DAFTAR PUSTAKA Albert, Kurniawan. 2010. BELAJAR Mudah SPSS Untuk Pemula. Mediakom Ali, M. 1985. Penelitian Pendidikan Prosedur dan Strategi. Bandung: Angkasa. Al-Rasyid, Harun. 1994. Teknik Penarikan Sampel dan Penyusunan Skala. Bandung: Universitas Padjajaran Amis, J. and Slack, T. 1999. Sport Sponsorship As Distinctive Competence. European Journal of Marketing. 33/¾ 250-272. Retrieved November 5, 2009 Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta:Bina Aksara _________________. 2009. Dasar-dasar Evaluasi Pendidikan. Jakarta: Aneka Cipta _________________. 2002. Prosedur Penelitian. Jakarta: Aneka Cipta Bashiri, dan Seyed Ameri. 2010. Evaluation of Sport Sponsorship as an Element Blakey, Paul. 2010. Sport Marketing. Learning Matters: Southernhay East Chen, Ching-Yaw et al. 2012. Exploration of the differences in Taiwanese women’s purchasing decisions towards luxury goods and general products. Vol. 6(2), pp. 548-561 Chi, Hsinkuang, et al. 2009. The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser. Nanhua University Copeland R, Frisby W dan McCarville R. 1996. Understanding the sport sponsorship process from a corporate perspective, Journal Of Sport Management, 10/1 32-38 Dwityanti, E. 2008. Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Layanan Internet Banking Mandiri. Semarang Evans, A., James, T. dan Tomas, A. 1996.‘Marketing in UK Sport Associations’, in Service Industries Journal , 16/2 207-222. Farrelly, F., Quester, P. and Burton, R. 1997. "Integrating sports sponsorship into the corporate marketing function: An international comparative study", International Marketing Review 14/3 170-182. Richie Mochammad Yanda Putra, 2015 PENGARUH SPORT SPONSORSHIP TERHADAP MINAT BELI KOPI ABC Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Ferdinand, Augusty. 2002. Pengembangan Minat Beli Merek Ekstensi. Semarang: Badan Penerbit Universitas Diponegoro Fullerton, Sam. 2010. Sport Marketing 2n d ed. New York: McGraw-Hill Garland, Ron et al. 2008. Measuring Sport Sponsorship Effectiveness: Links To Existing Behavior. Innovative Marketing 4/1 Gray, D., dan McEvoy, C. 2005. Sport marketing strategies and tactics. Jn B. Parkhouse (Ed), The management of sport: Its foundation and application. New York, NY: McGraw-Hill Inc. Griffin, Ricky W. and Ronald J. Ebert. 2008. Business 8th Edition. New Jersey: Prentice Hall Heerden, Van. 1998. A research approach to sport marketing in South Africa, in Proceedings of the 1998 IMM Marketing Educator’s Conference, Cape Town, 29-30 352-390 Heerden, Van. 2001. Factors Affecting Decision-Making in South African Sport Sponsorships. Pretoria: University of Pretoria etd Hermawan, Asep. 2009. Penelitian Bisnis. Jakarta: PT. Grasindo ______________. 2006. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: Gramedia Widiasarana Indonesia Hong-Youl Ha. 2007. Factors influencing consumer perceptions of brand trust online. Journal of Product & Brand Management 13/5 329-342: Emerald Group Publishing Limited Husein, Umar. 2008. Metode Riset Bisnis. Bandung: CV Alfabeta Irawan, A., Pane, A. 2011. Pengaruh Segmentasi Pasar terhadap Minat Beli pada Perumahan Citra Garden Bandar Lampung. Jurnal Ilmiah Gema, 1 (2): 66-79. Ivarsson, Cecilia dan Malin Johansson. 2004. Sport sponsorship as a promotiona tool. Department of Business Administration And Social Sciences: Lulea University 0f Technology Kaser, K. dan Oelkers, D.B. 2005. Sports and Entertainment Marketing, Mason/Ohio,Thomson South-Western Kotler, Philip dan Gary Armstrong. 2014. Principles of Marketing 15th Edition. Pearson Prentice Hall Richie Mochammad Yanda Putra, 2015 PENGARUH SPORT SPONSORSHIP TERHADAP MINAT BELI KOPI ABC Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
