgency.
Determine what will make this project successful.
Establish glossary of terms.
Research
Review the history of the issue; remember any existing obstacles.
Collect examples of other attempts to solve the same issue.
Note the project supporters, investors, and critics.
Talk to your end-users, that brings you the most fruitful ideas for later design.
Take into account thought leaders' opinions.
Ideation
Identify the needs and motivations of your end-users.
Generate as many ideas as possible to serve these identified needs.
Log your brainstorming session.
Do not judge or debate ideas.
During brainstorming, have one conversation at a time.
Prototype
Combine, expand, and refine ideas.
Create multiple drafts.
3
Seek feedback from a diverse group of people, include your end users.
Present a selection of ideas to the client.
Reserve judgment and maintain neutrality.
Create and present actual working prototype(s)
Objectives
Review the objective.
Set aside emotion and ownership of ideas.
Avoid consensus thinking.
Remember: the most practical solution isn't always the best.
Select the powerful ideas.
Implement
Make task descriptions.
Plan tasks.
Determine resources.
Assign tasks.
Execute.
Deliver to client.
Learn
Gather feedback from the consumer.
Determine if the solution met its goals.
Discuss what could be improved.
Measure success; collect data.
Document.
Although design is always subject to personal taste, design thinkers share a common set of values that drive innovation: these values are mainly creativity, teamwork, enduser focus, curiosity.
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Bijlage 2.
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