Company Profile 2015 ® Arafatea
How and Why we Start? Berawal dari pencinta teh (Tea Lovers).. ARAFATEA mulai berbagi cinta dan cerita mengenai Teh Indonesia.
Begin as a Tea Lover.. ARAFATEA started to share the love story of Indonesian tea.
Bukan sekedar meminum secangkir teh, tetapi juga menikmati tiap teguk penuh syukur akan karunia alam nusantara.
It’s not just a cup of tea, but also show people how to enjoy each gulp of tea as an Indonesian gift from God.
Cerita & Ilmu seputar Dunia Teh, dikemas dengan produk premium berkualitas, berupa makanan & minuman yang bercitarasa unik (inovatif)
ARAFATEA comes with an educative stories about the Tea which is packed through premium quality products & innovative choice of f&b.
TIMELINE
ABOUT ARAFATEA Sociopreneur & Tea Lovers in Indonesia, from head to toe (Hulu-Hilir stories) become a commercial platform for Farmers & Stakeholder, bring a unique product, and show an educative marketing to attract potential market. ARAFATEA show a different way HOW to enjoy the tea!
2007 – Social Community 2011 – Arafatea as Commercial Line
TEAM It is a Mom & Daughter Business Growing, Harvesting, Offering, Serving, Cooking and Drinking Tea as our Passion
IFFAH SYARIFAH Indonesian Tea Expert
HANNA RAYA F&B Explorer food street lovers - dessert hunter
AWARDS & ACHIEVEMENT 2011 : Penghargaan Ketahanan Pangan Bidang Pengolahan Dan Pemasaran Hasil Pertanian Penghargaan Ketahanan Pangan Nasional Tingkat Nasional, Pelaku Usaha Pengolahan Hasil Perkebunan 2012 : Inovator Berbagai Olahan Teh Jawa Barat, Dari Gubernur Jawa Barat 2013 : Penghargaan Produk Pertanian Berdaya Saing, Dari Presiden RI Atas Produk Greentea Rice Cracker
SHORT PROFILE BY TV CHANNEL 2012-2013 : Si Bolang, Cokelat Greentea Trans7 Film Teh, Teh di Indonesia, TVRI Laptop Si Unyil, Cokelat Greentea, Trans7 2014 : Parahyangan, Edu Tea Café Arafatea, KOMPAS TV Laptop Si Unyil, Opak Greentea & Ice Cream Greentea, Trans7 2015 : Mesin Waktu, Dago Tea House, Trans TV Laptop Si Unyil, Sabun Greentea, Trans7 Merajut Asa, Olahan Greentea oleh UKM Arafatea, Trans7 Jejak Si Gundul, Semar Mendem Greentea, Trans7 Bumiku Satu, Inovasi Produk Arafatea, DAAI TV Perempuan Perubahan 17 Agustus, Bu Iffah, RCTI
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PRODUCTS & SERVICES
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VARIANCE OF PRODUCT & SERVICE TEA FOR HEALTH TEA FOR LIFESTYLE BEAUTEA (COSMETEAC)
SERVICES*reserved by group
Tea for HEALTH
Loose Leaf Premium Tea, from Local Plantation in West Java (Produk Kearifan Lokal Bandung adalah Teh)
Tea for LIFESTYLE Trending snacks/meal made from greentea
BEAUTEA Body & Face Natural Treatment product
Interactive Tea Knowledge Tools by showing off HOW TO ENJOY THE TEA 1. Farmer Tea Class: Teh Gelang Production 2. Cooking Tea Class: How to make chocolate greentea? 3. Tea Lover Class: Know your personaliTEA for your happiness
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CONSUMER CHARACTERS
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1
WOMEN & YOUTH
Experience is important! Personal Touching is everything! First Persona: woman and youth are the two big market In Indonesia to make decision to buy or shop. They tend to follow the trend, try new product, try new experience, want to be appreciated by social, share their opinion and mindset, sharing every stories, and also have a high impulsive character to live the life. They are the magic gate to see any feedback of our product and service. They tend to speak the truth, comment, and also their personal feeling. It will be an important message and impulse to fulfill their needs with our offering.
2
UNHEALTHY & HEALTHY PEOPLE
THINK ABOUT GREEN & FOOD! Second persona: unhealthy people here means those who didn’t care about their healthy life because of their trauma/experience/no knowledge about the benefits of being health. In the other hand, the Healthy person is the reversed. They tend to focus and being happy if the body is fit & balance. In Indonesia to make decision to buy a green product is quite hard. However it will be break up by education, product knowledge and real results of being health. This is our capable and passion to tell the real stories of keep health, outside inside.
3
FAMILY (Parents & Kids)
THINK ABOUT GREEN & FOOD! Third persona: Family is the best guardians for those who want a happy life. It is true, because every parents want to give the best offering to their generation, such as food, education, environment, etc. In Indonesia, Family is like a home for everyone, the East Culture is very tight and warm to family. It would be a big gate to promote and expand our market as the answer for their needs & wants.
LOCATION & DISTRIBUTION CHANNEL OFFLINE & ONLINE Offline Distribution Channel: Exhibition, Gallery, Consignment Method (bandung tourism point) Online Distribution Channel: Website Www.Arafatea.Com & Instagram (Arafateaid)
ONLINE
Website: www.arafatea.com
Social Media:
Instagram: arafateaid
Facebook: Arafatea Collection
Twitter: @arafateaid
GoJek – GoFood
OFFLINE: EXHIBITION
OFFLINE: Exhibition Corporate with Dinas Perkebunan Jawa Barat Promote about the product type, product knowledge, open potential market, and expand networking
Production & Tea House:
DAGO TEA HOUSE, DAGO ATAS, BANDUNG
Taman Budaya Jawa Barat, dekat POM BENSIN DAGO Jl. Bukit Dago Selatan No.53A Bandung – Jawa Barat
Tourism Point Gallery:
FLOATING MARKET, LEMBANG
Joglo Oleh-Oleh Lembang, sebelah kanan Entrance/ Pintu Masuk Floating Market Lembang
OFFLINE: GALLERY & CONSIGMENT AT TOURISM POINT
Production & Tea House:
DAGO TEA HOUSE, DAGO ATAS, BANDUNG
Tourism Point Gallery:
FLOATING MARKET, LEMBANG
Taman Budaya Jawa Barat, dekat POM BENSIN DAGO
Joglo Oleh-Oleh Lembang, sebelah kanan Entrance/
Jl. Bukit Dago Selatan No.53A Bandung – Jawa Barat
Pintu Masuk Floating Market Lembang
THANK YOU