_____________________________. 2012. Principles of Marketing 14th Edition. Pearson Prentice Hall Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management 14th Edition. New Jersey: Prentice Hall Kuo Ting Lao et al. 2009. The Influences of Brand Image and Sport Sponsorship on Brand Equity: A Mediating Effect of Sport Sponsorship. The Journal of International Management Studies 4/1 59-66 Leistén, Justin dan Kamran Sairafi. 2009. Enhancing Relationships Strengthening Customer Relations Through Sport Sponsorship. Master’s thesis within Business Administration: Jonkoping University Mannberg, Mattias dan Daniel Moutka. 2004. Sport Sponsorship : Case Study of Audi. Department of Business Administration And Social Sciences: Lulea University of Technology Mason, Kevin. 2005. The How Corporate Sport Sponsorship Impacts Consumer Behavior. Journal of American Academy of Business, Cambridge 7/1: Arkansas Tech University Maulana, Mika. 2011. Pengaruh Sport sponsorship Terhadap Minat Membeli Kacang Dua Kelinci. Bandung Meenaghan, John A. 1983. Commercial sponsorship. European Journal of Marketing Vol. 17 Iss:7, pp.5-73 Meenaghan, T., 1991, “The role of sponsorship in the marketing communications mix”. International Journal of Advertising, 10/1 35-47. Mullin, B., Hardy, S., dan Sutton, W. (2000). Sport marketing. Champaign, IL Human Kinetics. Parvez, Yasser dan Adnan Pervez. 2006. Sport Sponsorship : Case Studies of Ericsson and Volvo. Department of Business Administration And Social Sciences: Lulea University of Technology Peter, J. Paul and Olson Jerry C. 2008. Consumer Behavior and Marketing Strategy 8th Edition. New York: McGraw-Hill/Irwin Saladin, Djaslim. 2003. Manajemen Pemasaran. Bandung: Linda Karya Schaaf, P. 1995. Sport marketing : It’s not just a game anymore. Amherst, NY: Prometheus book Richie Mochammad Yanda Putra, 2015 PENGARUH SPORT SPONSORSHIP TERHADAP MINAT BELI KOPI ABC Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Schwarz, Eric C dan Hunter, Jason D. 2008. “Advanced Theory and Practice in Sport Marketing”. Oxford: Elsevier Ltd. Sekaran, Uma. 2009. Metodologi Penelitian Bisnis Edisi Empat. Jakarta: Salemba Empat Shank, M.D. 1999. Sports Marketing – A Strategic Perspective, New Jersey, Prentice Hall . 2005. Sports Marketing – A Strategic Perspective, New Jersey, Prentice Hall . 2009. Sports Marketing – A Strategic Perspective, New Jersey, Prentice Hall Sitepu, Nirwana SK. 1994. Analisis Jalur (Path Analysis). Unit Pelayanan Statitika Jurusan Statistika. Bandung: FMIPA UNPAD Smith A., Graetz B. dan Westerbeek, H. 2008. Sport Sponsorship, Team Support And Purchase Intentions. Journal of Sport Marketing Communications. 24/5 387-404 Smith, ACT. 2008. Introduction to Sport Marketing. Elsevier Ltd. Sudjana. 2005. Metode Statistika. Bandung: Tarsito
Sugiyono. 2010. Metode Penelitian Bisnis. Bandung: Alfabeta. Sugiyono. 2008. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta Susanto. 1997. Dasar-Dasar Manajemen. Edisi Baru. CV. Miswa. Jakarta. Tjiptono, Fandy. 2008. Strategi Bisnis Pemasaran. Andi. Yogyakarta. Tripoldi, A. 2001. Sponsorship - A Confirmed Weapon In The Promotional Armoury. International Journal of Sports Marketing and Sponsorship, 3/1 95-117. Wim, Lagae. 2005. Sports Sponsorship And Marketing Communications A European Perspective. Pearson Education : Amsterdam
Majalah: SWA edisi 15/XXVII SWA edisi 20/XXVIII Richie Mochammad Yanda Putra, 2015 PENGARUH SPORT SPONSORSHIP TERHADAP MINAT BELI KOPI ABC Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
SWA edisi 19/XXIX Majalah Marketing Edisi 02/XI/FEBRUARI 2011. Majalah Marketing Edisi 02/XII/FEBRUARI 2012 Majalah Marketing Edisi 02/XIII/FEBRUARI 2013 Majalah Marketing Edisi 02/XIV/FEBRUARI 2014. Internet: m.bolanews.com id.wikipedia.org industri.bisnis.com www.aeki-aice.org id.wikipedia.org/wiki/Santos_Jaya_Abadi www.waytodeal.com/web/santosjaya/about
Richie Mochammad Yanda Putra, 2015 PENGARUH SPORT SPONSORSHIP TERHADAP MINAT BELI KOPI ABC Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
